One year after its launch, Pix Automático has become a key solution for recurring payments in Brazil, with EBANX accounting for 38% of all transactions made through the feature
CURITIBA, Brazil, June 12, 2026 /PRNewswire/ -- Ahead of its first anniversary on June 16, Pix Automático—the recurring billing feature of Pix, Brazil's widely popular instant payment system—has become a key driver of new customer acquisition for global companies with subscription business models operating in the country. New operational data from EBANX, a global technology company specializing in payment services for emerging markets, reveal that 64% of consumers paying with Pix Automático are new users within these digital platforms. For the 60 million Brazilians who lack access to credit cards, according to the country's Central Bank, the feature is unlocking access to the global digital economy.
EBANX has supported Pix Automático since the feature's launch. Amazon Prime, with more than 200 million paid members worldwide, is one of the merchants offering the solution in Brazil through EBANX. Prime members in the country can enjoy fast, free shipping, exclusive deals, Prime Video, Amazon Music, and other services, and are able to subscribe using a variety of methods, including Pix Automático, credit and debit cards, ensuring accessibility regardless of their preferred payment option.
Canva, Hotmart, and Nord Security are also among the merchants offering Pix Automático through EBANX. In addition, payment infrastructure providers such as Stripe, Spreedly, and Zuora have partnered with EBANX to enable more international companies to seamlessly access Brazil's recurring billing market via the Pix feature.
EBANX's operational data from the first year of Pix Automático reinforces the feature's strong growth trajectory. Active enrollments grew at an average monthly rate of 177% since June 2025, while transaction total value grew by 53% per month and the number of transactions 161%. EBANX currently processes 38% of all Pix Automático transactions in Brazil.
"One year in, Pix Automático has already delivered one of its most important projections: bringing new consumers into the digital subscription economy," said Eduardo de Abreu, CPO of EBANX and CEO of EBANX Singapore. "The 64% new-user rate reflects a population that was always willing to subscribe, but never had the right tool to do so," he added.
The arrival of this new consumer base also brings new payment habits to subscription-based businesses. "We are talking about new users, who might bring new behaviors, and demand new approaches. These differences come alongside an opportunity that simply did not exist before. If only cards were offered, many of these consumers would have never converted in the first place," said Abreu.
The potential of recurring alternative payment methods (APMs) extends beyond Brazil. Across emerging markets in Asia, Africa, and Latin America, over 1.3 billion adults lack access to credit or debit cards, relying on local APMs to access streaming, SaaS, gaming, and other subscription-based platforms.
EBANX has expanded its recurring APM offering across 12 emerging markets, unlocking a potential base of over 1 billion users for global merchants. Pix Automático is at the forefront of this wave in Latin America, a proof of concept that recurring payments built on local payment rails can work at scale.
Who is using Pix Automático
Brazil's Central Bank data analyzed by EBANX shows that nearly 4 in 5 Pix Automático transactions are made by users aged 30 and above, with the 40-to-49 age group leading adoption at 24%. "Pix Automático is being embraced by consumers with established purchasing power and longer subscription lifespans, a profile that holds huge potential for merchants," said Abreu.
Another finding from Pix Automático's first year of operation relates to its adoption by businesses. While business-to-business (B2B) transactions accounted for less than 5% of all Pix Automático payments, they represented nearly 90% of the financial volume processed through the system. B2B transactions also recorded an average ticket size of approximately USD 3,200, underscoring the feature's growing role in facilitating high-value recurring commercial payments.
ABOUT EBANX
EBANX is the leading payments platform connecting global businesses to the world's fastest-growing digital markets. Founded in 2012 in Brazil, EBANX was built with a mission to expand access to international digital commerce. Leveraging proprietary technology, deep market expertise, and robust infrastructure, EBANX enables global companies to offer hundreds of local payment methods across Latin America, Africa, and Asia. More than just payments, EBANX drives growth, enhances sales, and delivers seamless purchase experiences for businesses and end-users alike.
For further information, please visit:
Website: https://www.ebanx.com/en/
LinkedIn: https://www.linkedin.com/company/ebanx
Media Contact:
Shan Huang
shan.huang@ahgstrategies.com
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More than 60% of Pix Automático users are brand-new subscribers to digital platforms, EBANX data shows
SHANGHAI, June 12, 2026 /PRNewswire/ -- A news report from english.shanghai.gov.cn
The 2026 Shanghai Tonight series opened on June 6 at Zhangyuan in Jing'an district, bringing nearly 200 nighttime events to commercial areas, waterfront spaces, parks, museums, and neighborhoods across the city.
The program, themed "Beyond Expectation", will be integrated with the Shanghai Shopping Festival and the upcoming Shanghai Summer International Consumption Season.
Where to go
Five popular nighttime destinations will roll out themed events inspired by Shanghai-style culture, waterfront art, fashionable social life, traditional Chinese heritage, and riverside light displays.
