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- Relativity announces the general availability of aiR Assist, a solution that brings early case intelligence directly to legal teams.
- The company also announces general availability for custom analyses in aiR for Review, empowering legal teams to define and deploy their own AI-driven review analyses through no-code, natural language prompts.
- At RelFest London, Relativity highlights its commitment to meeting lawyers across the surfaces where legal work already happens, within a single governed platform.
CHICAGO, June 16, 2026 /PRNewswire/ -- Relativity, a legal data intelligence company, today announced at its RelFest London event the general availability of aiR Assist and custom analyses in Relativity aiR for Review. Both capabilities will be standard in the RelativityOne offering by end of June, extending the platform's ability to deliver earlier insight and more flexible document review across a broader spectrum of legal data work.
aiR Assist enables legal teams to ask plain-language questions of their data and get back precise, cited answers instantly, so they can find the facts that matter, follow the evidence and start shaping strategy from the moment data enters RelativityOne. Custom analyses build on aiR for Review's foundation, letting legal teams define, deploy and scale document review analyses to fit the specific needs of any matter.
"aiR Assist and custom analyses represent a meaningful advance in how legal teams put AI to work, not as a layer on top of legal data, but as a native part of RelativityOne, where AI and human expertise work together in one environment," said Phil Saunders, CEO of Relativity. "Almost any AI solution can read a document. Almost none can be the single, auditable source of truth for every piece of data in your matter. That's the difference: insights grounded in actual data, outputs defensible by design, and governance that holds up when it counts, in court, before a regulator or in front of a board."
aiR Assist delivers earlier insight, directly within the AI platform for legal data intelligence
Early case intelligence shapes the trajectory of legal work, but getting to it quickly is a persistent industry-wide challenge. aiR Assist addresses this gap by giving legal teams a conversational way to interact with their data the moment it becomes available. Users ask questions in plain language and receive citation-backed answers that connect documents, evidence and relationships across the full data landscape of a given project.
"We see technology as a force multiplier for our lawyers, not a replacement for their judgement," said Nikkisha Z. Scott, Consulting Attorney for Discovery & Litigation Technology at Cleary Gottlieb. "Tools like aiR Assist give our lawyers a conversational way to work through discovery, surfacing insights faster and with greater precision, which can translate into stronger results and better service for our clients."
Because aiR Assist can operate directly on data already governed within RelativityOne, answers remain grounded in a complete system of record that is traceable, explainable and defensible by design. With aiR Assist included in RelativityOne, teams get this capability across their existing work without a separate tool and at the scale of real-world legal projects, with support for up to 300,000 documents per index and 1.5 million documents per workspace.
"aiR Assist changes the relationship between a legal team and their data. Ask a question, get an answer in seconds without leaving the platform," said Chris Brown, Chief Product Officer at Relativity. "That alone is a meaningful step forward. But we are building towards something bigger, a future where every legal professional, not just those with deep technical expertise, can engage directly with their data, unlock insight, and act on it, all within the same governed environment where the work already lives."
aiR Assist will power interactive memo drafting, coming soon in Relativity aiR for Case Strategy, enabling users to generate work product directly from their analyzed case data; aiR for Case Strategy is included in the standard RelativityOne offering beginning 1 July.
Investigations firm finds case-changing evidence across more than 30,000 documents in minutes with aiR Assist
When Interpath, an international advisory firm, was appointed to support a complex multi-jurisdictional fraud investigation and asset seizure, the team needed to rapidly identify critical evidence from more than 30,000 largely unstructured documents under active investigative deadlines. Using aiR Assist, investigators immediately began exploring the data by asking plain-language questions and following investigative threads. The approach uncovered an email from several years earlier that directly supported their case.
"With aiR Assist, we can ask natural questions of the data and surface critical evidence and actionable answers in minutes," said Gina Bieber, Director at Interpath. "It is the easiest tool to use in the history of Relativity. You just ask it a question, and it answers."
