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DELLA Highlights Growing Demand for Room-by-Room Climate Control in Southern California

Business

DELLA Highlights Growing Demand for Room-by-Room Climate Control in Southern California
Business

Business

DELLA Highlights Growing Demand for Room-by-Room Climate Control in Southern California

2026-06-13 04:00 Last Updated At:04:15

LOS ANGELES, June 13, 2026 /PRNewswire/ -- Southern California homeowners are facing longer hot seasons, rising utility costs, and evolving lifestyle needs. As a result, demand for flexible, energy-efficient cooling solutions continues to rise across the region with no signs of slowing down.

DELLA, a leading provider of ductless mini split systems, is helping homeowners meet these changing demands with smart, room-specific cooling solutions. As modern households seek greater comfort, convenience, and energy efficiency, ductless systems offer an effective alternative to relying solely on traditional whole-home climate control.

The Shift Toward Smarter Home Climate Control

This pronounced shift reflects a growing trend reshaping home comfort. Today's homeowners are no longer focused only on keeping a house cool. Increasingly, they want personalized comfort that adapts to how different rooms are being used throughout the day.

Modern smart homes no longer function as a single environment with a uniform temperature. Climate fluctuates naturally throughout the day based on a variety of factors, and each room serves a completely different purpose.

Yet many traditional HVAC systems continue to cool the entire household as though every room and every person require the same temperature.

To remedy this, homeowners across Southern California are exploring room-by-room climate control solutions that provide greater flexibility and efficiency.

Why Traditional Central AC Often Feels Inconsistent

Most central air systems were designed around a simple old-fashioned idea: one thermostat controls the entire home. But modern living has changed dramatically.

Different rooms heat up differently based on sunlight, layout, occupancy, electronics, cooking activity, ceiling height, and even the time of day. The result is a home that constantly feels slightly off balance.

Common frustrations include:

  • Bedrooms that stay warm long after sunset
  • Overcooled living rooms during the day
  • Upstairs areas that never feel comfortable
  • Constant thermostat adjustments
  • Rising summer energy bills without better comfort

The issue isn't always that a system is failing—it's that the system was designed for an older idea of how homes function.

Today, homeowners are searching for energy efficient cooling systems that support room-by-room living rather than treating the home as a single environment.

Because real comfort is not just about what the thermostat says.

It's about how a home actually feels.

This is why DELLA provides energy efficient cooling systems that adapt to how people actually live instead of forcing one fixed temperature across the entire home.

How DELLA Mini Split Systems Address Changing Homeowner Needs

DELLA mini split systems were designed around the growing demand for personalized comfort and more efficient cooling.

Instead of pushing air through extensive ductwork from a single central source, mini split systems deliver targeted comfort directly into individual rooms. Each indoor unit operates independently, allowing temperatures to adjust naturally based on how each space is being used.

That flexibility changes the entire home comfort experience.

Rather than overcooling one area to compensate for another, homeowners can create balanced comfort throughout the home in a way that feels quieter, more efficient, and better aligned with daily routines.

This is one reason ductless mini splits and smart climate systems continue gaining popularity throughout Southern California, particularly during extended periods of summer heat.

The goal is no longer simply more air conditioning.

It is smarter comfort that works in the background while adapting naturally to everyday life.

Key advantages include:

  • Room-by-room temperature control
  • Faster cooling response times
  • Lower energy waste compared to traditional ducted systems
  • Quiet air conditioner performance for bedrooms and living spaces
  • Flexible installation without major renovation work
  • More balanced airflow throughout the home

For many homeowners, the biggest difference is how natural the comfort feels.

The best climate systems don't constantly remind you they're running. They quietly support the way people actually live.

Homes Aren't One Temperature Anymore

A bedroom may require cooler nighttime temperatures for improved sleep quality.

A home office may need consistent daytime cooling during work hours.

A kitchen naturally generates heat during cooking.

