Lenovo and Hong Kong Jockey Club Launch AI Football Experience in Hong Kong, Joined by David Beckham

Hong Kong becomes the first market outside FIFA World Cup 2026™️ host cities to showcase Lenovo technologies inspired by its role as FIFA's Official Technology Partner, with Sir David Beckham joining the launch at Happy Valley Racecourse race meeting.

The Hong Kong Jockey Club’s Chief Executive Officer Winfried Engelbrecht-Bresges (1st right), Executive Director, Racing, Andrew Harding (1st left) and Executive Director, Sports Business, Casper Stylsvig (2nd left) tour football legend Sir David Beckham (2nd right) and Ken Wong, Executive Vice President of Lenovo, President of Lenovo’s Solutions & Services Group (centre) round Happy Valley Racecourse.

Lenovo, Official Technology Partner of FIFA World Cup 2026™️, and The Hong Kong Jockey Club (the Club) have joined forces to bring an AI-powered football experience to Hong Kong fans, launched at Happy Valley Racecourse on 10 June 2026. Marking the first showcase of Lenovo's FIFA World Cup-inspired fan experiences outside the tournament's host cities, the activation was launched with the first visit to a Hong Kong racecourse of Lenovo global ambassador Sir David Beckham, bringing together two globally recognized brands with the aim of enhancing sports entertainment and fan engagement.

Lenovo global ambassador Sir David Beckham inside the "Lenovo Experience Booth". Hong Kong is the first market outside FIFA World Cup 2026™️ host cities to showcase Lenovo's AI-powered football fan experiences.

As the Official Technology Partner of FIFA, Lenovo is helping power FIFA World Cup 2026™️ through end-to-end technology solutions across devices, infrastructure and AI solutions designed to enhance tournament operations, accelerate content creation, power player and team insights, and deliver more engaging digital experiences for fans around the world. In Hong Kong, sports fans get to use versions of that same technology themselves rather than just read about it.

The activation marks the on-ground kick-off of Lenovo as the strategic partner of the Club’s “Racing with Football” campaign. Sir David Beckham joined top management of Lenovo and the Club to unveil the immersive AI football zone “Lenovo Experience Booth” at Happy Valley Racecourse, where he also got a taste of the signature vibrancy of Hong Kong’s horse racing for the first time.

Football legend Sir David Beckham (centre), The Hong Kong Jockey Club’s Chief Executive Officer Winfried Engelbrecht-Bresges (3rd left), Executive Director, Racing, Andrew Harding (2nd left) and Executive Director, Sports Business, Casper Stylsvig (1st left), Ken Wong, Executive Vice President of Lenovo, President of Lenovo’s Solutions & Services Group (3rd right), Serena Cheung, General Manager, Lenovo Hong Kong and Macau (2nd right), and Tom Cheng, General Manager of Lenovo’s Solutions and Services Group (HK) (1st right), unveil the Lenovo Experience Booth while attending the “Racing with Football” series at Happy Valley Racecourse.

Sir David Beckham's appearance is part of Lenovo's global partnership with him, which centers on how AI and data can change the game for players, teams and fans. Through the Lenovo Experience Booth, fans can experience how Lenovo’s technologies are helping make football more immersive, more personalized and more connected.

Football legend Sir David Beckham (centre), The Hong Kong Jockey Club’s Chief Executive Officer Winfried Engelbrecht-Bresges (3rd left), Executive Director, Racing, Andrew Harding (2nd left) and Executive Director, Sports Business, Casper Stylsvig (1st left), Ken Wong, Executive Vice President of Lenovo, President of Lenovo’s Solutions & Services Group (3rd right), Serena Cheung, General Manager, Lenovo Hong Kong and Macau (2nd right), and Tom Cheng, General Manager of Lenovo’s Solutions and Services Group (HK) (1st right), unveil the Lenovo Experience Booth while attending the “Racing with Football” series at Happy Valley Racecourse.

Ken Wong, Executive Vice President of Lenovo, President of Lenovo’s Solutions & Services Group, said: “FIFA World Cup 2026™️ is one of the most demanding technology environments in the world, where every system and insight needs to work at global scale. Lenovo’s AI solutions are powering that experience, from operations and content delivery to data-driven insights and fan engagement. The real value of that work is in making the same capabilities available to far more people. Through our collaboration with the Club, we are putting this technology directly in the hands of Hong Kong fans and showing how it can democratize the game and create more meaningful experiences for the local community.”

Winfried Engelbrecht-Bresges, Chief Executive Officer of the Club, remarked: “The Club’s Home of Football campaign and Racing with Football series bring Hong Kong’s two favourite sports together. Connecting more than 17,000 racing fans with world-class sports and stars, last night’s race meeting saw a true crossover of racing with football, enabling fans to experience the magic when world-class sport meets top-class entertainment. With this superb beginning, the Club will continue to broaden its reach as an international sports entertainment business, showcasing Hong Kong as a hub for global exchange, connectivity and tourism, with the ultimate aim of creating more value for the community.”

Lenovo Experience Booth Highlights

Available on-course on 24 June and 8 July, fans can continue to experience the football-themed technologies reflecting Lenovo’s role in supporting the FIFA World Cup 2026™️:

• Hologram: An AI-powered David Beckham hologram that fans can interact with.
• AI Avatar: A customizable experience that lets fans create and share their own digital identities.
• FIFA Creative Studio: From final whistle to shareable highlight in 15 minutes. Lenovo's AI content tool produces three formats at once ready for broadcast, social and mobile, at World Cup speed and scale.
• FIFA AI Pro: The AI knowledge assistant serving all 48 teams at FIFA World Cup 2026™️, built on Lenovo's AI Factory, analyzing over 2,000 match metrics to deliver rapid performance insights.

