FOLSOM, Calif., June 23, 2026 /PRNewswire/ -- In response to growing consumer demand for sleep solutions that support both healthy sleep posture and thermal comfort, BedStory®, a family-focused healthy sleep brand trusted by millions of sleepers worldwide, today announced the North American launch of its new BEDSTORY SPINEALIGN® and Cooling Collection mattress series.
The launch comes as the American Chiropractic Association reports that back pain remains one of the most common reasons for missed work and that up to 80% of the population will experience back pain during their lifetime[1]. At the same time, rising nighttime temperatures and back-related sleep discomfort continue affecting millions of adults across North America. According to Sleep Foundation, overheating remains one of the biggest barriers to high-quality sleep, with elevated nighttime temperatures contributing to sleep disruption and unwanted awakenings[2]. Research published in Ambient Heat and Human Sleep further found that rising nighttime temperatures can shorten sleep duration and increase the likelihood of insufficient sleep[3]. As consumers increasingly prioritize recovery, wellness, and long-term health, demand for sleep products that address both precision-tuned support and temperature regulation continues to grow.
[1] https://www.acatoday.org/patients/back-pain-facts-statistics/
[2] Sleep Foundation: https://www.sleepfoundation.org/sleep-faqs/why-do-i-get-so-hot-when-i-sleep
[3] https://arxiv.org/abs/2011.07161
Designed to address two of today's most common sleep health concerns— back-related sleep discomfort and nighttime overheating —the collections combine precision-tuned support structure and advanced cooling materials and multiple-layer management to help consumers achieve deeper, more restorative sleep.
For BedStory®, healthy sleep extends beyond comfort alone. The company believes quality sleep plays a critical role in physical recovery, emotional well-being, and everyday family life.
Built around the philosophy of "telling the sleep stories of families," BedStory® designs sleep systems — not one-size-fits-all mattresses — tailored for different body types, sleep preferences, and life stages. The brand focuses on creating emotionally connected, health-conscious sleep environments for modern middle- and high-income households, positioning itself as a trusted "sleep guardian" for families across the United States.
The launch introduces two specialized sleep systems, each developed around a distinct consumer need: BEDSTORY SPINEALIGN® for precision-tuned hybrid support to promote healthy sleep posture, and Cooling Collection for temperature regulation and cooling comfort.
Supporting this wellness-focused approach, both collections are manufactured under internationally recognized safety and sustainability standards including CertiPUR-US®, OEKO-TEX® STANDARD 100, BSCI, and CLIMATE PLEDGE FRIENDLY. All mattresses are free from fiberglass, formaldehyde, heavy metals, and harmful odors, helping create a cleaner and more reassuring sleep environment for modern families.
BEDSTORY SPINEALIGN® Series: Precision-Tuned Hybrid Support Designed for Healthy Sleep Posture
Developed in response to increasing consumer complaints around lower back stiffness, shoulder pressure, and restless sleep, BEDSTORY SPINEALIGN® Series is engineered to support healthy sleep posture through a precision-tuned support system designed to promote neutral body alignment, distribute pressure more evenly, and reduce excessive sinkage.
While many hybrid mattresses rely on similar five-zone support layouts, the BEDSTORY SPINEALIGN® Series differentiates itself through the calibration of its support system. Coil gauge, coil geometry, response characteristics, and foam density are engineered to work together as an integrated sleep system. Rather than focusing solely on where support zones are placed, BEDSTORY SPINEALIGN® is designed around how each zone responds to body weight, pressure, and movement throughout the night. The result is healthier spinal alignment, controlled pressure relief, and responsive support without excessive sinkage.
Whether working long hours at a desk, recovering after physical activity, or simply seeking more balanced support, BEDSTORY SPINEALIGN® was developed to help sleepers wake up feeling less stiff and more refreshed.
Together, the two collections reflect BedStory's belief that better sleep is foundational to healthier, happier family life.
