K-Beauty Brand Offers Its Biggest Amazon Promotion Yet as Consumer Demand Continues to Accelerate Across North America
LOS ANGELES and SEOUL, South Korea, June 22, 2026 /PRNewswire/ -- MBX (Memebox, led by Hyungseok Dino Ha), the global beauty company behind Nooni, Kaja, I'm Meme and I Dew Care, today announced its largest-ever Amazon Prime Day promotion, led by Nooni Lip Oil, the viral K-beauty lip treatment that has generated more than 200 million cumulative views on TikTok and become one of the brand's fastest-growing products.
Running June 23–26 across Amazon U.S., Canada, and the U.K., the promotion offers consumers savings of up to 36% on some of MBX's most popular beauty products, including Nooni Lip Oil, Kaja Beauty Bento eyeshadow trios, I'm Meme Multi Stick, and I Dew Care skincare favorites.
As K-beauty continues to gain momentum globally, Nooni has emerged as one of the category's breakout success stories. Fueled by organic creator content, consumer reviews, and social commerce, Nooni Lip Oil has become a favorite among beauty shoppers seeking nourishing, high-shine lip products with skincare benefits.
"Consumers are discovering beauty differently today than they did just a few years ago," said Hyungseok Dino Ha, CEO of MBX. "Platforms like TikTok have accelerated product discovery and created opportunities for brands to build genuine communities around products consumers truly love. Prime Day gives us an opportunity to introduce even more shoppers to the products driving that growth."
Leading the promotion is Nooni's bestselling Appleseed Lip Oil, available for $9.60 during the event. Duo and trio sets will also be offered at approximately 30% off, giving consumers an opportunity to experience the brand's most-loved shades at a significant discount.
The promotion also includes:
- Up to 32% off Kaja's bestselling Beauty Bento eyeshadow trios
- 20% off I'm Meme's bestselling Multi Stick, which has surpassed 1.73 million cumulative units sold globally
- Up to 35% off I Dew Care's Tap Secret Dry Shampoo Powder and discounts across several of the brand's top-performing skincare products
The Prime Day event comes as MBX continues to expand its retail footprint across North America through partnerships with leading retailers including Ulta Beauty, Target, Amazon, and OLIVE YOUNG.
According to the company, growing demand for K-beauty products has helped drive continued growth across its portfolio, with social commerce, creator recommendations, and consumer-generated content playing an increasingly important role in product discovery and purchase decisions.
The promotion will be available beginning June 23 on Amazon.com, Amazon.ca, and Amazon.co.uk.
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
TikTok-Viral Nooni Lip Oil Surpasses 200 Million Views Ahead of Amazon Prime Day
HONG KONG, June 22, 2026 /PRNewswire/ -- City University of Hong Kong (Dongguan) hosted the Inaugural Commencement 2026 at City University of Hong Kong on 22 June. Over 420 MSc graduates travelled from Dongguan to Hong Kong to attend the commencement, marking them as the university's first intake and alumni of CityUHK's global community.
Senior officials, academics and guests attended the milestone event, including Mr Leung Chun-ying, Vice Chairman of the CPPCC National Committee; Ms Li Jun, Vice Mayor of Dongguan Municipal People's Government; Mr Chen Yulin, a director of Department of Educational, Scientific and Technological Affairs of the Liaison Office of the Central People's Government in the HKSAR; Professor Michael Ngai, Council Chairman of CityUHK; Professor Chun-Sing Lee, Acting President of CityUHK and Chairperson of CityUHK (Dongguan)'s Governing Board; and Professor Duan Baoyan, President of CityUHK (Dongguan) and Member of the Chinese Academy of Engineering, Professor Lu Chun, Executive President of CityUHK (Dongguan) and Vice-President of CityUHK.
In his address, Mr Leung highlighted the cross-border educational value of CityUHK (Dongguan), urging graduates to seize Greater Bay Area opportunities to fuel regional and national innovation.
On behalf of Dongguan Municipal People's Government, Ms Li recognised CityUHK (Dongguan) as a landmark GBA education project backed by robust local industrial and innovation resources and encouraged graduates to build careers in Dongguan's industries.
Professor Ngai highlighted CityUHK's exceptional global credentials: it remains the world's only university to be named by THE as the "Most International University in the World" for three consecutive years, placing 47th in the 2026–2027 U.S. News & World Report Best Global Universities rankings and 52nd in the 2027 QS World University Rankings.
Professor Lee framed universities as an integral part of urban fabric, urging graduates to adopt entrepreneurial mindsets and embrace the mantra: "The future belongs to those who dare to begin."
Professor Duan opened with "Life is a journey, and career is a marathon". He reminded graduates that a strong start is vital, advising them to stay calm and determined amid global changes and pursue ambitious dreams with persistent dedication.
In the commencement, Mr Leung presented certificates to the Top 10 Graduates, including to student representative Nie Liheng, who spoke of how his studies in Dongguan built his resilience and cross-border perspective. Professor Ngai appointed the first Alumni Liaison Ambassadors to maintain lasting alumni ties between Dongguan and Hong Kong.
Most of the graduates have secured high-quality career opportunities. Multiple graduates have received offers from leading private enterprises, state-owned corporations and research institutions, including Tencent, Alibaba, ByteDance, Meituan, JD.com, CATL, OPPO, Baidu, Xiaomi, NetEase, China Mobile, China Unicom and State Grid.
Some graduates will take up work in Hong Kong via the IANG visa scheme, while others will pursue doctoral degrees at world-renowned institutions including Nanyang Technological University, CityUHK, Fudan University and Harbin Institute of Technology.
Founded in 2024, CityUHK (Dongguan) has matured rapidly over two years alongside its inaugural cohort. The institution will further advance interdisciplinary, industry-linked education to deliver international opportunities for future students.
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
CityUHK (Dongguan) Hosts Inaugural Commencement 2026 at CityUHK
