WILMINGTON, Del.--(BUSINESS WIRE)--Jun 10, 2026--
nixit®, a leader in sexual wellness and period care, is bringing its vagina-friendly condoms™ to nearly 2,000 U.S. Walmart stores, marking the largest retail rollout in the brand’s history. This brings nixit into one of the country’s most accessible retail environments, making cleaner, ingredient-conscious sexual wellness products easier to find nationwide.
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As expectations around personal care shift, nixit is challenging the male-first conventions of the condom category - from ingredients to merchandising.
Most condoms are designed without considering vaginal health, often including undisclosed ingredients that contribute to irritation, discomfort, and infections for many users. These include fragrances, glycerin, spermicides, casein, and warming agents like capsaicin. Designed by women, nixit condoms are intentionally made without these irritants to better support the vaginal microbiome.
As birth control pill use in the U.S. declines - from 33% of women aged 18-49 in 2022 to 29% in 2024 - more people are rethinking their approach to sexual health, with condom use on the rise.¹ nixit is normalizing women buying and carrying condoms - and making decisions about what goes in their bodies.
“For too long, cleaner sexual wellness products have been harder to find than they should be,” said Rachael Newton, nixit founder. “Launching in Walmart is a huge step in making vagina-friendly condoms more accessible to more people, in the same place they already shop for everyday personal care. Condoms have been treated as a male-first category for too long, and this rollout helps bring ingredient-conscious options into the mass market, where they belong.”
Founded by Newton in 2019, nixit has built a loyal following by rethinking personal care products that put vaginal health, comfort, and user experience first. The brand launched with its reusable menstrual disc and is now a leader in both clean period care and sexual wellness.
nixit has remained self-funded since its inception, making its entry into Walmart a significant accomplishment. nixit condoms have been recognized by theSkimm Good for You Awards and the Sexual Wellness Awards™, highlighting their focus on comfort and ingredient-conscious design.
nixit® Condoms
Made from natural rubber latex, these ultra-thin vagina-friendly condoms™ are designed to prioritize comfort without compromising on safety or sensation. Free from common irritants and lubricated with pure silicone oil for a smooth, non-sticky feel.
ABOUT NIXIT®
nixit ® is a leader in clean period care and sexual wellness, creating simple, body-safe essentials designed with vaginas in mind ™. Founded in 2019, the brand is committed to improving comfort, supporting vaginal health, and empowering people to make more informed choices about their bodies. Its hero product is its reusable menstrual disc, a modern tampon and menstrual cup alternative, alongside a sexual wellness range that includes clean, non-irritating condoms and pH-balanced lube. Many nixit products are FSA/HSA eligible. Visit nixit.com or follow @letsnixit.
¹“Fewer Women Are Using Birth Control Pills in the U.S.” Statista, 2025
nixit® vagina-friendly condoms™ are now available in nearly 2,000 Walmart stores across the U.S., marking the brand's largest retail rollout to date.
NEW DELHI (AP) — A fire broke out in a five-story building that houses several hotels in Kolkata in the early hours Wednesday, killing at least nine people and injuring six others in the capital of India’s West Bengal state, police said.
The blaze erupted around 1:45 a.m. in the building close to the West Bengal Fire Department headquarters in central Kolkata, the Press Trust of India news agency reported, describing the building as “dingy.”
Those killed included two women and a four-year-old child, police said. At least 80 people have been rescued from the building, according to the news agency, citing a senior official.
Koushik Chowdhury, a state minister, said after visiting the site that some among the dead were Bangladeshi nationals, PTI reported.
The minister said many of the victims were believed to have died from smoke inhalation. Several people were unable to escape to safety and some rooms lacked windows, he said, adding that rescue teams managed to save a couple from a room that had a window.
The government would conduct fire safety inspections at hotels across the state in the wake of the blaze, the minister said.
Authorities said the fire was brought under control and that their immediate focus was on rescuing anyone still trapped inside and investigating the cause of the fire, which was not immediately known.
Forensic experts were collecting evidence at the scene and an investigation was launched into the cause of the fire and whether safety regulations were followed, police told PTI.
Chowdhury said a short circuit may have caused the fire.
Firefighters struggled to reach people trapped on the upper floors as thick smoke engulfed the building, a police officer told the news agency.
Five fire engines were deployed to bring the blaze under control, while police and disaster management teams carried out rescue operations, the report said. The injured were taken to a nearby hospital for treatment.
Deadly fires, often linked to electrical faults or gas cylinder explosions, are common in India where investigators have frequently pointed to safety lapses and inadequate enforcement of fire regulations as contributing to recurring loss of life.
On Monday, a blaze at a hotel in West Bengal’s temple town of Tarapith left at least seven people dead and several others critically injured.
In December, at least 25 people were killed after a fire ripped through a popular nightclub in western Goa state.
Members of the forensic team enter after first responders doused an early morning fire at a building that housed multiple hotels and guest houses in Kolkata, India, Wednesday, Aug. 19, 2026. (AP Photo/Bikas Das)
Police and volunteers of disaster management group stand outside after dousing an early morning fire at a building that housed multiple hotels and guest houses in Kolkata, India, Wednesday, Aug. 19, 2026. (AP Photo/Bikas Das)
People gather outside after first responders doused an early morning fire at a building that housed multiple hotels and guest houses in Kolkata, India, Wednesday, Aug. 19, 2026. (AP Photo/Bikas Das)
Onlookers watch from a distance after first responders doused an early morning fire at a building that housed multiple hotels and guest houses in Kolkata, India, Wednesday, Aug. 19, 2026. (AP Photo/Bikas Das)
Fire brigade personnel stand at the entrance after dousing an early morning fire at a building that housed multiple hotels and guest houses in Kolkata, India, Wednesday, Aug. 19, 2026. (AP Photo/Bikas Das)
Policemen and other officials stand near a hotel which caught fire early Wednesday in Kolkata, India, Wednesday, Aug. 19, 2026. (AP Photo/Bikas Das)
