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Mr. Clean Reinvents the Everything Shower with First-Ever Beauty Campaign for the Mr. Clean Shower & Tub Scrubber

Business

Mr. Clean Reinvents the Everything Shower with First-Ever Beauty Campaign for the Mr. Clean Shower & Tub Scrubber
Business

Business

Mr. Clean Reinvents the Everything Shower with First-Ever Beauty Campaign for the Mr. Clean Shower & Tub Scrubber

2026-06-16 06:32 Last Updated At:06:41

CINCINNATI--(BUSINESS WIRE)--Jun 15, 2026--

Mr. Clean is crashing the Everything Shower trend, dropping his first-ever beauty-inspired moment and crowning the Shower & Tub Scrubber as the ultimate glow-up device for your bathroom.

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Mr. Clean Shower & Tub Scrubber

Mr. Clean Shower & Tub Scrubber

Mr. Clean Shower & Tub Scrubber

Mr. Clean Shower & Tub Scrubber

Mr. Clean Everything Shower Campaign

Mr. Clean Everything Shower Campaign

Mr. Clean Everything Shower Campaign

Mr. Clean Everything Shower Campaign

Mr. Clean Everything Shower Campaign

Mr. Clean Everything Shower Campaign

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260615294011/en/

Mr. Clean may be back from retirement, but he didn’t spend his time off lounging. During his break, he dove headfirst into the rising self-care trend of the Everything Shower —and quickly realized that while people were busy pampering their skin, hair, and every serum-soaked inch of themselves, one thing kept getting ignored: the shower itself.

Inspired by this realization, Mr. Clean set out to help consumers refresh their spaces as easily as they refresh themselves, introducing the fan-favorite Shower & Tub Scrubber as the final step in a truly complete Everything Shower routine.

“I took lots of self-care showers during my retirement and wanted to make sure my shower was always fresh,” said Mr. Clean. “So, I created an Everything Shower regimen that shuts down grime and keeps you and your bathroom clean.”

To mark his return and his new beauty-inspired mission, Mr. Clean is making a bold entrance into the beauty world. He’s going from brand icon to beauty mogul with two billboards debuting in New York City’s lower Manhattan at Bowery and Great Jones Street, and Canal Street and Broadway, plus wild postings popping up on Thompson Street and Broome Street.

“Self-care is about more than beauty products. It’s about feeling comfortable in the space you’re in every day,” said Connor Nickell, Brand Director, Mr. Clean. “The Everything Shower trend highlights just how central the bathroom has become to beauty, reset, and routine. With the Mr. Clean Shower & Tub Scrubber as part of the Everything Shower routine, your space can feel just as refreshed as you do after your self-care ritual.”

Consumers can scan the QR code on the billboards or visit mrclean.com/en-us/everythingshower to unlock limited free Everything Shower kits and coupons. The offer is available from 12:01 a.m. on June 15, 2026 through 11:59 p.m. on June 24, 2026.

Mr. Clean Debuts Two New York City Beauty-Inspired Everything Shower Billboards Featuring the Mr. Clean Shower & Tub Scrubber

Mr. Clean brings his Everything Shower routine to life in two high-editorial, beauty-inspired billboards featuring the Shower & Tub Scrubber, blending the evolving beauty landscape with the transformative power of a refreshed space. The creative underscores that an Everything Shower isn’t complete without a sparkling clean bathroom to complement a refreshed you.

What is an Everything Shower?

An “Everything Shower” is an in-depth, head-to-toe self-care routine that typically includes your personal choice of self-care steps like washing, exfoliating, shaving, and hair care all in one session. With the Mr. Clean Shower & Tub Scrubber, this Everything Shower ritual can extend to your shower and tub.

What Are the Steps to an Everything Shower?

Everyone’s Everything Shower is different, so do what feels good to you! Here is an example of what an Everything Shower featuring the Mr. Clean Shower & Tub Scrubber could look like:

How Does the Mr. Clean Shower & Tub Scrubber Improve Your Everything Shower Experience?

The new Mr. Clean Shower & Tub Scrubber transforms your Everything Shower routine by delivering faster, more effective cleaning results with minimal scrubbing. Key features include:

Where Can I Buy Mr. Clean Shower & Tub Scrubber?

The Mr. Clean Shower & Tub Scrubber and Magic Erasers are currently available at major retailers nationwide in stores and online.

The Mr. Clean Shower & Tub Scrubber Starter Kit includes the Shower & Tub Scrubber and two Mr. Clean Shower & Tub Foaming Magic Erasers. Pricing and promotion are at the discretion of the retailer.

