HONG KONG, June 17, 2026 /PRNewswire/ -- Taboola (Nasdaq: TBLA), a global leader in delivering performance at scale for advertisers, today announced it is opening up the monetization engine behind DeeperDive, one of the fastest-growing generative AI answer engines in the world, to generative AI companies, such as those offering conversational AI, chatbots and virtual assistants. With it, these companies can instantly and seamlessly turn user queries into new revenue opportunities.
DeeperDive is a generative AI "Answer Engine" embedded across many of the world's top publishers that transforms trusted editorial content into an interactive conversational experience, allowing readers to explore stories with greater depth.
DeeperDive also adds a new powerful monetization channel for publishers to capitalize on the growing trend of audiences seeking conversational, AI-driven interactions over traditional content experiences. DeeperDive inserts high-intent ads directly into the AI-powered results page, turning user inquiries into meaningful commercial opportunities. Realize, Taboola's powerful performance ad platform, is the technology that drives demand from direct relationships with tens of thousands of advertisers to the ads that appear on DeeperDive.
With today's announcement, and the growing demand of AI companies around the world looking to monetize, generative AI-focused platforms can now capitalize on their own user queries to drive revenue, powered by Taboola's understanding of user behavior. For example, if a user asks a platform about buying a home, the platform can seamlessly surface a highly relevant mortgage advertisement or other advertisements that are likely to result in a conversion, creating a natural blend of utility and monetization.
DeeperDive combines large language models, retrieval systems, and Taboola's proprietary intent graph to generate tens of millions of AI-powered answers every month for more than 7 million users. The platform is powered by NVIDIA accelerated computing, enabling high-throughput, low-latency inference at scale. This foundation allows Taboola to efficiently serve millions of AI interactions while continuously optimizing answer quality, relevance, and monetization.
"Today's news is about helping build the economic layer of the AI internet," said Adam Singolda, CEO at Taboola. "The future of the internet will be increasingly conversational and agentic. While AI companies have made incredible progress building products consumers love, many are still looking for sustainable business models. Consumers won't subscribe to every AI service they use, creating a significant opportunity for advertising and commerce to help fund innovation.
DeeperDive has proven that AI experiences can successfully connect users with trusted content and relevant commercial ads. We're now bringing that monetization infrastructure to the broader AI ecosystem, helping AI applications, agents, and LLM-powered services grow while creating value for users, advertisers, and publishers."
Taboola will spotlight this news alongside programming that features brand and publishing executives, as part of Cannes Lions 2026.
About Taboola
Taboola empowers businesses to grow through performance advertising technology that goes beyond search and social and delivers measurable outcomes at scale.
Taboola works with thousands of businesses who advertise directly on Realize, Taboola's powerful ad platform, reaching approximately 600M daily active users across some of the best publishers in the world. Publishers like NBC News, Yahoo, and OEMs such as Samsung, Xiaomi and others use Taboola's technology to grow audience and revenue, enabling Realize to offer unique data, specialized algorithms, and unmatched scale.
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Taboola Launches Ad Platform for AI Answer Engines, Conversational AI Offerings, Chatbots, and Virtual Assistants, Powered by the Monetization Behind DeeperDive, One of the Fastest-Growing AI Answer Engines
Comte Liger-Belair and the Chairman Galvanize Hong Kong
HONG KONG and SINGAPORE, June 17, 2026 /PRNewswire/ -- Acker capped a remarkable spring in Asia with a magnificent HK$47 million (US$6M) sale in Hong Kong on Saturday, June 6, setting 86 New World Records before one of the most packed rooms the firm has seen in years, with seats added just to accommodate the excessive turnout. The atmosphere was electric from the opening lot, with Burgundy and Bordeaux both drawing extremely competitive bidding throughout the session. The sale featured two headline offerings: a direct-from-the-Domaine consignment from Domaine du Comte Liger-Belair celebrating two centuries of La Romanée as a single family-owned Monopole, and more than 500 lots from the immaculate private cellar of The Chairman, a sweeping survey of Bordeaux spanning nearly a century. Highlights from 1945, 1961, 1982 and many other great vintages across the great Châteaux confirmed that aged Bordeaux with outstanding provenance has never been more coveted.
