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The OREO Brand & BTS Movement is On! Introducing the Limited Edition OREO & BTS Cookies

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The OREO Brand & BTS Movement is On! Introducing the Limited Edition OREO & BTS Cookies
Business

Business

The OREO Brand & BTS Movement is On! Introducing the Limited Edition OREO & BTS Cookies

2026-06-04 11:14 Last Updated At:11:35

BTS is sharing a taste of their Korean roots through a new OREO cookie they created.

Official Video: HERE

  • The OREO cookie offers a taste of BTS's home with a hotteok-inspired brown sugar–pancake flavour, while our first-ever purple cookies honour BTS fans.
  • Marking their first-ever global snacking partnership, BTS designed all 13 unique cookie embossments to honor 13 years of BTS.
  • Inspired by the letters BTS and BTS Fans exchange with each other, the OREO brand is inviting fans to submit "love letters" for a chance to have their letter featured on a global stage.

KUALA LUMPUR, Malaysia, June 4, 2026 /PRNewswire/ -- OREO and BTS fans, get ready for an OREO cookie BTS made just for you. That's right: RM, Jin, SUGA, j-hope, Jimin, V, and Jung Kook are joining forces with the world's #1 cookie to drop the Limited Edition OREO & BTS Cookies, a brown sugar–pancake flavoured OREO cookie created by BTS and dedicated to BTS fans. This collaboration will kick off a playful global movement across 80+ markets with BTS and the OREO brand.

This partnership is the latest expression of the OREO brand's strategy to disrupt the competitive snack market by curating collaborations that only the OREO brand can deliver on. Together with pop royalty BTS, we're turning our iconic cookie and delicious flavour into a global conversation that brings our playfulness to life, sparks fan excitement, and ultimately leads culture.

The result is a deeply personal flavour creation brought to a global audience: the Limited Edition OREO & BTS Cookies are filled with a sweet creme that remixes the flavours of hotteok, a warm, brown sugar–stuffed pancake popular in Korean street food markets. BTS has fond childhood memories of eating not just hotteok but also OREO cookies, making this a deeply meaningful collaboration that places a piece of their Korean heritage inside an iconic cookie they've always loved.

"For OREO to be the first snacking brand we've collaborated with globally is a huge honour. We ate them as kids, we eat them in the studio, and now OREO is helping us share a taste of home with the world," said BTS. "We're just so proud to add our own chapter to OREO's amazing story."

BTS poured their love for BTS fans into the outside of their OREO cookies, too. As the band celebrates its 13th anniversary, the Limited Edition OREO & BTS Cookies feature 13 unique embossments BTS designed for their fans, including the band member names, a BTS light stick, and three OREO cookies that form a special message to BTS fans. Collect the Limited Edition OREO & BTS Cookies to unveil the message!

While the unique OREO cookie embossments celebrate the BTS fandom, the design on the Limited Edition OREO & BTS Cookie Packs is a vibrant homage to South Korea's iconic street market culture—a bustling tapestry of sights, sounds, and delicious food like hotteok. From the moment fans hold the pack, the OREO brand is inviting them to get a taste of the energy and excitement that is such a key part of the South Korean experience.

This special message is the start of a global movement that the OREO brand created for fans. Inspired by the fandom's letter-writing tradition, we're rallying OREO and BTS fans to help create the world's largest love letter to BTS. To join the movement, scan the QR code on the Limited Edition OREO & BTS Cookie Pack or visit my.oreosea.com to write a playful digital letter to BTS. As letters pour in from around the globe, fans can read each other's words to BTS as the largest love letter prepares to come to life in the real world. Keep submitting your letters for a chance to win exclusive OREO brand & BTS prizes and see what's next!

"OREO has always been about simple, joyful moments, and this collaboration with BTS brings that spirit to life in a way that feels deeply personal," said Simon Crowther, Managing Director for Malaysia and Singapore, Mondelēz International. "By drawing inspiration from flavours that are close to BTS's roots, we're creating something that connects culture, memory, and everyday snacking. For fans in Malaysia, this is an invitation to be part of a global moment, one that celebrates creativity, shared experiences, and the small rituals that bring people together."

In Malaysia, OREO will be hosting a pop-up at Blue Concourse, Sunway Pyramid, from 8 to 14 June 2026, inviting fans and consumers to immerse themselves in a playful experience. At the event, consumers will get a chance to sample the new limited-edition Hotteok flavour, while having the opportunity to submit their love letter to BTS! Shoppers with qualifying purchases can redeem OREO BTS Sticker, OREO Plates, or OREO Apron, while stocks last.

The Limited Edition OREO & BTS Cookies will be available for presale starting on 2 June at Shopee Mondelez Official page. The OREO cookies will begin rolling out at retailers and will be available only for a limited time, while supplies last.

