CINCINNATI--(BUSINESS WIRE)--Jun 9, 2026--
Downy is launching Boutique Botanicals, a new line of in-wash scent bead boosters featuring nature-inspired boutique fragrances for your laundry. Crafted by the world-class perfumers at the Downy Fine Fragrance House, the team behind the cult-favorite Unlimited N.26, the collection includes three botanically-driven scents: Citrea, Peonia, and Folia.
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Fashion designer Cynthia Rowley in her design studio, wearing the limited-edition brooch she created for the launch of Downy Boutique Botanicals.
Downy launches Boutique Botanicals, a new line of in-wash scent beads featuring nature-inspired boutique fragrances for your laundry.
Limited-edition brooch by Cynthia Rowley, inspired by the newly launched Downy Boutique Botanicals scent beads collection.
Fashion designer Cynthia Rowley, wearing her limited-edition Downy Boutique Botanicals brooch alongside the collection that inspired it.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260609853604/en/
Downy Boutique Botanicals draw from the richness of the botanical world, translating the complexity of flowers, herbs, and citrus into fine fragrance for fabric. The new collection is composed with the same craft and artistry as prestige perfumes, delivering a sophisticated, nature-inspired scent that lasts so you can start every day fresh. To mark the launch, Downy tapped fashion designer Cynthia Rowley to design a limited-edition brooch as a wearable expression of scent's role as fashion's most invisible accessory.
"Scent and fashion have always been connected, but this collaboration lets us celebrate that in a new way," said fashion designer Cynthia Rowley. "I was intrigued by the idea of creating a visual representation of fragrance. My family and I have been fans of Downy for years, so designing this brooch to bring Boutique Botanicals to life felt like a full-circle moment."
The Boutique Botanicals Collection includes three nature-inspired scents:
"We built Boutique Botanicals on the simple idea that the clothes you wear every day deserve the same sensorial intention as the perfume you put on your skin,” said Benjamin Sattler, Vice President of North America Downy. “Scent is one of the most personal ways to express yourself, and now that can start with your laundry."
Starting now through July 9, consumers can enter the Cynthia Rowley x Downy Boutique Botanicals Sweepstakes for a chance to win the Cynthia Rowley brooch at BotanicalsSweeps.com. The Downy Boutique Botanicals collection is available nationwide with an MSRP of $15.97. To use, add the desired amount to the washing machine drum before adding clothes. Safe for all washable fabrics. For more information, visit www.downy.com.
About Procter & Gamble
P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always ®, Ambi Pur ®, Ariel ®, Bounty ®, Charmin ®, Crest ®, Dawn ®, Downy ®, Fairy ®, Febreze ®, Gain ®, Gillette ®, Head & Shoulders ®, Lenor ®, Olay ®, Oral-B ®, Pampers ®, Pantene ®, SK-II ®, Tide ®, Vicks ®, and Whisper ®. The P&G community includes operations in approximately 70 countries worldwide. Please visit https://www.pg.com for the latest news and information about P&G and its brands. For other P&G news, visit us at https://www.pg.com/news.
NO PURCHASE NECESSARY. Void where prohibited. Open to legal residents of the 50 US and DC who are 18 years of age or older as of the last day of the month prior to date of entry. The Cynthia Rowley x Downy Boutique Botanicals Sweepstakes starts at 10:00 a.m. ET on 6/9/2026 and ends at 11:59 p.m. ET on 7/9/2026. Sponsored by The Procter & Gamble Distributing LLC. For full rules visit BotanicalsSweeps.com.
Fashion designer Cynthia Rowley in her design studio, wearing the limited-edition brooch she created for the launch of Downy Boutique Botanicals.
Downy launches Boutique Botanicals, a new line of in-wash scent beads featuring nature-inspired boutique fragrances for your laundry.
Limited-edition brooch by Cynthia Rowley, inspired by the newly launched Downy Boutique Botanicals scent beads collection.
Fashion designer Cynthia Rowley, wearing her limited-edition Downy Boutique Botanicals brooch alongside the collection that inspired it.
MUZAFFARABAD, Pakistan (AP) — Shops and businesses shut down, and public transport halted across Pakistan-administered Kashmir on Tuesday after a call for a strike by a recently banned group, known for violent protests.
The Joint Awami Action Committee 's call follows clashes on Sunday in the city of Rawalakot between the group's supporters and security personnel that left seven dead. The violence erupted after the Supreme Court of Pakistan-administered Kashmir ruled that 12 legislative seats reserved for Kashmiri refugees living in Pakistan are constitutionally protected and cannot be abolished without a constitutional amendment.
