Rahm Emanuel's uphill climb in New Hampshire tests a 2028 presidential bid

WARNER, N.H. (AP) — For Rahm Emanuel, the road to the White House runs through the uphill climbs of rural New Hampshire.

The onetime Democratic congressman, White House chief of staff, Chicago mayor and U.S. ambassador to Japan hasn't formally announced his ambition to return to power in Washington. But his weekend trip through the state that typically holds the first presidential primary was hardly subtle.

There were the union hall visits and intimate house parties, staples of New Hampshire political rituals. At one event in the backyard of a handsome home in Concord, Emanuel greeted voters and practiced a stump speech that highlighted strains on the middle class and the excesses of the tax system.

And then there was the bike tour.

Over the course of three days, Emanuel pedaled 117 miles across New Hampshire from Portsmouth on the coast to Hanover on the Vermont border in what he dubbed the “Spin-Free Tour,” a nod to his blunt demeanor that he sees as an asset for a Democratic Party trying to move beyond its devastating losses in 2024.

“Tough times require a tough leader,” Emanuel told The Associated Press during a break at a coffee shop in Warner. “I don't think this is just about learning the words to ‘Kumbaya.’”

For someone who has spent the better part of three decades in the highest orbits of political power, the 66-year-old Emanuel is in the unusual position of lacking a natural platform. His likely rivals in a Democratic presidential contest are mostly younger and, as governors, senators or a recently departed vice president, can more easily attract attention.

And despite his thick resume, Emanuel isn't especially well known outside political circles, as demonstrated by a woman who asked who he was after he left the coffee shop. When informed that it was Emanuel and that he was considering a campaign, she responded, “A campaign for what?”

Emanuel is tapping into his hard-wired tenacity in hopes of overcoming such challenges.

As many prominent Democrats focus on castigating President Donald Trump, Emanuel has released a flurry of policy proposals addressing everything from social media bans for children to prediction markets and a mandatory retirement age of 75 for those in public office. That would prevent him from seeking a second term if he were elected.

Emanuel is often on the road, talking education in Mississippi and Michigan. He'll travel to Israel next month to address the U.S.-Israeli relationship as the war in Gaza has spurred new divisions in both political parties, especially among younger voters.

He is a regular guest on podcasts ranging from those hosted by Katie Couric and Kara Swisher to shows focused on fly fishing. He often uses the appearances to knock his own party for overreaching in cultural debates, particularly those involving the rights of transgender people. It’s a message of centrism that has echoes of that of the first president he served, Bill Clinton.

“We did things that were really ridiculous,” he said of Democrats on an episode of Couric's podcast that posted last week. “Rather than worry about classroom excellence, we were worried about bathroom and locker room access.”

And he hops on the bike.

The tour gives him a chance to both demonstrate his physical fitness at a time of heightened awareness of the nation's aging political leaders and to introduce himself to the state's notoriously picky voters before the rest of the field swoops in after the November midterms.

“It is early,” said Rep. Maggie Goodlander, D-N.H., who appeared alongside Emanuel at the Concord house party. “But what I'd say is the people in New Hampshire know how to vet candidates and they're the most engaged electorate in the country.”

Martha Kruse, a 76-year-old retired special education teacher from Laconia, New Hampshire, is just that type of voter. Active in her local Democratic Party, she traveled to the Concord event to see Emanuel after hearing him in interviews.

“I'm going away really enthused about him,” she said, adding that he was “right on” to prepare a campaign so early.

The future of the presidency seemed a world away during a hilly 20-mile stretch of the ride on Saturday, which included an elevation gain of more than 1,300 feet. Along with a cadre of friends and aides, Emanuel cycled past homes where residents were tending to their yards or celebrating a recent graduation on their front patio. He was chatty at times as he rode with the pack and cycled alone at other points, showing little strain in navigating the steep hills.

With summer finally creeping into New England, the humidity was high and the rain was occasionally intense. The group stopped for water and snacks every 10 to 15 miles, huddling under a barn during one rainy stretch. A small group of local activists met up with Emanuel at the coffee shop in Warner, where he held court from a rocking chair.

But the realities of modern politics occasionally asserted themselves. The group at one point cycled past signs praising Trump and denigrating his predecessor, Joe Biden. As the miles dragged on, a chase vehicle crept by periodically with cameras poking out the window to capture scenes that could later be shared on social media, where Emanuel now has an almost daily presence.

And the whir of the midterms wasn't far away. In neighboring Maine, Graham Platner was contending with a drumbeat of reports about his history with women that has left some Democrats worried that the party's path to a Senate majority is suddenly imperiled. Emanuel, who helped power Democrats to their sweeping 2006 victories in the U.S. House, said the “jury is still out” on whether Platner can win the Senate race.

“Everybody is holding their breath whether this is the start of something or the end of something,” he said.