For more information and updates on the Limited Edition OREO & BTS Cookies, fans can follow OREO @oreo.mysg on Facebook, Instagram, and TikTok to be among the first to know about future brand news.

About Mondelēz International (Malaysia)
Mondelēz International (Malaysia) is part of the Mondelēz International group of companies which empowers people to snack right in over 150 countries around the world, with a strong presence in Southeast Asia. With 2025 net revenues of approximately $38 billion, Mondelēz International is a member of the Standard and Poor's 500, Nasdaq 100 and Dow Jones Sustainability Index.

Mondelēz International is leading the future of snacking with iconic global and local brands such as Cadbury Dairy Milk chocolate, Cadbury Zip chocolate wafer, Toblerone chocolate, OREO cookies, Chipsmore cookies, Jacob's biscuits, Tiger biscuits, Philadelphia cheese, Kraft cheese, Chacho's chips, Chipster chips, Twisties snacks and many more. We've been part of Southeast Asia for more than 70 years, with operations in Malaysia, Indonesia, the Philippines, Singapore, Thailand and Vietnam. Our +7,000 colleagues work across our ten manufacturing locations (including plants in Shah Alam and Prai), two research and development technical centers and our sales and marketing network to create products that people can truly love and feel good about. From wholesome treats to indulgent bites, consumers can enjoy the right snack, for the right moment, made the right way.

About BTS
BTS, an acronym of Bangtan Sonyeondan or "Beyond the Scene," are a GRAMMY-nominated South Korean boyband that has been capturing the hearts of millions of fans globally since their debut in June 2013. The members of BTS are RM, Jin, SUGA, j-hope, Jimin, V, and Jung Kook. Gaining recognition for their authentic and self-produced music, top-notch performances, and their deep connection with fans, the band has established a legacy as 21st century pop icons breaking countless world records. While imparting a positive influence through activities such as the LOVE MYSELF campaign and the UN 'Speak Yourself' speech, the band has mobilized millions of fans across the world (named ARMY), earned six No.1 Billboard Hot 100 singles since 2020, and performed multiple sold-out stadium shows across the world.

They were also named TIME's Entertainer of the Year 2020. BTS are 5-time GRAMMY nominees (63rd to 65th GRAMMY Awards) and have been recognized with numerous prestigious awards like the Billboard Music Awards, American Music Awards (Artist of the Year 2021) and MTV Video Music Awards. Released in March, 2026, BTS' massively successful fifth studio album ARIRANG debuted at No. 1 on the Billboard 200, with its lead single "SWIM" also debuting at No. 1. The group has since launched their 'BTS WORLD TOUR 'ARIRANG,'' marking a powerful new chapter that continues to resonate with audiences worldwide.

** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **

The OREO Brand & BTS Movement is On! Introducing the Limited Edition OREO & BTS Cookies

The OREO Brand & BTS Movement is On! Introducing the Limited Edition OREO & BTS Cookies

European Pension Investors Back Strategy Focused on Korea's Rapidly Expanding Rental Housing Market

NEW YORK, June 4, 2026 /PRNewswire/ -- Tishman Speyer today announced the first closing of its Korea Living Venture (KLV), securing $300 million in third-party equity commitments from two blue chip European pension funds for a new fund dedicated to acquiring, repositioning, and developing multifamily and accommodation properties throughout Seoul.

The commitments from APG Asset Management N.V. (APG) and Bouwinvest provide a strong foundation for KLV, which is targeting approximately $400 million of equity commitments which would represent more than $800 million of investment capacity, including anticipated financing. The strategy underscores growing institutional conviction in Korea's rapidly expanding rental housing sector, one of the fastest-growing multifamily markets in Asia.

APG is one of the world's largest pension investors, managing assets on behalf of Dutch pension fund, ABP.

Bouwinvest is a leading Dutch institutional real estate investment manager focused on creating long-term value through diversified investments across global residential and real estate sectors on behalf of pension clients.

KLV will target assets near major transportation hubs with convenient access to business districts and university campuses in Seoul, Icheon, Gyeonggi-do and other high-growth neighborhoods throughout the capital region.

Leveraging Tishman Speyer's value-add and placemaking expertise, the fund primarily focuses on existing living assets with value enhancement opportunities, while maintaining selective exposure to development projects. This integrated approach balances near-term stability with long-term growth, enabling KLV to assemble a diversified portfolio of high-quality living assets.

Seoul is experiencing a boom in rental demand, underpinned by structural socio-economic shifts such as rising housing costs, increasing single-person households, and growing numbers of foreign residents and international students. Together, these dynamics are contributing to the long-term depth and resilience of the city's rental market.