Custom analyses in aiR for Review give legal teams the flexibility to define their own review
Custom analyses in aiR for Review help legal professionals identify and classify key content across millions of documents, with outputs teams can verify and defend. Custom analyses extend that foundation, giving teams the flexibility to define their own analyses in plain language and apply them across an entire document set, with no coding or technical configuration required.
Alongside Relativity's purpose-built analyses that already power document review at scale, custom analyses allow teams to go beyond predefined categories to address the specific questions their matters demand. Whether the need is document classification, data extraction or image analysis, teams can take on more without leaving the platform or sacrificing rigour. An iterative prompt experience lets teams test and validate outputs before running at scale.
"Custom analyses give legal teams the flexibility to define exactly what they need," said Andrew Milauskas, Chief Operating Officer at Page One, Inc. "One legal team may need to identify key information from medical records, another may need to classify workplace communications, another may be looking for evidence of construction defects. Rather than forcing every matter into the same process, through natural language prompts, teams can easily customise analyses tailored to their specific objectives and get to meaningful results almost immediately."
Many surfaces, one platform: Relativity meets lawyers where the work happens
During the RelFest London keynote, Relativity highlighted how it's making it easier for legal professionals to access, understand and act on their data across several surfaces in a unified platform.
With its recent acquisition of Gavel, Relativity plans to bring AI-native drafting directly into Microsoft Word, keeping more of the work lawyers do every day connected to the data behind it. What aiR generates could open directly in Word, where lawyers could draft, redline and finalise, with every edit syncing back to the matter in RelativityOne in real time. Rather than pulling lawyers out of Word, Relativity could extend the system of action into it.
Relativity is also backing the legal technology innovators shaping what comes next through Rel Labs, the company's innovation hub and investment arm. Recent investments include Courtroom, a platform that simulates real courtroom decision-makers, Patlytics, a purpose-built platform for IP litigation teams, and Advocacy, an early-stage solution for litigators focused on case strategy, drafting and trial preparation.
Through Relativity's Model Context Protocol integration with Claude, legal data and technology teams orchestrate administrative tasks, such as setting up matters, choosing workspace templates, and managing access, from Claude in plain language while the substantive legal work runs in RelativityOne, where the data stays governed. Data never leaves the platform, and every action is audited as the user who ran it, reducing the administrative lift that has historically slowed the path from trigger event to analysis.
Together, these investments and integrations reflect an ongoing commitment to building an expansive platform that reaches further into the surfaces where legal work happens and making it easier for legal teams to engage directly with their data within the platform where it already lives.
To learn more about these announcements, as well as other updates shared on stage at RelFest London, visit the Relativity blog.
About Relativity
Relativity is a leading legal data intelligence company that builds technology to help users organise data, discover the truth, and act on it. Its extensible, AI cloud platform, RelativityOne, transforms complex data into actionable insights at massive scale for litigation, investigations, regulatory inquiries, data breach responses, and other legal use cases. The world's largest law firms and corporations, government agencies, and a robust network of channel partners rely on Relativity's legal AI software to securely surface and manage the most relevant and impactful information in their matters. The company also expands access to technology by providing its platform at no cost to academic institutions through its Relativity Academic programme and to organisations supporting pro bono legal work through its Justice for Change initiative.
- Relativity announces the general availability of aiR Assist, a solution that brings early case intelligence directly to legal teams.
- The company also announces general availability for custom analyses in aiR for Review, empowering legal teams to define and deploy their own AI-driven review analyses through no-code, natural language prompts.
- At RelFest London, Relativity highlights its commitment to meeting lawyers across the surfaces where legal work already happens, within a single governed platform.
