SEATTLE--(BUSINESS WIRE)--Jun 10, 2026--
Pictory, the AI-powered video creation platform used by creators and businesses worldwide, today released its 2026 State of the AI Video-Creation Industry Report. Based on aggregated and anonymized data from more than 1.5 million videos created on the Pictory platform during 2026, the report provides one of the industry’s most comprehensive looks at how organizations, creators, educators, and marketers are using AI to produce video content.
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The findings show that AI video creation has moved beyond experimentation and into everyday professional use. Content teams increasingly rely on AI-powered workflows to transform existing assets into videos, while AI-native formats such as avatars, generated imagery, and automated voiceovers continue to gain momentum.
“The data shows that AI video creation is no longer a niche activity,” said Vikram Chalana, Co-Founder and CEO of Pictory. “We’re seeing professionals across industries adopt AI-powered workflows to create content faster, repurpose existing assets, and scale video production in ways that were previously impossible.”
Among the report’s most notable findings:
These differences underscore how AI video adapts to specific business objectives, from engagement and education to lead-generation and internal communications.
According to the report, businesses that effectively repurpose existing content, integrate AI-generated visuals, and adopt scalable video workflows are competing in an increasingly visual marketplace.
The full 2026 State of the AI Video-Creation Industry Report is available at https://pictory.ai/free-tools/2026-state-of-video-report.
About Pictory
Pictory is an AI-powered video creation platform that enables businesses, marketers, educators, and creators to transform text, URLs, documents, and audio into professional-quality videos.
Pictory's 2026 State of AI Video-Creation Industry Report. PowerPoint to Video is a scenario dominated by Educators and Enterprise creators. There are 11 more takeaways based on 1.5 million videos created in the first half of 2026. From when most creators create, to which countries create the longest videos, and what US State uses the most Avatars, per capita.
ISLAMABAD (AP) — A Pakistani army MI-17 helicopter crashed because of a technical fault in Pakistan-administered Kashmir on Wednesday, killing all military personnel on board, the military said. The military didn't immediately disclose how many people were aboard the helicopter.
The crash occurred near Muzaffarabad, the regional capital, during an ongoing protest and strike called by the Joint Awami Action Committee, a recently banned alliance of various groups.
The military didn't suggest any link between the protest and the crash.
Witnesses said that the helicopter crashed shortly after takeoff from a helipad. Ambulances arrived at the scene and transported the victims to a nearby hospital.
“Rescue and recovery teams immediately reached the crash site,” the military said, adding that a board of inquiry had been ordered to determine the exact cause of the crash.
Residents in Muzaffarabad said that the helicopter was carrying an unspecified number of paramilitary Rangers deployed by the government for security duties in the region, where tensions have been high since the weekend, when members of an outlawed group attacked police and security forces, killing four personnel.
Witnesses said they saw smoke billowing from the crash site, and several ambulances were seen transporting the victims.
Pakistani President Asif Ali Zardari and Prime Minister Shehbaz Sharif expressed sorrow over the crash, paying tribute to those killed. In separate statements, they conveyed sympathies to the victims' families.
Pakistan’s army chief, Field Marshal Asim Munir, also expressed deep sorrow over the loss of life and extended condolences to the families of those killed, according to the statement.
Such crashes aren't uncommon in Pakistan. In September, an army helicopter on a routine flight crashed in northern Pakistan, killing two pilots and three technicians on board.
Smoke billows after an army MI-17 helicopter crashed due to a technical fault, in Muzaffarabad, capital of Pakistan-administered Kashmir, Wednesday, June 10, 2026. (AP Photo/M.D. Mughal)
A police vehicle is parked at along a road as smoke billows after an army MI-17 helicopter crashed due to a technical fault, in Muzaffarabad, capital of Pakistan-administered Kashmir, Wednesday, June 10, 2026. (AP Photo/M.D. Mughal)
Smoke billows after an army MI-17 helicopter crashed due to a technical fault, in Muzaffarabad, capital of Pakistan-administered Kashmir, Wednesday, June 10, 2026. (AP Photo/M.D. Mughal)
Smoke billows after an army MI-17 helicopter crashed due to a technical fault, in Muzaffarabad, capital of Pakistan-administered Kashmir, Wednesday, June 10, 2026. (AP Photo/M.D. Mughal)
A police vehicle is parked at along a road as smoke billows after an army MI-17 helicopter crashed due to a technical fault, in Muzaffarabad, capital of Pakistan-administered Kashmir, Wednesday, June 10, 2026. (AP Photo/M.D. Mughal)