"The Korea living sector represents a large but under-institutionalized opportunity, fueled by growing demand and constrained supply," said Tishman Speyer's Head of pan-Asia, Graham Mackie. "This strategy allows us to scale our presence in a high-growth market while further diversifying Tishman Speyer's global portfolio."

Joelin Ma, Senior Director Real Estate at APG, comments:
"Korea's living sector is a strong example of the structural opportunities we are targeting across Asia's developed markets. Demographic shifts, rising rental demand and the growing adoption of professionally managed accommodation continues to support strong long-term fundamentals, and we see this as an attractive way to access resilient, income-generating real estate exposure in the region. Our partnership with Tishman Speyer and Bouwinvest combines strong local execution with structural flexibility, including a potential pathway towards an open-ended core vehicle, in line with APG's long term approach to core real estate investing." 

Robert Koot, Director Asia-Pacific Investments at Bouwinvest, comments:
"Our Korea Living strategy reflects our strong conviction in the long-term fundamentals of one of Asia's most dynamic and institutionally maturing residential markets. Building on our global experience in the living sector, we believe that partnering with APG and Tishman Speyer positions us very well to create a high-quality, scalable portfolio. As part of our performance strategy, we aim to contribute to the evolution of urban living by delivering sustainable, future-ready housing solutions that meet the needs of modern Korean households, while generating resilient, long-term returns for our client."

Jorrit Sennema, Sr Portfolio Manager at Bouwinvest, comments:
"Seoul's residential market is at an important inflection point. A significant part of the existing housing stock is ageing and no longer aligned with the needs of today's urban population. At the same time, the rapid growth of single-person households is fundamentally reshaping demand, creating a clear need for well-designed, professionally managed living solutions. This imbalance presents a compelling opportunity to deliver modern, high-quality housing that better reflects how people live today, while driving the continued institutionalisation of the sector."

The vehicle further builds upon Tishman Speyer's continued global diversification strategy, which prioritizes investments in a widening range of asset classes and geographies.

This article is for informational purposes only and does not constitute an offer to sell or a solicitation of an offer to subscribe for any interests in any jurisdiction.

About Tishman Speyer (tishmanspeyer.com)
Tishman Speyer is a leading owner, developer, operator and investment manager of first-class real estate in approximately 40 key markets across the United States, Europe, Asia and Latin America. Our portfolio spans market rate and affordable residential communities, premier office properties and retail spaces, industrial and data center facilities, mixed-use campuses, and real estate credit investments. We create state-of-the-art life science centers through our Breakthrough Properties joint venture, and foster innovation through our strategic proptech investments. With global vision, on-the-ground expertise and a personalized approach, we foster innovation, quickly adapt to global and local trends and proactively anticipate our customers' evolving needs. By embedding health and wellness, enlightened placemaking, and customer-focused initiatives such as our tenant amenities platform, ZO, and our flexible space and co-working brand, Studio, into our buildings, we enhance the experience of the people who work and live there. Since our inception in 1978, Tishman Speyer has acquired, developed, and operated 600 properties, totaling 242 million square feet, with a combined value of approximately $138 billion (U.S.). Our current portfolio includes such iconic assets as Rockefeller Center in New York City, The Springs in Shanghai, TaunusTurm in Frankfurt, and the Mission Rock neighborhood currently being realized in San Francisco.

About APG (https://apg.nl/en) As the largest pension services provider in the Netherlands APG manages approximately €601 billion (December 2025) in pension assets for 4.6 million participants. APG provides executive consultancy, asset management, pension administration and pension communication. With approximately 4,000 employees we work from Heerlen, Amsterdam, Brussels, New York, Hong Kong, and Singapore. We work for pension funds and employers in the sectors of education, government, construction, cleaning, housing associations, sheltered employment organizations, medical specialists, and architects. 

About Bouwinvest (https://bouwinvest.com/)
At Bouwinvest, we are committed to creating financial returns for our institutional clients. Originating from the Dutch construction workers pension fund bpfBOUW, we have built up a unique position as an investment manager overseeing €17.8 billion in assets (YE 2025). We offer institutional investors access to a carefully curated portfolio of Dutch direct investments and targeted global indirect investments, while also providing tailored investment opportunities. In line with our investment philosophy, we recognize that achieving long-term success and outperformance is only possible when ESG considerations are an integral part of our investment decision making, when these considerations align with delivering financial returns within our investment horizon. By integrating both, we balance the preservation and growth of future financial value for our investors while making a positive contribution to society. To us, that is real value for life.

** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **

Tishman Speyer Secures $300 Million First Close for Korea Living Venture with APG and Bouwinvest

Tishman Speyer Secures $300 Million First Close for Korea Living Venture with APG and Bouwinvest

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