Lenovo and Hong Kong Jockey Club Launch AI Football Experience in Hong Kong, Joined by David Beckham

Hong Kong becomes the first market outside FIFA World Cup 2026™️ host cities to showcase Lenovo technologies inspired by its role as FIFA's Official Technology Partner, with Sir David Beckham joining the launch at Happy Valley Racecourse race meeting.

The Hong Kong Jockey Club’s Chief Executive Officer Winfried Engelbrecht-Bresges (1st right), Executive Director, Racing, Andrew Harding (1st left) and Executive Director, Sports Business, Casper Stylsvig (2nd left) tour football legend Sir David Beckham (2nd right) and Ken Wong, Executive Vice President of Lenovo, President of Lenovo’s Solutions & Services Group (centre) round Happy Valley Racecourse.

Lenovo, Official Technology Partner of FIFA World Cup 2026™️, and The Hong Kong Jockey Club (the Club) have joined forces to bring an AI-powered football experience to Hong Kong fans, launched at Happy Valley Racecourse on 10 June 2026. Marking the first showcase of Lenovo's FIFA World Cup-inspired fan experiences outside the tournament's host cities, the activation was launched with the first visit to a Hong Kong racecourse of Lenovo global ambassador Sir David Beckham, bringing together two globally recognized brands with the aim of enhancing sports entertainment and fan engagement.

Lenovo global ambassador Sir David Beckham inside the "Lenovo Experience Booth". Hong Kong is the first market outside FIFA World Cup 2026™️ host cities to showcase Lenovo's AI-powered football fan experiences.

As the Official Technology Partner of FIFA, Lenovo is helping power FIFA World Cup 2026™️ through end-to-end technology solutions across devices, infrastructure and AI solutions designed to enhance tournament operations, accelerate content creation, power player and team insights, and deliver more engaging digital experiences for fans around the world. In Hong Kong, sports fans get to use versions of that same technology themselves rather than just read about it.

The activation marks the on-ground kick-off of Lenovo as the strategic partner of the Club’s “Racing with Football” campaign. Sir David Beckham joined top management of Lenovo and the Club to unveil the immersive AI football zone “Lenovo Experience Booth” at Happy Valley Racecourse, where he also got a taste of the signature vibrancy of Hong Kong’s horse racing for the first time.

Football legend Sir David Beckham (centre), The Hong Kong Jockey Club’s Chief Executive Officer Winfried Engelbrecht-Bresges (3rd left), Executive Director, Racing, Andrew Harding (2nd left) and Executive Director, Sports Business, Casper Stylsvig (1st left), Ken Wong, Executive Vice President of Lenovo, President of Lenovo’s Solutions & Services Group (3rd right), Serena Cheung, General Manager, Lenovo Hong Kong and Macau (2nd right), and Tom Cheng, General Manager of Lenovo’s Solutions and Services Group (HK) (1st right), unveil the Lenovo Experience Booth while attending the “Racing with Football” series at Happy Valley Racecourse.

Sir David Beckham's appearance is part of Lenovo's global partnership with him, which centers on how AI and data can change the game for players, teams and fans. Through the Lenovo Experience Booth, fans can experience how Lenovo’s technologies are helping make football more immersive, more personalized and more connected.

Football legend Sir David Beckham (centre), The Hong Kong Jockey Club’s Chief Executive Officer Winfried Engelbrecht-Bresges (3rd left), Executive Director, Racing, Andrew Harding (2nd left) and Executive Director, Sports Business, Casper Stylsvig (1st left), Ken Wong, Executive Vice President of Lenovo, President of Lenovo’s Solutions & Services Group (3rd right), Serena Cheung, General Manager, Lenovo Hong Kong and Macau (2nd right), and Tom Cheng, General Manager of Lenovo’s Solutions and Services Group (HK) (1st right), unveil the Lenovo Experience Booth while attending the “Racing with Football” series at Happy Valley Racecourse.

Ken Wong, Executive Vice President of Lenovo, President of Lenovo’s Solutions & Services Group, said: “FIFA World Cup 2026™️ is one of the most demanding technology environments in the world, where every system and insight needs to work at global scale. Lenovo’s AI solutions are powering that experience, from operations and content delivery to data-driven insights and fan engagement. The real value of that work is in making the same capabilities available to far more people. Through our collaboration with the Club, we are putting this technology directly in the hands of Hong Kong fans and showing how it can democratize the game and create more meaningful experiences for the local community.”

