77% of participants rated Tiger Beer as "excellent" or "very good" before knowing it was Tiger, reinforcing the beer's world-class quality on taste alone.
SINGAPORE, June 16, 2026 /PRNewswire/ -- Tiger Beer invited Singaporeans to a one-day blind tasting experiment for discerning beer drinkers, demonstrating that a shared appreciation for great beer goes beyond labels.
Born in Singapore, Chosen Worldwide
Born in Singapore in 1932, Tiger Beer has grown into one of the world's most recognised beer brands and is today enjoyed in more than 60 markets worldwide. Over the years, the brand has earned 49 international quality awards, including recognition from the World Beer Awards and six golds achieved at the 2026 Monde Selection Quality Awards.
Yet, while Tiger remains one of Singapore's most iconic brands, many may not fully realise the extent of its global success, having put Singapore on the world stage and earning recognition that is a source of national pride.
Putting Taste to the Test
Tiger removed all brand cues and invited Singaporeans to judge the beer purely on its taste. At Guoco Tower, more than 250 participants stepped into a tasting experience where labels and branding were stripped away. Instead of beer names, participants were presented only with award credentials associated with the beers they were tasting:
- "World Beer Awards Winner"
- "Monde Quality Awards Winner"
- "49x International Awards Winner".
Unbeknownst to them, every pour served was Tiger Beer, and every accolade on display belonged to the homegrown brand.
The Verdict
The blind taste test results revealed a resounding appreciation for the liquid's quality: 77% of participants rated the unbranded beer as "excellent" or "very good", while 72% said they would order it again based on taste alone.
Only after sharing their verdicts were participants let in on the secret: they had been drinking Tiger Beer all along.
For many, the experience prompted a renewed appreciation of the Singapore-born brand and the international recognition it has earned over the decades.
"I've always known Tiger as a Singapore brand, but I didn't realise how recognised it is globally," shared one participant. "It's something Singaporeans can be proud of."
The experience also had a lasting impact on perceptions of the brand. Following the tasting, 86% of the participants said they felt proud that a beer born in Singapore is recognised and enjoyed around the world, and 74% said they would actively choose Tiger Beer in future.
"Tiger has always been Singapore's beer, one many of us grew up with," said Tanya Lubis, Marketing Manager, Tiger Beer. "What was most rewarding was seeing that, when judged purely on taste, it continues to be preferred and loved by beer drinkers here. Today, it stands as one of Asia's most awarded beers, and that journey from a local icon to a global success is something we believe Singaporeans should be incredibly proud of."
As Tiger continues to grow internationally, the brand remains proudly rooted in Singapore. Today, while enjoyed globally in more than 60 markets worldwide, Tiger's brand leadership, innovation and creative direction continue to be shaped from Singapore.
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Tiger Beer Proves Its Global Credentials in Bold Blind Tasting Experiment
Tiger Beer Proves Its Global Credentials in Bold Blind Tasting Experiment
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Lespérance given mandate to deliver client-first risk, people, and benefits solutions built for Canadian businesses
TORONTO, June 16, 2026 /PRNewswire/ -- Lockton, the world's largest privately held independent insurance brokerage, today announced the strategic appointment of industry veteran Stéphane Lespérance as Chief Executive Officer of Lockton's new Canadian business. This milestone appointment underscores the company's commitment to delivering enhanced, high-level advisory support to Canadian enterprises.
Widely recognized as a leading figure in the Canadian insurance sector, Stéphane joins Lockton following 24 years in progressively senior roles at Aon Canada, where he served as President since 2019 and as President and CEO since 2025. His proven track record of elevating client service by developing and implementing complex risk management strategies for large multinational organizations across North America, Europe and Asia and building elite advisory teams makes him uniquely positioned to shape the next phase of Lockton's Canadian offerings. The appointment reflects Lockton's focus on building a Canadian-led organization to support businesses navigating a dynamic operating environment, with rising pressure across risk and people solutions.
"Canada is one of the world's top 10 insurance markets, a sophisticated, globally connected economy where businesses are navigating increasingly complex, interconnected risks," said Ron Lockton, Chairman and CEO, Lockton. "Through our longstanding relationships in Canada, we've consistently heard the need for deeper specialization and a truly client-centric advisory model. Lockton's independent structure allows us to meet that need in a meaningful way. Bringing on a leader of Stéphane's caliber speaks to the strength and appeal of our privately held model. He brings the experience, credibility, and strategic vision required to deliver a premier advisory experience for clients across Canada."
Lockton's approach in Canada centers on bringing its independent, privately held model to a market where mid- and large-market companies are seeking more tailored advice across a full range of risk and workforce-related challenges. The company's strategy will combine Canadian leadership and local market judgment with global expertise, aligning the Canadian retail business with Lockton's global network to offer unique products and services in the Canadian market and better serve businesses operating in Canada.
"More than ever, Canadian businesses need a partner who understands the increasingly complex risk environment they face, from trade and supply chain uncertainty and cyber threats to workforce pressures, rising benefits costs, climate resilience and sector-specific challenges," said Stéphane Lespérance, incoming Chief Executive Officer of Lockton's Canadian retail business. "Lockton's independent model is highly relevant to the Canadian market today. It provides the freedom to build a truly client-centric platform, allowing us to focus on long-term client success. I'm excited to bring together a collaborative team of experts to deliver exceptional results for our Canadian clients."
