Omdia: XR Headwear Market Set for Growth From 2027, as Industry Attention Shifts From Headsets to Glasses

Business

Omdia: XR Headwear Market Set for Growth From 2027, as Industry Attention Shifts From Headsets to Glasses

2026-06-16 21:49 Last Updated At：22:00

LONDON--(BUSINESS WIRE)--Jun 16, 2026--

Global shipments of XR headwear will decline by 12% to 6.2 million units in 2026, according to the latest forecast from Omdia. However, the market is expected to return to growth in 2027, reaching 6.5 million units, an increase of 4.8%. This recovery will be driven by the rapid expansion of XR glasses, offsetting declines in headset shipments, as both consumers and manufacturers increasingly favor lighter form factors over bulkier devices.

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The tethered XR glasses segment, led by Chinese vendors like RayNeo and Xreal, is projected to reach 900,000 units in 2026 – a 19% increase – and maintain double-digit growth to reach 3.8 million units by 2030. Meanwhile, standalone XR glasses remain a relatively small segment, largely confined to enterprise and developer use, with shipments forecast to reach just 93,000 units in 2026. However, the category is expected to grow rapidly over the next five years as hardware matures and spatial computing capabilities improve.

XR headwear is part of the wider intelligent headwear market as defined by Omdia, which also includes AI glasses. “Following three years of rapid growth, AI glasses have begun normalizing face-worn computing for daily use,” said George Jijiashvili, Senior Principal Analyst at Omdia. “This growing consumer familiarity is directly fueling the XR glasses segment, laying groundwork for an industry-wide evolution toward slimmer glasses form factors.”

The standalone XR headset category, which includes the Meta Quest 3 and Apple Vision Pro, is projected to decline 15% in 2026 to 4.7 million shipments, with contractions continuing into 2027, marking a fifth consecutive year of decline for the category since its pandemic-induced peak in 2021/22. A return to growth is predicted in 2028, with shipments forecast to rise to 5 million units.

This recovery relies on Apple introducing a more accessible Vision Pro around 2028, acting as the catalyst for players like Samsung and Vivo to make a more competitive push. Without these developments, growth prospects for the segment remain uncertain. Meanwhile, tethered headsets continue their steep decline, dropping 34% in 2026 to 500,000 units as standalone alternatives displace them.

“Despite maturing technology, bulky XR headsets struggle to demonstrate everyday utility for mainstream consumers,” noted Qiran Ju, Senior Analyst at Omdia. “Meta has prioritized AI glasses, while Google signaled a similar direction through emphasis on XR glasses at I/O 2026. Lighter form factors are better positioned to gain widespread consumer acceptance and steer the future of XR development.”

Notes to editors

Omdia classifies XR headwear into four categories:

XR Headsets

Tethered XR Headsets

Standalone XR Headsets

XR Glasses

Tethered XR Glasses

Standalone XR Glasses

ABOUT OMDIA

Omdia, part of TechTarget, Inc. d/b/a Informa TechTarget (Nasdaq: TTGT), is a technology research and advisory group. Our deep knowledge of tech markets grounded in real conversations with industry leaders and hundreds of thousands of data points, make our market intelligence our clients’ strategic advantage. From R&D to ROI, we identify the greatest opportunities and move the industry forward.

What to know: Protests grow over Trump family-linked resort in Albania

TIRANA, Albania (AP) — A massive coastal development project linked to Jared Kushner, the son-in-law of U.S. President Donald Trump, is facing growing resistance from protesters in Albania.

The government says the development on the Adriatic coast would be transformational for the former communist nation as it seeks to enter the high-end tourism market and pushes for European Union membership.

But the venture, spanning an abandoned island and a nearby stretch of seafront on Albania’s southern coast, has drawn opposition from environmental campaigners and critics of long-time Socialist Prime Minister Edi Rama.

The luxury project has two components: a coastal development in the Narta Lagoon area, which is a wildlife reserve, and a smaller resort on the nearby uninhabited island of Sazan, a communist-era military base.

The planned development of hotels, apartments, villas and a marina is linked to Kushner and Trump’s daughter, Ivanka Trump.

In an interview this week with U.S. podcaster David Senra, Ivanka Trump said they discovered the site by accident.

“We were on a friend’s boat, and we stopped for a swim. Effectively, that’s how we found it,” she said. “We swam to the island. We went on a hike, barefoot all the way up to the top, and we were just captivated.”

An investment firm linked to Kushner has been granted special investor status by Albanian authorities.

Albania has 450 kilometers (280 miles) of coast that remained largely underdeveloped during decades of harsh communist rule.

Protest groups fear the sections of that pristine coastline could be snapped up by powerful investors. And public anger grew after video showed an activist being dragged by a private security guard while demonstrating at the site.

The development is planned within a nature reserve and one of Albania’s most valuable biodiversity areas, a key stopover for migratory birds along the Adriatic coast.

Protesters have carried cardboard cut-outs of pink flamingos, one of the protected migratory bird species, at rallies in the capital Tirana.

Since late May, excavators and other heavy machinery have entered the area, opening access routes, digging into the sand, clearing land among pine trees and installing fencing.

Environmental groups from Albania and elsewhere in Europe condemned the work, with one prominent local group charging that long-protected habitats are being "irreversibly destroyed.”

Albania’s state anti-corruption agency has confirmed it opened an investigation related to the project but has not disclosed details.

The government says the land earmarked for the project is privately owned. But competing claims have emerged questioning the privatization — a common type of legal dispute.

Rama has committed to the venture, saying it would align with Albania’s ambition to become a major global tourism destination.

“Albania should not be a country that fears an extraordinary project like this one, where exceptional partners have come together to invest 4 billion euros ($4.6 billion),” Rama said.

He added: “There is no chance for this investment to stop as long as I am here.”

However, the demise of a similar project in Serbia offers a cautionary tale. In November, Serbia's Parliament passed a special law to enable the building of a luxury complex in the capital, Belgrade, to be financed by an investment company linked to Kushner.

The following month, Serbia's prosecutor for organized crime charged four people, including a government minister, with abuse of office and falsifying of documents to help pave the way for the development.

Kushner later withdrew from the planned multi-million investment that would have replaced a sprawling bombed-out military complex, a designated heritage zone whose legal protection was lifted by the former officials now on trial.