HONG KONG SAR - Media OutReach Newswire - 15 June 2026 - Reinforcing its strategy to integrate value-added services into its clients' preferred digital channels, Citi is enhancing its digital engagement capabilities through the Citi Mobile® App with the introduction of "eVouchers." This new initiative is designed to deliver timely, relevant value aligned with how clients increasingly manage their finances and spending digitally.
Citi continues to see strong momentum in digital adoption. Over 90% of active cardholders now interact through digital channels, and more than 96% of wealth management transactions are conducted digitally, reflecting the central role of digital platforms in clients' financial lives. The launch of "eVouchers" is particularly timely. Spending data reveals a growing consumer demand for convenient, rewarding and experience-led consumption. Insights from the Mastercard Economics Institute (MEI) highlight continued strength in travel, dining and lifestyle categories. This trend is mirrored in Citi's cardholder spending, which has seen a 34% year-on-year increase in travel and a 16% rise in shopping, indicating that customers are becoming more selective and intentional with their expenditures.
"We are strategically transforming the Citi Mobile® App into a dynamic hub that delivers both seamless convenience and highly personalized relevance, aligned with our customers' digital-first lifestyles," said Sarah O, Head of Digital Growth & Cards and Unsecured Lending Sales, Citibank Hong Kong. "By enabling instant voucher redemptions, we are making everyday spending more rewarding."
Early results are promising. Cardholders who engaged with "eVouchers" demonstrated significantly higher digital engagement and more than double the average spending compared to the broader portfolio, highlighting the feature's strong potential to drive deeper customer loyalty.
Sarah added, "'eVouchers' represents far more than a weekly promotion. It is a foundational element of our hyper-personalized digital ecosystem. Through strategic partnerships with a wide range of merchants, we are connecting customers with tailored offers that reflect their modern engagement and spending habits. This initiative strengthens daily client interactions through digital channels and supports local retail activity in Hong Kong."
Seamless Integration and Weekly Offers
Launched on June 5, "eVouchers" is a fully integrated, ongoing campaign within the Citi Mobile® App. The platform enables customers to easily browse, select, save and redeem "eVouchers" seamlessly for both online and in-store purchases. New offers are released every Friday on a first-come, first-served basis, redeemable at over 500 participating merchant outlets. This dual online/in-store capability allows Citi to engage customers at scale with broad offers while also delivering targeted campaigns for more meaningful, personalized experiences.
All Citi Cardholders are invited to log in to the Citi Mobile® App to explore the latest deals, which are organized into four categories:
- Weekly Flash Deals: Recurring offers available on a first-come, first-served basis. Highlights include an HK$8 tall-sized handcrafted beverage from Starbucks, an HK$50 S Coupon from Sino Malls (with minimum spend) and a free Asia 2-day Data SIM from Birdie.
- Weekly Brand Specials: Special deals from featured brands will be unveiled, including Beans, Dab-Pa, Decathlon, Keeta, QUE, Sephora and Singapore Airlines.
- Always-On Partner Offers: A curated collection of offers always available for redemption, with deals from partners like Birdie, Expedia, Hotels.com, iHerb, QUE, Starbucks and Tajimaya.
- Exclusive Rewards for Mastercard Cardholders: All Citi Mastercard cardholders can unlock additional exclusive rewards, including:
- IHG® Hotels & Resorts: Enjoy 15% savings on the Best Flexible Rate.
- Langham Hospitality Group: Enjoy one complimentary night per stay for at least 3 nights.
- Shangri-La Hotels and Resorts: Enjoy one complimentary night per stay for at least 3 nights.
Click HERE to download the photos
Picture 1 (from left to right):
- Chris Wong, Manager, Commercial and Consumer Market, Birdie
- George Robertson, General Manager Hong Kong, Singapore Airlines
- Helena Chen, Senior Vice President, General Manager, Hong Kong & Macau, Mastercard
- Sarah O, Head of Digital Growth & Cards and Unsecured Lending Sales, Citibank Hong Kong
- Bella Chhoa, Chief Commercial Officer, Sino Group
- Kenneth King, Regional Director, Strategic Partnerships and Affiliates, APAC, Expedia and Hotels.com
Picture 2:
Citi is enhancing its digital engagement capabilities through the Citi Mobile® App with the introduction of "eVouchers."
Discover all available rewards on the Citibank website via: citibank.hk/myvoucher
Hashtag: #Citi
The issuer is solely responsible for the content of this announcement.
About Citi
Citi is a preeminent banking partner for institutions with cross-border needs, a global leader in wealth management and a valued personal bank in its home market of the United States. Citi does business in more than 180 countries and jurisdictions, providing corporations, governments, investors, institutions and individuals with a broad range of financial products and services.
