GENEVA--(BUSINESS WIRE)--Jun 4, 2026--
Today P&G Oral Care announces the release of a new, first-of-its kind LCA study published in the Journal of Dentistry finds managing advanced periodontal disease can be associated with up to ~10× higher environmental impact compared with maintaining periodontal health through at-home prevention.
Click to Gallery
Oral-B iO9 Black
A brush head for every need
Oral-B iO App Interactive Coaching
Get your perfect clean with Oral-B iO
Oral-B iO9 Series
Oral-B iO9 Black
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260601115251/en/
The peer-reviewed paper, titled “Quantifying the Environmental Impact Potential from Periodontal Health to Disease: Findings from a Life Cycle Assessment Study,” for the first time quantifies the environmental burden associated with the presence of periodontal disease, its progression and the associated clinical care.
It was developed by sustainability and oral health experts in collaboration with Procter & Gamble (P&G). The ISO 14040/14044–compliant research applies a whole-system life cycle assessment (LCA) lens to oral healthcare, quantifying environmental impacts across pathways from periodontal health through progressive gum disease, spanning both daily at-home prevention and in-clinic interventions.
A new lens on environmental sustainability in oral healthcare
The environmental sustainability discussion in oral healthcare has largely focused on so-called ‘green’ products, waste and manufacturing. This study extends to full care pathways delivered by the profession and through at-home routines.
Additional study findings (high level)
Why this matters: Prevention is the biggest lever, and the right tools can make it easier
By linking oral health outcomes with care pathways, the study adds significant value to the concept of prevention, showing that effective at-home routines matter. Avoiding gum disease progression may reduce the need for more intensive, resource-heavy clinical interventions, benefiting patients, healthcare systems, society, and the environment.
Alongside professional guidance (brush twice daily for two minutes with fluoride toothpaste and clean between teeth), evidence indicates that powered toothbrushes not only reduce plaque and maintain better gum health in the short term, but those that work with oscillating-rotating technology also contribute to significant long-term benefits.
Gum health challenges are widespread
Industry Leadership perspective
“Healthy habits at home matter, and using the right tools, can make prevention more effective. Plaque builds up in hard-to-reach areas like along the gumline and between teeth, and better daily cleaning helps stop problems before they escalate. In a meta-analysis of more than 20 randomized clinical studies (over 2,600 participants, up to six months), 88% of people with early gum problems regained healthy gums using Oral-B iO. In fact, 4x as many people returned to healthy gums using iO powered toothbrushes compared to a manual toothbrush.”
– Michael Grieff, Senior Vice President R&D Oral Care, Procter & Gamble
Reference: Zou Y, et al., Int Dent J 2023 Jul 20;S0020-6539
Expert perspectives
“What’s important about this LCA is that it places products in the real-world context of oral health, showing that prevention at home, and reducing high-impact clinical care, is where the biggest sustainability leverage sits.”
- Prof. Brett Duane, Co-author, Honorary Professor at the University of Dundee and Associate Professor (Visiting) at Trinity College Dublin
“As periodontal disease progresses, care becomes more intensive. Prevention reduces the lifetime need for treatment, which matters for patients, healthcare systems, and environmental sustainability.”
– Prof. Nicolas Martin, Co-Author University of Sheffield; Chair, FDI Sustainability in Dentistry Task Team
“Around 90% of the environmental impact comes from clinical treatment, and it is up to ten times higher for advanced periodontal disease. Prevention is one of the most powerful levers we have.”
- Dr. Steven Mulligan, Co-Author University of Sheffield; Founding member, FDI Sustainability in Dentistry Task Team
“Periodontal health isn’t only about the mouth, it’s closely linked to overall health. We see strong clinical associations between gum diseases and systemic conditions such as diabetes and cardiovascular diseases. That’s why prevention at home matters: consistent, effective plaque removal, especially along the gumline and between teeth—helps keep inflammation under control and supports long-term health.”
- Prof. Andrea Pilloni, Professor of Periodontology, Sapienza University of Rome
Read the paper
Journal of Dentistry (2026). “Quantifying the Environmental Impact Potential from Periodontal Health to Disease: Findings from a Life Cycle Assessment Study.”
DOI: https://www.sciencedirect.com/science/article/pii/S0300571226004057
Authors: Brett Duane; Nicolas Martin; Steven Mulligan; Joost Dewaele; Lauren Wedel.
Notes to editors (methodology and ISO)
This study has been conducted in accordance with the requirements of ISO 14040/14044 framework for life cycle assessment (LCA) and has been third-party verified to ensure compliance with the international standards. The analyzed system includes all activities and products associated to the functional unit of maintaining healthy gum and teeth in the patient home (preventive care), as well as all activities and products in dental clinics to maintain periodontal health or treat periodontal disease (including travel to the dental clinic). The most relevant environmental indicators are selected by using endpoint normalization which aims to focus the assessment on the 5-6 most relevant indicators for the system being studied. Relevant indicators are impact categories that cumulatively contribute to at least 80% of the total environmental impact.
About the Journal of Dentistry
The Journal of Dentistry is a leading international journal in restorative dentistry, publishing peer-reviewed research intended to influence clinical practice, research, industry, and policy internationally.
About Procter & Gamble
P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit https://www.pg.com for the latest news and information about P&G and its brands. For other P&G news, visit us at https://www.pg.com/news.
About Oral-B and Crest
Oral-B® and Crest®, part of Procter & Gamble, have led oral care innovation for decades. Founded in 1950 and 1955 respectively, the brands combine science-backed expertise with a comprehensive portfolio—from electric toothbrushes and toothpaste to mouthwash, whitening, and interdental solutions. Trusted by dental professionals worldwide, they continue to advance solutions for cavity protection, gum health, enamel strength, sensitivity relief, and overall oral health.
Oral-B iO9 Black
A brush head for every need
Oral-B iO App Interactive Coaching
Get your perfect clean with Oral-B iO
Oral-B iO9 Series
Oral-B iO9 Black
