Empowering global fragrance brands to expand in the China market
HONG KONG SAR - Media OutReach Newswire - 16 June 2026 - Eternal Beauty Holdings Limited ("Eternal Group" or the "Group") (Stock Code: 6883.HK) participated in the 16th edition of Esxence - The Art Perfumery Event from 3-6 June at the Allianz MICO in Milan as the official partner, and successfully debuted the "The Eternal Path of China" – a four-day campaign dedicated for international fragrance brands to gain deeper understanding about the China fragrance market from registration to market deployment, supporting them to enter new horizons in China – one of the world's most dynamic and fast-growing fragrance markets. The exhibition recorded over 20,000 attendees. The Group also invited various organizations, including InvestHK, Hong Kong Productivity Council, along with The Loops Hong Kong and PwC, to jointly contribute market-entry information during the sharing sessions.
Eternal Group Concludes Successful Debut of "The Eternal Path to China" at Esxence 2026 in Milan
"The Eternal Path to China" featured a flagship seminar titled "Paving the Way to China Fragrance Market", six industry talks, and one-on-one consultations. The four-day campaign attracted significant attention and delivered strong results, drawing over one hundred participants including fragrance brands, distributors, manufacturers, media, and industry professionals eager to explore the vast opportunities within China's fragrance market. This inaugural partnership between Eternal Group and Esxence highlighted how Eternal plays a strategic role as a bridge connecting international fragrance brands with Chinese consumers—and how Esxence maximized exposure for niche fragrance brands entering new markets.
The highlight of the campaign was the key seminar "Paving the Way to China Fragrance Market" on June 5 at the Conference Hall, coinciding with the launch of "China Market Entry Blueprint", a holistic guidebook created specifically for this campaign. The seminar brought together distinguished speakers including Mr. Stefano De Paoli, Italy Chief Representative of InvestHK; Mr. Haocong Weng, Director of the Xuelei Fragrance Museum; Ms. Wincy Tang, General Manager of Marketing and Partnership at Experience 11 Limited, and Ms. Cindy Chung, Director of General Affairs of Eternal Group.
During the key seminar "Paving the Way to China Fragrance Market", Ms. Wendy Lau, Executive Director of Eternal Group delivered an optimistic outlook on the China fragrance market. She expressed, "For more than 40 years, Eternal Group has served as a trusted bridge for international fragrance brands navigating the complexities of the China market. With this dedicated campaign, we transform complexity into clarity—providing strategic insights, trusted partnership and a clear pathway to market success. Whether a brand is taking its first step or strengthening its existing presence, we are here to guide its journey into the China market."
Mr. Maurizio Cavezzali, Co-founder and CEO of Esxence, noted growing global curiosity about China's fragrance landscape and praised Eternal Group's vision in launching "The Eternal Path to China" at Esxence. He highlighted that the partnership between Esxence and Eternal Group provides an important bridge between European artisans and China market access, encouraging exhibitors and visitors alike to make the most of the insights and connections offered throughout the four days.
A standout contribution came from InvestHK. Mr. Stefano De Paoli emphasized the strategic advantages of using Hong Kong as a launchpad for China entry—citing its position as a global financial hub, its common law legal system aligned with international standards, and its highly developed logistics and distribution infrastructure. He also shared insights into the Hong Kong government's business facilitation and incentive programs designed to attract international fragrance brands, positioning Hong Kong as an essential connector between global perfume houses and consumers on the Chinese mainland.
Beyond the seminar, Eternal Group curated a comprehensive suite of resources for attending brands, including six industry talks featuring speakers from InvestHK, Hong Kong Productivity Council, Xuelei Fragrance Museum, PricewaterhouseCoopers Hong Kong, and The Loops Hong Kong. Mr. James Lam, SME One Consultant at Hong Kong Productivity Council shared the Hong Kong Government Funding Programmes and application tips, enhancing the interest of international brands to invest in Hong Kong.