The auction was the culmination of a week-long Bicentennial celebration of La Romanée as a single family-owned Monopole. Comte Louis-Michel Liger-Belair, the 7th Comte in the family's storied history, traveled to Hong Kong with his son Vicomte Henry, who is poised to become the 8th, for a series of exclusive events on June 4th and 5th preceding the sale. The festivities included an extraordinary tasting of the La Romanée vertical spanning fifty vintages, drawing top collectors and generating exceptional anticipation heading into auction day.
The Top Ten Lots reflected the dual strength of Burgundy and Bordeaux that defined the day. Taking first place at HK$1,900,000 (US$242,656) was a full barrel of 2023 Vosne-Romanée from Domaine du Comte Liger-Belair, a singular opportunity never before offered publicly. Second place went to twelve bottles of 1945 Mouton Rothschild at HK$1,600,000 (US$204,342), with an extraordinary, complete 22-bottle La Romanée vertical (2002-2023) from Comte Liger-Belair claiming third at HK$1,000,000 (US$127,714). A Methuselah of 2001 DRC Montrachet took fourth place at HK$700,000 (US$89,400). A three-way tie for fifth at HK$550,000 (US$70,243) featured twelve bottles of 1945 Latour from The Ancient Noble Latour Collection in OWC, a Jeroboam of 1961 Latour released directly from the Chateau in OWC, and twelve bottles of 1961 Palmer. A comprehensive 2023 horizontal of every wine produced by Domaine du Comte Liger-Belair, including 19 bottles and 2 magnums, finished eighth, capturing HK$425,000 (US$54,278). Eight bottles of 1945 Latour followed in ninth place at HK$375,000 (US$47,893), and a tie for tenth at HK$350,000 (US$44,700) was shared by twelve bottles of 1961 Haut Brion and three bottles of 1999 DRC La Tache.
Domaine du Comte Liger-Belair's 34-lot direct-from-the-Domaine consignment set New World Records on two-thirds of eligible lots, with sixteen overall records across the offering. While the aforementioned La Romanée vertical and 2023 Vosne-Romanée barrel headlined the overall sales, New World Record-Setting highlights also included two rare Jeroboams: the 2016 La Romanée at HK$275,000 (US$35,121) and the 2006 Vosne-Romanée Aux Brulees at HK$130,000 (US$16,603). In addition, six bottles of 2016 Echezeaux achieved HK$150,000 (US$19,157), three bottles of 2010 Echezeaux went for HK$100,000 (US$12,771), three bottles of 2023 Grands Echezeaux commanded HK$90,000 (US$11,494), and six bottles of 2016 La Colombiere brought in HK$85,000 (US$10,856). Record-setting magnums of Aux Brulees (2016 and 2019) and Les Petits Monts (2009) each garnered HK$70,000 (US$8,940), while magnums of 2023 from Aux Malconsorts (HK$65,000 (US$8,301)) and (2023 Aux Reas HK$60,000 (US$7,663)) also achieved new heights. The aforementioned complete 2023 horizontal, showcasing the Domaine's full range of appellations, rounded out the highlights at HK$425,000 (US$54,278).
"This has been one of the most amazing months of fine and rare wine auctions I have seen in over thirty years of doing this! To have four auctions in four of the world's greatest cities in less than a month was an extraordinary effort, but the extraordinary results have made every bit of it worthwhile," gushed Acker Chairman John Kapon. "Welcoming Comte Louis-Michel Liger-Belair and his son Henry to Hong Kong to celebrate 200 years of La Romanée as a single-owned, family Monopole was something very special, especially given Acker's own 200+ year history. There aren't too many that can fit in that peer group! And The Chairman's immaculate collection proved once again that aged Bordeaux with outstanding provenance has never been more coveted. We have now done a significant $26 million in auction sales over the past month, and the first half isn't even over yet—our June 26th U.S. auction featuring spectacular collections from two distinguished European restaurants is going to be another can't-miss affair, which you'll be hearing more about very soon!"
