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BANGKOK, June 3, 2026 /PRNewswire/ -- Daesang strengthened its global brand presence through an integrated booth featuring Jongga, Ofood, and Mamasuka at THAIFEX-Anuga Asia 2026, Asia's largest food trade exhibition, held in Bangkok.
At the exhibition, Daesang presented an integrated brand portfolio featuring the No.1* kimchi brand Jongga, global food brand Ofood, and Indonesian local brand Mamasuka. The company attracted interest from global buyers by showcasing products across four strategic categories: kimchi, seaweed, sauces, and home meal replacement (HMR) products.
| *Based on Nielsen Korea sales volume and sales value, 2007–2025 |
The Daesang booth attracted more than 13,000 visitors during the exhibition, resulting in business opportunities and export discussions with global buyers. Major Southeast Asian buyers, including Thailand's leading retailer CP AXTRA's hypermarket chains Makro and Lotus's, as well as Big C and Tops, visited the booth to discuss distribution and product listings. Buyers from Europe, India, the Middle East, and other regions also visited, leading to discussions on new partnerships.
The tasting programs reflecting local food culture were well received. The Mat Kimchi Seafood Salad, made with Jongga Mat Kimchi produced at Daesang's Vietnam facility, received positive feedback for its combination of kimchi's crisp texture and local ingredients. Ofood Cup Tteokbokki and Hotlava Chicken Stir-Fry, prepared using halal-certified Mamasuka Hotlava Sauce, were also praised for appealing to Southeast Asian consumers while preserving authentic Korean flavors.
Mamasuka's Gochujang Paste was selected for "New to Market Street," the exhibition's innovation showcase, drawing buyer interest. Developed as a halal-certified Korean-style base sauce targeting the global street food market, the product received favorable reviews for delivering gochujang's signature sweet and spicy flavor. "New to Market Street" features products launched within the past year that reflect market trends.
Localized products such as Mamasuka GimBori, developed for Southeast Asia's growing single-person household market, also attracted attention. Daesang also drew visitors through illustrations highlighting each brand's heritage and production capabilities backed by international quality certifications, including halal certification.
Building on the global network established through this exhibition, Daesang aims to achieve KRW 1 trillion in combined sales from its Southeast Asian subsidiaries by 2030.
Jungbae Lim, CEO of Daesang, said, "This exhibition showcased the strength of Daesang's brands to global buyers. We will continue to expand the reach of K-Food through products that combine authentic Korean flavors with local consumer preferences."
BANGKOK, June 3, 2026 /PRNewswire/ -- Daesang strengthened its global brand presence through an integrated booth featuring Jongga, Ofood, and Mamasuka at THAIFEX-Anuga Asia 2026, Asia's largest food trade exhibition, held in Bangkok.
At the exhibition, Daesang presented an integrated brand portfolio featuring the No.1* kimchi brand Jongga, global food brand Ofood, and Indonesian local brand Mamasuka. The company attracted interest from global buyers by showcasing products across four strategic categories: kimchi, seaweed, sauces, and home meal replacement (HMR) products.
*Based on Nielsen Korea sales volume and sales value, 2007–2025
The Daesang booth attracted more than 13,000 visitors during the exhibition, resulting in business opportunities and export discussions with global buyers. Major Southeast Asian buyers, including Thailand's leading retailer CP AXTRA's hypermarket chains Makro and Lotus's, as well as Big C and Tops, visited the booth to discuss distribution and product listings. Buyers from Europe, India, the Middle East, and other regions also visited, leading to discussions on new partnerships.
The tasting programs reflecting local food culture were well received. The Mat Kimchi Seafood Salad, made with Jongga Mat Kimchi produced at Daesang's Vietnam facility, received positive feedback for its combination of kimchi's crisp texture and local ingredients. Ofood Cup Tteokbokki and Hotlava Chicken Stir-Fry, prepared using halal-certified Mamasuka Hotlava Sauce, were also praised for appealing to Southeast Asian consumers while preserving authentic Korean flavors.
Mamasuka's Gochujang Paste was selected for "New to Market Street," the exhibition's innovation showcase, drawing buyer interest. Developed as a halal-certified Korean-style base sauce targeting the global street food market, the product received favorable reviews for delivering gochujang's signature sweet and spicy flavor. "New to Market Street" features products launched within the past year that reflect market trends.
Localized products such as Mamasuka GimBori, developed for Southeast Asia's growing single-person household market, also attracted attention. Daesang also drew visitors through illustrations highlighting each brand's heritage and production capabilities backed by international quality certifications, including halal certification.
Building on the global network established through this exhibition, Daesang aims to achieve KRW 1 trillion in combined sales from its Southeast Asian subsidiaries by 2030.