CHICAGO, June 16, 2026 /PRNewswire/ -- Relativity, a legal data intelligence company, today announced at its RelFest London event the general availability of aiR Assist and custom analyses in Relativity aiR for Review. Both capabilities will be standard in the RelativityOne offering by end of June, extending the platform's ability to deliver earlier insight and more flexible document review across a broader spectrum of legal data work.
aiR Assist enables legal teams to ask plain-language questions of their data and get back precise, cited answers instantly, so they can find the facts that matter, follow the evidence and start shaping strategy from the moment data enters RelativityOne. Custom analyses build on aiR for Review's foundation, letting legal teams define, deploy and scale document review analyses to fit the specific needs of any matter.
"aiR Assist and custom analyses represent a meaningful advance in how legal teams put AI to work, not as a layer on top of legal data, but as a native part of RelativityOne, where AI and human expertise work together in one environment," said Phil Saunders, CEO of Relativity. "Almost any AI solution can read a document. Almost none can be the single, auditable source of truth for every piece of data in your matter. That's the difference: insights grounded in actual data, outputs defensible by design, and governance that holds up when it counts, in court, before a regulator or in front of a board."
aiR Assist delivers earlier insight, directly within the AI platform for legal data intelligence
Early case intelligence shapes the trajectory of legal work, but getting to it quickly is a persistent industry-wide challenge. aiR Assist addresses this gap by giving legal teams a conversational way to interact with their data the moment it becomes available. Users ask questions in plain language and receive citation-backed answers that connect documents, evidence and relationships across the full data landscape of a given project.
"We see technology as a force multiplier for our lawyers, not a replacement for their judgement," said Nikkisha Z. Scott, Consulting Attorney for Discovery & Litigation Technology at Cleary Gottlieb. "Tools like aiR Assist give our lawyers a conversational way to work through discovery, surfacing insights faster and with greater precision, which can translate into stronger results and better service for our clients."
Because aiR Assist can operate directly on data already governed within RelativityOne, answers remain grounded in a complete system of record that is traceable, explainable and defensible by design. With aiR Assist included in RelativityOne, teams get this capability across their existing work without a separate tool and at the scale of real-world legal projects, with support for up to 300,000 documents per index and 1.5 million documents per workspace.
"aiR Assist changes the relationship between a legal team and their data. Ask a question, get an answer in seconds without leaving the platform," said Chris Brown, Chief Product Officer at Relativity. "That alone is a meaningful step forward. But we are building towards something bigger, a future where every legal professional, not just those with deep technical expertise, can engage directly with their data, unlock insight, and act on it, all within the same governed environment where the work already lives."
aiR Assist will power interactive memo drafting, coming soon in Relativity aiR for Case Strategy, enabling users to generate work product directly from their analyzed case data; aiR for Case Strategy is included in the standard RelativityOne offering beginning 1 July.
Investigations firm finds case-changing evidence across more than 30,000 documents in minutes with aiR Assist
When Interpath, an international advisory firm, was appointed to support a complex multi-jurisdictional fraud investigation and asset seizure, the team needed to rapidly identify critical evidence from more than 30,000 largely unstructured documents under active investigative deadlines. Using aiR Assist, investigators immediately began exploring the data by asking plain-language questions and following investigative threads. The approach uncovered an email from several years earlier that directly supported their case.
"With aiR Assist, we can ask natural questions of the data and surface critical evidence and actionable answers in minutes," said Gina Bieber, Director at Interpath. "It is the easiest tool to use in the history of Relativity. You just ask it a question, and it answers."
Custom analyses in aiR for Review give legal teams the flexibility to define their own review
Custom analyses in aiR for Review help legal professionals identify and classify key content across millions of documents, with outputs teams can verify and defend. Custom analyses extend that foundation, giving teams the flexibility to define their own analyses in plain language and apply them across an entire document set, with no coding or technical configuration required.
Alongside Relativity's purpose-built analyses that already power document review at scale, custom analyses allow teams to go beyond predefined categories to address the specific questions their matters demand. Whether the need is document classification, data extraction or image analysis, teams can take on more without leaving the platform or sacrificing rigour. An iterative prompt experience lets teams test and validate outputs before running at scale.