In addition, dedicated one-on-one strategic advisory sessions with Eternal Group's senior experts were hosted for the event participants. Attendees were also granted access to the China Market Entry Blueprint, a proprietary guide offering market insights and consumer trend analysis, compliance pathways and formula testing requirements, localization best practices, as well as marketing, public relations, and retail channel strategies covering shopping malls, pop‑ups, and cultural collaborations.
Compelling market figures underscore that the time is now for driving more niche brands into China. China's fragrance market is expected to reach RMB 44 billion by 2028. In addition, the "2025 China Perfume & Fragrance Industry White Paper", jointly released by Eternal Group and Deloitte in 2025, highlights that niche and salon fragrance brands are the fastest-growing segment on China's Tmall platform, with several leading niche brands recording annual growth rates of over 70%, underscoring the sustained and robust consumer demand for distinctive, artisanal fragrances.
During the four days at Esxence, more than half of the brands Eternal Group engaged with expressed strong interest in Hong Kong and China, confirming they are closely monitoring future opportunities in the region. The successful debut of "The Eternal Path to China" at Esxence 2026 marks only the beginning of a sustained journey. Eternal Group will continue to collaborate with professional partners and engage with supportive government organizations to encourage international fragrance brands to land in Hong Kong and use it as their strategic gateway to China.
For more information about Eternal Group's "The Eternal Path to China", please contact ccd@eternal.hk or visit www.eternal.hk. You may download the "China Market Entry Blueprint" here.
Hashtag: #EternalGroup
The issuer is solely responsible for the content of this announcement.
About Eternal Beauty Holdings Limited (Stock Code: 6883.HK)
Eternal Beauty Holdings Limited (Eternal Group) is the largest perfume group (apart from brand-owner perfume groups) in China (including Hong Kong and Macao) in terms of retail sales in 2023*. It primarily sells and distributes products procured from third-party brand licensors, and deploys market for these brand licensors, offering such services as brand management, and designing and implementing customized market entry and expansion plans for their brands. The Group boasts large and diversified brand portfolios that include not only perfumes, but also color cosmetics, skincare products, personal care products, eyewear and home fragrances. As of 31 March 2026, it conducted product distribution and market deployment for a total of 76 external brands, including Hermès, Van Cleef & Arpels, Chopard, Albion and Laura Mercier, with products in different pricing tiers and of versatile features that meet the differentiated demands of consumers in Chinese Mainland, Hong Kong and/or Macao. Website: www.eternal.hk
*Data source: Frost & Sullivan
About Esxence
Esxence – The Art Perfumery Event has been the International Artistic Perfumery Event since 2009, it represents for professionals and enthusiasts the opportunity to meet the real protagonists of this fascinating world of fragrances, where history and tradition combine with innovation and research. An exhibition area dedicated to excellence, together with a rich and interesting calendar of meetings and events, which offer to the public – last edition reached more than 10,000 attendees – a unique and unmissable experience. Website:http://esxence.com
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Harnessing Innovative Technologies to Drive Cultural Mobility and Foster Global Exchange
HONG KONG SAR - Media OutReach Newswire - 16 June 2026 - The Hong Kong University of Science and Technology (HKUST), in collaboration with the Center for Metaverse and Computational Creativity at HKUST(Guangzhou), presents the SURREALITY Mixed Reality (MR) × Artificial Intelligence (AI) Digital Art Cross-City Exhibition. As part of HKUST's 35th-anniversary celebrations, an exclusive media preview of the world's first large-scale, cross-regional MR × AI digital art exhibition was held at the University's Clear Water Bay campus.
Showcasing selected works by renowned international and Chinese Mainland digital artists, as well as faculty and students from both campuses, the exhibition integrates creativity with Virtual Reality (VR), MR, and AI technologies. It transforms the campus into a global hub for arts innovation and technological excellence.
The exhibition will open at HKUST(GZ) tomorrow and run through July 31, 2026, before returning to Hong Kong for public engagement. This exhibition exemplifies HKUST's visionary commitment to driving cultural mobility and fostering international exchange through innovative technologies.