Acker's 2026 auction season continues with a U.S. auction on June 26th, where two exceptional restaurant collections will take center stage. Consignments are now being accepted for Fall auctions, while weekly web auction deadlines remain every Friday.
| Highlights from the June Hong Kong Auction |
| LOT | QTY | WINE | PRICE (HKD) | PRICE (USD) |
| 18 | 1 D. Mag | 1990 Chateau Angelus in OWC | $32,500 | $4,151 |
| 51 | 1 Btl | 1947 Chateau Cheval Blanc | $150,000 | $19,157 |
| 54 | 6 Mags | 1982 Chateau Cheval Blanc in OWC | $180,000 | $22,989 |
| 63 | 6 Mags | 1990 Chateau Cheval Blanc in OWC | $180,000 | $22,989 |
| 135 | 12 Btls | 1961 Chateau Haut Brion in OWC | $350,000 | $44,700 |
| 137 | 2 Mags | 1961 Chateau Haut Brion | $225,000 | $28,736 |
| 142 | 6 Mags | 1989 Chateau Haut Brion | $250,000 | $31,928 |
| 143 | 1 Imp | 1989 Chateau Haut Brion in OWC | $170,000 | $21,711 |
| 167 | 6 Mags | 1990 Chateau L'Evangile in OWC | $50,000 | $6,386 |
| 170 | 1 Imp | 2000 Chateau L'Evangile | $32,500 | $4,151 |
| 186 | 4 Btls | 1959 Chateau La Mission Haut Brion | $170,000 | $21,711 |
| 187 | 1 Mag | 1959 Chateau La Mission Haut Brion | $100,000 | $12,771 |
| 188 | 6 Btls | 1961 Chateau La Mission Haut Brion | $325,000 | $41,507 |
| 189 | 1 Mag | 1961 Chateau La Mission Haut Brion | $130,000 | $16,603 |
| 194 | 12 Btls | 1989 Chateau La Mission Haut Brion in OWC | $140,000 | $17,880 |
| 197 | 1 D. Mag | 1989 Chateau La Mission Haut Brion in OWC | $80,000 | $10,217 |
| 231 | 1 Mag | 1959 Chateau Lafite Rothschild | $130,000 | $16,603 |
| 232 | 1 D. Mag | 1959 Chateau Lafite Rothschild in OWC | $300,000 | $38,314 |
| 241 | 1 D. Mag | 1986 Chateau Lafite Rothschild in OWC | $45,000 | $5,747 |
| 261 | 12 Btls | 2005 Chateau Lafleur in banded OWC | $160,000 | $20,434 |
| 278 | 12 Btls | 1945 Chateau Latour in OWC | $550,000 | $70,243 |
| 279 | 6 Btls | 1945 Chateau Latour | $200,000 | $25,543 |
| 281 | 2 Mags | 1959 Chateau Latour | $225,000 | $28,736 |
| 283 | 1 Mag | 1961 Chateau Latour in OWC | $170,000 | $21,711 |
| 284 | 1 Jero | 1961 Chateau Latour in OWC | $550,000 | $70,243 |
| 287 | 12 Btls | 1982 Chateau Latour in OWC | $190,000 | $24,266 |
| 293 | 1 Imp | 1982 Chateau Latour in OWC | $170,000 | $21,711 |
| 299 | 3 D. Mag | 1990 Chateau Latour in OWC | $120,000 | $15,326 |
| 307 | 6 Btls | 2001 Chateau Le Pin | $200,000 | $25,543 |
| 325 | 1 D. Mag | 1983 Chateau Margaux | $35,000 | $4,470 |
| 339 | 12 Btls | 1945 Chateau Mouton Rothschild | $1,600,000 | $204,342 |
| 348A | 6 Mags | 1982 Chateau Mouton Rothschild in OWC | $160,000 | $20,434 |
| 363 | 12 Btls | 1961 Chateau Palmer | $550,000 | $70,243 |
| 418 | 1 Mag | 1945 Chateau d'Yquem | $100,000 | $12,771 |
| 493A | 1 Mag | 1990 DRC Richebourg in OWC | $110,000 | $14,049 |
