HONG KONG SAR - Media OutReach Newswire - 23 June 2026 - Sow Fertility, a Hong Kong-based fertility and family-building benefits platform, congratulates its Medical Advisor, Professor Liona Poon, on being named one of JESSICA's Most Successful Women 2026, an annual recognition celebrating women across Hong Kong and Asia whose leadership is reshaping their industries.
Prof. Poon is a Professor (Clinical) at The Chinese University of Hong Kong's Department of Obstetrics and Gynaecology and President-Elect of the International Society of Ultrasound in Obstetrics and Gynaecology (ISUOG). She is internationally recognised for co-leading the landmark ASPRE trial, which demonstrated that low-dose aspirin, started early in pregnancy for high-risk women, could reduce preterm preeclampsia by 62%. The findings have since been translated into first-trimester screen-and-prevent protocols now adopted across Hong Kong's public hospitals, extending earlier risk detection and more personalised maternity care to thousands of women each year. In 2024, she founded PregnaSense Co. Limited to advance the clinical application of predictive biomarker research and in 2025, she joined Sow Fertility as their Medical Advisor. In 2026, Prof. Liona Poon received the Croucher Senior Medical Research Fellowship to further her work on multi-omic approaches to pregnancy complications. Her full profile is available on JESSICA's Most Successful Women platform.
"It's a privilege to work alongside such a forward-thinking group dedicated to making fertility, maternity and postnatal care more accessible and evidence-based," said Prof. Liona Poon, Medical Advisor at Sow Fertility. "I'm grateful to contribute and to learn together as we continue advancing women's health."
As Medical Advisor to Sow Fertility, Prof. Poon brings clinical depth and research rigour to the company's mission of transforming reproductive health and family-building support in Asia. Sow Fertility partners with corporates and insurers to offer comprehensive and flexible fertility benefit solutions, providing personalised support that helps employees navigate fertility and family-building challenges — fostering a healthier, more productive workforce and a thriving organisation.
"We are grateful to have Prof. Poon's expertise in our work with corporate partners, as we build more fertility- and family-building-friendly workplaces across Hong Kong and Asia," said Dawn Chan, Founder & CEO of Sow Fertility.
Prof. Poon's recognition as a JESSICA Most Successful Woman 2026 underscores the strength of the medical and research expertise behind Sow Fertility's platform, as the company continues to expand its footprint with corporate and insurance partners across Hong Kong and the wider Asia region.
Hashtag: #SowFertility #FertilitySupport #MaternitySupport #ReproductiveHealth #FamilyBuilding #EggFreezing #IVF #FertilityTreatment #WomensHealth
https://www.sowfertility.com/
https://www.linkedin.com/company/sow-fertility/
https://www.instagram.com/sowfertility
https://www.youtube.com/@SowbyDawn
The issuer is solely responsible for the content of this announcement.
About Sow Fertility
Sow Fertility transforms reproductive health and family-building in Asia by offering comprehensive and flexible fertility benefit solutions through corporates and insurance partners. The company provides personalized support that enables employees to navigate fertility and family-building challenges, fostering a healthier, more productive workforce and thriving organization. Sow Fertility is led by Founder & CEO Dawn Chan and is supported by a medical advisory team including Professor Liona Poon of The Chinese University of Hong Kong.
** This press release is distributed by Media OutReach Newswire through automated distribution system, for which the client assumes full responsibility. **
ALMATY, KAZAKHSTAN - Media OutReach Newswire - 23 June 2026 - Green SM has officially launched its all-electric ride-hailing service in Kazakhstan, marking the company's first presence in Central Asia. The launch also represents Green SM's expansion into its sixth international market, reinforcing its long-term global growth strategy.
Green SM officially launches all-electric ride-hailing service in Kazakhstan
The launch ceremony was held in Almaty with the attendance of Mr. Nguyen Thanh Le, Appointed Ambassador of Viet Nam to Kazakhstan; Mr. Berikbol Shatabayevich Mandibayev, Head of the Department of Entrepreneurship and Investment of Almaty; along with representatives of the Government of Kazakhstan, the Embassy of Vietnam in Kazakhstan, and strategic partners, businesses and organizations across the transportation, energy, technology, finance, infrastructure and service sectors.
In its initial phase, Green SM will operate in Almaty with a fleet of VinFast VF 6 Eco vehicles, an all-electric SUV designed to meet the needs of everyday urban travel. Combining quiet operation, a comfortable cabin, and modern safety features, the VinFast VF 6 Eco is expected to provide residents and visitors in Almaty with a more convenient, reliable, and enjoyable mobility experience.
Alongside its electric vehicle fleet, Green SM continues to invest in the development of its Green Drivers through comprehensive training programs covering operations, safety, and customer service. This forms part of the company's ongoing efforts to maintain consistent service standards and deliver safe and dependable transportation experiences for users in Kazakhstan.
To celebrate the launch, Green SM is offering a promotion of 26%, up to KZT 2,626 for customers booking rides through the Green SM application. Users in Kazakhstan can now access Green SM services via the Green SM app, available on both the App Store and Google Play.
In parallel with the service launch, Green SM has established partnerships with five strategic partners across the transportation, tourism, technology, and service sectors through the Green Alliance Frontier initiative. The initiative serves as a platform connecting organizations that share a commitment to sustainable development and creating positive impacts for local communities across multiple markets.
Mr. Nguyen Quoc Tuan, Global Chief Executive Officer of GSM, said: "Kazakhstan is a market with strong potential, dynamic growth, and rising expectations for modern services. We come to Kazakhstan with respect for the market, a long-term commitment to investment, and a desire to work alongside local partners in developing high-quality mobility solutions that meet the everyday needs of the community. At Green SM, we believe sustainable growth must be built on trust and meaningful value for society. That is the foundation we hope to build together with our customers, partners, and the people of Kazakhstan in the years ahead."
Kazakhstan is experiencing the rapid development of modern urban centers alongside rising expectations for quality of life and better services. Green SM's presence in Kazakhstan reflects the company's long-term vision of bringing all-electric mobility solutions closer to users in more regions around the world. Green SM enters Kazakhstan with the aspiration of contributing to better mobility experiences for local communities: quieter journeys along busy city streets, more comfortable travel in everyday life, and greater reliability through service standards that are consistently maintained across every trip.
Founded in Vietnam in 2023, Green SM currently operates a green mobility ecosystem across Vietnam, Laos, Indonesia, the Philippines, India, and Kazakhstan. With an all-electric fleet, a technology-driven platform, and consistently applied operational standards, Green SM is steadily expanding its green mobility ecosystem across international markets, with the goal of providing modern, safe, and sustainable transportation solutions for communities around the world.
Hashtag: #GreenSM
The issuer is solely responsible for the content of this announcement.
** This press release is distributed by Media OutReach Newswire through automated distribution system, for which the client assumes full responsibility. **