The Hong Kong, China Tennis Association (“HKCTA”) is proud to announce that The Hong Kong Jockey Club (“HKJC”) will be the Official Community Partner of the Hong Kong Tennis Season 2026-27, covering both the WTA 250 Prudential Hong Kong Tennis Open and the ATP 250 Bank of China Hong Kong Tennis Open. This marks the fifth consecutive season of HKJC support for “M” Mark events organised by the HKCTA.

Hong Kong Tennis Season Announces The Hong Kong Jockey Club as Official Community Partner.Image source:HKCTA

This season, the HKJC, through its Charities Trust, has committed nearly HK$3 million to support the Jockey Club Hong Kong Tennis Open Community Programme (“the programme”), which comprises a series of community engagement activities, including guided tours, beginner courses, workshops, fun days, a mentorship programme, and opportunities to experience the “M” Mark tournament in person. The programme aims to enable members of the community, particularly those from underprivileged groups, to experience the enjoyment and positive values of sport.

Hong Kong Tennis Season Announces The Hong Kong Jockey Club as Official Community Partner.Image source:HKCTA

The programme officially kicked off yesterday (1 November) with a special visit by Judy Murray, mother of Andy and Jamie Murray, respectively former men’s singles and doubles World No. 1 players. A leading advocate for grassroots tennis development, Judy has championed initiatives aimed at broadening access to the sport and empowering coaches to create positive and inclusive tennis experiences for young people.

Image source:HKCTA

Judy began her visit with a dedicated workshop for HKCTA coaches, including those involved in the primary school tennis initiative under the Jockey Club Tennis Serves Programme. During the session, she shared her expertise in junior player development, demonstrated a range of coaching activities and highlighted effective methods for making tennis engaging and enjoyable for children. The workshop equippedparticipating coaches with practical knowledge that can be applied to support grassroots tennis development in Hong Kong.

Image source:HKCTA

Liu Ka Wing, HKCTA coach and assistant coach for the workshop said, “It was a fruitful morning working with and learning from Judy. This workshop has been a valuable learning experience and a timely reminder that children learn best through imitation and play. Even for a simple forehand swing, a step-by-step approach is essential. Moving forward, I will put even more thought into designing lessons that help children learn progressively through games and activities.”

Image source:HKCTA

In the afternoon, Judy and the participating coaches visited Endeavourers Leung Lee Sau Yu Memorial Primary School, a participating school in the Jockey Club Tennis Serves Programme, where she conducted a children's tennis clinic while the coaches put their newly acquired knowledge into practice. About 40 students learned basic tennisskills and took part in a range of interactive drills and activities.

The school visit also featured a special sharing session between Judy and Cyndi Thompson, mother of local tennis talent Kai Thompson. Image source:HKCTA

The school visit also featured a special sharing session between Judy and Cyndi Thompson, mother of local tennis talent Kai Thompson. Joined by about 40 parents from the school, Judy and Cyndi reflected on the rewards and challenges of supporting their children on their sporting journeys, and exchanged their experiences with participating parents. They also highlighted the important role parents play in encouraging their children to pursue their dreams, whether in sport or life.

Judy(left) and Cyndi reflected on the rewards and challenges of supporting their children on their sporting journeys, and exchanged their experiences with participating parents. Image source:HKCTA

Cyndi Thompson said, “Our family has always maintained the same routine, regardless of whether Kai wins or loses. We are here to support him in pursuing his tennis dreams, and our focus has always been on his growth, enjoyment of the sport and development as a person. Results come and go, but the values he learns through tennis, such as discipline, resilience and respect, are what matter most. We couldn’t be prouder than when we see him putting on the Hong Kong colours and giving his best to compete for Hong Kong on the international stage.”

Image source:HKCTA

Speaking about the visit, Judy Murray said, “It is a pleasure to be back in Hong Kong and interact with such enthusiastic groups of coaches, parents and students. Back in Scotland, the weather often kept us indoor, which led me to create simple games for my sons. Over time, I realised these simple activities were incredibly effective in developing hand-eye and foot-eye coordination. I am therefore delighted to share my experiences with coaches and parents here, and to highlight the importance of making learning fun and engaging for children.”

Image source:HKCTA

The programme will provide more opportunities for close to 7,000 beneficiaries in the months ahead. Participants will have opportunities to attend tournaments and experience world-class tennis in person, while selected participants will also take part in guided tours, beginner courses, workshops and fun days.

Image source:HKCTA

The programme also includes a Mentorship Programme for tertiary students interested in pursuing careers in sports and event management. Participants will go behind the scenes to learn about the operations of major sporting events, receive relevant training, and serve as volunteers at the tournaments. Through this practical placement opportunity, the Mentorship Programme will provide participants with invaluable industryexperience while supporting the continued growth and development of Hong Kong's sports sector.

Image source:HKCTA

Michael Cheng, President of HKCTA, said, “We sincerely thank HKJC for its generous support in helping bring these tournaments closer to communities across Hong Kong. Through the Programme, we hope to spark a lasting interest in tennis among people of all ages and backgrounds, inspiring more individuals to embrace the sport and lead active, healthy lifestyles.”

Since 2016, the Hong Kong Jockey Club Charities Trust (“the Trust”) has supported HKCTA’s Jockey Club Tennis Rocks programme, which seeks to promote tennis among people of all ages and abilities. In 2025, the Trust further supported grassroots tennis development through the Jockey Club Tennis Serves Programme, which includes both school- and community-based tennis and pickleball initiatives aimed at encouraging students, older adults, and persons with special needs to adopt active and healthy lifestyles.

Image source:HKCTA