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Frost & Sullivan Evolves Frost Radar™ to Deliver Greater Clarity in an Increasingly Complex Competitive Landscape

Business

Frost & Sullivan Evolves Frost Radar™ to Deliver Greater Clarity in an Increasingly Complex Competitive Landscape
Business

Business

Frost & Sullivan Evolves Frost Radar™ to Deliver Greater Clarity in an Increasingly Complex Competitive Landscape

2026-06-09 09:44 Last Updated At:10:05

Enhanced visualisation and classification framework provide clearer insight into company trajectories while preserving the integrity of Frost & Sullivan's proven growth and innovation methodology

LONDON, June 9, 2026 /PRNewswire/ -- Frost & Sullivan today announced an evolution of its Frost Radar™ benchmarking framework, introducing enhanced visualisation and new classification categories designed to provide clearer insight into how companies are positioned to compete and lead in rapidly evolving markets.

Since its launch in 2019, the Frost Radar™ has helped organisations, investors, and industry stakeholders identify companies best positioned for future success through a unique evaluation of two critical dimensions: Growth and Innovation. As markets have become increasingly crowded and competitive, Frost & Sullivan has refined how Frost Radar™ insights are communicated, making it easier for decision-makers to understand the trajectory and strategic positioning of companies featured within the framework.

"Markets today are characterised by unprecedented levels of innovation, competition, and convergence," said Dilip Sarangan, Corporate Strategy & Digital Transformation Leader at Frost & Sullivan. "While the Frost Radar™'s underlying methodology remains unchanged, we recognised an opportunity to make the insights it generates more intuitive and actionable. This evolution is about improving clarity, not changing how companies are evaluated."

Unlike traditional ranking systems, the Frost Radar™ provides a forward-looking view of how effectively organisations balance growth and innovation to achieve sustainable competitive advantage.

To help users more readily interpret market positions, Frost & Sullivan has introduced four distinct classifications: Visionary Leaders, Growth Champions, Innovators, and Contenders. These categories provide additional context around how companies are balancing current market performance with future readiness.

Visionary Leaders demonstrate excellence across both growth and innovation dimensions, positioning them to shape the future direction of their industries. Growth Champions have established strong market traction and execution capabilities, while Innovators are driving technological advancement and disruption with significant future potential. Contenders often represent highly specialised organisations with focused expertise and strong opportunities for future growth.

The enhancement also includes a refined visual representation of the Frost Radar™. As markets mature and more companies achieve strong performance across multiple dimensions, meaningful distinctions can become increasingly difficult to visualise. By rescaling the plotted range, Frost & Sullivan has created greater differentiation between participants without altering underlying scores, evaluation criteria, or methodology.

"We have not changed how companies are assessed," Sarangan added. "We have simply improved how those assessments are represented. The integrity, rigour, and analytical discipline behind the Frost Radar™ remain exactly the same."

Inclusion in a Frost Radar™ continues to represent a significant achievement. Each analysis begins with a broad universe of market participants before analysts conduct extensive research, validation, and benchmarking to identify companies that meet Frost & Sullivan's stringent criteria across both growth and innovation. As a result, companies featured on the Frost Radar™ represent a select group recognised for their ability to navigate current market realities while preparing for future opportunities.

"The objective has always been to help organisations make more informed strategic decisions," said Sarangan. "In a market where many companies appear increasingly similar at first glance, clarity becomes a genuine competitive advantage. This evolution ensures the Frost Radar™ continues to provide that clarity while maintaining the analytical rigour that has made it a trusted benchmark across industries."

The enhanced Frost Radar™ framework will be incorporated into future Frost Radar™ analyses across industries worldwide.

To learn more about the evolution of the Frost Radar™ and what these enhancements mean for your organisation, or to arrange a briefing with our research team, please contact John Raspin, Frost & Sullivan Partner and Global Head of Growth Opportunity Analytics, at john.raspin@frost.com.