The appointment builds upon Lockton's longstanding work with Canadian clients and multinational businesses with Canadian operations. Lockton will share further details in the months ahead as it continues to build its Canadian leadership team, local market presence and enhanced advisory capabilities.
About Stéphane Lespérance
With nearly 30 years of experience in risk management, Stéphane Lespérance has effectively developed and implemented insurance program strategies for large multinational organizations specifically in North America, Europe and Asia. He spent 24 years in progressively senior roles at Aon Canada, where he served as President since 2019 and then as President and CEO since 2025. He is also chair of the board of governors for The Insurance Institute of Canada. Stéphane studied risk management at l'Université du Québec à Montréal and has completed executive education programs at Northwestern University's Kellogg School of Management and the University of Chicago Booth School of Business. Outside of his work, Stéphane is a competitive triathlete and enjoys spending time with his family.
About Lockton
What makes Lockton stand apart is also what makes it better: independence. Lockton's private ownership empowers its nearly 15,000 Associates doing business in 160+ countries to focus solely on clients' risk and insurance needs. With expertise that reaches around the globe, Lockton delivers the deep understanding needed to accomplish remarkable results. Lockton's Canadian business operates as Lockton Brokers, ULC.
For more information, visit www.lockton.com.
Lespérance given mandate to deliver client-first risk, people, and benefits solutions built for Canadian businesses
TORONTO, June 16, 2026 /PRNewswire/ -- Lockton, the world's largest privately held independent insurance brokerage, today announced the strategic appointment of industry veteran Stéphane Lespérance as Chief Executive Officer of Lockton's new Canadian business. This milestone appointment underscores the company's commitment to delivering enhanced, high-level advisory support to Canadian enterprises.
Widely recognized as a leading figure in the Canadian insurance sector, Stéphane joins Lockton following 24 years in progressively senior roles at Aon Canada, where he served as President since 2019 and as President and CEO since 2025. His proven track record of elevating client service by developing and implementing complex risk management strategies for large multinational organizations across North America, Europe and Asia and building elite advisory teams makes him uniquely positioned to shape the next phase of Lockton's Canadian offerings. The appointment reflects Lockton's focus on building a Canadian-led organization to support businesses navigating a dynamic operating environment, with rising pressure across risk and people solutions.
"Canada is one of the world's top 10 insurance markets, a sophisticated, globally connected economy where businesses are navigating increasingly complex, interconnected risks," said Ron Lockton, Chairman and CEO, Lockton. "Through our longstanding relationships in Canada, we've consistently heard the need for deeper specialization and a truly client-centric advisory model. Lockton's independent structure allows us to meet that need in a meaningful way. Bringing on a leader of Stéphane's caliber speaks to the strength and appeal of our privately held model. He brings the experience, credibility, and strategic vision required to deliver a premier advisory experience for clients across Canada."
Lockton's approach in Canada centers on bringing its independent, privately held model to a market where mid- and large-market companies are seeking more tailored advice across a full range of risk and workforce-related challenges. The company's strategy will combine Canadian leadership and local market judgment with global expertise, aligning the Canadian retail business with Lockton's global network to offer unique products and services in the Canadian market and better serve businesses operating in Canada.
"More than ever, Canadian businesses need a partner who understands the increasingly complex risk environment they face, from trade and supply chain uncertainty and cyber threats to workforce pressures, rising benefits costs, climate resilience and sector-specific challenges," said Stéphane Lespérance, incoming Chief Executive Officer of Lockton's Canadian retail business. "Lockton's independent model is highly relevant to the Canadian market today. It provides the freedom to build a truly client-centric platform, allowing us to focus on long-term client success. I'm excited to bring together a collaborative team of experts to deliver exceptional results for our Canadian clients."
The appointment builds upon Lockton's longstanding work with Canadian clients and multinational businesses with Canadian operations. Lockton will share further details in the months ahead as it continues to build its Canadian leadership team, local market presence and enhanced advisory capabilities.
About Stéphane Lespérance
With nearly 30 years of experience in risk management, Stéphane Lespérance has effectively developed and implemented insurance program strategies for large multinational organizations specifically in North America, Europe and Asia. He spent 24 years in progressively senior roles at Aon Canada, where he served as President since 2019 and then as President and CEO since 2025. He is also chair of the board of governors for The Insurance Institute of Canada. Stéphane studied risk management at l'Université du Québec à Montréal and has completed executive education programs at Northwestern University's Kellogg School of Management and the University of Chicago Booth School of Business. Outside of his work, Stéphane is a competitive triathlete and enjoys spending time with his family.
About Lockton
What makes Lockton stand apart is also what makes it better: independence. Lockton's private ownership empowers its nearly 15,000 Associates doing business in 160+ countries to focus solely on clients' risk and insurance needs. With expertise that reaches around the globe, Lockton delivers the deep understanding needed to accomplish remarkable results. Lockton's Canadian business operates as Lockton Brokers, ULC.
For more information, visit www.lockton.com.
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
Lockton appoints Stéphane Lespérance as CEO of its Canadian Business