Winfried Engelbrecht-Bresges, Chief Executive Officer of the Club, remarked: “The Club’s Home of Football campaign and Racing with Football series bring Hong Kong’s two favourite sports together. Connecting more than 17,000 racing fans with world-class sports and stars, last night’s race meeting saw a true crossover of racing with football, enabling fans to experience the magic when world-class sport meets top-class entertainment. With this superb beginning, the Club will continue to broaden its reach as an international sports entertainment business, showcasing Hong Kong as a hub for global exchange, connectivity and tourism, with the ultimate aim of creating more value for the community.”

Lenovo Experience Booth Highlights

Available on-course on 24 June and 8 July, fans can continue to experience the football-themed technologies reflecting Lenovo’s role in supporting the FIFA World Cup 2026™️:

• Hologram: An AI-powered David Beckham hologram that fans can interact with.
• AI Avatar: A customizable experience that lets fans create and share their own digital identities.
• FIFA Creative Studio: From final whistle to shareable highlight in 15 minutes. Lenovo's AI content tool produces three formats at once ready for broadcast, social and mobile, at World Cup speed and scale.
• FIFA AI Pro: The AI knowledge assistant serving all 48 teams at FIFA World Cup 2026™️, built on Lenovo's AI Factory, analyzing over 2,000 match metrics to deliver rapid performance insights.

Basketball icon Allen Iverson visited ELCHK Hung Hom Lutheran Primary School yesterday afternoon (16 September), where he met 30 local students of the Rising Stars 3×3 Basketball Development in Primary Schools Programme under the Jockey Club Believe & Bounce Basketball Programme: InspiringHK Dream Factory. Funded by The Hong Kong Jockey Club Charities Trust and organised by InspiringHK Sports Foundation (“IHKSports”), the three-year programme promotes participation in 3x3 basketball and supports students’ development through sports. The school visit was a special activity arranged by IHKSports to enrich participating students’ learning experience where Iverson provided mentorship and skills guidance, as well as shared personal stories of resilience with the students.

Allen Iverson and Mr. William Fong, Chairperson of IHKSports, interact with primary school students .

The vision of IHKSports is "Better Youths, through Sports". This activity exemplifies its commitment to promoting the physical development and character building of children and youth through basketball.

Allen Iverson receives a souvenir from participating students.

During the activity, 30 primary school students showcased their skills and teamwork under the guidance of the coaching team. Iverson observed the session and personally offered guidance and encouragement. In addition, Iverson took part in a sharing session, answered students’ questions, and discussed how to overcome adversity, maintain self-confidence, and pursue their dreams. The activity concluded with a group photo session, during which Iverson presented souvenirs, including a signed basketball, creating unforgettable memories for the students.

Allen Iverson speaks to a student about resilience, overcoming adversity.

Mr. William Fong, Chairperson of IHKSports, said: "Allen Iverson's basketball career is a powerful testament to the true strength of sport. It demonstrates the importance of resilience, hard work and confidence. His journey is built on constantly pushing his limits and never giving up. We hope this rare exchange opportunity will help young people appreciate that regardless of their starting point, perseverance can help them find their own path to success. IHKSports will continue to use sport to inspire the younger generation to pursue their dreams and carry a proactive spirit into their studies and daily lives."

Allen Iverson receives a souvenir from Mr. William Fong & local artist Mr. Roy Cheng.

Sharing session and interactive Q&A featuring Allen Iverson.

Sharing session and interactive Q&A featuring Allen Iverson.

Event Highlights

• Training session under the Jockey Club Believe & Bounce Basketball Programme: InspiringHK Dream Factory - Rising Stars 3×3 Basketball Development in Primary Schools Programme

• Sharing session and interactive Q&A featuring Allen Iverson

• Group photo session and souvenir presentation ceremony

• Commemorative basketball signing session with Allen Iverson

Sharing Session by Hong Kong A1 Division basketball player, Mr. Anthony Groot Baltink.

Sharing Session by Hong Kong A1 Division basketball player, Mr. Anthony Groot Baltink.

This special activity not only offered students a rare opportunity to interact with a world-renowned basketball icon, but also sought to inspire the next generation through Iverson's personal story. By sharing his experiences, IHKSports hoped to encourage young people to pursue their aspirations with determination, overcome adversity, and build resilience both on and off the court.

Group photo.