SEOUL, SOUTH KOREA - Media OutReach Newswire - 6 June 2026 - Making its first-ever appearance at the Seoul International Travel Fair (SITF) 2026, one of South Korea's largest international travel fairs, held from June 4–7, Sun Group has delivered a meaningful message: "Visit Vietnam: Beloved Destinations – Extraordinary Experiences." The group has showcased iconic destinations including Da Nang, Phu Quoc, Sa Pa, and Ha Long, while telling the story of a Vietnam that is constantly innovating to create unique experiences for global travelers.
The Sun Group booth attracts a large number of visitors with its interactive activities, destination ecosystem, and promotions.
A special highlight is Sun Group's unveiling of its new development vision for Phu Quoc in the lead‑up to APEC 2027, presented directly to Korean partners and visitors.
From the first day of the fair, Sun Group's booth has welcomed a steady stream of visitors. Throughout the four-day event, the booth has organized B2B and B2C networking activities, customer consultations, and introductions to tourism, resort, and aviation products. Interactive programs, including mini-games, souvenir giveaways, and tailored offers for the Korean market, have kept the atmosphere lively for hours, with a continuous flow of engaged visitors.
During SITF (June 4–7), travelers have the opportunity to receive a 20% discount on the base fare when booking Sun PhuQuoc Airways tickets via the airline's website or app. The offer applies to the Korean market for one‑way or round‑trip journeys from Korea to Phu Quoc. Limited to 200 Economy Class discount codes, it is valid for flights from June 15 to October 24, 2026 (excluding peak periods as defined by the airline).
Visitors also have the chance to win attractive prizes through booth activities, including free round‑trip air tickets on the Seoul–Phu Quoc route (ICN–PQC) and resort vouchers at hotels within Sun Group's ecosystem.
By combining destination promotion with airline incentives, Sun Group aims to further encourage South Korean tourists to choose Vietnam for their upcoming holidays, especially Phu Quoc, which is entering a new era of large‑scale investments in projects, products, and experiences all aimed at APEC 2027.
Hashtag: #SunGroup
The issuer is solely responsible for the content of this announcement.
About Sun Group
Vietnam's leading private economic group, Sun Group operates an integrated ecosystem spanning tourism, entertainment, hospitality, real estate, infrastructure, and aviation. Guided by the mission "Enhancing the beauty of the lands," the Group shapes iconic destinations nationwide through its Sun World entertainment brand. In the aviation sector, Sun Group develops a hub-and-spoke model anchored by Phu Quoc, driven by strategic airport investments and Sun PhuQuoc Airways.
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HANOI, VIETNAM - Media OutReach Newswire - 15 July 2026 - Open visa policies, a wealth of cultural and natural attractions, acclaimed cuisine, warm local hospitality, and increasingly convenient payment options are fast positioning Vietnam as one of the most compelling destinations in Southeast Asia and beyond.
NCB introduces VietQR Global, a cross-border payment solution enabling international visitors to make seamless QR transactions while exploring Vietnam.
Visitors to Vietnam can now look beyond conventional payment methods to enjoy a seamless transaction experience. With a home-country banking app or e-wallet, users need only scan a QR code to complete payments through VietQR Global, the cross-border payment solution provided by National Citizen Commercial Joint Stock Bank (NCB), Vietnam. The solution enables international travellers to make transactions instantly and securely.
The solution currently supports visitors from key inbound tourism markets, including China (Alipay and UnionPay), South Korea (GLN, Hana Financial Group and Naver Pay), Thailand, Laos and Cambodia, with further expansion planned for Japan, Singapore, India, Malaysia and other markets.
The service is now available across a network of premier partners, spanning Sun World's entertainment destinations nationwide as well as Sun Group's prestigious hotels and resorts. These include Capella Hanoi (Hanoi), Oakwood Ha Long (Quang Ninh), Serena Resort (Hoa Binh), InterContinental Danang Sun Peninsula Resort, Novotel Danang Premier Han River, Ba Na Hills Golf Club (Da Nang), JW Marriott Phu Quoc Emerald Bay Resort & Spa, La Festa Phu Quoc, and Eschuri Vung Bau Golf (Phu Quoc). The network additionally encompasses Sun PhuQuoc Airways, Vietnam's first resort airline, alongside many other participating merchants.
How to use VietQR Global
Simply open the preferred banking or e-wallet app, scan the NCB VietQR code displayed at participating merchants, confirm the payment amount, and authenticate the transaction as usual. The payment is processed instantly within the same app, making every purchase fast, secure and convenient throughout the journey in Vietnam.
Through this innovative solution, NCB aims to optimize the travel itinerary for international visitors, ensuring a highly convenient and enriching exploration of Vietnam.
Hashtag: #NCB
The issuer is solely responsible for the content of this announcement.
About National Citizen Commercial Joint Stock Bank (NCB)
National Citizen Commercial Joint Stock Bank (NCB) operates as a modern commercial bank, ranking among Vietnam's fastest-growing banks by charter capital during the 2021–2026 period. Committed to pioneering technology-driven financial solutions, NCB continuously expands its digital payment ecosystem and strengthens connections with global payment networks. The bank delivers secure, seamless and convenient payment experiences for all customers, particularly international visitors, whether travelling, working or doing business in Vietnam.
For more information about NCB, please visit: https://www.ncb-bank.vn/en
Hotline: 1800 6166 (Vietnam only) / +84 28 3821 6216 (International)
** This press release is distributed by Media OutReach Newswire through automated distribution system, for which the client assumes full responsibility. **
