Dragon boat races have kicked off in multiple regions across China over the recent days, combining traditional competition with new consumption-driven initiatives to stimulate local economies.
On Saturday, a dragon boat race was launched in Shenzhen's Longyuan, with 16 dragon boat teams taking to the water in succession and competing in a 300-meter dual-lane.
The race featured a diverse lineup including overseas teams, teams from other places and local ones. Notably, a children's dragon boat team also made an appearance.
"I was very happy today. When I heard the drum go 'boom boom boom,' I paddled hard forward. I think dragon boat racing is really fun," said He Zhiyun, a young paddler from the local Longyuan Daguan Kindergarten.
To enhance the viewing experience, organizers have deployed smart artificial intelligence (AI) tour guides and high-definition live streaming. In addition, this year's dragon boat race has also introduced a ticket-stub benefits program, creating an integrated "sports plus consumption" model.
Just a day earlier, in Zhangzhou City, east China's Fujian Province, 16 dragon boat teams competed fiercely along a 400-meter straight course with viewing areas along the waterfront packed with both locals and visitors alike.
"Each village here prepared for this race a month in advance. We trained every day, actively organizing our team members and encouraging them to get in the water for practice. This also embodies our Zhangzhou culture of only through hard work can we win," said Huang Yanglong, a member of a dragon boat team in Zhangzhou.
The event this time emphasized local folk customs and brought together dragon boat teams from multiple regions for head-to-head competition. While preserving traditional racing rituals, organizers also integrated the race with intangible cultural heritage performances and an open-air market which featured over 80 specialty food stalls to provide both locals and tourists with new consumption experiences.
Dragon boat races launched across China, boosting consumption vitality