| 494 | 1 Jero | 1990 DRC Richebourg in OWC | $275,000 | $35,121 |
| 495 | 6 Btls | 1997 DRC Richebourg in OWC | $170,000 | $21,711 |
| 496 | 6 Btls | 2004 DRC Richebourg in OWC | $180,000 | $22,989 |
| 498 | 6 Btls | 2002 DRC Romanee St. Vivant in OWC | $200,000 | $25,543 |
| 530 | 12 Btls | 2000 Chateau Rayas Chateauneuf du Pape | $140,000 | $17,880 |
| 538 | 6 Btls | 2023 Comte Liger-Belair Nuits St. Georges Blanc Clos des Grandes Vignes in OWC | $65,000 | $8,301 |
| 540 | 6 Btls | 2015 Comte Liger-Belair Nuits St. Georges Clos des Grandes Vignes in OWC | $65,000 | $8,301 |
| 541 | 6 Btls | 2016 Comte Liger-Belair Vosne Romanee La Colombiere in OWC | $85,000 | $10,856 |
| 543 | 1 Mag | 2023 Comte Liger-Belair Vosne Romanee Aux Reas in OWC | $60,000 | $7,663 |
| 545 | 1 Mag | 2023 Comte Liger-Belair Vosne Romanee Aux Malconsorts in OWC | $65,000 | $8,301 |
| 546 | 1 Mag | 2016 Comte Liger-Belair Vosne Romanee Aux Brulees in OWC | $70,000 | $8,940 |
| 547 | 1 Mag | 2019 Comte Liger-Belair Vosne-Romanée Aux Brûlées in OWC | $70,000 | $8,940 |
| 551 | 1 Mag | 2009 Comte Liger-Belair Vosne Romanee Les Petits Monts in OWC | $70,000 | $8,940 |
| 555 | 1 Mag | 2016 Comte Liger-Belair Clos Vougeot in OWC | $55,000 | $7,024 |
| 557 | 3 Btls | 2010 Comte Liger-Belair Echezeaux in OWC | $100,000 | $12,771 |
| 558 | 6 Btls | 2016 Comte Liger-Belair Echezeaux in OWC | $150,000 | $19,157 |
| 559 | 3 Btls | 2023 Comte Liger-Belair Echezeaux in OWC | $90,000 | $11,494 |
| 560 | 1 Mag | 2023 Comte Liger-Belair Grands Echezeaux in OWC | $75,000 | $9,579 |
| 561 | 3 Btls | 2006 Comte Liger-Belair La Romanee in OWC | $110,000 | $14,049 |
| 562 | 3 Btls | 2016 Comte Liger-Belair La Romanee in OWC | $170,000 | $21,711 |
| 563 | 22 Btls | 2002-2022 Comte Liger-Belair La Romanee in OWC | $1,000,000 | $127,714 |
| 565 | 1 Mag | 2006 Comte Liger-Belair La Romanee in OWC | $80,000 | $10,217 |
| 567 | 1 Jero | 2016 Comte Liger-Belair La Romanee in OWC | $275,000 | $35,121 |
| 568 | 1 Jero | 2006 Comte Liger-Belair Vosne Romanee Aux Brulees in OWC | $130,000 | $16,603 |
| 569 | 19 & 2 Btls, Mags | 2023 Complete 2023 Vintage from Comte Liger-Belair | $425,000 | $54,278 |
| 570 | 1 Barrel | 2023 Comte Liger-Belair Vosne Romanee | $1,900,000 | $242,656 |
| 575 | 3 Mags | 2021 G. Roumier Bonnes Mares in OCB | $75,000 | $9,579 |
| 583 | 1 Btl | 2002 Domaine Leroy Musigny | $300,000 | $38,314 |
| 596 | 2 Btls | 2017 J. Truchot Morey St. Denis Les Sorbes | $42,500 | $5,428 |
| 614 | 3 Btls | 1999 DRC La Tache | $350,000 | $44,700 |
| 615 | 6 Btls | 1991 DRC Richebourg in OWC | $250,000 | $31,928 |
| 623 | 1 Btl | 1990 Ramonet Batard Montrachet | $32,500 | $4,151 |
| 647 | 6 Btls | 1998 Chateau Petrus in OWC | $190,000 | $24,266 |
