New research reveals the majority of soccer fans prefer watching at home, with many investing in technology to recreate the match-day experience
BELLEVUE, Wash., June 10, 2026 /PRNewswire/ -- Govee, a leading smart lighting brand, today announced a collaboration with legendary goalkeeper and American soccer icon Tim Howard, to bring "unstoppable fun" to at-home watch parties during this summer's global soccer tournament.
Research shows that home is becoming the default match-day setting for many U.S. fans this summer. More than half of U.S. adults (56%) plan to watch at least one match and 68% prefer watching in a private home setting, either their own home or the home of family and friends. Rising ticket, travel, food, and parking costs are shaping how fans approach live sports, with 75% of Americans saying those costs have made attending live sporting events less appealing.
Together, the findings point to a clear shift in how fans are approaching match day. They are not simply choosing home over the stadium; they are looking for a more comfortable, controllable, and technology-enhanced way to bring the energy of the world's biggest soccer tournament into the spaces where they gather. Govee elevates that home-viewing experience with smart lighting designed to bring match-night fun, energy, and shared memories to life.
"At Govee, we believe lighting should do more than brighten a room — it should make everyday life more joyful," said Eric Wu, CEO of Govee. "Our smart lighting technology is built to turn the moments people care about, like watching a match at home, into experiences they share and remember."
This summer, Govee is turning at-home watch parties into fun, shareable memories with its smart lights. When the match kicks off, one tap in the Govee Home app or a simple voice command can shift the space from everyday illumination into an energized watch-party setting filled with customizable colors, national team-inspired palettes, and reactive effects. Through Govee's DreamView technology, the fun can move across the entire space, from the living room to the patio or backyard, as one coordinated system. After the final whistle, the lights can shift back to everyday white light for daily use, but the fun lasts beyond the watch parties – one that even a veteran goalkeeping describes as impossible to resist.
"I spent my career trying to stop shots," said Tim Howard, known to U.S. fans as the "Secretary of Defense." "But after experiencing a watch party with Govee lighting, I realized this kind of fun is simply unstoppable. When the red, white, and blue that U.S. soccer fans know so well filled the whole space, I felt like I was back on the field."
Tim Howard will be joining the "Unstoppable Fun" Stream Battle, Govee's live activation on TikTok starting June 12th. Four soccer-focused creators will each host a Govee-themed livestream during a match this summer, using Govee lighting to build the atmosphere for their audiences. The creator whose watch party stream receives the highest combined view count will win a live call-in from Howard - with the US legend and the winning creator talking soccer and lighting setups.
Notes to editors:
Research commissioned by Govee and conducted by Focaldata among a nationally representative sample of 2000 U.S. adults, weighted by age, gender and region, (including over 1,000 U.S. soccer fans) between 2nd-4th June 2026. Full research methodology available on request.
About Govee
Govee has been revolutionizing the smart living experience with innovative, ambient lighting solutions since 2017. From living spaces, home theater setups, outdoor areas, and holiday lighting. Govee's smart home tech is not just visually stunning, but also functional — transforming small everyday moments into more personalized and brighter engaging lighting experiences. Embracing the idea that "Life is Colorful" and pushing the boundaries of what lighting can do by blending design and utility. To learn more about Govee, please visit govee.com.
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
Govee Teams Up with Tim Howard to Bring "Unstoppable Fun" to Watch Parties
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New study reveals why the Greenfield vs. Brownfield debate is the #1 planning mistake in modern data migrations.
MUNICH, June 10, 2026 /PRNewswire/ -- The biggest risk in a large data transformation isn't choosing the wrong starting point: it's choosing a path which can't be changed. Deciding between a greenfield or brownfield approach feels like a strategic milestone. In reality and proved in the recent Natuvion Transformation Study 2026, conducted by the data transformation specialist Natuvion and NTT Data Business Solutions, it is often the first mistake in planning a migration. All too often, it is assumed that transformations can be planned perfectly from day one. In reality, they rarely are. The uncomfortable truth is that plans are very likely to change during the migration process. According to the 2026 Transformation Study 71 percent of companies change their migration approach mid-project.
The Natuvion Transformation Study also shows that 44% of large-scale transformations in the USA take between one and two years. In that window, everything is in motion: business models shift, regulatory requirements evolve, data environments change, and internal priorities pivot.
When the original plan no longer holds, a rigid strategy becomes a liability. Nevertheless, many organizations start with a binary choice: from a US perspective Greenfield (start fresh) was chosen by 17% and Brownfield (lift and shift) by 39%, compared to the global results of 34% for Brownfield and 20% for Greenfield. While this deceptive clarity seems helpful at kickoff, it is a dangerous illusion. Neither approach is natively designed to adapt when missing data, legacy complexities, or new compliance rules appear twelve months into the roadmap.
"When a strategy is too stiff to bend, it breaks. This leads to slipped timelines, budget hemorrhaging, and stalled innovation. The failure isn't a result of poor execution; it is a result of a decision that was too rigid to account for the "moving target" of modern business", says Joanne Lang CEO of Natuvion Americas. "The defining factor of a successful transformation isn't the initial plan. It's the capability to adapt that plan without starting over. This is where Selective Data Transition changes the game. It isn't a compromise; it is a strategic capability that allows companies to change direction during the project, ensure that data remains safe, accessible, and compliant, no matter how the mission changes."