Living rooms may fluctuate based on gatherings, sunlight exposure, entertainment equipment, and daily activity.

Traditional HVAC systems often struggle to respond to these changing conditions because they treat the entire house as a single cooling zone.

That is where zoned cooling for homes becomes a significant advantage.

Mini split systems allow homeowners to cool spaces individually rather than forcing a single setting throughout the home. The result is more precise comfort, improved efficiency, and a living environment that better reflects how people use their homes today.

The DELLA Mini Split Collection

DELLA offers a complete collection of ductless cooling systems designed to adapt to virtually any lifestyle, home layout, or comfort preference. Three of the company's most popular models — the Serena, Optima, and Vario Series — each deliver a different approach to modern comfort while emphasizing efficiency, quiet performance, and flexible everyday living.

The Serena Series focuses on balanced whole-home comfort with smooth, quiet operation and up to 22 SEER2 efficiency, making it an ideal choice for consistent daily use.

The Optima Series is designed for multi-zone precision, allowing homeowners to independently control temperatures in different rooms for greater comfort and improved efficiency throughout the home.

Meanwhile, the Vario Series offers a practical and budget-conscious solution for targeted cooling in bedrooms, home offices, garage conversions, apartments, and ADUs.

Together, these systems reflect DELLA's broader approach to smart, adaptable comfort built around the way modern homeowners actually live.

Quiet Comfort Is the New Luxury

One of the biggest changes happening in modern home comfort is that homeowners are becoming more sensitive to how cooling feels — not just whether cold air exists.

Older systems often rely on aggressive airflow, loud cycling, or constant thermostat adjustments that make the cooling experience feel noticeable and disruptive.

But modern comfort trends are shifting toward quieter, more balanced environments.

People want bedrooms that stay cool without loud airflow at night.

They want living spaces that feel evenly comfortable without cold blasts of air hitting one side of the room.

They want systems that operate quietly in the background while daily life continues naturally.

This is why mini split systems are increasingly viewed as both a lifestyle upgrade and an efficiency upgrade.

DELLA's technology supports a softer, more adaptive approach to cooling that aligns with how modern homes are actually being used.

Energy Efficiency That Supports Everyday Living

Energy savings remain one of the strongest practical advantages of mini split systems.

Unlike traditional HVAC systems that repeatedly cycle on and off, inverter technology continuously adjusts output to maintain stable temperatures more efficiently.

This leads to:

  • Lower monthly utility costs
  • Reduced energy waste
  • More stable indoor temperatures
  • Less system strain over time
  • Improved long-term efficiency performance

For homeowners dealing with Southern California summers, those efficiency gains often become noticeable quickly, especially during extended heat waves when cooling systems run for longer periods throughout the day.

Southern California Home Comfort

Real comfort is about creating spaces that feel balanced, natural, and comfortable exactly where and when you need them most. DELLA provides homeowners, especially those in areas with hot climates like Southern California, with all the right options to save money, conserve energy, and stay truly comfortable.

** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **

DELLA Highlights Growing Demand for Room-by-Room Climate Control in Southern California

DELLA Highlights Growing Demand for Room-by-Room Climate Control in Southern California

SINGAPORE, Nov. 5, 2026 /PRNewswire/ -- The Marketing + Media Alliance (MMA) today announced the inaugural launch of Think Marketing Intelligence (TMI) 2026, a flagship AI marketing event designed to become APAC's definitive platform for looking at the real-world AI adoption across the marketing value chain.

Taking place on 24–25 November 2026 at Gardens by the Bay, Singapore, Think Marketing Intelligence (TMI) moves the industry conversation beyond theory and experimentation, to focus on immediate, measurable business impact driven by effective Human + Machine intelligence orchestration and with real life Hype to Hands-On focus on how AI is being deployed. 

For years, AI has operated quietly behind the scenes of marketing, optimizing media buying, improving targeting accuracy, and enhancing performance. Machine intelligence is now stepping into a more central role of becoming a strategic collaborator who is Influencing creativity, shaping strategy and redefining how growth is delivered.