Jungbae Lim, CEO of Daesang, said, "This exhibition showcased the strength of Daesang's brands to global buyers. We will continue to expand the reach of K-Food through products that combine authentic Korean flavors with local consumer preferences."
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
Daesang Showcases Global Brands at Asia's Largest Food Trade Show THAIFEX-Anuga Asia 2026
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BEIJING, June 3, 2026 /PRNewswire/ -- Cheung Kong Graduate School of Business (CKGSB) today announced the opening of its first permanent campus in Beijing, marking a major milestone in the school's 23-year journey of developing leaders capable of shaping the future in an increasingly complex and uncertain world.
Located in the heart of Beijing's Ciqikou, or "China's Gateway," the new campus sits at a rare geographical and symbolic intersection in Beijing. On one side stand the Forbidden City and the Temple of Heaven, symbols of China's rich history and civilization. On the other rises Beijing's CBD, reflecting the country's dynamism and innovation. Positioned between these two worlds, the campus embodies CKGSB's role as a bridge between China's past and future, and between China and the world.
Founded in 2002, right after China entered the WTO, CKGSB has spent more than two decades advancing business education and management research, while helping leaders understand China's evolving role in the global economy. The new campus strengthens the school's ability to connect research with practice, deepen engagement with China's business ecosystem, and contribute to global dialogue from the nation's capital.
The 30,000-square-meter campus features a façade inspired by a vessel setting sail, reflecting CKGSB's commitment to helping leaders navigate uncertainty and discover new opportunities. At its center is a 17-meter high atrium inspired by the ancient Greek Agora—a dynamic learning hub where faculty, students, alumni, entrepreneurs, policymakers, and scholars come together to exchange ideas and translate insight into action.
As China's first privately-funded, research-driven business school, CKGSB focuses on developing decision makers with a global vision, social responsibility, and an innovative mindset. 95% of CKGSB's 25,000 alumni are comprised of business leaders who collectively run one fifth of China's most valuable brands. The new campus reflects the collective support of this community, whose contributions helped turn a long-held vision into reality.
Today, CKGSB also welcomed 275 new Executive MBA students of its Spring 2026 cohort to the new campus. 75% of these EMBA students are either chairmen or CEOs, more than half of whom run high-tech enterprises or hidden champions in China. Among them, two lead unicorn companies.
In the coming months, the school will host lectures and conferences at the new Beijing campus exploring AI and innovation, leadership, China's economic outlook, and the future of global business.
BEIJING, June 3, 2026 /PRNewswire/ -- Cheung Kong Graduate School of Business (CKGSB) today announced the opening of its first permanent campus in Beijing, marking a major milestone in the school's 23-year journey of developing leaders capable of shaping the future in an increasingly complex and uncertain world.
Located in the heart of Beijing's Ciqikou, or "China's Gateway," the new campus sits at a rare geographical and symbolic intersection in Beijing. On one side stand the Forbidden City and the Temple of Heaven, symbols of China's rich history and civilization. On the other rises Beijing's CBD, reflecting the country's dynamism and innovation. Positioned between these two worlds, the campus embodies CKGSB's role as a bridge between China's past and future, and between China and the world.
Founded in 2002, right after China entered the WTO, CKGSB has spent more than two decades advancing business education and management research, while helping leaders understand China's evolving role in the global economy. The new campus strengthens the school's ability to connect research with practice, deepen engagement with China's business ecosystem, and contribute to global dialogue from the nation's capital.
The 30,000-square-meter campus features a façade inspired by a vessel setting sail, reflecting CKGSB's commitment to helping leaders navigate uncertainty and discover new opportunities. At its center is a 17-meter high atrium inspired by the ancient Greek Agora—a dynamic learning hub where faculty, students, alumni, entrepreneurs, policymakers, and scholars come together to exchange ideas and translate insight into action.
As China's first privately-funded, research-driven business school, CKGSB focuses on developing decision makers with a global vision, social responsibility, and an innovative mindset. 95% of CKGSB's 25,000 alumni are comprised of business leaders who collectively run one fifth of China's most valuable brands. The new campus reflects the collective support of this community, whose contributions helped turn a long-held vision into reality.
Today, CKGSB also welcomed 275 new Executive MBA students of its Spring 2026 cohort to the new campus. 75% of these EMBA students are either chairmen or CEOs, more than half of whom run high-tech enterprises or hidden champions in China. Among them, two lead unicorn companies.
In the coming months, the school will host lectures and conferences at the new Beijing campus exploring AI and innovation, leadership, China's economic outlook, and the future of global business.
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
Cheung Kong Graduate School of Business Opens First Permanent Beijing Campus
