SEOUL, South Korea, June 9, 2026 /PRNewswire/ -- Beauty of Joseon has been recognized by global market intelligence company Euromonitor International as the "Global No.1 K-Beauty Suncare Brand in Online Sales," based on 2025 global online retail sales, further solidifying its position as a leading K-beauty suncare brand worldwide.
Beauty of Joseon — the global leading Hanbang beauty brand that brings centuries of Korean herbal tradition into the modern era — continues to lead the K-beauty suncare category, driven by strong consumer demand across the globe, including North America, Europe, Southeast Asia, and beyond.
According to Euromonitor International, the global suncare market reached approximately USD 18 billion in retail value sales in 2025, recording a compound annual growth rate (CAGR) of 11% from 2020 to 2025.
Kayla Villena, Global Insight Manager: Beauty and Personal Care at Euromonitor, said: "Sun care category growth is being driven by climate changes and the move toward lighter, breathable makeup. The standout is texture innovation, sunscreens that are serum-like, transparent, with no white cast are well-received by global consumers."
As the global suncare market evolves far beyond basic UV protection, K-beauty sunscreens have gained strong traction across the globe — driven by their reputation for lightweight textures, skincare-focused formulations, and invisible finishes.
Leading the trend is Beauty of Joseon's signature suncare lineup. The brand's iconic hero product, Relief Sun, has driven rapid global growth through organic consumer reviews praising its hydrating feel and dewy finish. Social media content across TikTok, Instagram, and YouTube has further amplified both Relief Sun and the brand's global recognition.
Beauty of Joseon has also expanded its suncare portfolio with the weightlessly refreshing Relief Sun Aqua-Fresh and the easy-to-use Matte Sun Stick, both of which continue to show steady sales growth across global markets.
A Beauty of Joseon representative stated, "We have continuously expanded our suncare lineup — from a single sunscreen to sun sticks, body sunscreens, and tone-up sunscreens — driven by a deep understanding of consumer needs across global markets. Euromonitor International's recognition as the Global No.1 reaffirms our commitment to leading the Hanbang beauty category on the world stage."
Source Euromonitor International Limited; E-commerce 2026 edition, as per Sun Care Category Definitions; as per Brand Level; Retail Value Sales (RSP), excl. VAT, 2025 data. K-Beauty brand defined as originating from Korea
About Beauty of Joseon
Beauty of Joseon is a global leading Hanbang beauty brand that reimagines centuries of Korean herbal tradition for the modern era, delivering radiant skin across the globe through a fresh interpretation of Hanbang ingredients. Since its acquisition by Goodai Global in 2019, the brand has expanded its presence across North America, Europe, and Southeast Asia, establishing itself as one of the most recognized K-beauty brands in the world.
About Goodai Global
Goodai Global is a global beauty platform dedicated to discovering brand potential and connecting them to the world through its extensive global distribution network, with the vision of becoming the Global No.1 beauty platform. Since pivoting into the beauty brand business with the acquisition of Beauty of Joseon, Goodai Global has built a strong multi-brand portfolio including market-proven K-beauty brands such as TIRTIR, SKIN1004, and Round Lab, maximizing synergy across brands to drive new achievements on the global stage.
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Beauty of Joseon Named 'Global No.1 K-Beauty Suncare Brand in Online Sales' by Euromonitor International
From 10 to 24 June, drivers of Malaysia's homegrown car brands can enjoy RM100 off their car insurance renewal, plus additional rewards through PolicyStreet's referral programme.
KUALA LUMPUR, Malaysia, June 9, 2026 /PRNewswire/ -- From balik kampung trips and late-night mamak runs to braving the daily crawl along the Federal Highway, generations of Malaysians have relied on homegrown favourites like the Myvi, Saga, Axia, and Bezza to get them where they need to be. To celebrate these everyday journeys, PolicyStreet has launched Proton Perodua Save Kaw Kaw – a new campaign that rewards drivers with RM100 in savings on car insurance renewals.
The deal is refreshingly simple. From 10 to 24 June 2026, Proton and Perodua owners who renew their car insurance through PolicyStreet can enter the promo code "MYR100" at checkout and enjoy RM100 in savings on their renewal.
"If you look around any neighbourhood, office car park, or highway in Malaysia, chances are you'll spot a Myvi, Saga, Axia, and Bezza within metres of one another. These are cars that millions of Malaysians rely on every day, and Proton Perodua Save Kaw Kaw is our way of making insurance renewal a little more rewarding for the drivers behind the wheel," said Wilson Beh, Chief Operating Officer of PolicyStreet Malaysia.
Nak kaw savings lagi? PolicyStreet's popular 10+10 Promo remains available until the end of June, offering an uncapped 10% discount on premiums after NCD, plus an additional RM10 off at checkout every day from 10 am to 11 am and 10 pm to 11 pm. For drivers who prefer to skip the clock-watching, Proton Perodua Save Kaw Kaw delivers a straightforward RM100 discount all day until 24 June.
Tak cukup kaw?! On top of the RM100 discount, customers can earn up to RM150 in Touch 'n Go eWallet credits by sharing their personal referral code with friends and family. Each successful referral rewards both the referrer and referee with RM30, with up to five referrals per customer. Combined with the campaign discount, customers can unlock up to RM250 in total value.
Beyond the savings, Proton and Perodua owners can compare quotes from multiple insurers on PolicyStreet in minutes, making it easier to find coverage that fits their needs and budget. Whether renewing online for the first time or switching from a traditional agent-led process, drivers can enjoy a simpler and more transparent way to manage their car insurance.
To renew your Proton or Perodua car insurance and enjoy RM100 in savings with promo code "MYR100", request a quote from PolicyStreet at policystreet.com.my between 10 and 24 June 2026. Stack your promos and referrals to make your savings extra kaw!
About PolicyStreet Group
PolicyStreet Group is a full-stack insurance technology (insurtech) group of companies providing digital insurance solutions to businesses and consumers across Asia and Australia.
The Group operates through multiple entities across its key markets and business lines, including its insurance distribution, embedded insurance, and reinsurance arms. It partners with over 40 insurance and takaful providers globally to deliver employee benefits and group insurance solutions, insurance aggregation services, and digital infrastructure that simplifies insurance.
PolicyStreet Group is backed by leading venture capital firms Altara Ventures and Gobi Partners, as well as sovereign wealth funds Khazanah Nasional Berhad and Cool Japan Fund. The Group serves over 10 million customers with more than US$10 billion in sum insured. It was featured in the Financial Times and Statista's Top 500 High-Growth Companies Asia-Pacific 2026 list and named "Most Disruptive Insurtech in Malaysia" at the Insurance Asia News (IAN) Country Awards for Excellence 2025.
About PolicyStreet Malaysia
PolicyStreet Malaysia is the PolicyStreet Group's Malaysian subsidiary, providing consumer insurance alongside employee benefits and group insurance solutions.
It is an approved Financial Adviser and Islamic Financial Adviser regulated by Bank Negara Malaysia. As part of the PolicyStreet Group, it leverages the Group's technology capabilities to simplify access to insurance and enhance customer experience.
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
Proton Perodua Save Kaw Kaw: PolicyStreet Offers RM100 Off Car Insurance for Proton and Perodua Owners
