SHANGHAI, June 2, 2026 /PRNewswire/ -- On June 2, the "JAx2026" JA Brand Renewal Launch & Eco-Partner Conference was held in Shanghai. The event unveiled a new brand positioning and renewal plan, showcased innovations across JA's three core business segments—solar, energy storage solutions and smart energy—and outlined its strategic roadmap for AIDC (AI Data Center) sector. Together, these elements presented a complete collaborative blueprint for a "Green Energy Ecosystem," demonstrating the company's resolve to drive low-carbon transitions and high-quality growth globally.
At the conference, JA officially introduced its unified "One JA" brand framework. As the master brand, JA is backed by four sub-brands: JA SOLAR (Photovoltaics), JA ESS (Energy Storage Solutions), JA GREEN (Smart Energy) and JA CAPITAL (Capital Platform). They form a full closed-loop system and underpin the core strengths of the Green Energy Ecosystem. Serving as JA's global communication platform, JAx connects technology launches, ecosystem cooperation and industry insights to present the ecosystem's integrated capabilities worldwide.
Green energy has long transcended its role as a mere energy supply and has become a core foundation empowering cross-industry development. Building on this insight, JA positions itself as a "Reliable Global Green Energy Partner" with the brand promise "Reliable Power for the Journey Ahead".
Liu Shuo, President of JA Brand and Marketing Center, said: "The global energy transition is shifting from electricity price competition to a value-driven phase deeply integrated into specific scenarios. Drawing on 21 years of solar expertise and our mission to 'develop solar power to benefit the planet,' JA will deepen the Green Energy Ecosystem to make green energy stable, accessible, and affordable for every industry, advancing the transition together with global partners."
From "exporting products" to "building global capabilities," and from "a Chinese brand going global" to "a truly global brand," JA will leverage the synergies of its ecosystem to deliver integrated green energy solutions, collaborating with partners across the industry to co-develop technologies and expand markets. Through reliable products, tailored system solutions, global professional services, and consistent long-term value, JA is empowering industries worldwide to build a more stable, greener, and sustainable energy future.
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JA Brand Renewal: "One JA" Creates a Green Energy Ecosystem to Empower Global Industries
The Aero Straight Pro 2-in-1 Air Straightener introduces dual airflow engineered for use on both wet and dry hair, to deliver smooth, glossy results while helping reduce heat exposure and elevate everyday styling performance.
LOS ANGELES, June 2, 2026 /PRNewswire/ -- Dreame Technology (Dreame) today announced the launch of the Aero Straight Pro 2-in-1 Air Straightener, its most advanced hair styling device to date. Combining high-velocity airflow, intelligent thermal sensing, and advanced hair protection technologies, the Aero Straight Pro introduces a new approach to straightening that prioritizes speed, shine, and hair care without relying on excessive heat or heavy compression.
Designed for both wet and dry styling, the Aero Straight Pro 2-in-1 Air Straightener streamlines the styling process by drying, straightening, and setting hair simultaneously. The result is a faster, more efficient styling experience engineered to deliver sleek, long-lasting results with greater comfort and control.
"As Dreame continues to expand its hair tool portfolio, our focus remains on developing intelligent, intuitive technologies that enhance everyday routines," said Ana Wang, CEO of Dreame Technology North America. "The Aero Straight Pro 2-in-1 Air Straightener represents a new era of airflow-based styling, delivering smoother, healthier-looking results with less heat, greater speed, and more personalization."
A New Approach to Straightening with Intelligent Airflow
At the core of the Aero Straight Pro 2-in-1 Air Straightener is Dreame's Dual Airflow Technology, which combines heated airflow for styling with cool airflow to immediately set the look in a single pass. This continuous styling-and-setting process is designed to help improve style longevity while reducing prolonged heat exposure during use.
Powered by a up to 120,000 RPM high-speed motor, the device generates concentrated airflow that smooths and straightens hair efficiently while minimizing reliance on extreme plate temperatures or mechanical compression. The airflow-based system is engineered to create sleek, polished results with enhanced shine and movement.
Wet-to-Straight Styling Designed for Faster Everyday Routines
The Aero Straight Pro 2-in-1 Air Straightener is designed to simplify styling by combining drying and straightening into one streamlined process. Using airflow powered by the Coandă effect, the device can simultaneously dry and smooth hair, improving styling efficiency by up to 50%.
Multiple styling modes allow users to customize the experience for different routines and hair needs, including a dedicated 57°C Root Care Mode engineered for gentler root-level drying and styling.
Intelligent Heat Control and Personalized Styling
To help maintain consistent styling performance, the Aero Straight Pro 2-in-1 Air Straightener incorporates an advanced NTC Smart Temperature Control system with six sensors that monitor heat levels 200 times per second. This continuous regulation helps maintain precise airflow temperatures while supporting smoother styling results and reduced heat stress on the hair.
Triple Protection Care for Smoother, Shinier Hair
Beyond styling performance, the Aero Straight Pro 2-in-1 Air Straightener was developed with a strong emphasis on hair care and long-term hair appearance. Its Triple Hair Protection System combines negative ion technology, keratin-coated components, and Moroccan argan oil infusion to help reduce frizz, enhance shine, and support softer-looking results throughout the styling process.
A built-in smart display provides clear visibility into styling modes, airflow settings, and real-time temperature monitoring, while intelligent safety features automatically adjust airflow during use, pause operation after inactivity, and power down the device after three minutes to help prevent overheating.
The Aero Straight Pro has already received international recognition, earning both a Publisher Awards CES 2026 and a Digital Trends Publisher Award for its engineering innovation and consumer-focused design.
The Dreame Aero Straight Pro 2-in-1 Air Straightener is now available for $349.99 on Amazon and Dreame's official website, offering a streamlined, high-performance solution for next-generation at-home hair styling.
For more information about the Aero Straight Pro 2-in-1 Air Straightener and Dreame Technology's expanding beauty and hair portfolio, visit beauty.dreametech.com.
About Dreame Technology:
Established in 2017, Dreame Technology is an innovative consumer product company specializing in smart home appliances, with a vision to empower lives through technology. With a focus on innovation and user experience, Dreame's award-winning products deliver powerful, intelligent cleaning solutions that transform everyday living. Follow us on Facebook, Instagram, TikTok and Twitter. For more information, please visit https://www.dreametech.com/.
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Dreame Technology Launches Aero Straight Pro 2-in-1 Air Straightener, a Breakthrough Intelligent Air Hair Straightener