Prof. Nancy IP, President of HKUST, remarked, "This event signifies a major milestone for HKUST in its pursuit of integrating technology, humanities, and cross-regional innovation. The national 15th Five-Year Plan released this year explicitly supports Hong Kong in deepening its development as the East-meets-West centre for international cultural exchange. In 2024, the HKSAR Government also introduced the Blueprint for Arts and Culture and Creative Industries Development, outlining plans to develop diverse arts and culture industries with an international perspective, and to establish international platforms that foster East-meets-West arts and cultural exchanges. Local universities play a pivotal role in advancing these initiatives."
"HKUST's Strategic Plan 2031 identifies the integration of innovation and the humanities as a key direction for the University's future development. In line with this vision, we established Hong Kong's first Division of Arts and Machine Creativity, which is committed to creating an innovative platform that fosters the fusion of technology and art while nurturing a new generation of creative talent with strong interdisciplinary perspectives. Hosting initiatives such as SURREALITY and the HKUST AI Film Festival exemplifies this direction and is poised to develop into prominent international platforms that fosters arts and cultural exchanges between China and the rest of the world," she added.
Prof. Lionel NI Ming-Shuan, President of HKUST(GZ), stated, "'SURREALITY' is not only the world's first large-scale MR × AI art exhibition, but also a powerful showcase of the strengths of HKUST and HKUST(GZ) in interdisciplinary studies and computational creativity. As a flagship initiative under the 'One HKUST, Complementary Campuses' framework, the two campuses have welcomed artists and young creators from 23 countries and regions, redefining the boundaries of knowledge production and artistic expression through the seamless fusion of the virtual and the real. At a time when the nation is strategically advancing future industries and the Greater Bay Area is accelerating the development of new quality productive forces, the digital 'Portal' connecting Clear Water Bay and Nansha represents far more than a technological breakthrough—it embodies a forward-looking model of educational collaboration, where engineering converges with aesthetics, algorithms with poetry, and global vision with local engagement. At thirty-five years old, HKUST remains youthful and dynamic. Guided by this founding aspiration, HKUST(GZ) will continue to advance in step with HKUST, writing a new chapter of integrated innovation and talent development in the Greater Bay Area."
SURREALITY showcases the integration of AI-generated artworks with the physical campus environment, creating an immersive experience through spatial computing and real-time rendering technologies. Across the two campuses, nearly 50 works by more than 70 digital artists from the United States, Germany, Russia, Australia, Bolivia, Singapore, Korea, the Chinese Mainland, and Hong Kong are featured. Presented in innovative and striking forms, these exceptional works from around the world highlight HKUST's strong commitment to advancing interdisciplinary integration.
Today, 19 selected works premiered at the Clear Water Bay campus, where MR-enhanced creations transform the HKUST campus into an immersive, technology-driven art space. By wearing MR headsets, visitors can freely explore three exhibition areas: Living Currents, Future Fables, and Beyond Mind. Several projects created by HKUST(GZ) faculty and students stand out as highlights, with The Gate—built on a metaverse concept—emerging as the centerpiece of the exhibition. As the armillary sphere slowly turns and the portal comes into view, visitors can step inside and instantly traverse the virtual spaces of both campuses, experiencing a groundbreaking sense of cross‑campus, seamless connectivity that embodies the vision of "One HKUST, Complementary Campuses." Another featured work, Kunpeng, symbolizes a spirit of boundless freedom. A giant fish leaps from the nearby Port Shelter in Sai Kung and transforms into a soaring roc that ascends powerfully into the sky. Its majestic presence delivers a striking visual spectacle. The piece The Twinworld Tree creates a dynamic living system formed by the World Tree and virtual life, symbolizing the interdependence of all things, like the tides.
