|
Full press release
HOLLYWOOD, Fla., June 9, 2026 /PRNewswire/ -- Hard Rock International today unveiled its "All Teams. One Place." campaign in celebration of this summer's biggest global soccer tournament, powered by a partnership with record-breaking athlete and Hard Rock brand ambassador, Leo Messi. Spanning Hard Rock properties around the world, the campaign brings fans together through: a global sweepstakes that features a special Messi meet-and-greet grand prize and more than 300 additional prizes including Hard Rock Hotel stays and Unity loyalty program points*; exclusive Messi Legendary Suite experiences at Hard Rock Hotel New York and Seminole Hard Rock Hotel & Casino Hollywood; a new Messi Legendary Burger crafted in collaboration with the legend himself; new globally inspired shareable menu items added for a limited time; World Cup countries apparel; and new additions to the Messi retail collection – all part of one legendary lineup.
"This summer unites fans from around the world in their love for the game and pride for their country," said Leo Messi. "I've always believed football is for everyone, and everything my friends at Hard Rock have created – hotel suites, cafe menus, country-inspired jerseys – help fans represent their team and watch the matches together."
"This is the ultimate celebration of sport and global community, and Hard Rock provides the energetic, inclusive atmosphere for fans everywhere," said Jim Allen, Chairman of Hard Rock International and CEO of Seminole Gaming. "Whether you're staying in a Messi Legendary Suite at Hard Rock Hotel New York or Seminole Hard Rock Hotel & Casino Hollywood, enjoying a Messi Legendary Burger at one of our Cafes and select Hotels around the world, or vying for a chance to meet Leo himself with our sweepstakes, Hard Rock is the home for every fan, every team and every moment of this historic summer."
To bring the campaign to life, Messi stars in a new ad spot filmed at Seminole Hard Rock Hotel & Casino Hollywood that captures the passion and global spirit of Hard Rock's "All Teams. One Place." celebration.
For more information on Hard Rock's "All Teams. One Place." programming, visit hardrock.com/allteamsoneplace.
*See official Sweepstakes Rules for Entry. Sweepstakes runs June 15 – July 31, 2026. Grand prize includes a Meet & Greet with Leo Messi, roundtrip airfare for two, and a two-night stay at the Guitar Hotel in Hollywood, Fla.
Full press release
HOLLYWOOD, Fla., June 9, 2026 /PRNewswire/ -- Hard Rock International today unveiled its "All Teams. One Place." campaign in celebration of this summer's biggest global soccer tournament, powered by a partnership with record-breaking athlete and Hard Rock brand ambassador, Leo Messi. Spanning Hard Rock properties around the world, the campaign brings fans together through: a global sweepstakes that features a special Messi meet-and-greet grand prize and more than 300 additional prizes including Hard Rock Hotel stays and Unity loyalty program points*; exclusive Messi Legendary Suite experiences at Hard Rock Hotel New York and Seminole Hard Rock Hotel & Casino Hollywood; a new Messi Legendary Burger crafted in collaboration with the legend himself; new globally inspired shareable menu items added for a limited time; World Cup countries apparel; and new additions to the Messi retail collection – all part of one legendary lineup.
"This summer unites fans from around the world in their love for the game and pride for their country," said Leo Messi. "I've always believed football is for everyone, and everything my friends at Hard Rock have created – hotel suites, cafe menus, country-inspired jerseys – help fans represent their team and watch the matches together."
"This is the ultimate celebration of sport and global community, and Hard Rock provides the energetic, inclusive atmosphere for fans everywhere," said Jim Allen, Chairman of Hard Rock International and CEO of Seminole Gaming. "Whether you're staying in a Messi Legendary Suite at Hard Rock Hotel New York or Seminole Hard Rock Hotel & Casino Hollywood, enjoying a Messi Legendary Burger at one of our Cafes and select Hotels around the world, or vying for a chance to meet Leo himself with our sweepstakes, Hard Rock is the home for every fan, every team and every moment of this historic summer."
To bring the campaign to life, Messi stars in a new ad spot filmed at Seminole Hard Rock Hotel & Casino Hollywood that captures the passion and global spirit of Hard Rock's "All Teams. One Place." celebration.
For more information on Hard Rock's "All Teams. One Place." programming, visit hardrock.com/allteamsoneplace.
*See official Sweepstakes Rules for Entry. Sweepstakes runs June 15 – July 31, 2026. Grand prize includes a Meet & Greet with Leo Messi, roundtrip airfare for two, and a two-night stay at the Guitar Hotel in Hollywood, Fla.
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
Hard Rock International Kicks Off Summer of Soccer with "All Teams. One Place." Campaign
Recognition highlights the impact of OPUS, the Orchestration Platform for Universal Solutions, in helping life sciences and healthcare companies digitalize multienterprise transactions and processes while preparing for agentic supply chain operations across their end-to-end supply chains.
Summary
TraceLink has been named a winner of the Institute for Supply Management Supply Chain Trailblazer Award in the Advanced Technology Digital Impact category for OPUS, the Orchestration Platform for Universal Solutions. OPUS helps life sciences and healthcare companies digitalize supply chain execution across trading partners, processes, and real-time business transactions—reducing manual work, improving responsiveness, and creating the required agentic business network foundation for more intelligent, agent-enabled operations.
