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The hospitality industry can capitalize on rising frequency, secondary city growth, and deep localization in 2026
SINGAPORE, June 4, 2026 /PRNewswire/ -- Digital travel platform Agoda highlights that the combination of a rising middle class and changing travel habits across Asia is creating new revenue opportunities for the travel and hospitality industry, among other trends. Drawing on recent industry indicators and search trends, Agoda sees the "Asian Traveler" evolving from a guest segment into a trend-driver for the travel industry.
According to SiteMinder's Hotel Booking Trends 2026 report, outbound travel from China and India exceeded pre-pandemic levels for the first time, highlighting Asia's role as a source of hotel demand. This development is indicative of the region's effect on global hospitality growth, with key Asian markets directly influencing international search patterns and travel trends.
"Through our surveys, we are seeing travelers take more frequent trips, continuing to explore newer, more unique destinations, and respond well to experiences that feel more culturally relevant. In 2026, the hospitality brands that stand out will be the ones that move beyond standardized service and embrace true cultural fluency," said Andrew Smith, Senior Vice President, Supply at Agoda.
The Rise of the "Perpetual Traveler"
A key contributor to this growth is the shift in how people travel across the region. Agoda survey data has revealed a move away from the traditional once-a-year holiday toward shorter, more frequent trips across the year. The trend is especially visible in Indonesia, where 32% of travelers plan to take 11 or more trips in 2026. In another Agoda study, 73% of Asian Gen Z respondents said they plan to take between one and six trips a year, while 86% expect stays of just one to seven days. In Thailand, Agoda found that the average traveler plans trips lasting between one and three days. SiteMinder's report also found that in 65% of markets, each market's busiest month became less dominant in 2025, suggesting hotel demand is now more evenly distributed across the year. Together, these patterns point to travel becoming more frequent, shorter in duration, and more integrated into everyday life for many travelers.
Secondary Cities Continue Gaining Attention
Agoda also continues to see interest spread beyond established gateway cities, with interest for secondary destinations across Asia growing 15% faster than traditional tourism hubs over the past two years. In Japan, for example, destinations like Takamatsu (+63%), Matsuyama (+44%), and Sendai (+32%) are seeing faster year-on-year growth compared to established gateway cities. Far from a short-term trend, this shift reflects changing traveler priorities and presents a distinct first-mover advantage for regional partners who can capture this continued demand before these markets become more crowded.
The Localization Payoff
The commercial benefit for getting localization right is becoming increasingly clear. Agoda's research shows that hotels at advanced stages of localization report 59% stronger RevPAR impact, while 95% of surveyed hotels report increased repeat bookings and 91% say guests are willing to pay more per room. The findings reinforce a broader pivot in hospitality from standardized service to more culturally fluent experiences tailored to how Asian travelers search, book, and stay.
"Localization is no longer a choice; it is an operational anchor for anyone looking to scale within Asia's most popular corridors," added Smith. "Unlocking meaningful commercial value means moving beyond a one-size-fits-all approach and building experiences that genuinely resonate with the distinct identities of today's Asian travelers."
Available in 39 languages and supported by local payment options with 24/7 customer support, Agoda helps partners better match increasing Asian travel demand with localized merchandising, smoother booking experiences, and stronger visibility in emerging destinations. In 2026, success will depend not simply on being present in Asia, but on understanding how Asia travels.
The hospitality industry can capitalize on rising frequency, secondary city growth, and deep localization in 2026
SINGAPORE, June 4, 2026 /PRNewswire/ -- Digital travel platform Agoda highlights that the combination of a rising middle class and changing travel habits across Asia is creating new revenue opportunities for the travel and hospitality industry, among other trends. Drawing on recent industry indicators and search trends, Agoda sees the "Asian Traveler" evolving from a guest segment into a trend-driver for the travel industry.
According to SiteMinder's Hotel Booking Trends 2026 report, outbound travel from China and India exceeded pre-pandemic levels for the first time, highlighting Asia's role as a source of hotel demand. This development is indicative of the region's effect on global hospitality growth, with key Asian markets directly influencing international search patterns and travel trends.
"Through our surveys, we are seeing travelers take more frequent trips, continuing to explore newer, more unique destinations, and respond well to experiences that feel more culturally relevant. In 2026, the hospitality brands that stand out will be the ones that move beyond standardized service and embrace true cultural fluency," said Andrew Smith, Senior Vice President, Supply at Agoda.
The Rise of the "Perpetual Traveler"
A key contributor to this growth is the shift in how people travel across the region. Agoda survey data has revealed a move away from the traditional once-a-year holiday toward shorter, more frequent trips across the year. The trend is especially visible in Indonesia, where 32% of travelers plan to take 11 or more trips in 2026. In another Agoda study, 73% of Asian Gen Z respondents said they plan to take between one and six trips a year, while 86% expect stays of just one to seven days. In Thailand, Agoda found that the average traveler plans trips lasting between one and three days. SiteMinder's report also found that in 65% of markets, each market's busiest month became less dominant in 2025, suggesting hotel demand is now more evenly distributed across the year. Together, these patterns point to travel becoming more frequent, shorter in duration, and more integrated into everyday life for many travelers.
Secondary Cities Continue Gaining Attention
Agoda also continues to see interest spread beyond established gateway cities, with interest for secondary destinations across Asia growing 15% faster than traditional tourism hubs over the past two years. In Japan, for example, destinations like Takamatsu (+63%), Matsuyama (+44%), and Sendai (+32%) are seeing faster year-on-year growth compared to established gateway cities. Far from a short-term trend, this shift reflects changing traveler priorities and presents a distinct first-mover advantage for regional partners who can capture this continued demand before these markets become more crowded.