The Cooling Collection Series: Multiple-Layer Thermal Management Designed to Stay Cool Beyond the First Touch
Created in response to growing consumer demand for cooler sleep, the Cooling Collection Series features a multi-layer thermal management system designed to help reduce heat buildup throughout the night. Engineered for hot sleepers and warm-climate households, the collection combines instant cool-touch comfort, moisture management, and continuous airflow to create a cooler and drier sleep environment.
At the surface, a high-performance cooling fabric delivers an immediate cool-to-the-touch sensation. Beneath it, a moisture-wicking comfort layer helps manage humidity and maintain overnight dryness. At the core of the system, a highly elastic open-cell POE layer works together with ventilated comfort materials to promote airflow and facilitate heat release throughout the mattress. Rather than relying solely on surface cooling, Cooling Collection is designed to support whole-mattress temperature regulation for more consistent overnight comfort.
"For too many families, waking up with a stiff lower back or being disrupted by overheating during the night has become an accepted part of everyday life," said Tom, CEO of BedStory®. "We believe a mattress should do more than provide comfort—it should support healthier sleep. With BEDSTORY SPINEALIGN® and Cooling Collection, we combined Precision-Tuned Hybrid Support and advanced cooling materials and Multiple-Layer Thermal Management to help people sleep more comfortably, recover more effectively, and wake up ready for the moments that matter most with their families."
Availability & Warranty
The BEDSTORY SPINEALIGN® and Cooling Collection series are now available through the official BedStory Official Website. Designed around standard sizing models, The BEDSTORY SPINEALIGN® series starts at $699.99-$1399.99 for a popular Queen and King configuration. The Cooling Collection—offered in 12-inch, 13 Pro, and 14 Luxe profiles—starts at $799.99- $1499.99 for a Queen and King configuration.
MSRP Schedule verified at official portal.
Reflecting BedStory's commitment to long-term quality, every mattress ships compressed in a compact box and is backed by 365-night home trial, a 10-year warranty, and complimentary nationwide delivery.
About BedStory®
BedStory® is a healthy sleep systems brand dedicated to helping families sleep better while creating healthier and more emotionally connected home environments.
Guided by the philosophy of "Every Body Sleeps Better," the company develops healthy sleep systems tailored for varying comfort preferences, support needs, and life stages. Operating state-of-the-art production infrastructures for over twenty years, the brand has successfully deployed over 10 million sleep systems across North America, Europe, and Asia, BedStory® strives to be a trusted "sleep guardian" for the contemporary home.
For more information, visit www.bedstory.com
Media Contact:
BedStory Office
brand@bedstory.com
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BedStory® Launches BEDSTORY SPINEALIGN® and Cooling Collection Sleep Systems as Demand Grows for Precision-Tuned Support and Cooler Sleep
BedStory® Launches BEDSTORY SPINEALIGN® and Cooling Collection Sleep Systems as Demand Grows for Precision-Tuned Support and Cooler Sleep
Strengthening implementation, governance and finance through cross-sector collaboration across Hong Kong and the Greater Bay Area
HONG KONG, June 23, 2026 /PRNewswire/ -- The 2026 Hong Kong International Nature-based Solutions (NbS) Action Week took place in Hong Kong June 1–5, 2026, featuring a five-day program comprising two days of site visits, a two-day conference and a one-day workshop. The event convened over 400 participants and over 40 international and local speakers, bringing together leaders from government, finance, business, academia and civil society from Hong Kong, the Greater Bay Area (GBA), the wider Asia-Pacific region, and beyond.
Jointly organized by The Nature Conservancy (TNC) Hong Kong, Civic Exchange (CE) and the International Union for Conservation of Nature (IUCN), and supported by The Robert H. N. Ho Family Foundation Hong Kong, NbS Action Week aimed to accelerate the implementation and financing of high-integrity Nature-based Solutions across Hong Kong, the GBA and the Asia-Pacific region—as cities and economies worldwide face intensifying climate and biodiversity challenges.
