Colgate Optic White Purple Debuts ‘The Purple Cafe’ K-Drama Series

HONG KONG SAR - Media OutReach Newswire - 18 June 2026 - Colgate Optic White Purple today launched 'The Purple Café', an APAC-wide social-first campaign. Expanding its K-Beauty footprint, the brand is moving beyond traditional advertising into episodic storytelling across TikTok and major regional markets.

Colgate Optic White Purple Debuts ‘The Purple Cafe’ K-Drama Series

"We are incredibly proud to unveil the next evolution of the incredibly successful Colgate Optic White Purple franchise with our social-first 'Purple Café' K-Drama series", said Samir Singh, EVP Marketing, Colgate-Palmolive, Asia Pacific. " We recognise that the way people consume media and content has dramatically changed, especially on TikTok. Our campaign takes our association with Korean beauty and culture to a whole new level, presenting our product not just as a beauty essential, but as a pivotal character that transforms our influencer protagonists' confidence in fun, cheeky ways."

Influencer-Led Episodic Story-telling

The six-part series stars top Asian influencers instead of traditional actors, reimagining classic K-Drama tropes like awkward blind dates and judgmental relatives. In each episode, Colgate Optic White Purple acts as the narrative catalyst, transforming social friction into empowered confidence. The product is seamlessly integrated into each episode, driving both the plot and the protagonists' transformations.

AI Integration to Democratise Story-telling

In a TikTok-exclusive partnership, the campaign invites consumers to script their own narratives to "one-up" AI-generated antagonists. This initiative democratises storytelling emphasising the belief that human creativity can often outsmart artificial intelligence.

Watch the full episodic series and discover the transformative power of Colgate Optic White Purple on Colgate Thailand (Tik Tok), Colgate Philippines (Tik Tok), Colgate Malaysia (Tik Tok).

Campaign Credits:

Colgate Palmolive:

• Samir Singh, EVP Marketing, Asia Pacific
• Wen Zhu, Sr. Director, Marketing APAC
• Anaswar Rajagopal, Director, Marketing APAC
• Liz Yang, Senior Brand Manager APAC
• Kenny Choo, Head Content Lab, APAC
• Jacinta Francis, Content Production Manager, APAC
• Katelyn Chen, Senior Digital Art Director, APAC
• Audrey Lee, Shopper Design Manager, APAC

WPPCP / WPP Media / WPP Production / Ogilvy ANZ:

• ⁠Sarah-Leith Izzard, Chief Creative Officer, Ogilvy Group Hong Kong
• Ken Kaneko, Senior Art Director APAC, WPPCP
• Oliver Samuelson, Copywriter, WPPCP
• Daniel Cullen, Executive Director APAC, WPPCP
• Kunal Rasania, Business Director, APAC, WPPCP
• Mark Tan, Associate Account Director, WPPCP
• Ines Rubio, Associate Strategy Director, WPPCP
• Vidhyadhar Kale, President - Client Solutions, WPP Media
• Pranay Shah Singh, APAC Strategy Partner, WPP Media
• Rana Mughees Nawaz, APAC Regional Strategy Director, WPP Media
• Benjamin Lee, Senior Regional Manager, Strategy & Planning, WPP Media Singapore
• Brenda Ho, Director, Social and Influence Strategy, Ogilvy PR ANZ
• Ben Hickey, Head of Consumer Health, Ogilvy PR ANZ
• Andrea Rutgers, Senior Social Specialist, Ogilvy PR ANZ
• Siyoung Sung, Business Director, Ogilvy Korea
• Minchae Kwak, Account Executive, Ogilvy Korea
• Jacinta Loo, Head of Moving Image, WPP Production Singapore
• Renee Lim, Integrated Producer, WPP Production Singapore
• Shu Pin Lee, Head of Office, WPP Production Singapore
• Zivy Johnson, Head of Production, WPP Production Australia
• Raphael Ruz, Head of Product & Innovation, WPP Production Australia
• Ben Wallace, Senior Content Producer, WPP Production Australia
• Sam Martin, Craft Lead, WPP Production Australia
• Sudarshan Raghunathan, Gen AI Creative Director, WPP Production Chennai

Production

• Production House, Whynot Media Co., Ltd
• Director, Gyubin Lee
• DOP, Sado Choi
• Screenwriter, Surin Song
• Head of Production, Sohee Cho
• Executive Producer, Minseok Lee
• Project Manager, Songhee Ko (Grace)

Full List of Creator Talent Involved in the Purple Café K-Drama Films
Philippines

• Andrea Nicole
• IG: @Andweaso
• TT: @andweaso
• Evan Tan
• IG:@evantan
• TT: @itsevantan

Malaysia

• Malle Christian Anderson

Thailand

• Baby Jingko
• IG: @babyjingko
• TT: @babyjingko
• Cute Kiw
• IG: @cutekiw
• TT: @cutekiww

Hashtag: #Colgate

The issuer is solely responsible for the content of this announcement.

About WPP CP

WPP CP is a bespoke WPP agency team dedicated to Colgate-Palmolive, bringing together the best talent and capabilities from across WPP's agencies to deliver integrated, effective, and innovative marketing solutions.

About Colgate-Palmolive

Colgate-Palmolive is a leading global consumer products company, focused on Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate sells its products in over 200 countries and territories around the world under internationally recognised brand names.

** This press release is distributed by Media OutReach Newswire through automated distribution system, for which the client assumes full responsibility. **

Photo Courtesy of GLM

The Essential Clutch – Limited Edition is made from cactus leather, a plant-based vegan leather, with 100% recycled fabrics used for lining, straps, and protective padding, consistent with the materials across GLM's collection. The interior lining, an exclusive Art Deco print, was designed to align with the Microsoft Surface Laptop, 13.8-inch, offering device owners a complementary piece that stands on its own as a considered accessory. As a limited-edition release, the restricted quantities reflect both the seasonal nature of the colorway and the brand's broader commitment to low-waste production. The clutch is designed to carry necessary technology without bulk, supporting commutes, office environments, evening engagements, and travel days that require consolidation. It can be worn on its own or nested inside a larger tote to distribute weight across bags.

The Essential Clutch joins GLM's existing range of slim laptop bags, which launched in the U.S. earlier this year. GLM was founded by Candina Weston, who brings more than 25 years of experience across technology, the PC industry, retail, marketing, and operations, including senior leadership roles in structured technology environments and brand-led businesses. This background informs the brand's focus on real-world professional carry needs: device protection, a slim and structured silhouette, and a design philosophy that treats laptop carry as a daily requirement rather than purely functional.

GLM identifies its target audience as professionals across industries who care about style and whose daily routines involve movement.

"The Essential Clutch – Limited Edition is a natural extension of what GLM is built on," said founder Candina Weston. "We designed it to sit alongside the devices people already carry, while keeping the same focus on slim, considered design that runs through the rest of the collection." GLM currently serves customers in the United States and Singapore, with plans to expand into additional international markets within the next 12 months.Hashtag: #GLM

https://atelierglm.com/
https://www.linkedin.com/company/atelier-glm
https://www.instagram.com/atelier_glm/

The issuer is solely responsible for the content of this announcement.

About GLM

GLM designs slim laptop bags for professionals who carry technology as part of daily work and travel. Founded by Candina Weston, who brings over 25 years of experience across the PC industry, retail, and operations in the US, Europe, and Asia, the company produces laptop bags in multiple styles using plant-based vegan leather and recycled fabrics, with a focus on integrating laptop carry into fashion-led design. GLM is a Designed for Microsoft Surface Partner.

** This press release is distributed by Media OutReach Newswire through automated distribution system, for which the client assumes full responsibility. **