About Frost & Sullivan

Frost & Sullivan, the Transformational Growth Company, enables clients to accelerate growth and achieve best-in-class positions in growth, innovation, and leadership. The company's Growth Pipeline as a Service provides the CEO's Growth Team with transformational strategies and best-practice models to drive the generation, evaluation, and implementation of powerful growth opportunities. For over 60 years, Frost & Sullivan has partnered with investors, corporate leaders, and governments to identify, prioritise, and execute transformational growth strategies.

Contact:

Kristina Menzefricke
Marketing & Communications
Global Customer Experience, Frost & Sullivan
kristina.menzefricke@frost.com

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Frost & Sullivan Evolves Frost Radar™ to Deliver Greater Clarity in an Increasingly Complex Competitive Landscape

Frost & Sullivan Evolves Frost Radar™ to Deliver Greater Clarity in an Increasingly Complex Competitive Landscape

SEOUL, South Korea, June 9, 2026 /PRNewswire/ -- Beauty of Joseon has been recognized by global market intelligence company Euromonitor International as the "Global No.1 K-Beauty Suncare Brand in Online Sales," based on 2025 global online retail sales, further solidifying its position as a leading K-beauty suncare brand worldwide.

Beauty of Joseon — the global leading Hanbang beauty brand that brings centuries of Korean herbal tradition into the modern era — continues to lead the K-beauty suncare category, driven by strong consumer demand across the globe, including North America, Europe, Southeast Asia, and beyond.

According to Euromonitor International, the global suncare market reached approximately USD 18 billion in retail value sales in 2025, recording a compound annual growth rate (CAGR) of 11% from 2020 to 2025.

Kayla Villena, Global Insight Manager: Beauty and Personal Care at Euromonitor, said: "Sun care category growth is being driven by climate changes and the move toward lighter, breathable makeup. The standout is texture innovation, sunscreens that are serum-like, transparent, with no white cast are well-received by global consumers." 

As the global suncare market evolves far beyond basic UV protection, K-beauty sunscreens have gained strong traction across the globe — driven by their reputation for lightweight textures, skincare-focused formulations, and invisible finishes.

Leading the trend is Beauty of Joseon's signature suncare lineup. The brand's iconic hero product, Relief Sun, has driven rapid global growth through organic consumer reviews praising its hydrating feel and dewy finish. Social media content across TikTok, Instagram, and YouTube has further amplified both Relief Sun and the brand's global recognition.

Beauty of Joseon has also expanded its suncare portfolio with the weightlessly refreshing Relief Sun Aqua-Fresh and the easy-to-use Matte Sun Stick, both of which continue to show steady sales growth across global markets.

A Beauty of Joseon representative stated, "We have continuously expanded our suncare lineup — from a single sunscreen to sun sticks, body sunscreens, and tone-up sunscreens — driven by a deep understanding of consumer needs across global markets. Euromonitor International's recognition as the Global No.1 reaffirms our commitment to leading the Hanbang beauty category on the world stage."

Source Euromonitor International Limited; E-commerce 2026 edition, as per Sun Care Category Definitions; as per Brand Level; Retail Value Sales (RSP), excl. VAT, 2025 data. K-Beauty brand defined as originating from Korea

About Beauty of Joseon 

Beauty of Joseon is a global leading Hanbang beauty brand that reimagines centuries of Korean herbal tradition for the modern era, delivering radiant skin across the globe through a fresh interpretation of Hanbang ingredients. Since its acquisition by Goodai Global in 2019, the brand has expanded its presence across North America, Europe, and Southeast Asia, establishing itself as one of the most recognized K-beauty brands in the world.

About Goodai Global 

Goodai Global is a global beauty platform dedicated to discovering brand potential and connecting them to the world through its extensive global distribution network, with the vision of becoming the Global No.1 beauty platform. Since pivoting into the beauty brand business with the acquisition of Beauty of Joseon, Goodai Global has built a strong multi-brand portfolio including market-proven K-beauty brands such as TIRTIR, SKIN1004, and Round Lab, maximizing synergy across brands to drive new achievements on the global stage.

** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **

Beauty of Joseon Named 'Global No.1 K-Beauty Suncare Brand in Online Sales' by Euromonitor International

Beauty of Joseon Named 'Global No.1 K-Beauty Suncare Brand in Online Sales' by Euromonitor International

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