** This press release is distributed by Media OutReach Newswire through automated distribution system, for which the client assumes full responsibility. **
This new office located in the Yangtze Delta region strengthens family governance and intergenerational succession capabilities for next-generation family leaders
HONG KONG SAR / WUXI, CHINA - Media OutReach Newswire - 17 June 2026 - WRISE Group ("WRISE"), one of Asia's fastest-growing independent wealth management firms, announced the official launch of WRISE Academy in Wuxi, dedicated to family governance and talent development. This new office comes amid accelerating intergenerational wealth transfer across China and rising demand for structured family governance wealth management solutions.
The Wuxi office, which follows Shenzhen, Changsha and Chengdu locations, marks the 4th expansion of WRISE Academy across Mainland China. This office will focus on education related to family governance, wealth succession and cultivation of next-generation family leaders, providing high-net-worth families with systematic governance guidance, succession planning resources, as well as learning support and networking platforms for family talent development.
Serving Intergenerational Succession Needs Across the Yangtze River Delta
The Yangtze River Delta region is a significant contributor to China's overall economic growth, with total exports from the region alone reaching 10.85 trillion yuan in 2025, or 40.2 percent of China's overall exports.
Wuxi, located in the economic circle of the Yangtze River Delta, is home to significant number of privately owned and family-run enterprises, where demand for succession planning is rising as founders prepare for generational transition. In this pivotal period of wealth and leadership transfer, family governance and next-generation leadership development are increasingly important priorities for high-net-worth families.
Supporting family legacy and governance globally
The WRISE Academy expansion reflects the firm's global focus on supporting long-term family legacy and governance beyond wealth preservation. "The core of a family office is not only in maintaining and increasing the value of assets, but also the continuation of values and the inheritance of family culture. Focusing on family governance and next generation development through WRISE Academy helps families build sustainable governance systems that support future generations,"said Derrick Tan, Group Executive Chairman of WRISE.
Stephen Yan, Executive Vice Chairman of WRISE, adds: "With intergenerational wealth transfer in China continuing to drive changes in governance and succession planning among high-net-worth families, WRISE Academy will continuously integrate global resources and professional networks to support the succession and governance of Chinese families."
Collaboration for Greater Success
The opening of the WRISE Academy in Wuxi marks the next phase in WRISE Academy's evolution from a talent development platform to a comprehensive family governance ecosystem. "With WRISE's presence in the Yangtze River Delta, we are bringing together Hong Kong's established family office governance expertise with practical needs of Mainland Chinese family enterprises to nurture a new generation of family leaders with both global perspectives and deep local understanding,"says Dr. Jowin Fung Vice Chairman, WRISE Hong Kong and Chief Executive Officer of WRISE Academy.
Looking ahead, the WRISE Academy will continue to expand its family governance ecosystem and deepen engagement with high-net-worth families across Mainland China. It will also strengthen collaboration with local business associations, universities and professional institutions to facilitate knowledge sharing through seminars, workshops and certification programmes. Such initiatives will support family enterprises in building more sustainable frameworks encompassing governance structures and succession planning.
"Through structured programmes, mentorship and exchange initiatives, WRISE Academy empowers next-generation family leaders to define their roles and responsibilities in the succession journey. The Wuxi office will serve as an important platform for family governance dialogue and collaboration across the Yangtze River Delta," says Megan Zhang, Chief Executive Officer of WRISE Private Hong Kong.
Hashtag: #WRISE
The issuer is solely responsible for the content of this announcement.
About WRISE
WRISE is one of Asia's fastest-growing financial firms, driven by strategic acquisitions of companies with deep expertise and solid foundations. With a strong presence across key financial hubs including Singapore, Hong Kong, Dubai, Tokyo, Shanghai, Shenzhen, Changsha, Chengdu, Wuxi, Taipei and Bangkok, WRISE is home to one of the largest networks of independent qualified advisors. With over 600 employees located globally, supported by an ecosystem of over 200 financial intermediaries and access to eight booking centres worldwide, WRISE ensures unparalleled service and expertise in navigating today's financial landscape.
WRISE Group of companies include WRISE Wealth Management (Singapore), WRISE Wealth Management (Hong Kong), WRISE Wealth Management Middle East Ltd (DIFC, regulated by the DFSA), WRISE Prestige (Hong Kong) Limited, WRISE Prestige Securities (Hong Kong), WRISE Prestige Asset Management (Hong Kong), WRISE Capital (Hong Kong), WRISE Financial Services (Hong Kong), and affiliates including WeWrise Services.
About WRISE Academy
WRISE Academy is an educational platform dedicated to advancing the standards of wealth management, family governance and succession planning practice in Asia. Through structured education, research, and practitioner training, it seeks to equip professionals with the knowledge and capabilities required to navigate increasingly complex client needs in an evolving global financial landscape.
Disclaimer
WRISE Academy provides training, research and exchange activities only. All content provided by WRISE Academy is intended solely for educational and knowledge-sharing purposes. It does not constitute investment advice, nor an offer or solicitation to buy or sell any financial products, and should not be construed as legal, tax or audit advice. Any relevant professional services, where required, should be rendered by qualified third-party practitioners and institutions.
** This press release is distributed by Media OutReach Newswire through automated distribution system, for which the client assumes full responsibility. **