The Localization Payoff
The commercial benefit for getting localization right is becoming increasingly clear. Agoda's research shows that hotels at advanced stages of localization report 59% stronger RevPAR impact, while 95% of surveyed hotels report increased repeat bookings and 91% say guests are willing to pay more per room. The findings reinforce a broader pivot in hospitality from standardized service to more culturally fluent experiences tailored to how Asian travelers search, book, and stay.
"Localization is no longer a choice; it is an operational anchor for anyone looking to scale within Asia's most popular corridors," added Smith. "Unlocking meaningful commercial value means moving beyond a one-size-fits-all approach and building experiences that genuinely resonate with the distinct identities of today's Asian travelers."
Available in 39 languages and supported by local payment options with 24/7 customer support, Agoda helps partners better match increasing Asian travel demand with localized merchandising, smoother booking experiences, and stronger visibility in emerging destinations. In 2026, success will depend not simply on being present in Asia, but on understanding how Asia travels.
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Agoda Highlights the Rise of the Perpetual Traveler and Other Travel Behaviors Creating New Opportunities for Hotels
BANGKOK, June 4, 2026 /PRNewswire/ -- Delta Electronics (Thailand) Public Company Limited, a global leader in power management and smart green solutions, is presenting its integrated building automation solutions at NOVA Expo 2026, Booth V9, EH103 Hall. The showcase highlights an integrated building automation ecosystem for two key vertical applications: hospitality and healthcare, including connected indoor air quality (IAQ), energy management, building control, AI-enabled safety and security, autonomous inspection, and asset and personnel tracking. Through real-time data, intelligent control and connected operations, Delta helps facility owners and operators enhance user experience while improving energy performance, operational resilience, occupant comfort, safety and sustainability.
"As buildings become more connected, customers are looking for solutions that go beyond individual devices and deliver measurable operational value," said Ms. Atitaya Surapunthu, Thailand Country Manager, Delta Thailand. "At NOVA Expo 2026, Delta is demonstrating how integrated building automation can support healthier indoor environments, safer facilities, smarter operations and lower energy consumption for hospitality, healthcare and commercial customers."
Delta's showcase at NOVA Expo 2026 features six key solution areas:
1. Asset & Personnel Tracking Solution for Healthcare
Delta's Asset & Personnel Tracking Solution improves real-time visibility of staff, patients, and critical medical assets. By combining positioning, event alerts, and visual management into one platform, hospitals can reduce operational blind spots, improve asset utilization, and respond faster to incidents.
2. Smart Hospitality Public Area Solutions
Delta's smart hospitality solution enhances guest comfort, hygiene, and operational efficiency in public spaces. By integrating indoor air quality monitoring, U+ Care222 disinfection, lighting scene control, LPAD-7 local control, and BMS integration, hotels can create healthier and more energy-efficient environments.
3. Smart Community Management Solution
Delta's Intelligent Community Management System (iCMS) integrates energy management, security monitoring, traffic flow, and environmental monitoring into one smart platform. The solution provides real-time operational insights, helping operators improve efficiency, reduce energy consumption, and support sustainable facility management.
4. LOYTEC Building Management and Control
LOYTEC Building Management solutions enable open and intelligent building automation through support for major communication standards including BACnet, KNX, Modbus, and OPC. With solutions such as the LROC-800, LWEB-900, wireless devices, and LPAD-7, operators can improve system integration, room comfort, and operational efficiency.
5. VORTEX Autonomous Ecosystem
Delta's VORTEX Autonomous Ecosystem combines drones, robots, AI video analytics, and cloud-based management to improve safety, security, and automated inspections. The solution supports real-time monitoring, faster incident response, and automated EHS inspections while reducing manual workload.
6. VORTEX Cloud-Based IP Surveillance
VORTEX Cloud-Based IP Surveillance combines AI video analytics, real-time event detection, and centralized cloud management for proactive security operations. Features such as semantic search, cross-camera investigation, and ONVIF integration help improve response speed and scalable multi-site security management.
Delta invites visitors to Booth V9, EH103 Hall, at NOVA Expo 2026 to explore how its integrated building automation solutions help create smarter, healthier, safer and more sustainable spaces. Through connected intelligence, real-time data, AI-enabled monitoring and scalable automation, Delta supports customers in improving operational efficiency, enhancing user experience and advancing long-term sustainability goals.
About Delta Electronics (Thailand) Public Company Limited
Founded in 1988, Delta Electronics (Thailand) PCL. is a leading provider of power and thermal management products and smart green solutions. The company is a subsidiary of Delta Electronics, Inc. and is guided by its mission: "To provide innovative, clean and energy-efficient solutions for a better tomorrow."
With core competencies in power electronics and innovative research and development, Delta's business categories include Power Electronics, Mobility, Automation and Infrastructure. The company supports customers through sales offices in key regions around the world; manufacturing facilities in Thailand, India and Slovakia; and R&D centers located in Thailand, India, Germany and other countries.
Delta continues to receive regional and domestic recognition for its achievements, including the ASEAN Business Award, the Stock Exchange of Thailand's Best Company Performance Award, and the Prime Minister's Best Industry Award.
For more information about Delta Thailand, please visit: www.DeltaThailand.com
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
Delta Thailand Showcases Integrated Building Automation Solutions for Smarter, Healthier and More Sustainable Spaces at NOVA Expo 2026
