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Red Bull Malaysia Announces Red Bull Next Generation To Discover And Support The Next Generation Of Athletes

Asia Pacific

Red Bull Malaysia Announces Red Bull Next Generation To Discover And Support The Next Generation Of Athletes
Asia Pacific

Asia Pacific

Red Bull Malaysia Announces Red Bull Next Generation To Discover And Support The Next Generation Of Athletes

2026-06-10 12:30 Last Updated At:14:46

  • Red Bull Malaysia announces Red Bull Next Generation, a new athlete development platform focused on emerging talent across Southeast Asia
  • Applications open for Malaysian athletes aged 18–25 across all sports and disciplines
  • Selected athletes will receive support including mentorship, workshops, media visibility and tailored development opportunities
  • The programme focuses on identifying athletes before mainstream recognition, spotlighting the journey behind progression and performance
  • Red Bull Next Generation forms part of a long-term commitment to supporting the future of youth sport and athlete storytelling in the region

KUALA LUMPUR, MALAYSIA - Media OutReach Newswire - 10 June 2026 - Red Bull Malaysia, the No.1 energy drink brand in the nation, today announced Red Bull Next Generation, a regional athlete development platform under TCP Group, committed to supporting emerging young athletes in Southeast Asia.

Red Bull Next Generation empowers aspiring athletes with the platform, visibility and opportunities to take their next step in sport.

Red Bull Next Generation empowers aspiring athletes with the platform, visibility and opportunities to take their next step in sport.

Launching first in Malaysia and Indonesia, Red Bull Next Generation's mission is to spotlight athletes on the rise across all sports and disciplines. From established competitive sports to emerging disciplines and growing sporting communities, the programme is open to athletes aged 18-25 who are actively progressing and ready to take the next step in their journey.

"We want this programme to become more than an athlete initiative. We want it to become a platform that inspires ambition, progression and belief across the region."

Selection goes beyond results and influences – athletes are evaluated based on mindset, potential, level of support and commitment to their sport. The Red Bull Next Generation programme combines performance support, expert guidance and athlete storytelling, helping selected athletes develop both competitively and personally. Athletes chosen for the programme will receive tailored support that includes workshops, mentorship, media training, financial assistance and content visibility across Red Bull channels.

Adelene Tay, Head of Marketing, TCP Red Bull Malaysia, shared, "Red Bull Malaysia has always been committed to energising the local sporting community, from supporting grassroots motorsports talent to providing platforms that inspire ambition, growth, and belief among the next generation of Malaysian athletes."

"With Malaysia being one of the first markets to lead Red Bull Next Generation, we see this as an important opportunity to shine a spotlight on promising athletes and provide them with greater visibility and opportunities. At Red Bull Malaysia, we remain committed to building a stronger sporting community for the future, and we are excited to play a role in helping more Malaysian athletes realise their potential."

The programme will also include guidance from Martin Pfeifenberger, a Performance Expert specialising in athlete training, recovery and human performance. With more than 20 years of experience, Martin has worked with elite athletes across over 100 sports disciplines, ranging from Formula 1 drivers and Olympic champions to top-performing teams in football, triathlon, and endurance sports.

"Across Southeast Asia, there are young athletes putting in the work every day, often before anyone is paying attention," said Sigurd Meiche, Program Director for Red Bull Next Generation, who has extensive experience developing athlete-focused sports initiatives globally.

"Some athletes may already be competing at a high level, while others are building momentum within their local scenes, communities or cities. What matters to us is not whether someone is already famous or fully professional, it is their mindset, ambition and commitment to progressing in their sport," he said.

"Red Bull Next Generation is about finding those athletes early, supporting them at the moment it matters most, and helping them unlock what's possible both in sport and beyond it."

Unlike many traditional, one-size-fits-all athlete programmes, Red Bull Next Generation is intentionally designed to be inclusive across all sports and disciplines, including esports, and welcomes both individual and team athletes. Whether competing nationally, building recognition within a city or hometown, or becoming influential figures within local sports communities, the programme is focused on identifying athletes with the ambition and potential to progress.

Centred around the belief that the next generation of athletes already exists, they just have not been seen yet, Red Bull Next Generation aims to spotlight the training, progression, setbacks and breakthroughs that happen long before mainstream recognition.

Hashtag: #RedBullNextGen




The issuer is solely responsible for the content of this announcement.

About Red Bull Malaysia

Energising Malaysians since 1993, Red Bull Malaysia is the No.1 energy drink brand in the nation, fuelling individuals of all lifestyles to live their purpose through a range of effective and delicious energy drinks. A firm believer in the special combination of "Energy" and "Passion", the brand aims to give drinkers a boost they need to overcome everything and anything.

About TCP Group
TCP Group is a leading beverage and food company in Thailand and the owner of the world's most iconic energy drink brand "Red Bull" with the Yoovidhya family. Also known as the "House of Great Brands," the company has a diverse product portfolio and is active in 15 markets in Asia, employing more than 5,000 people globally. In Thailand, the company also enjoys success from its distribution, OEM, vending machine business and market activation service.