But as the broader debate over the Democratic Party's ideological future unfolds, Emanuel said he thought voices of moderation were prevailing. He noted recent wins by Rebecca Bennett, who emerged from a crowded Democratic primary in New Jersey with the nomination for a competitive House seat, along with Josh Turek, the new Democratic Senate nominee in Iowa.

“There's a bigger character piece to this than ideological,” Emanuel said. “There's radical moderates and their profile and character speak to kind of fighting a system, which is what's needed right now.”

The bike tour was certainly not John McCain's “Straight Talk Express,” the 2000 campaign bus from which the Arizona Republican senator opined on any question that came his way to seize attention and mount a surprise New Hampshire win over front-runner George W. Bush. But some voters said they were open to Emanuel.

Don Daley, a 60-year-old state employee from Concord, watched Emanuel talk from a bench in the backyard of the house party. He said that Emanuel probably “steps on a few toes.”

“But I think that's what we need right now,” he said. “Some of our Democratic leaders haven't been strong enough.”

Rahm Emanuel speaks at a house party in Concord, N.H., Saturday, June 6, 2026. (AP Photo/Steven Sloan)

Rahm Emanuel speaks at a house party in Concord, N.H., Saturday, June 6, 2026. (AP Photo/Steven Sloan)

Rep. Maggie Goodlander speaks alongside Rahm Emanuel at a house party in Concord, N.H., Saturday, June 6, 2026. (AP Photo/Steven Sloan)

Rahm Emanuel takes a break from a bike ride through New Hampshire, Saturday, June 6, 2026. (AP Photo/Steven Sloan)

Rahm Emanuel takes a break from a bike ride through New Hampshire, Saturday, June 6, 2026. (AP Photo/Steven Sloan)

A Democratic group that previously focused on presidential races is wading into the midterms by targeting more than a dozen House and Senate contests, many of them on Republican turf, in a new advertising campaign that begins Tuesday.

American Bridge 21st Century's $50 million effort adds financial firepower to Democrats' attempt to flip control of Congress in the midterm elections. The party has struggled to match Republicans' fundraising, and it has lost ground in a nationwide redistricting battle that President Donald Trump initiated last year.

“We really have to maximize our wins and gains this year, particularly in Republican territory,” American Bridge co-founder Bradley Beychok said. “We are going all in.”

American Bridge, known for its opposition research, has been escalating its own advertising efforts. During the last presidential election, it announced plans to spend $140 million in an attempt to siphon away Trump's support among rural voters.

Beychok said the idea for the midterms campaign was seeded last year, when he attended an inauguration rally and saw the slogan “Trump will fix it.”

"Trump made a big promise to these working-class voters that he was gonna bring down costs," Beychok said. Now it's clear, he said, “that Trump and Republicans really broke that covenant.”

The House seats American Bridge is targeting are in Colorado, Iowa, Michigan, North Carolina, Ohio, Pennsylvania and Texas. On the Senate side, they’re getting involved in races in Alaska, Iowa, Michigan and Mississippi.

The group passed on Senate races in states like Maine, North Carolina and Texas because it doesn't expect those to lack resources.

The campaign will involve digital ads, streaming audio and television, social media, direct mail and radio.

Beychok said the organization is learning to focus on issues at a “visceral level," and featuring specific voters so they can offer firsthand accounts of their experiences with the economy.

Making the pitch in American Bridge ads will be voters like Brad Singleton, a 50-year-old personal trainer from Walford, Iowa. Singleton said he was a Republican for 32 years until recently when dissatisfaction with the president led him to change registrations to Democratic.

For Singleton, the Jan. 6, 2021, Capitol riot was the start of his changing view of the president, who he said “threw a fit like a toddler” over the 2020 election results. But by 2024, he voted for Trump again, persuaded by the Make American Healthy Again movement.

“I immediately regretted it,” Singleton said. “Because of the economy, because of this war with Iran, because so many things that have happened."

“I feel like Donald Trump cares about himself and his millionaire buddies,” he added. "He does not care about me.”

Jill Kordick, 64, a retired health care administrator from Norwalk, Iowa, is another voter featured in the group's ads.

A registered independent, she described her political views as moderate to progressive. She said Trump's second term has spurred her to get more involved in politics, such as attending No Kings rallies and speaking up at meetings with lawmakers.

Kordick said she's aware how challenging it could be to flip Republican-leaning districts, and she's asking herself how best to bring people who feel like the president let them down to the Democrats' side.

“I don’t think it’s gonna be easy,” she said. “I think there has to be some way to invite people to the table so that they can feel better about how they vote and not feel so stuck or embarrassed by what they voted for in the past.”

Catalini reported from Morrisville, Pennsylvania.

Jill Kordick poses in her home, June 7, 2026, in Norwalk, Iowa. (AP Photo/Charlie Neibergall)

Bradley Beychok poses for a photograph, Monday, June 8, 2026, in Alexandria, Va. (AP Photo/Alex Brandon)