This shift presents a new leadership challenge.
Not whether to use AI, but how to confidently orchestrate it. 

From Tool to Strategic Partner

Think Marketing Intelligence 2026 is built around the core theme "Human + Machine in ACTION. From Hype to Hands-On." The event positions AI not as a standalone technology, but as a strategic partner working alongside human talent to drive growth and business outcomes today.

The summit convenes APAC's senior marketing leadership, from the top Brands and Agencies and platforms - CMOs and the CXO leadership of CEOs, CROs, CCOs, CDOs, CGOs, and heads of media, data, digital, and growth. To master the transition of AI from an indispensable tool into a bold collaborator in creativity, strategy, and performance.

A Live Working Lab for AI in Marketing + Masterclasses - "Hype to Hands-on"

Unlike traditional AI or marketing conferences, Think Marketing Intelligence is designed as a live, working lab for AI adoption.

Over two days, the event showcases real-world applications of AI across the entire marketing journey. From insights, media, and data to omnichannel creative delivery, performance, commerce and measurement.

The experience is delivered through immersive formats curated specifically for senior leaders, including:

  • Thought Leadership - Keynotes and Panels from stalwarts of the industry
  • Hype to Hands-on – Masterclass sessions where delegates engage hands-on with AI tools to build campaigns and experiences in real time
  • "IMMERSE with AI / PLAY with AI"

Three dedicated Experience Zones anchor the summit:

  1. Insights, Media & Data
  2. Omnichannel Creative & Delivery
  3. Performance, Commerce & Measurement

The focus is firmly on today. Not tomorrow.

Clear Value for Delegates

Think Marketing Intelligence is designed to deliver tangible value for attendees. Senior leaders participating in the summit can expect to:

  • Leave with actionable frameworks for AI adoption across organization design, talent, processes, and governance
  • Access practical playbooks derived from real case studies and live demonstrations
  • Gain confidence to lead AI conversations internally with clarity and authority
  • Experience a personalized event journey, supported by AI-enabled agenda recommendations aligned to their role and interests
  • Build high-value connections through curated networking, smart badges, and AI-powered matchmaking within a trusted peer community

Ecosystem Collaboration and Long-Term Impact 

Think Marketing Intelligence is supported by leading organizations across marketing, media, platforms, and technology, including global partners such as Google, Meta, LinkedIn, Material X, Singapore Tourism Board and Kantar along with regional and industry collaborators committed to responsible and effective AI deployment.

For sponsors and partners, the event provides a stage to show, not tell. Demonstrating AI capabilities to live within Experience Zones, engaging directly with C-level decision-makers, and building meaningful relationships grounded in proof and practice.

Beyond the summit itself, TMI serves as the APAC launchpad for long-term AI alliances under the MMA umbrella. Facilitating co-creation of AI-in-Marketing programs, industry playbooks, joint research, and the development of ethical standards. Strengthening MMA's role as the neutral convenor and trusted authority shaping the future of marketing.

Event Details

Event: Think Marketing Intelligence (TMI) 2026
Dates: 24–25 November, 2026
Venue: Gardens by the Bay, Singapore
Audience: CMOs, CDOs, CGOs, and senior marketing, data, digital, and growth leadership

More information and registration details are available HERE.

PR Newswire is the Regional Media Partner of Think Marketing Intelligence. 

ABOUT THE MARKETING + MEDIA ALLIANCE (MMA)

Marketing + Media Alliance (MMA) is the global, nonprofit alliance of CMOs and senior marketing leaders working to advance marketers' ability to create value.

** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **

Marketing + Media Alliance Launches Think Marketing Intelligence (TMI) 2026, APAC's Definitive Platform for AI Adoption in Marketing

Marketing + Media Alliance Launches Think Marketing Intelligence (TMI) 2026, APAC's Definitive Platform for AI Adoption in Marketing

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