To learn more, please visit MrClean.com. Follow @MrClean on TikTok and Instagram for tips and tricks on how to get the most out of your cleaning products, as well as updates on future innovations and offerings.

Sweepstakes Disclosure

NO PURCHASE NECESSARY. Void where prohibited. Open to legal residents of the 50 US and DC who are 18 years of age or older as of the last day of the month prior to date of entry. The Everything Shower Sweepstakes starts at 12:01 a.m. ET on 6/15/2026 and ends at 11:59 p.m. ET on 6/24/2026. Sponsored by The Procter & Gamble Distributing LLC. For full rules click here.

About Procter & Gamble

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Business Use Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SKII®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit https://www.pg.com for the latest news and information about P&G and its brands. For other P&G news, visit us at http://www.pg.com/news.

Mr. Clean Shower & Tub Scrubber

Mr. Clean Shower & Tub Scrubber

Mr. Clean Shower & Tub Scrubber

Mr. Clean Shower & Tub Scrubber

Mr. Clean Everything Shower Campaign

Mr. Clean Everything Shower Campaign

Mr. Clean Everything Shower Campaign

Mr. Clean Everything Shower Campaign

Mr. Clean Everything Shower Campaign

Mr. Clean Everything Shower Campaign

LOS ANGELES (AP) — Eight people aboard a B-52 bomber that crashed shortly after takeoff Monday morning at a U.S. Air Force base in Southern California’s Mojave Desert are believed to be dead, according to the Air Force.

“Initial indications are that the crash was not survivable,” the Edwards Air Force Base posted on social media.

Emergency crews responded after the aircraft went down around 11:20 a.m. at north of Los Angeles. The Boeing B-52 Stratofortress is a long-range bomber that entered service in 1955.

THIS IS A BREAKING NEWS UPDATE. AP’s earlier story follows below.

LOS ANGELES (AP) — A B-52 bomber crashed shortly after takeoff Monday morning at a U.S. Air Force base in Southern California's Mojave Desert, officials said.

There was no information yet on the crew, however aerial footage showed virtually nothing left of an aircraft. Black smoke rose from a large swath of charred desert at Edwards Air Force Base near what appeared to be a runway, with emergency vehicles nearby. The military hasn’t said whether the bomber was armed.

The Boeing B-52 Stratofortress, typically crewed by five people, is a long-range bomber that entered service in 1955. Designed to carry both conventional and nuclear weapons, it has been used in conflicts involving the U.S. military from Vietnam to Iran.

The plane crashed at around 11:20 a.m., the military said on the social platform X. By the afternoon, the airfield remained closed and all inbound aircraft were being diverted. Non-commercial visitor passes for the base were suspended “to allow the installation to focus entirely on emergency response operations,” officials said in a statement.

Edwards Air Force Base is home to a large portion of the U.S. Air Force’s aircraft test and development efforts and is about 100 miles (161 km) north of Los Angeles. The 412th Test Wing, which runs the base, also conducts developmental testing of all Air Force aircraft, weapons systems, software and components before purchase by the service as well as throughout their lifespan.

The vast desert base is also where Air Force test pilot Chuck Yeager reached a speed of Mach 1.05 and broke the sound barrier in 1947.

The way the B-52 crashed so quickly after takeoff without getting very high or going far makes aviation safety expert Jeff Guzzetti suspect some kind of flight control malfunction. But it’s too soon to say what might have caused the control problem.

It’s possible the controls were rigged wrong after maintenance, he said, or a catastrophic engine problem or a failure of a piece of equipment that was being tested.

“I think it was definitely a controllability issue. Now, whether that was tied to an engine failure, a flight control failure, or some new testing device failure, I’m not sure,” said Guzzetti, who used to investigate crashes for both the Federal Aviation Administration and the National Transportation Safety Board.

Although the Air Force has been flying B-52 bombers for more than 70 years, testing out new equipment on a plane can create new challenges.

“A flight test is always riskier than normal operations, so that’s why you have specially trained test pilots, and you should have other safety protocols,” Guzzetti said.

Toropin reported from Washington D.C. AP Transportation Writer Josh Funk contributed to this story from Omaha, Nebraska.

This image taken from video provided by KABC shows law enforcement responding to the scene of an aircraft crash, Monday, June 15, 2026, near Edwards Air Force Base, Calif. (KABC via AP)

This image taken from video provided by KABC shows law enforcement responding to the scene of an aircraft crash, Monday, June 15, 2026, near Edwards Air Force Base, Calif. (KABC via AP)

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