"Custom analyses give legal teams the flexibility to define exactly what they need," said Andrew Milauskas, Chief Operating Officer at Page One, Inc. "One legal team may need to identify key information from medical records, another may need to classify workplace communications, another may be looking for evidence of construction defects. Rather than forcing every matter into the same process, through natural language prompts, teams can easily customise analyses tailored to their specific objectives and get to meaningful results almost immediately."
Many surfaces, one platform: Relativity meets lawyers where the work happens
During the RelFest London keynote, Relativity highlighted how it's making it easier for legal professionals to access, understand and act on their data across several surfaces in a unified platform.
With its recent acquisition of Gavel, Relativity plans to bring AI-native drafting directly into Microsoft Word, keeping more of the work lawyers do every day connected to the data behind it. What aiR generates could open directly in Word, where lawyers could draft, redline and finalise, with every edit syncing back to the matter in RelativityOne in real time. Rather than pulling lawyers out of Word, Relativity could extend the system of action into it.
Relativity is also backing the legal technology innovators shaping what comes next through Rel Labs, the company's innovation hub and investment arm. Recent investments include Courtroom, a platform that simulates real courtroom decision-makers, Patlytics, a purpose-built platform for IP litigation teams, and Advocacy, an early-stage solution for litigators focused on case strategy, drafting and trial preparation.
Through Relativity's Model Context Protocol integration with Claude, legal data and technology teams orchestrate administrative tasks, such as setting up matters, choosing workspace templates, and managing access, from Claude in plain language while the substantive legal work runs in RelativityOne, where the data stays governed. Data never leaves the platform, and every action is audited as the user who ran it, reducing the administrative lift that has historically slowed the path from trigger event to analysis.
Together, these investments and integrations reflect an ongoing commitment to building an expansive platform that reaches further into the surfaces where legal work happens and making it easier for legal teams to engage directly with their data within the platform where it already lives.
To learn more about these announcements, as well as other updates shared on stage at RelFest London, visit the Relativity blog.
About Relativity
Relativity is a leading legal data intelligence company that builds technology to help users organise data, discover the truth, and act on it. Its extensible, AI cloud platform, RelativityOne, transforms complex data into actionable insights at massive scale for litigation, investigations, regulatory inquiries, data breach responses, and other legal use cases. The world's largest law firms and corporations, government agencies, and a robust network of channel partners rely on Relativity's legal AI software to securely surface and manage the most relevant and impactful information in their matters. The company also expands access to technology by providing its platform at no cost to academic institutions through its Relativity Academic programme and to organisations supporting pro bono legal work through its Justice for Change initiative.
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
Relativity Expands AI Platform for Legal Data Intelligence with Conversational AI and No-Code Custom Document Analyses
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MELBOURNE, Australia, June 16, 2026 /PRNewswire/ -- For Pepperstone, the Aston Martin Aramco Formula One Team partnership is more than a sponsorship. It reflects the same competitive spirit, speed of decision-making and performance mindset that define the way Pepperstone builds its business globally.
In markets shaped by data, execution and constant change, Pepperstone sees clear parallels between trading and Formula One. Group CEO Tamas Szabo has recently unveiled how the partnership with Aston Martin Aramco has strengthened the business internally, enhanced global brand credibility and reinforced Pepperstone's ambition to compete at the highest level.
Building Pepperstone in a Competitive Landscape
"I've been in trading since I left university. I was drawn to the industry because it's a high-octane environment that matched my temperament. I've always been competitive, and this is a highly competitive industry.
I joined Pepperstone in 2017 as Group CEO, and shortly after I was given the opportunity to acquire the business. It was an extraordinary opportunity, and I'm very proud of what we're building.
What I've learned from decades in this industry is that you can't simply follow the competition. You have to think differently, adapt quickly and be willing to challenge conventional approaches.