The JAAC, formed in 2003, demands greater political rights for the people of Kashmir and the abolition of the refugee seats.
Residents of the regional capital, Muzaffarabad, and other towns told The Associated Press markets were largely empty and bus terminals deserted on Tuesday. However, it wasn’t clear if people were taking part in the strike or avoiding public spaces out of fear of renewed clashes.
Authorities have deployed additional police and security personnel in the region and suspended internet services in major cities to prevent people from joining the march.
The group called for Tuesday's “long march” from Rawalakot to Muzaffarabad and a strike before the recent violence. Witnesses said thousands of supporters gathered in the eastern city of Mirpur to travel to Rawalakot, where Shaukat Nawaz Mir and other JAAC leaders were expected to begin the march toward Muzaffarabad.
The regional government ordered on Tuesday sedition charges be filed against Mir and another leader of the group, Mehran Arshad Khawaja, accusing them of inciting rebellion through speeches and online content.
Both have been prominent figures in anti-government protests in the region in recent years.
Earlier on Tuesday, the government announced a reward of 10 million rupees ($35,000) for information leading to the arrest of four wanted members of the group, including Mir, and said the identities of informants would remain confidential.
Meanwhile, police said they “arrested five suspects” during a raid in Muzaffarabad and seized weapons and hand grenades. The statement said an investigation was ongoing and that preliminary evidence suggested some of the five were in contact with “a hostile intelligence agency from a neighboring country,” without providing further details.
Police and the regional government accused armed supporters of the JAAC of opening fire on officers during Sunday’s clashes, the deadliest the region has seen in years. During similar unrest last year, several officers were abducted and tortured after being taken captive.
The regional government banned the JAAC last week, citing concerns about public order and security, and detained dozens of its supporters.
Regional Prime Minister Faisal Mumtaz Rathore said Monday he remained open to talks with the group’s representatives. He said the government had accepted most of the JAAC’s demands during last year's negotiations, except for the abolition of refugee seats and the end of benefits given to government officials and ministers, which, due to constitutional constraints, have to be addressed by the Legislative Assembly.
The refugee seats are kept for people who migrated to Pakistan from Indian-controlled Kashmir decades ago and are intended to represent communities displaced by the long-running conflict over the Himalayan region. The JAAC argues that they give disproportionate influence to people living outside the territory.
The Himalayan region of Kashmir is divided between Pakistan and India, both of which claim it in its entirety and have fought two wars over the territory since gaining independence from British rule in 1947.
Tensions have been rising for weeks ahead of elections scheduled for next month.
The current Legislative Assembly has completed its term, and political debate has intensified over the future of the refugee seats following the court ruling.
A local resident walks through a road barricaded with stones by protesters during a strike called by an outlawed alliance of activist groups "Joint Awami Action Committee" (JAAC) demanding greater political rights and the abolition of 12 legislative refugee seats, on the outskirts of Muzaffarabad, the capital of Pakistan-administered Kashmir, Tuesday, June 9, 2026. (AP Photo/M.D. Mughal)
Local residents walk through a closed market during a strike called by an outlawed alliance of activist groups "Joint Awami Action Committee" (JAAC) demanding greater political rights and the abolition of 12 legislative refugee seats, in Muzaffarabad, the capital of Pakistan-administered Kashmir, Tuesday, June 9, 2026. (AP Photo/M.D. Mughal)
Local residents walk on an empty road during a strike called by an outlawed alliance of activist groups "Joint Awami Action Committee" (JAAC) demanding greater political rights and the abolition of 12 legislative refugee seats, in Muzaffarabad, the capital of Pakistan-administered Kashmir, Tuesday, June 9, 2026. (AP Photo/M.D. Mughal)
A local resident walks through a deserted bus terminal during a strike called by an outlawed alliance of activist groups "Joint Awami Action Committee" (JAAC) demanding greater political rights and the abolition of 12 legislative refugee seats, in Muzaffarabad, the capital of Pakistan-administered Kashmir, Tuesday, June 9, 2026. (AP Photo/M.D. Mughal)
Local residents walk through a closed market during a strike called by an outlawed alliance of activist groups "Joint Awami Action Committee" (JAAC) demanding greater political rights and the abolition of 12 legislative refugee seats, in Muzaffarabad, the capital of Pakistan-administered Kashmir, Tuesday, June 9, 2026. (AP Photo/M.D. Mughal)