The week opened with two days of site visits in Hong Kong and Shenzhen, where participants explored NbS in practice—from wetland restoration at Long Valley Nature Park and science-based stewardship at Kadoorie Farm and Botanic Garden (KFBG), to coastal restoration at Shenzhen Bay and integrated urban solutions at Lianhuashan Park—highlighting the importance of long-term stewardship and science-based adaptive management.
Building on insights from the site visits, the two-day conference brought participants together to examine how standards, governance and finance can accelerate high-integrity NbS at scale. At the opening of the conference, Mr. Anthony Gao, Executive Director for Hong Kong and Regional Partnerships of The Nature Conservancy, underscored the need for cross-sector collaboration to translate ambition into implementation.
"Nature-based Solutions work with nature rather than against it, and they're increasingly vital for climate resilience, biodiversity, and sustainable urban development," said Gao. "Through NbS Action Week, we convene decision-makers and practitioners across sectors—from policy and finance to research, business, and communities—to translate shared priorities into high-integrity, investable projects. Nature is already delivering solutions—our job is to recognize their value, invest in their future and work together to implement them."
Senior officials from the Ministry of Natural Resources (MNR) of the People's Republic of China and the Hong Kong Special Administrative Region Government (HKSARG) attended and spoke at the conference, including Ms. Chen Danhong, Director-General of the Department of International Cooperation, MNR; Mr. Gu Zhixin, Deputy Director General of the Land Consolidation and Rehabilitation Center, MNR; Ms. Diane Wong, Under Secretary for Environment and Ecology, HKSARG; Mr. Joseph H. L. Chan, JP, Under Secretary for Financial Services and the Treasury, HKSARG; Ir Michael Fong, Director of Civil Engineering and Development, HKSARG; Mr. Mickey Lai, Director of Agriculture, Fisheries and Conservation, HKSARG; and Ms. Sindy Wong, Head of Consumer and Hospitality, Invest Hong Kong, HKSARG, alongside international, regional, and local experts from the wider program.
With this breadth of participation, Hong Kong's unique landscape—where a dense urban center coexists with extensive country parks, wetlands, coastlines and marine ecosystems—provided a living laboratory to explore how NbS can be delivered across the territory and the wider GBA.
Implementing High-Integrity NbS Through a Whole-Of-Society Approach
The first day of the conference focused on translating NbS from concept into practice through stronger planning, governance, and cross-sector collaboration.
Discussions highlighted NbS as a science-based response to the interconnected crises of climate change, biodiversity loss, and ecosystem degradation, and emphasized the importance of applying the IUCN Global Standard for NbS to help ensure projects deliver measurable benefits for nature, people and climate. Speakers also explored multi-scale planning, cross-boundary cooperation across the GBA and beyond, and the integration of NbS into urban and peri-urban development.
Participants also reflected on the governance, partnerships and enabling conditions needed to deliver high-integrity and inclusive NbS, and shared a common view that meaningful impact will require a whole-of-society approach across governments, communities, financial institutions, academia, non-governmental organizations, and the private sector.
"Nature-based solutions have evolved from a conceptual framework into an indispensable, science-based tool for building climate resilience, conserving biodiversity and advancing sustainable development," said Ms. Susanne Pedersen, Director of the IUCN, Center for Science and Knowledge. "As implementation accelerates, ensuring high integrity through global standards will be critical to delivering measurable benefits for nature, people and climate."
Mobilizing Finance and Building Nature-based Economies
The second day shifted the conversation from implementation to investment, examining how nature-positive economies can unlock the capital needed to scale high-integrity NbS.
Speakers from government, finance, development institutions, and the private sector discussed the need to recognize, value and invest in nature to advance the Kunming–Montreal Global Biodiversity Framework and build climate-resilient communities. Discussions explored innovative financing mechanisms—including blended finance—emerging biodiversity and nature markets, and public–private partnerships to develop investable NbS pipelines.