The exhibition also features an MR recreation of a classic work—GFP Bunny, created by internationally acclaimed contemporary artist, Prof. Eduardo KAC, who is also Professor of Art and Technology Studies at the School of the Art Institute of Chicago. Since its debut, this piece has sparked global reflection on genetic modification, bioethics, and the boundaries of art. Mr. ZHANG Yishuai, a PhD student in the Thrust of Computational Media and Arts at HKUST(GZ) and a computational artist, presents Echoes of Earth 2.0, offering a forward-looking perspective on AI and interstellar civilizations. This work enriches the exhibition with a visionary reflection on humanity's aspirations for the future.
Several VR digital art pieces are also on display, including Astra, created by Ms. Eliza MCNITT— Venice Immersive Grand Prize winner and renowned American writer and director—which offers visitors a unique journey of exploration into the universe. Mr. Benedict YU, a VR visual artist from Singapore, presents Mother's Body Remembers, utilizing LiDAR to capture movements and combining VR with tactile interaction to rekindle visitors' memories of family connections. The HKUST XRIM Lab's work, Unfolding Touch, enables a soft-robot-mediated handshake between the Clear Water Bay and Guangzhou campuses, integrating sensing and tactile replication to create a shared touch experience across distance. Other works include My Flower, which invites viewers to experience the daily challenges faced by people with Alzheimer's disease. A short animation, The Cat Ghost, which narrates the relationship between ancient Chinese people and cats from the Western world, is also screened.
Prof. Pan HUI, Chair Professor of Emerging Interdisciplinary Areas at HKUST, Acting Head and Chair Professor of the Thrust of Computational Media and Arts, and Director of the Center for Metaverse and Computational Creativity at HKUST(GZ), introduced the core concept of "SURREALITY." He explained that as technologies such as AI, spatial computing, and MR rapidly evolve, digital worlds are transcending screens into real spaces and becoming deeply integrated into people's daily life. SURREALITY explores a new form of reality that may emerge in the future—a scenario where the virtual and the physical are no longer distinctly separate but collectively form the environments in which we perceive, interact, and live. Through artistic creation and immersive experiences, the exhibition offers audiences a glimpse into this transformative vision, prompting reflection on how technology is reshaping humanity's understanding of reality.
The exhibited works come from numerous internationally renowned artists, showcasing the remarkable fusion of creative arts and digital technology. Several prominent participating artists also joined today's event to introduce their works, fostering cross-regional cultural and arts exchanges. They include Prof. Benjamin SEIDE, media artist, VFX expert, and Associate Professor in the School of Art, Design and Media at Nanyang Technological University; Ms. Katerina SEMENKO, a Russian conceptual phygital artist and International Design Award recipient; and Dr. Adam NASH, an Australian digital virtual artist and Honorary Fellow of RMIT University.
Hashtag: #HKUST #HKUST(GZ)
The issuer is solely responsible for the content of this announcement.
About The Hong Kong University of Science and Technology
The Hong Kong University of Science and Technology (HKUST) (https://hkust.edu.hk/) is a world-class university known for its innovative education, research excellence, and impactful knowledge transfer. With a holistic and interdisciplinary pedagogy approach, HKUST was ranked 6th in the QS Asia University Rankings 2026, 3rd in the Times Higher Education's Young University Rankings 2024, and 19th globally and 1st in Hong Kong in the Times Higher Education's Impact Rankings 2025. Eleven HKUST subjects were ranked among the world's top 50 in the QS World University Rankings by Subject 2026. In addition, in the Times Higher Education World University Rankings by Subject 2026, HKUST's Computer Science discipline which encompasses areas such as artificial intelligence and machine learning, has been ranked No. 1 in Hong Kong for ten consecutive years. Our graduates are highly competitive, consistently ranking among the world's top 30 most sought-after employees. In terms of research and entrepreneurship, over 80% of our work was rated "internationally excellent" or "world leading" in the Research Assessment Exercise 2020 of the Hong Kong's University Grants Committee. As of May 2026, HKUST members have founded over 1,900 active start-ups, including 11 Unicorns and 22 exits (IPO or M&A).
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