We're a business that isn't afraid to try new ideas. Some work, some don't, but the important thing is learning quickly and moving forward. In a fast-moving industry, flexibility matters as much as planning.
We operate with a clear direction of travel, but we also recognise that markets, technology and customer expectations evolve rapidly."
Technology, Markets and Change
"We're at a crossroads in the financial world – and AI is the way forward. It is fundamentally going to change the way businesses operate and I suspect the change is going to be more profound than many people expect.
I think we will be moving towards a world where AI builds and creates first. Over time AI won't just help humans do something. It will do the job and it's the human that will then come in and apply the finishing touches.
If businesses get this right, productivity could increase dramatically. But it will also place a greater premium on creativity, judgement and the ability to think differently. Technology will become more accessible. Human ingenuity will become more valuable.
At the same time, we're watching significant changes across financial markets. Customer expectations are evolving. They want faster access, seamless experiences and increasingly around-the-clock participation.
We're also seeing the convergence of traditional finance and other assets. The pace of change is accelerating, and firms need to be ready for it."
The Value of Competition
"I take a lot of enjoyment from working with smart people who challenge the way I think. That's how you build a business and a brand.
Sometimes you're tempted to think it would be easier if competition didn't exist, but competition makes everyone better. It forces innovation, raises standards and creates better outcomes for customers.
Ultimately, competition is good."
Why Pepperstone Chose F1
"We spent considerable time evaluating which sports and platforms best aligned with Pepperstone's global brand ambitions.
Formula One stood out because the audience, the technology and the performance culture felt closely aligned with our business. There is a natural overlap between people who are passionate about markets and people who are passionate about Formula One.
F1 is one of the fastest-growing sports in the world and there are only a handful of brands that can appear on an F1 car. Seeing Pepperstone on the Aston Martin Aramco car was a proud moment for the business.
But it's not just about visibility.
The real value comes from the activation, the relationships, the shared learning and the ability to engage customers and partners on a global stage.
To the uninitiated, sponsorship is often about the logo. Today, I think that's probably only a small part of the value. The rest comes from what happens around the partnership — the customer experiences, the insights, the access and the shared pursuit of performance.
Since announcing the partnership, we've seen strong momentum across the business. It's not all attributable to Formula One, but the partnership has undoubtedly elevated the brand and reinforced our commitment to operating at the highest standards."
Building Trust in Pepperstone
"The partnership helps build trust in Pepperstone.
Many passionate Formula One fans are also our clients, and the association with a world-class team strengthens our credibility with a broader audience.
It doesn't change who we are as a company, but it communicates our scale, ambition and seriousness more effectively on a global stage.
With Pepperstone on the side of an Aston Martin Aramco Formula One car, there's a natural assumption that you are a serious organisation operating at a meaningful scale. We were always that business, but the partnership helps communicate it more effectively."
What Pepperstone Sees in F1
"Spending time around the team, the similarities are obvious.
In both trading and Formula One, mistakes are costly, competition is relentless and success often comes from finding small edges before everyone else does.
Those advantages don't last forever. As soon as one competitor finds an edge, everyone else works to close it. That means you're always searching for the next improvement.
That mindset is very familiar to us.
The parallels reinforce the importance of execution, innovation and continuous improvement.
We're planning to take our senior leadership team to the AMR Technology Campus at Silverstone because there is a lot to learn from organisations that operate at that pace and level of precision.
Meeting first-hand the people behind that performance culture is incredibly valuable for our team."
Creating Value Beyond Visibility
"The partnership has made Pepperstone feel part of a team, not just a sponsor.
That's reinforced when we bring clients to races and create experiences that are genuinely differentiated.
Formula One is a global sport, and many races coincide with markets where we have significant customer bases and operational hubs. That makes the partnership commercially meaningful as well as brand-building.
The network effect has also been significant.
Spending time with other partners, founders and CEOs creates valuable opportunities to exchange ideas and learn from businesses operating at the top of their industries.