| 652 | 12 Btls | 1988 DRC Grands Echezeaux | $275,000 | $35,121 |
| 664 | 1 Meth | 2001 DRC Montrachet | $700,000 | $89,400 |
| 665 | 3 Btls | 2013 Domaine Leflaive Batard Montrachet in OWC | $35,000 | $4,470 |
| 667 | 6 Btls | 2010 Chateau Rayas Chateauneuf du Pape Pignan | $37,500 | $4,789 |
| 768 | 1 Btl | 1988 Meo Camuzet Vosne Romanee Cros Parantoux | $60,000 | $7,663 |
| 778 | 3 Btls | 2004 Bollinger Francaises Vieilles Vignes in OCB | $35,000 | $4,470 |
| 825 | 4 Btls | 2005 DRC Montrachet in OWC | $300,000 | $38,314 |
Highlights from the June Hong Kong Auction
LOT
QTY
WINE
PRICE (HKD)
PRICE (USD)
18
1 D. Mag
1990 Chateau Angelus in OWC
$32,500
$4,151
51
1 Btl
1947 Chateau Cheval Blanc
$150,000
$19,157
54
6 Mags
1982 Chateau Cheval Blanc in OWC
$180,000
$22,989
63
6 Mags
1990 Chateau Cheval Blanc in OWC
$180,000
$22,989
135
12 Btls
1961 Chateau Haut Brion in OWC
$350,000
$44,700
137
2 Mags
1961 Chateau Haut Brion
$225,000
$28,736
142
6 Mags
1989 Chateau Haut Brion
$250,000
$31,928
143
1 Imp
1989 Chateau Haut Brion in OWC
$170,000
$21,711
167
6 Mags
1990 Chateau L'Evangile in OWC
$50,000
$6,386
170
1 Imp
2000 Chateau L'Evangile
$32,500
$4,151
186
4 Btls
1959 Chateau La Mission Haut Brion
$170,000
$21,711
187
1 Mag
1959 Chateau La Mission Haut Brion
$100,000
$12,771
188
6 Btls
1961 Chateau La Mission Haut Brion
$325,000
$41,507
189
1 Mag
1961 Chateau La Mission Haut Brion
$130,000
$16,603
194
12 Btls
1989 Chateau La Mission Haut Brion in OWC
$140,000
$17,880
197
1 D. Mag
1989 Chateau La Mission Haut Brion in OWC
$80,000
$10,217
231
1 Mag
1959 Chateau Lafite Rothschild
$130,000
$16,603
232
1 D. Mag
1959 Chateau Lafite Rothschild in OWC
$300,000
$38,314
241
1 D. Mag
1986 Chateau Lafite Rothschild in OWC
$45,000
$5,747
261
12 Btls
2005 Chateau Lafleur in banded OWC
$160,000
$20,434
278
12 Btls
1945 Chateau Latour in OWC
$550,000
$70,243
279
6 Btls
1945 Chateau Latour
$200,000
$25,543
281
2 Mags
1959 Chateau Latour
$225,000
$28,736
283
1 Mag
1961 Chateau Latour in OWC
$170,000
$21,711
284
1 Jero
1961 Chateau Latour in OWC
$550,000
$70,243
287
12 Btls
1982 Chateau Latour in OWC
$190,000
$24,266
293
1 Imp
1982 Chateau Latour in OWC
$170,000
$21,711
299
3 D. Mag
1990 Chateau Latour in OWC
$120,000
$15,326
307
6 Btls
2001 Chateau Le Pin
$200,000
$25,543
325
1 D. Mag
1983 Chateau Margaux
$35,000
$4,470
339
12 Btls
1945 Chateau Mouton Rothschild
$1,600,000
$204,342
348A
6 Mags
1982 Chateau Mouton Rothschild in OWC
$160,000
$20,434
363
12 Btls
1961 Chateau Palmer
$550,000
$70,243
418
1 Mag
1945 Chateau d'Yquem
$100,000
$12,771
493A
1 Mag
1990 DRC Richebourg in OWC
$110,000
$14,049
494
1 Jero
1990 DRC Richebourg in OWC
$275,000
$35,121
495
6 Btls
1997 DRC Richebourg in OWC
$170,000
$21,711
496
6 Btls
2004 DRC Richebourg in OWC
$180,000
$22,989
498
