Unlimitail Chooses Snowflake to Power Privacy-Preserving Retail Media Across Europe and Latin America

MENLO PARK, Calif. & PARIS--(BUSINESS WIRE)--Jun 17, 2026--

Snowflake (NYSE: SNOW), the AI Data Cloud company, today announced that Unlimitail, a leader in omnichannel retail media, has selected Snowflake to power its retail media network. Unlimitail will build its upcoming Global Retail Media Data Hub on Snowflake, using Snowflake Data Clean Rooms to allow retailers to activate first-party data at scale and collaborate securely, without data ever leaving their own environments.

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Retail media is one of the fastest-growing channels in digital advertising, but also one of the most fragmented. According to Publicis's 8th eRetail Media Barometer, nearly two-thirds of European advertisers now invest in audience extension through retail media, and approximately half allocate more than 20% of their total media mix to the channel. As investment scales, two challenges are holding back its full potential: managing data collaboration securely across a multi-retailer ecosystem, and proving genuine ROI beyond clicks and impressions.

Unlimitail understands these challenges firsthand. For several years, the company has operated Carrefour's first-party data in real-world conditions, both onsite and offsite, and has extended its model to retailers including MediaMarkt Saturn, MyOrigines, ID Kids, and Hygie 31. Activating each retailer's data traditionally required moving it into a centralized system, a step few retailers would accept. Building on Snowflake removes that barrier.

With Snowflake Data Clean Rooms, retailers and brands across Unlimitail’s network can analyze shared audiences and measure campaign outcomes against real purchase data, measuring whether campaigns actually drove purchases, not just clicks. Role-based controls and Snowflake's zero-copy architecture help ensure each retailer sees only what they need to, while keeping privacy measures intact.

That collaboration also scales to many players at once. Retailers, brands, publishers and third-party data partners can contribute, analyze and activate data together in a single, controlled environment without any party exposing their raw data to others. The result is richer, more complete audience intelligence across the entire Unlimitail ecosystem.

Unlimitail plans to launch its Global Retail Media Data Hub on Snowflake later this year, a platform that will serve as the single connection point for retailers, brands and agencies across Europe and LATAM.

"Retail media is only as powerful as the trust and data behind it, and that trust has to be earned, not assumed," said Alexis Marcombe, Chief Executive Officer, Unlimitail. "By building on Snowflake, we can give every retailer in our network full control of their first-party data while also giving brands the closed-loop proof they've been asking for. We are building the infrastructure to become the global standard for how retail media works."

"Most retail media measurement stops at the click. With Unlimitail, brands can go all the way to the receipt, and that changes the conversation they can have about the ROI of their retail media investment,” said Simon Contreras, Industry Principal, Retail & Consumer Goods, Snowflake. “Snowflake makes it possible to do that at scale, across markets and retail partners, without any retailer giving up control of their data."

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About Snowflake

Snowflake is the platform for the AI era, making it easy for enterprises to innovate faster and get more value from data. More than 13,900 customers around the globe, including hundreds of the world's largest companies, use Snowflake's AI Data Cloud to build, use and share data, applications and AI. With Snowflake, data and AI are transformative for everyone. Learn more at snowflake.com (NYSE: SNOW).

About Unlimitail

Unlimitail is an international retail media structure offering brands and retailers the opportunity to deploy their retail media strategies in a simplified, unified and optimised way. It enables a better understanding of consumers, the activation of targeted and omnichannel marketing campaigns, as well as end-to-end measurement of the effectiveness of these campaigns, from increased visibility to increased sales. The company stands out in the market today thanks to its cutting-edge advertising technology suite, which unifies onsite and offsite, and also thanks to its global reach and the quality of its data, accumulating more than 2 billion monthly page views and covering more than 250 million addressable customers worldwide.

For more information about Unlimitail, please visit Unlimitail.com.

Forward-looking statements: This press release contains forward-looking statements, including about our future product offerings, and are not commitments to deliver any product offerings. Actual results and offerings may differ and are subject to known and unknown risk and uncertainties. See our latest 10-Q for more information.

Unlimitail Chooses Snowflake to Power Privacy-Preserving Retail Media Across Europe and Latin America

A business jet reporting mechanical problems to a nearby airport crashed and caught fire on a Texas highway, killing one person and sending motorists racing from their cars to help rescue passengers from the burning wreckage.

The plane went down late Tuesday in Laredo, Texas, near the Mexican border after its crew radioed the local airport seeking to make an emergency landing. Police said six people were on board and one of them died in the crash. The jet barreled into a car, sending one motorist to a hospital in stable condition.

The cause of the crash was not immediately known. The FAA and the National Transportation Safety Board are investigating.

The pilot radioing air traffic controllers “mentioned low fuel and a power outage,” said Laredo International Airport Director Gilberto Sanchez.

“They had mechanical issues and they lost communication with the tower,” Sanchez said Wednesday, “and that’s when the accident happened.”

Cellphone video from the chaotic scene showed motorists rushing to rescue those inside the jet. One swung a sledgehammer to try to smash open the cockpit glass. Others used makeshift levers to pry open the plane’s door as the fuselage burned.

Dashcam video posted on social media showed the aircraft careening down the highway, knocking down a light post before coming to a stop near the Laredo International Airport.

The plane, a Cessna Citation Latitude twin jet, departed Tuesday evening from the Mexican resort city of San José del Cabo and was bound to Austin, Texas, the Federal Aviation Administration said in a statement.

The plane was operated by NetJets, a company owned by Warren Buffett’s Berkshire Hathaway that lets people buy part ownership in private jets. NetJets said in a statement it was cooperating with authorities.

The plane crashed on the Loop 20 highway in Laredo shortly after 10 p.m. Tuesday, said Jose Baeza, an investigator with the Laredo Police Department.

Video posted to social media showed the plane on its side, smashed into a highway barrier with the tail ripped from the fuselage.

“It looked like part of a movie. I was in shock,” said Zayra Garza, an esthetician who was driving her co-workers home when she came upon the crash.

Garza, who shot video of the scene as her husband ran to help, saw motorists leave their cars to try to help smash the cockpit glass. She said the plane’s door opened and three people who looked like teenagers rushed out, followed by someone who appeared to be a pilot. Another crew member tried to pull out a person who seemed to be unconscious.

Smoke billowed from the plane as a firefighter climbed into the aircraft to rescue the remaining passenger. Police officers helping prop open the door had to back away as they doubled over coughing because of the intense smoke. Police said five officers were treated at a hospital for smoke inhalation.

“What was worrying me was the fire,” Garza said. “I was concerned that it could have just exploded at any time.”

This was the third significant aviation accident in as many days. A B-52 crashed Monday during a test flight at Edwards Air Force Base in California and killed all eight people aboard, while on Sunday, 12 people were killed when a plane on a skydiving outing in Missouri crashed.

People attempt to pull passengers out of a plane after it crashed on a highway Tuesday, June 16, 2026, in Laredo, Texas. (Zayra Garza via AP)

People attempt to pull passengers out of a plane after it crashed on a highway Tuesday, June 16, 2026, in Laredo, Texas. (Zayra Garza via AP)

A passenger, top, jumps out of a plane after it crashed on a highway as other people help Tuesday, June 16, 2026, in Laredo, Texas. (Zayra Garza via AP)