** This press release is distributed by Media OutReach Newswire through automated distribution system, for which the client assumes full responsibility. **

MANILA, PHILIPPINES - Media OutReach Newswire - 10 June 2026 - VinFast has officially launched the Early Booking Program for three (3) e-motorcycle models in the Philippines, including the VinFast Evo, VinFast Feliz II, and VinFast Viper, less than one month after opening bookings for the same lineup in Indonesia. The launch expands VinFast's all-electric product portfolio in the Philippines while demonstrating the Company's ability to rapidly advance its strategy of developing a comprehensive green mobility ecosystem across Southeast Asia.

VinFast launches early booking program for battery-swapping e-motorcycles in the Philippines, accelerating its expansion across Southeast Asia

VinFast launches early booking program for battery-swapping e-motorcycles in the Philippines, accelerating its expansion across Southeast Asia

From June 10 to July 18, customers in the Philippines can place early orders for VinFast e-motorcycles through the official website at vinfastauto.ph or VinFast dealerships nationwide, with a non-refundable booking fee of only PHP 3,000. During the Early Booking Program period, customers will receive incentives valued at PHP 5,600.

All three e-motorcycle models offer accessible pricing and are accompanied by VinFast's flexible ownership model, allowing customers to choose between battery subscription (with battery swapping privilege), or purchasing vehicles with batteries included, depending on their preferences and usage needs.

Accordingly, the VinFast Evo is priced at PHP 70,000 (with battery subscription), PHP 82,700 (including 1 battery), and PHP 95,400 (including 2 batteries). The VinFast Feliz II is priced at PHP 72,400 (with battery subscription), PHP 85,100 (including 1 battery), and PHP 97,800 (including 2 batteries).

Meanwhile, the VinFast Viper is priced at PHP 81,900 (with battery subscription), PHP 94,600 (including 1 battery), and PHP 107,300 (including 2 batteries).

The first deliveries to customers in the Philippines are expected to begin from July 2026.

Ms. Vo Thi Cam Tu, Managing Director of VinFast E-motorcycles Overseas Market, said: "The Philippines is one of the key markets in VinFast's international electric two-wheeler expansion strategy. The introduction of three battery-swapping e-motorcycle models further expands our product ecosystem in the country while offering more green mobility options tailored to the diverse needs of local consumers. We will continue investing comprehensively in products, infrastructure, and services to make the transition to electric mobility the most natural choice for all Filipinos."

The three new models have been developed to meet the diverse mobility needs of consumers in the Philippines, ranging from daily urban commuting and business purposes to modern and dynamic lifestyle aspirations.

Among them, the VinFast Viper is designed for young customers who favor sporty styling and modern technology. The vehicle is equipped with a range of advanced features, including a Smart Key system with remote vehicle tracking and locating functions, a TFT display, projector headlights, and dual rear shock absorbers with external reservoirs.

Meanwhile, the VinFast Evo and VinFast Feliz II are optimized for practical everyday use, combining agile performance, affordable operating costs, and driving ranges well suited to urban mobility needs.

All three models are equipped with a 5,200W BLDC in-wheel motor. The VinFast Viper and VinFast Feliz II support top speeds of up to 90 km/h, while the VinFast Evo reaches up to 80 km/h.

VinFast e-motorcycles are also developed to global quality standards. The frame is constructed using high-strength steel that meets Japanese standards. The motor and controller system are rated IP67 for water and dust resistance, while the battery complies with the European ECE-R136 safety standard and is covered by a warranty of up to 6 years or 72,000 km.

Each e-motorcycle features two battery compartments positioned beneath the seat, allowing the use of up to two 1.5 kWh LFP batteries. With two fully-charged batteries, the vehicle can travel up to 150 km under standard conditions.

Customers may choose to subscribe to two batteries at a monthly fee of PHP 439 per battery, or purchase vehicles with batteries included, depending on their needs. Battery swapping fees are set at PHP 35 per battery per swap.

In addition to battery swapping, users can also charge batteries directly at home. Through a strategic partnership with global charging infrastructure developer V-Green, VinFast is actively deploying battery-swapping stations across the Philippines to provide customers with a convenient, fast, and optimized ownership experience.

The Philippines is currently one of Southeast Asia's largest two-wheeler markets. Combined with increasingly visible trends toward green transportation solutions, the market is considered well-positioned for the growth of electric motorcycles in the coming years. It is also one of the five key international markets in VinFast's electric two-wheeler expansion plan this year, alongside Indonesia, India, Thailand, and Malaysia.

In recent years, VinFast has gradually established a green mobility ecosystem in the Philippines, Indonesia, India, and other markets through partnerships with local companies, alongside ecosystem partners such as Green GSM and V-Green. In addition to e-motorcycles, VinFast is also developing a diverse portfolio that includes electric vehicles, e-bikes, and e-buses, further expanding consumer choices in the transition toward sustainable transportation on a global scale.

Hashtag: #VinFast

The issuer is solely responsible for the content of this announcement.

** This press release is distributed by Media OutReach Newswire through automated distribution system, for which the client assumes full responsibility. **

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