Three rules companies should keep in mind before planning a data migration:
- Prioritize partners, not just paths: Never choose tools or partners that only support one methodology. If the setup isn't capable of meeting tomorrow's demands, the transformation is at risk from the very start.
- The greenfield requirement: If starting from scratch, it must be possible to migrate existing data and processes as soon as they become relevant.
- The brownfield requirement: When migrating data using the "lift-and-shift" method, the process must be carried out with surgical precision to exclude or restructure data without breaking the core.
"Transformation is not a static concept; it is a moving target. The "best" plan isn't the one that looks good on a slide deck today. It's the one that remains viable when reality shifts tomorrow. In 2026, the winners won't be those who committed to a single approach, but those who prioritized the flexibility to keep the lights on and the data moving, regardless of the obstacles", Patric Dahse CEO of Natuvion concluded.
The full 2026 IT Transformation Study will be published in June and can be pre-ordered for free on the Natuvion website at: https://www.natuvion.com/transformation-study-2026/
About Natuvion
Natuvion is a digital moving company that moves business-critical data and processes from one technology platform to another. Natuvion experts are called in when medium-sized and large enterprises want to modernize, optimize, separate, merge, or restructure their IT systems. With its exclusive expertise in technical transformation, Natuvion enables its customers to run their data and processes on the most modern and innovative technologies available. To support data transformations, Natuvion leverages its proprietary software solution, Natuvion DCS. Natuvion is a founding member of the SAP S/4HANA Selective Data Transition Engagement Community and has been part of NTT DATA Business Solutions AG, a leading global SAP consultancy, since 2022.
More information at www.natuvion.com
New study reveals why the Greenfield vs. Brownfield debate is the #1 planning mistake in modern data migrations.
MUNICH, June 10, 2026 /PRNewswire/ -- The biggest risk in a large data transformation isn't choosing the wrong starting point: it's choosing a path which can't be changed. Deciding between a greenfield or brownfield approach feels like a strategic milestone. In reality and proved in the recent Natuvion Transformation Study 2026, conducted by the data transformation specialist Natuvion and NTT Data Business Solutions, it is often the first mistake in planning a migration. All too often, it is assumed that transformations can be planned perfectly from day one. In reality, they rarely are. The uncomfortable truth is that plans are very likely to change during the migration process. According to the 2026 Transformation Study 71 percent of companies change their migration approach mid-project.
The Natuvion Transformation Study also shows that 44% of large-scale transformations in the USA take between one and two years. In that window, everything is in motion: business models shift, regulatory requirements evolve, data environments change, and internal priorities pivot.
When the original plan no longer holds, a rigid strategy becomes a liability. Nevertheless, many organizations start with a binary choice: from a US perspective Greenfield (start fresh) was chosen by 17% and Brownfield (lift and shift) by 39%, compared to the global results of 34% for Brownfield and 20% for Greenfield. While this deceptive clarity seems helpful at kickoff, it is a dangerous illusion. Neither approach is natively designed to adapt when missing data, legacy complexities, or new compliance rules appear twelve months into the roadmap.
"When a strategy is too stiff to bend, it breaks. This leads to slipped timelines, budget hemorrhaging, and stalled innovation. The failure isn't a result of poor execution; it is a result of a decision that was too rigid to account for the "moving target" of modern business", says Joanne Lang CEO of Natuvion Americas. "The defining factor of a successful transformation isn't the initial plan. It's the capability to adapt that plan without starting over. This is where Selective Data Transition changes the game. It isn't a compromise; it is a strategic capability that allows companies to change direction during the project, ensure that data remains safe, accessible, and compliant, no matter how the mission changes."
Three rules companies should keep in mind before planning a data migration:
- Prioritize partners, not just paths: Never choose tools or partners that only support one methodology. If the setup isn't capable of meeting tomorrow's demands, the transformation is at risk from the very start.
- The greenfield requirement: If starting from scratch, it must be possible to migrate existing data and processes as soon as they become relevant.
- The brownfield requirement: When migrating data using the "lift-and-shift" method, the process must be carried out with surgical precision to exclude or restructure data without breaking the core.
"Transformation is not a static concept; it is a moving target. The "best" plan isn't the one that looks good on a slide deck today. It's the one that remains viable when reality shifts tomorrow. In 2026, the winners won't be those who committed to a single approach, but those who prioritized the flexibility to keep the lights on and the data moving, regardless of the obstacles", Patric Dahse CEO of Natuvion concluded.
The full 2026 IT Transformation Study will be published in June and can be pre-ordered for free on the Natuvion website at: https://www.natuvion.com/transformation-study-2026/
About Natuvion
Natuvion is a digital moving company that moves business-critical data and processes from one technology platform to another. Natuvion experts are called in when medium-sized and large enterprises want to modernize, optimize, separate, merge, or restructure their IT systems. With its exclusive expertise in technical transformation, Natuvion enables its customers to run their data and processes on the most modern and innovative technologies available. To support data transformations, Natuvion leverages its proprietary software solution, Natuvion DCS. Natuvion is a founding member of the SAP S/4HANA Selective Data Transition Engagement Community and has been part of NTT DATA Business Solutions AG, a leading global SAP consultancy, since 2022.
More information at www.natuvion.com
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
Natuvion study shows 71% of data transformations shift mid-project
Natuvion study shows 71% of data transformations shift mid-project
Natuvion study shows 71% of data transformations shift mid-project
