Lenovo and Hong Kong Jockey Club Launch AI Football Experience in Hong Kong, Joined by David Beckham

Hong Kong becomes the first market outside FIFA World Cup 2026™️ host cities to showcase Lenovo technologies inspired by its role as FIFA's Official Technology Partner, with Sir David Beckham joining the launch at Happy Valley Racecourse race meeting.

The Hong Kong Jockey Club’s Chief Executive Officer Winfried Engelbrecht-Bresges (1st right), Executive Director, Racing, Andrew Harding (1st left) and Executive Director, Sports Business, Casper Stylsvig (2nd left) tour football legend Sir David Beckham (2nd right) and Ken Wong, Executive Vice President of Lenovo, President of Lenovo’s Solutions & Services Group (centre) round Happy Valley Racecourse.

Lenovo, Official Technology Partner of FIFA World Cup 2026™️, and The Hong Kong Jockey Club (the Club) have joined forces to bring an AI-powered football experience to Hong Kong fans, launched at Happy Valley Racecourse on 10 June 2026. Marking the first showcase of Lenovo's FIFA World Cup-inspired fan experiences outside the tournament's host cities, the activation was launched with the first visit to a Hong Kong racecourse of Lenovo global ambassador Sir David Beckham, bringing together two globally recognized brands with the aim of enhancing sports entertainment and fan engagement.

Lenovo global ambassador Sir David Beckham inside the "Lenovo Experience Booth". Hong Kong is the first market outside FIFA World Cup 2026™️ host cities to showcase Lenovo's AI-powered football fan experiences.

As the Official Technology Partner of FIFA, Lenovo is helping power FIFA World Cup 2026™️ through end-to-end technology solutions across devices, infrastructure and AI solutions designed to enhance tournament operations, accelerate content creation, power player and team insights, and deliver more engaging digital experiences for fans around the world. In Hong Kong, sports fans get to use versions of that same technology themselves rather than just read about it.

The activation marks the on-ground kick-off of Lenovo as the strategic partner of the Club’s “Racing with Football” campaign. Sir David Beckham joined top management of Lenovo and the Club to unveil the immersive AI football zone “Lenovo Experience Booth” at Happy Valley Racecourse, where he also got a taste of the signature vibrancy of Hong Kong’s horse racing for the first time.

Football legend Sir David Beckham (centre), The Hong Kong Jockey Club’s Chief Executive Officer Winfried Engelbrecht-Bresges (3rd left), Executive Director, Racing, Andrew Harding (2nd left) and Executive Director, Sports Business, Casper Stylsvig (1st left), Ken Wong, Executive Vice President of Lenovo, President of Lenovo’s Solutions & Services Group (3rd right), Serena Cheung, General Manager, Lenovo Hong Kong and Macau (2nd right), and Tom Cheng, General Manager of Lenovo’s Solutions and Services Group (HK) (1st right), unveil the Lenovo Experience Booth while attending the “Racing with Football” series at Happy Valley Racecourse.

Sir David Beckham's appearance is part of Lenovo's global partnership with him, which centers on how AI and data can change the game for players, teams and fans. Through the Lenovo Experience Booth, fans can experience how Lenovo’s technologies are helping make football more immersive, more personalized and more connected.

Football legend Sir David Beckham (centre), The Hong Kong Jockey Club’s Chief Executive Officer Winfried Engelbrecht-Bresges (3rd left), Executive Director, Racing, Andrew Harding (2nd left) and Executive Director, Sports Business, Casper Stylsvig (1st left), Ken Wong, Executive Vice President of Lenovo, President of Lenovo’s Solutions & Services Group (3rd right), Serena Cheung, General Manager, Lenovo Hong Kong and Macau (2nd right), and Tom Cheng, General Manager of Lenovo’s Solutions and Services Group (HK) (1st right), unveil the Lenovo Experience Booth while attending the “Racing with Football” series at Happy Valley Racecourse.

Ken Wong, Executive Vice President of Lenovo, President of Lenovo’s Solutions & Services Group, said: “FIFA World Cup 2026™️ is one of the most demanding technology environments in the world, where every system and insight needs to work at global scale. Lenovo’s AI solutions are powering that experience, from operations and content delivery to data-driven insights and fan engagement. The real value of that work is in making the same capabilities available to far more people. Through our collaboration with the Club, we are putting this technology directly in the hands of Hong Kong fans and showing how it can democratize the game and create more meaningful experiences for the local community.”

Winfried Engelbrecht-Bresges, Chief Executive Officer of the Club, remarked: “The Club’s Home of Football campaign and Racing with Football series bring Hong Kong’s two favourite sports together. Connecting more than 17,000 racing fans with world-class sports and stars, last night’s race meeting saw a true crossover of racing with football, enabling fans to experience the magic when world-class sport meets top-class entertainment. With this superb beginning, the Club will continue to broaden its reach as an international sports entertainment business, showcasing Hong Kong as a hub for global exchange, connectivity and tourism, with the ultimate aim of creating more value for the community.”