I've met a lot of leaders through the partnership. It's always valuable to understand how great businesses are built, what challenges they face and how they continue to evolve."
Pepperstone Never Settles
"What resonates most is the ambition.
Aston Martin Aramco is clearly building to compete at the very top, and that mindset aligns closely with Pepperstone.
We absolutely never settle.
There is a constant list of things we want to improve across our products, technology and customer experience. Success isn't a destination. It's an ongoing pursuit.
In Formula One, everyone is chasing the podium. Teams are constantly looking for ways to go faster, perform better and close the gap to the front.
That feels very familiar to us.
What would be a podium for Pepperstone? We'd like to become one of the top three firms in the world at what we do.
I think we can achieve it, but it will take focus, execution and a commitment to continuous improvement.
Hopefully we'll be doing it together with Aston Martin Aramco for many years to come.
The partnership works because it reflects how we already think: fast-moving, ambitious, customer-focused and unwilling to stand still.
Formula One provides a powerful global stage, but the story is ultimately Pepperstone's own."
Boiler Plates: Pepperstone
Founded in 2010, Pepperstone delivers award-winning platforms, ultra-low spreads, and trader-first solutions to over 830,000 clients across 150 countries. It's globally regulated, and holds retail client funds in segregated Tier 1 bank accounts. The platform aims to deliver a great-value service – with clients at the heart of every decision they make.
MELBOURNE, Australia, June 16, 2026 /PRNewswire/ -- For Pepperstone, the Aston Martin Aramco Formula One Team partnership is more than a sponsorship. It reflects the same competitive spirit, speed of decision-making and performance mindset that define the way Pepperstone builds its business globally.
In markets shaped by data, execution and constant change, Pepperstone sees clear parallels between trading and Formula One. Group CEO Tamas Szabo has recently unveiled how the partnership with Aston Martin Aramco has strengthened the business internally, enhanced global brand credibility and reinforced Pepperstone's ambition to compete at the highest level.
Building Pepperstone in a Competitive Landscape
"I've been in trading since I left university. I was drawn to the industry because it's a high-octane environment that matched my temperament. I've always been competitive, and this is a highly competitive industry.
I joined Pepperstone in 2017 as Group CEO, and shortly after I was given the opportunity to acquire the business. It was an extraordinary opportunity, and I'm very proud of what we're building.
What I've learned from decades in this industry is that you can't simply follow the competition. You have to think differently, adapt quickly and be willing to challenge conventional approaches.
We're a business that isn't afraid to try new ideas. Some work, some don't, but the important thing is learning quickly and moving forward. In a fast-moving industry, flexibility matters as much as planning.
We operate with a clear direction of travel, but we also recognise that markets, technology and customer expectations evolve rapidly."
Technology, Markets and Change
"We're at a crossroads in the financial world – and AI is the way forward. It is fundamentally going to change the way businesses operate and I suspect the change is going to be more profound than many people expect.
I think we will be moving towards a world where AI builds and creates first. Over time AI won't just help humans do something. It will do the job and it's the human that will then come in and apply the finishing touches.
If businesses get this right, productivity could increase dramatically. But it will also place a greater premium on creativity, judgement and the ability to think differently. Technology will become more accessible. Human ingenuity will become more valuable.
At the same time, we're watching significant changes across financial markets. Customer expectations are evolving. They want faster access, seamless experiences and increasingly around-the-clock participation.
We're also seeing the convergence of traditional finance and other assets. The pace of change is accelerating, and firms need to be ready for it."
The Value of Competition
"I take a lot of enjoyment from working with smart people who challenge the way I think. That's how you build a business and a brand.
Sometimes you're tempted to think it would be easier if competition didn't exist, but competition makes everyone better. It forces innovation, raises standards and creates better outcomes for customers.
Ultimately, competition is good."
Why Pepperstone Chose F1
"We spent considerable time evaluating which sports and platforms best aligned with Pepperstone's global brand ambitions.
