An affordable, compact camera for everyday photography, with 64MP photos, 4K video, built-in filters and a soft, natural image style.
SINGAPORE - Media OutReach Newswire - 9 June 2026 - LUMOS, the award-winning Singapore lifestyle technology brand best known for its home cinema projectors, today announced the launch of the LUMOS EVOKE Digital Camera, a compact digital camera designed for everyday users, students, travellers and casual creators.
LUMOS EVOKE is an affordable S9 digital camera designed for everyday photography, featuring 64MP photos, 4K video and built-in creative filters.
Priced at S$149, EVOKE marks LUMOS' expansion beyond home cinema projectors into everyday photography and broader lifestyle electronics. The camera is designed for consumers who want the feel of a dedicated camera without the cost, complexity or learning curve of professional camera systems.
While smartphone cameras have become increasingly powerful, many users still want an easy-to-use, single-purpose device that allows them to capture memories without notifications, apps, or distractions. EVOKE is designed to sit between smartphones and professional cameras, offering a fun photography experience at an accessible price point.
"Smartphones are convenient, but photography is also about the experience of capturing a moment," said Zac Tan, Co-Founder of LUMOS. "With EVOKE, we wanted to create a simple, well-built digital camera that helps users feel more present when taking photos, while keeping it accessible for everyday users."
LUMOS EVOKE at a Glance
- S$149 price point: An affordable compact digital camera for everyday photography, travel and casual creators.
- 64MP photos: Captures detailed images for daily memories, family moments, social outings and trips.
- 4K video at 30fps: Records clear video clips for travel highlights, casual content and everyday moments.
- 16 built-in filters: Lets users create different photo styles directly in-camera, without relying on editing apps.
- Flip screen: Makes it easier to frame selfies, group photos and creative angles.
- 16x zoom: Brings distant subjects closer for travel, events and everyday scenes.
- Built-in flashlight: Supports shooting in dim indoor settings, parties and low-light moments.
- Compact design with USB-C charging: Easy to carry daily and convenient to charge through a laptop, power bank or car.
An Affordable Digital Camera
At S$149, EVOKE is designed to offer a digital camera at an accessible price, pairing advanced features with a unique image style that feels different from using a phone.
The camera captures 64MP photos and records 4K video at 30 frames per second, making it suitable for travel memories, family gatherings, social outings, casual content and everyday snapshots.
Its image style is designed to deliver a softer and more natural aesthetic, avoiding the overly sharpened or heavily processed feel often associated with smartphone photography. For users who care about mood, feeling and character, EVOKE offers a more intentional way to capture every moment.
Designed for Ease Of Use
EVOKE comes with 16 built-in filters, including styles such as Retro Fade, Warm Vintage, High Contrast Black and White, and Cinematic Cool. These filters allow users to create different moods directly in-camera, without needing third-party editing apps.
The camera also includes a flip screen for selfies, group shots and flexible angles, while its 16x zoom gives users added reach during travel, events and everyday scenes. A built-in flashlight supports shooting in dim indoor settings, parties and night scenes.
Together with autofocus and anti-shake support, these features are designed to make handheld shooting easier, particularly for casual users and first-time camera buyers.
A Natural Extension of the LUMOS Brand
The launch of EVOKE reflects LUMOS' broader direction as a lifestyle technology brand. While the company remains strongly associated with home cinema projectors, it is increasingly focused on products that fit how Singaporeans live, work, travel and enjoy - and a camera like EVOKE fits naturally into this.
The company's direct-to-consumer model also plays a key role in EVOKE's pricing. By selling directly to customers, LUMOS aims to reduce traditional retail markups and deliver a well-built camera at a more accessible price point.
Rather than a professional camera system, EVOKE is positioned as a practical camera for users who want the joy of a dedicated photography device without the cost or complexity of advanced camera gear.
Pricing and Availability
The LUMOS EVOKE Digital Camera is available now through LUMOS' official online store at S$149 for 32GB and S$199 for 128GB.
For more information, visit the LUMOS EVOKE Digital Camera product page.
Hashtag: #LUMOS #LUMOSEVOKE #DigitalCamera #AffordableCamera #Photography
https://lumosprojector.com/
https://www.linkedin.com/company/lumos-projectors
https://www.facebook.com/lumosprojector/
https://www.instagram.com/lumosprojector
The issuer is solely responsible for the content of this announcement.
About LUMOS
LUMOS is an award-winning Singapore-born lifestyle technology brand focused on creating affordable, well-designed products that fit naturally into everyday lifestyles. Best known for its home cinema projectors, LUMOS was voted Best Mini Projector Brand at the HardwareZone Tech Awards Readers' Choice in both 2024 and 2025.
The brand has built a strong local following by delivering value-driven technology with reliable customer support, and is now expanding into broader lifestyle technology categories, including digital cameras.
