SEATTLE--(BUSINESS WIRE)--Jun 10, 2026--
Pictory, the AI-powered video creation platform used by creators and businesses worldwide, today released its 2026 State of the AI Video-Creation Industry Report. Based on aggregated and anonymized data from more than 1.5 million videos created on the Pictory platform during 2026, the report provides one of the industry’s most comprehensive looks at how organizations, creators, educators, and marketers are using AI to produce video content.
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The findings show that AI video creation has moved beyond experimentation and into everyday professional use. Content teams increasingly rely on AI-powered workflows to transform existing assets into videos, while AI-native formats such as avatars, generated imagery, and automated voiceovers continue to gain momentum.
“The data shows that AI video creation is no longer a niche activity,” said Vikram Chalana, Co-Founder and CEO of Pictory. “We’re seeing professionals across industries adopt AI-powered workflows to create content faster, repurpose existing assets, and scale video production in ways that were previously impossible.”
Among the report’s most notable findings:
These differences underscore how AI video adapts to specific business objectives, from engagement and education to lead-generation and internal communications.
According to the report, businesses that effectively repurpose existing content, integrate AI-generated visuals, and adopt scalable video workflows are competing in an increasingly visual marketplace.
The full 2026 State of the AI Video-Creation Industry Report is available at https://pictory.ai/free-tools/2026-state-of-video-report.
About Pictory
Pictory is an AI-powered video creation platform that enables businesses, marketers, educators, and creators to transform text, URLs, documents, and audio into professional-quality videos.
Pictory's 2026 State of AI Video-Creation Industry Report. PowerPoint to Video is a scenario dominated by Educators and Enterprise creators. There are 11 more takeaways based on 1.5 million videos created in the first half of 2026. From when most creators create, to which countries create the longest videos, and what US State uses the most Avatars, per capita.
NEW DELHI (AP) — A fire broke out at a hotel in Kolkata in the early hours Wednesday, killing at least nine people and injuring six in the capital of India’s West Bengal state, police said.
The blaze erupted around 1:45 a.m. at a hotel in central Kolkata close to the West Bengal Fire Department headquarters, the Press Trust of India news agency reported.
Five fire engines were deployed to bring the blaze under control, while police and disaster management teams carried out rescue operations, the report said. The injured were taken to a nearby hospital for treatment.
Firefighters struggled to reach people trapped on the upper floors as thick smoke engulfed the building, a police officer told the news agency. The fire was brought under control, the officer said.
Authorities said their immediate focus was on rescuing anyone still trapped inside and investigating the cause of the fire, which was not immediately known.
Nine people have been confirmed dead but the toll could rise, police told PTI.
Deadly fires, often linked to electrical faults or gas cylinder explosions, are common in India where investigators have frequently pointed to safety lapses and inadequate enforcement of fire regulations as contributing to recurring loss of life.
On Monday, a blaze at a hotel in West Bengal’s temple town of Tarapith left at least seven people dead and several others critically injured.
In December, at least 25 people were killed after a fire ripped through a popular nightclub in western Goa state.
Police and volunteers of disaster management group stand outside after dousing an early morning fire at a building that housed multiple hotels and guest houses in Kolkata, India, Wednesday, Aug. 19, 2026. (AP Photo/Bikas Das)
People gather outside after first responders doused an early morning fire at a building that housed multiple hotels and guest houses in Kolkata, India, Wednesday, Aug. 19, 2026. (AP Photo/Bikas Das)
Onlookers watch from a distance after first responders doused an early morning fire at a building that housed multiple hotels and guest houses in Kolkata, India, Wednesday, Aug. 19, 2026. (AP Photo/Bikas Das)
Fire brigade personnel stand at the entrance after dousing an early morning fire at a building that housed multiple hotels and guest houses in Kolkata, India, Wednesday, Aug. 19, 2026. (AP Photo/Bikas Das)
Policemen and other officials stand near a hotel which caught fire early Wednesday in Kolkata, India, Wednesday, Aug. 19, 2026. (AP Photo/Bikas Das)