BOSTON, June 10, 2026 /PRNewswire/ -- TraceLink, the world's largest Agentic Business Network for the life sciences and healthcare supply chain, today announced it has been named a winner of the ISM Supply Chain Trailblazer Award in the Advanced Technology Digital Impact category for OPUS.
The award recognizes solutions that deliver measurable operational results. TraceLink was recognized for building OPUS as an industrial, multienterprise digitalization and no-code agent development platform that enables companies to coordinate and execute work across the end-to-end supply chain—from brand owners, direct suppliers, and external manufacturing partners to logistics and transportation providers, distributors, and dispensers—in real time.
"Supply chain leaders do not need another out-of-date dashboard telling them there is a problem," said Shabbir Dahod, President and CEO of TraceLink. "They need a transformational approach to a new agentic supply chain operating model that spans across the partners, processes, and transactions to determine whether their healthcare products can be manufactured, transported, and fulfilled on time with consistency and quality. OPUS gives companies a proven network digitalization platform today that creates the foundation for governed agents to perform supply chain work in concert with human teammates in the future."
Replacing Fragmented Partner Coordination with Real-Time Multienterprise Execution
Supply chain teams manage a constant flow of work across partners—from confirming purchase orders with suppliers, to coordinating production with contract manufacturers, to tracking shipments with logistics providers, to resolving issues with distributors and pharmacies.
Today, much of this work still happens through email, spreadsheets, and manual follow-ups. When something goes wrong—a delayed shipment, a missing order confirmation, or an inventory mismatch—teams must track down information across systems and partners before they can act.
OPUS digitalizes this work through a secure, permissioned, multienterprise operating environment where authorized teams can coordinate supply chain processes using real-time business transactions and partner-specific context. Companies can proactively track the status of orders, production, shipments, and inventory across their trading partner ecosystem and take governed action when exceptions occur.
Organizations that have deployed secure, multienterprise solutions on OPUS can:
- Digitalize execution across order-to-cash, external manufacturing, logistics, inventory, and compliance processes.
- Use real-time transaction data and process information to detect exceptions before they disrupt supply.
- Coordinate actions across authorized teams, trading partners, and systems when orders, shipments, inventory, or production commitments change.
- Reduce manual reconciliation by giving teams governed visibility into transaction status, process state, and partner-specific data.
- Strengthen governance, consistency, and auditability across multienterprise operations.
- Create the operational context required for better human decision-making and future agent-enabled supply chain work.
From Executing Tasks to Performing Work
Most automation is designed to complete predefined steps within a process—sending a notification, routing an approval, validating a transaction, or triggering a handoff. These actions can improve efficiency, but they typically remain bound to a specific task and still require people to interpret context, coordinate across partners, and manage the broader business outcome.
Agentic supply chain operations require more than task automation. They require a secure, multienterprise digitalization platform that gives governed agents access to the transaction data, process intelligence, decision rules, permissions, and partner-specific information needed to reason across the work to be performed. OPUS provides that proven platform and network infrastructure.
With OPUS, governed AI agents operate as permissioned users and can be assigned business objectives across multienterprise supply chain processes, such as improving order fulfillment reliability, reducing inventory disruption, accelerating exception resolution, or strengthening product availability. Instead of completing a single transaction and stopping, agents can monitor process activity across trading partners, evaluate the operational impact of changes, recommend or coordinate the next best action, and escalate to human teams when judgment, approval, or intervention is required.
In practice, this unique agentic supply chain operating model means companies can begin moving from manual coordination toward agent-enabled business processes where:
- Exceptions that span orders, shipments, inventory, production commitments, and compliance events are detected earlier using real-time transaction and process context.
- Required actions are coordinated across authorized teams, trading partners, and systems according to defined business rules and governance.
- Human teams are prompted with the recommendations and next steps needed to resolve issues faster and with greater consistency.
- Supply chain work continues to progress across partners with greater control, auditability, and operational resilience.
Rather than automating isolated steps, governed agents help manage the flow of work required to achieve broader supply chain outcomes—improving responsiveness, reducing operational friction, and increasing the capacity of human teams to manage complex, multienterprise operations.
Discover how OPUS provides the secure, multienterprise foundation for scalable, agent-enabled supply chain execution.
About TraceLink
TraceLink is the world's largest Agentic Business Network, enabling life sciences and healthcare companies to build and manage a scalable digital workforce of governed, no-code AI agents that execute and coordinate mission-critical supply chain operations alongside human teams.
Powered by the Integrate-Once™ OPUS platform, which links 315,000+ authenticated network entities that exchange hundreds of billions of product transactions annually, only TraceLink delivers the industrial foundation required to develop, train, and continuously optimize agentic supply chain talent—governed AI agents—operating across multienterprise processes.
This agentic workforce model redefines how work gets done—expanding capacity, accelerating execution, and enabling safe, secure supply chain ecosystems that serve the greater good and operate with unprecedented agility, intelligence, and productivity beyond the limits of human-only operations, ensuring patients receive safe, high-quality therapies and products when and where they are needed.
Learn more at www.tracelink.com.
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
TraceLink Wins ISM Supply Chain Trailblazer Award for OPUS, Advancing Real-Time Multienterprise Supply Chain Execution