** This press release is distributed by Media OutReach Newswire through automated distribution system, for which the client assumes full responsibility. **
Investment by leading industry institute supports Tracr’s evolution to becoming an independent, industry-wide platform for natural diamond provenance
LAS VEGAS, US - Media OutReach Newswire - 9 June 2026 - De Beers Group and GIA (Gemological Institute of America) today announced the signing of a definitive agreement for GIA to acquire a 30 per cent shareholding in Tracr, the De Beers Group-backed company behind the development of the pioneering diamond provenance blockchain-driven platform.
GIA Acquires 30% Shareholding in Diamond Provenance Blockchain Platform Tracr
The agreement marks a significant milestone in Tracr's evolution towards independence and reflects GIA's confidence in the platform's role as an industry-wide infrastructure to advance natural diamond provenance and traceability at scale.
GIA's investment – which builds on a 2023 initiative to include diamond provenance information registered on Tracr's platform on eligible GIA diamond grading reports – represents a significant step in this transition, reinforcing Tracr's long-term credibility across the diamond value chain.
Al Cook, CEO of De Beers Group, said: "Consumers deserve to know where their diamonds come from and they should feel more confident in their understanding of each diamond's source. At De Beers we have been providing provenance data on diamonds through Tracr for several years and we believe that delivering provenance should become an industry standard. Following our promise to open Tracr up to broad ownership, we are proud to be partnering with GIA as Tracr evolves into an independent, industry-wide platform. We will work alongside GIA to advance provenance transparency for the entire diamond sector."
Pritesh Patel, President and CEO of GIA, said: "At GIA, our mission has always been rooted in trust, integrity, and consumer confidence. Our collaboration with Tracr over the past several years reinforced our belief that combining source-based blockchain provenance with GIA's independent grading and identification expertise can help unlock a new level of transparency for the diamond industry. As Tracr continues to scale globally, we see a tremendous opportunity to deliver meaningful, verifiable provenance information from the source to the consumer. We are proud to deepen our commitment through this investment and help shape the next evolution of transparency, traceability, and trust across our industry."
Jillian Wolk, CEO of Tracr, said: "The start of Tracr's evolution into an independent platform, as a result of GIA's investment, creates a strong foundation for the future. I am excited to continue scaling the platform and bringing more producers on board, which will support Tracr in enabling the individual journey of every registered diamond to come to life. Each stone carries its own narrative, defined by its source and the craftsmanship that has shaped it, and as Tracr continues to grow we have a fantastic opportunity to help reveal those unique stories."
Today, more than five million rough diamonds have been registered on Tracr at source, representing around two-thirds of De Beers'rough diamond production by value. Since January 2025, single country of origin for De Beers diamonds has been available on Tracr, with all newly sourced De Beers rough diamonds of one carat and above being registered on the platform.
Hashtag: #NaturalDiamonds #Diamonds #DeBeersGroup #GIA #Tracr
https://www.debeersgroup.com/
https://www.linkedin.com/company/debeersgroup/
http://www.twitter.com/DeBeersGroup
https://www.facebook.com/DeBeersGroupOfCompanies
https://www.instagram.com/debeersgroup?igsh=ZWE5azY0bHF0Mm1u
The issuer is solely responsible for the content of this announcement.
About De Beers Group
Established in 1888, De Beers Group is the world’s leading diamond company with expertise in the exploration, mining, marketing and retailing of diamonds. Together with its joint venture partners, De Beers Group employs more than 20,000 people across the diamond pipeline and is the world’s largest diamond producer by value, with diamond mining operations in Botswana, Canada, Namibia and South Africa. Innovation sits at the heart of De Beers Group’s strategy as it develops a portfolio of offers that span the diamond value chain, including its jewellery houses, De Beers Jewellers and Forevermark, and other pioneering solutions such as diamond sourcing and traceability initiatives Tracr and GemFair. De Beers Group also provides leading services and technology to the diamond industry in the form of education and laboratory services via De Beers Institute of Diamonds and a wide range of diamond sorting, detection and classification technology systems via De Beers Group Ignite. De Beers Group is committed to ‘Building Forever,’ a holistic and integrated approach for creating a better future – where safety, human rights and ethical integrity continue to be paramount; where communities thrive and the environment is protected; and where there are equal opportunities for all. De Beers Group is a member of the Anglo-American plc group. For further information, visit www.debeersgroup.com.
About GIA
An independent nonprofit organization, GIA (Gemological Institute of America), established in 1931, is recognized as the world’s foremost authority in gemology. GIA invented the famous 4Cs of Color, Clarity, Cut and Carat Weight and, in 1953, created the International Diamond Grading System™ which is recognized around the world as the standard for diamond quality.
Through research, education, gemological laboratory services and instrument development, the Institute is dedicated to ensuring the public trust in gems and jewelry by upholding the highest standards of integrity, academics, science and professionalism.
** This press release is distributed by Media OutReach Newswire through automated distribution system, for which the client assumes full responsibility. **