Participants highlighted the importance of credible standards, robust measurement frameworks, and supportive policy environments to build funder confidence, alongside new economic models that position nature as a critical asset for long-term prosperity and resilience in Hong Kong, the Greater Bay Area and beyond.
A Resilient GBA: Turning Ideas Into Scalable, Investment-Ready NbS
Building on the conference, the week concluded with a full-day accelerator workshop delivered in collaboration with the Columbia Climate School and the Hong Kong Institute of Landscape Architects (HKILA), supported by an advisory group of experts. The workshop brought together cross-sector participants to test and prioritize NbS strategies—particularly for the Shenzhen River Basin and Shenzhen Bay—and to advance pathways for scaling delivery, including finance, governance, and stakeholder engagement.
Across the week, speakers emphasized the urgency of scaling high-integrity NbS—moving from pilots to investable programs and from dialogue to action.
"The next step is to move from pilots to scale—by strengthening credible, localized standards, building bankable project pipelines, and mobilizing blended finance that brings public, private, and philanthropic capital together. Hong Kong is well positioned to connect global standards, Greater Bay Area implementation opportunities and sustainable finance—so we can move from dialogue to action, and from recognizing nature's value to investing in its future," said Mr. Lawrence Iu, Executive Director of Civic Exchange, in his closing remarks.
About the Hong Kong Nature-based Solutions Action Week
The Hong Kong Nature-Based Solutions Action Week convenes global and regional leaders to advance the implementation, financing and scaling of nature-based solutions for climate resilience, biodiversity and sustainable development.
For the event agenda and speakers' profile, please visit: LINK
For photos: LINK
About The Nature Conservancy Hong Kong (TNC)
The Nature Conservancy (TNC) is a global conservation organization dedicated to conserving the lands and waters on which all life depends. Guided by science, we create innovative, on-the-ground solutions to our world's toughest challenges so that nature and people can thrive together. We are tackling climate change, conserving lands, waters and oceans at an unprecedented scale, providing food and water sustainably and helping make cities more resilient. The Nature Conservancy is working to make a lasting difference around the world in 83 countries and territories (39 by direct conservation impact and 44 through partners) through a collaborative approach that engages local communities, governments, the private sector, and other partners. TNC has been in Asia Pacific for over 30 years with projects in Australia, mainland China, Hong Kong, India, Indonesia, Mongolia, New Zealand, and the Pacific Islands. In 2019, TNC was awarded the Lui Che Woo Prize for Sustainable Development. To learn more, please visit:
Website: http://www.tnc.org.hk
LinkedIn: The Nature Conservancy in Hong Kong
Facebook: TNC HK 大自然保護協會
Instagram: @tnc_hk
About Civic Exchange
Civic Exchange is an independent public policy think tank with a vision to shape a liveable and sustainable Hong Kong. Our mission is to engage society and influence public policy through research, dialogue, and the development of practical solutions. Civic Exchange has been ranked among the top 50 environment policy think tanks in the world by the University of Pennsylvania since 2011.
To know more, please visit: https://civic-exchange.org/
About IUCN (International Union for Conservation of Nature)
The International Union for Conservation of Nature (IUCN) is a global membership union of government and civil society organisations, bringing together over 1,400 members and 17,000 experts across more than 160 countries. As the global authority on the status of the natural world, IUCN provides science-based knowledge, standards and policy guidance to support conservation and sustainable development. Through its convening power, IUCN connects governments, businesses and communities to advance practical solutions to biodiversity loss and climate change.
To learn more, please visit: https://www.iucn.org
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
2026 Hong Kong International Nature-based Solutions Action Week Convened Leaders to Advance High-Integrity NbS From Policy to Projects
2026 Hong Kong International Nature-based Solutions Action Week Convened Leaders to Advance High-Integrity NbS From Policy to Projects
2026 Hong Kong International Nature-based Solutions Action Week Convened Leaders to Advance High-Integrity NbS From Policy to Projects
2026 Hong Kong International Nature-based Solutions Action Week Convened Leaders to Advance High-Integrity NbS From Policy to Projects