6 Btls
2002 DRC Romanee St. Vivant in OWC
$200,000
$25,543
530
12 Btls
2000 Chateau Rayas Chateauneuf du Pape
$140,000
$17,880
538
6 Btls
2023 Comte Liger-Belair Nuits St. Georges Blanc Clos des Grandes Vignes in OWC
$65,000
$8,301
540
6 Btls
2015 Comte Liger-Belair Nuits St. Georges Clos des Grandes Vignes in OWC
$65,000
$8,301
541
6 Btls
2016 Comte Liger-Belair Vosne Romanee La Colombiere in OWC
$85,000
$10,856
543
1 Mag
2023 Comte Liger-Belair Vosne Romanee Aux Reas in OWC
$60,000
$7,663
545
1 Mag
2023 Comte Liger-Belair Vosne Romanee Aux Malconsorts in OWC
$65,000
$8,301
546
1 Mag
2016 Comte Liger-Belair Vosne Romanee Aux Brulees in OWC
$70,000
$8,940
547
1 Mag
2019 Comte Liger-Belair Vosne-Romanée Aux Brûlées in OWC
$70,000
$8,940
551
1 Mag
2009 Comte Liger-Belair Vosne Romanee Les Petits Monts in OWC
$70,000
$8,940
555
1 Mag
2016 Comte Liger-Belair Clos Vougeot in OWC
$55,000
$7,024
557
3 Btls
2010 Comte Liger-Belair Echezeaux in OWC
$100,000
$12,771
558
6 Btls
2016 Comte Liger-Belair Echezeaux in OWC
$150,000
$19,157
559
3 Btls
2023 Comte Liger-Belair Echezeaux in OWC
$90,000
$11,494
560
1 Mag
2023 Comte Liger-Belair Grands Echezeaux in OWC
$75,000
$9,579
561
3 Btls
2006 Comte Liger-Belair La Romanee in OWC
$110,000
$14,049
562
3 Btls
2016 Comte Liger-Belair La Romanee in OWC
$170,000
$21,711
563
22 Btls
2002-2022 Comte Liger-Belair La Romanee in OWC
$1,000,000
$127,714
565
1 Mag
2006 Comte Liger-Belair La Romanee in OWC
$80,000
$10,217
567
1 Jero
2016 Comte Liger-Belair La Romanee in OWC
$275,000
$35,121
568
1 Jero
2006 Comte Liger-Belair Vosne Romanee Aux Brulees in OWC
$130,000
$16,603
569
19 & 2 Btls, Mags
2023 Complete 2023 Vintage from Comte Liger-Belair
$425,000
$54,278
570
1 Barrel
2023 Comte Liger-Belair Vosne Romanee
$1,900,000
$242,656
575
3 Mags
2021 G. Roumier Bonnes Mares in OCB
$75,000
$9,579
583
1 Btl
2002 Domaine Leroy Musigny
$300,000
$38,314
596
2 Btls
2017 J. Truchot Morey St. Denis Les Sorbes
$42,500
$5,428
614
3 Btls
1999 DRC La Tache
$350,000
$44,700
615
6 Btls
1991 DRC Richebourg in OWC
$250,000
$31,928
623
1 Btl
1990 Ramonet Batard Montrachet
$32,500
$4,151
647
6 Btls
1998 Chateau Petrus in OWC
$190,000
$24,266
652
12 Btls
1988 DRC Grands Echezeaux
$275,000
$35,121
664
1 Meth
2001 DRC Montrachet
$700,000
$89,400
665
3 Btls
2013 Domaine Leflaive Batard Montrachet in OWC
$35,000
$4,470
667
6 Btls
2010 Chateau Rayas Chateauneuf du Pape Pignan
$37,500
$4,789
768
1 Btl
1988 Meo Camuzet Vosne Romanee Cros Parantoux
$60,000
$7,663
778
3 Btls
2004 Bollinger Francaises Vieilles Vignes in OCB
$35,000
$4,470
825
4 Btls
2005 DRC Montrachet in OWC
$300,000
$38,314
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Packed Room Welcomes Comte Louis-Michel Liger-Belair for Historic Bicentennial Offering