Formula One stood out because the audience, the technology and the performance culture felt closely aligned with our business. There is a natural overlap between people who are passionate about markets and people who are passionate about Formula One.
F1 is one of the fastest-growing sports in the world and there are only a handful of brands that can appear on an F1 car. Seeing Pepperstone on the Aston Martin Aramco car was a proud moment for the business.
But it's not just about visibility.
The real value comes from the activation, the relationships, the shared learning and the ability to engage customers and partners on a global stage.
To the uninitiated, sponsorship is often about the logo. Today, I think that's probably only a small part of the value. The rest comes from what happens around the partnership — the customer experiences, the insights, the access and the shared pursuit of performance.
Since announcing the partnership, we've seen strong momentum across the business. It's not all attributable to Formula One, but the partnership has undoubtedly elevated the brand and reinforced our commitment to operating at the highest standards."
Building Trust in Pepperstone
"The partnership helps build trust in Pepperstone.
Many passionate Formula One fans are also our clients, and the association with a world-class team strengthens our credibility with a broader audience.
It doesn't change who we are as a company, but it communicates our scale, ambition and seriousness more effectively on a global stage.
With Pepperstone on the side of an Aston Martin Aramco Formula One car, there's a natural assumption that you are a serious organisation operating at a meaningful scale. We were always that business, but the partnership helps communicate it more effectively."
What Pepperstone Sees in F1
"Spending time around the team, the similarities are obvious.
In both trading and Formula One, mistakes are costly, competition is relentless and success often comes from finding small edges before everyone else does.
Those advantages don't last forever. As soon as one competitor finds an edge, everyone else works to close it. That means you're always searching for the next improvement.
That mindset is very familiar to us.
The parallels reinforce the importance of execution, innovation and continuous improvement.
We're planning to take our senior leadership team to the AMR Technology Campus at Silverstone because there is a lot to learn from organisations that operate at that pace and level of precision.
Meeting first-hand the people behind that performance culture is incredibly valuable for our team."
Creating Value Beyond Visibility
"The partnership has made Pepperstone feel part of a team, not just a sponsor.
That's reinforced when we bring clients to races and create experiences that are genuinely differentiated.
Formula One is a global sport, and many races coincide with markets where we have significant customer bases and operational hubs. That makes the partnership commercially meaningful as well as brand-building.
The network effect has also been significant.
Spending time with other partners, founders and CEOs creates valuable opportunities to exchange ideas and learn from businesses operating at the top of their industries.
I've met a lot of leaders through the partnership. It's always valuable to understand how great businesses are built, what challenges they face and how they continue to evolve."
Pepperstone Never Settles
"What resonates most is the ambition.
Aston Martin Aramco is clearly building to compete at the very top, and that mindset aligns closely with Pepperstone.
We absolutely never settle.
There is a constant list of things we want to improve across our products, technology and customer experience. Success isn't a destination. It's an ongoing pursuit.
In Formula One, everyone is chasing the podium. Teams are constantly looking for ways to go faster, perform better and close the gap to the front.
That feels very familiar to us.
What would be a podium for Pepperstone? We'd like to become one of the top three firms in the world at what we do.
I think we can achieve it, but it will take focus, execution and a commitment to continuous improvement.
Hopefully we'll be doing it together with Aston Martin Aramco for many years to come.
The partnership works because it reflects how we already think: fast-moving, ambitious, customer-focused and unwilling to stand still.
Formula One provides a powerful global stage, but the story is ultimately Pepperstone's own."
Boiler Plates: Pepperstone
Founded in 2010, Pepperstone delivers award-winning platforms, ultra-low spreads, and trader-first solutions to over 830,000 clients across 150 countries. It's globally regulated, and holds retail client funds in segregated Tier 1 bank accounts. The platform aims to deliver a great-value service – with clients at the heart of every decision they make.
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
Tamas Szabo on Pepperstone's Competitive Mindset and the Power of F1