Lenovo Experience Booth Highlights

Available on-course on 24 June and 8 July, fans can continue to experience the football-themed technologies reflecting Lenovo’s role in supporting the FIFA World Cup 2026™️:

• Hologram: An AI-powered David Beckham hologram that fans can interact with.
• AI Avatar: A customizable experience that lets fans create and share their own digital identities.
• FIFA Creative Studio: From final whistle to shareable highlight in 15 minutes. Lenovo's AI content tool produces three formats at once ready for broadcast, social and mobile, at World Cup speed and scale.
• FIFA AI Pro: The AI knowledge assistant serving all 48 teams at FIFA World Cup 2026™️, built on Lenovo's AI Factory, analyzing over 2,000 match metrics to deliver rapid performance insights.

The Hong Kong Jockey Club is supporting youthfest@HK for the fourth consecutive year, with the 2026 edition launching today (28 July) at the HYAB JC Y Cube at Youth Square in Chai Wan. As the annual flagship initiative under the HKSAR Government’s Youth Development Blueprint, youthfest@HK provides a positive and inclusive platform for young people from diverse backgrounds to realise their potential, broaden their horizons and cultivate positive values, a strong sense of national identity and a global perspective. These experiences equip young people to meet future challenges with confidence. Since 2023, the Club has supported the Home and Youth Affairs Bureau (HYAB) in delivering youthfest@HK through the Chief Executive’s Community Project List, with an annual approved donation of HK$10 million from the Club’s Charities Trust.

Chan Kwok-ki, Chief Secretary for Administration of the HKSAR Government (5th right); Clarence Leung, Acting Secretary for Home and Youth Affairs of the HKSAR Government (9th left); Lester Huang, Deputy Chairman of The Hong Kong Jockey Club (4th right); Patrick Li, Permanent Secretary for Home and Youth Affairs of the HKSAR Government (8th left); Kenneth Leung, Vice-Chairman of the Youth Development Commission (3rd right); Victor Pang, Convenor of the Action Group on Youth Festival of the Youth Development Commission (7th left), and Winnie So, Head of the Youth Link Committee (2nd right), officiate at the opening ceremony of youthfest@HK 2026.

Officiating guests at the launch ceremony included Chan Kwok-ki, Chief Secretary for Administration of the HKSAR Government; Clarence Leung, Acting Secretary for Home and Youth Affairs of the HKSAR Government; Lester Huang, Deputy Chairman of The Hong Kong Jockey Club; Patrick Li, Permanent Secretary for Home and Youth Affairs of the HKSAR Government; Kenneth Leung, Vice-Chairman of the Youth Development Commission; Victor Pang, Convenor of the Action Group on Youth Festival of the Youth Development Commission, and Winnie So, Head of the Youth Link Committee.

Chan Kwok-ki, Chief Secretary for Administration of the HKSAR Government (left) and Club Deputy Chairman Lester Huang (right) tour booths at the opening ceremony of youthfest@HK 2026.

Chan Kwok-ki, Chief Secretary for Administration of the HKSAR Government (left) and Club Deputy Chairman Lester Huang (right) tour booths at the opening ceremony of youthfest@HK 2026.

Speaking at the ceremony, Club Deputy Chairman Lester Huang said that the Club has always attached great importance to youth development. Through cross-sector collaboration and innovative thinking, it initiates and supports a wide range of projects that provide young people with diverse and equitable opportunities to develop their potential and contribute to society. He noted that the Club’s youth initiatives align closely with the National 15th Five-Year Plan and the HKSAR Government’s Youth Development Blueprint, through a commitment to nurturing a new generation with both a strong sense of national identity and a global vision. This includes the Club’s support for the Strive and Rise Programme since 2022, helping students from underprivileged backgrounds broaden their horizons, build confidence and better plan for their futures.

Club Deputy Chairman Lester Huang delivers a speech at the opening ceremony of youthfest@HK 2026.

Each year, youthfest@HK brings together the Government, business sector, academia and the wider community to organise around 200 diverse activities, attracting approximately 200,000 participants. One of the key programmes in the previous edition was Youth Fest Youth Quest, which featured thematic sharing sessions and direct dialogue with Alice Mak, Secretary for Home and Youth Affairs. The programme encouraged young people to actively participate in public affairs and policy discussions, while fostering exchanges between youth and different sectors of the community to explore Hong Kong’s future development.

Youngsters perform at the 2026 youthfest@HK kick-off ceremony.

The Club actively supports youth development through a broad range of initiatives. In addition to youthfest@HK, it supports projects such as 21C@JC, which enhances services for young people in the digital age, and JC YUP, which provides personalised support during three key transition stages from education to employment. Last year, the Club also announced a HK$1.4 billion donation to support five youth development initiatives. These include the HYAB JC Scheme for Youth Life Planning, launched in partnership with HYAB, and the enhancement of facilities at Youth Square, including the establishment of the HYAB JC Y Cube, the venue of today’s launch ceremony. The upgraded facilities feature interactive spaces and audio-visual production amenities that enable young people to explore diverse pathways and prepare for the future.

Youngsters perform at the 2026 youthfest@HK kick-off ceremony.

The Club’s support for youthfest@HK, like all its charity and community donations, is made possible by its unique business model through which racing and responsible sports wagering generate substantial tax contributions, charity support and employment opportunities for Hong Kong.

Group photo.