The Xintiandi-Taiping Lake area will introduce a nighttime pass with special visitor benefits, making use of its Shikumen blocks, outdoor seating areas, and terrace spaces. International visitors will also be able to use Visa Scan to Pay for seamless transactions. Upcoming events include FIFA World Cup-themed programs and Xintiandi Restaurant Week: Italian Edition.
The Wujiang Road-Fengshengli area will focus on rooftop venues, combining lane-house night walks, live performances, late-night radio shows, and sports viewing. North Maoming Road will host public viewing events tied to major sporting events, including the World Cup. Fengshengli will partner with international craft beer brands on soccer-themed food and beverage events, while Wujiang Road will launch specialty markets.
At Gate M West Bund Dream Center, nearly 40 restaurants will extend their hours during the World Cup period. The area will also offer special summer nighttime menus, along with events such as the GATE M film festival, a waterfront music festival, and a light festival.
The Lujiazui riverside-Super Brand Mall area will introduce three themed routes focused on trendy entertainment, international art appreciation, and family-oriented study tours. The routes will connect major attractions including the Oriental Pearl Tower, Super Brand Mall, Shanghai World Financial Center, Museum of Art Pudong, Jin Mao Tower, and Shanghai Ocean Aquarium, combining river views, international cuisine, sightseeing, and cultural experiences.
The Yuyuan Garden area will upgrade its Summer Fantasy Night program and work with the Shanghai International Film Festival to create film-inspired streetscapes. A new "ticket stub plus benefits" program will also be introduced. The Bund Finance Center will host events including the first baking-themed exhibition featuring Butterbear, a Thailand Culture Month program, an urban water park, pop-up stores, and seasonal music performances.
More places to explore
Other recommended nightlife spots include Jing'an Joy City for rooftop dining and Ferris wheel views, Global Harbor in Putuo district for late-night dining and entertainment, Daxue Road in Yangpu district for youth-oriented social scenes, Seoul Night Market in Minhang district for South Korean food and culture, and Columbia Circle in Changning district for theater, handicrafts, food, and community life.
New additions include Qiantan, which will host summer events such as a beer festival, a coffee and dessert festival, and a music festival, and Panlong Tiandi, which will offer water-themed night markets, light shows, floating concerts, and riverside bar experiences.
Getting around at night
Following the launch of dedicated nighttime bus routes last year, this year's Shanghai Tonight campaign will further connect public transportation with major commercial areas.
A double-decker sightseeing bus route featuring classic Bund night views will operate as a themed Shanghai Tonight route. During selected promotional periods, passengers on themed buses will receive limited-edition commemorative ticket stubs. These can be redeemed for exclusive souvenirs at participating destinations including Yuyuan Garden Malls, BFC, Shanghai Jiushi Art Museum, Xintiandi Dongtaili, and the Shanghai Sports Museum.
More events citywide
Across seven major categories — nighttime shopping, dining, entertainment, reading, performances, sports, and sightseeing — nearly 200 events will be rolled out across the city.
Featured events include Bailian Night, which will connect major Bailian Group commercial destinations through shopping promotions, public sports-viewing events, and intangible cultural heritage craft showcases.
The Shanghai E-sports Association will organize a national-level professional virtual soccer tournament at Shanghai No 1 Department Store, along with a World Cup-themed soccer market and public viewing areas in multiple commercial areas.
Suhewan MixC World will team up with the "Scruffy Puppy", the giant West Highland White Terrier-shaped topiary at Suhewan Central Green Space, to offer pet-friendly buses, social events for pet owners, fun challenges, riverside walking experiences, and themed lighting installations along Suzhou Creek.
INS will open a nighttime amusement park in Fuxing Park for both families and younger visitors.
Hero Dome plans to stage more than 150 events this year, with Tomorrowland scheduled to return in October.
Neo Young 6 will mark the 10th anniversary of Meituan's Must-eat List with food- and entertainment-themed events, including a temporary street carnival.
Hong Shou Fang will launch its "mountain and sea flavors season", featuring a Chaoshan-inspired market and a creative potato festival.
Laowaijie will present a World Cup-themed night market inspired by the United States, Canada, and Mexico, combining live match broadcasts, international cuisine, and live music performances.
Nighttime economy trends
According to a nighttime economy report released by Meituan, Shanghai remained one of China's leading cities for nighttime consumption in 2025, with total spending up 6.6 percent year-on-year. On-demand retail services drove nighttime shopping growth of nearly 40 percent, while spending on cultural and artistic experiences and new experiential activities rose by more than 30 percent. Spending at bars during nighttime hours rose by more than 25 percent from the previous year.
The report also highlighted emerging trends such as experiential dining, nighttime performances, late-opening museums, and family-oriented educational tours.
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Shanghai Tonight opens with nearly 200 nighttime events
