Pharrell sends Vuitton surfing as Jeremy Allen White, Missy Elliott and Victor Wembanyama look on

PARIS (AP) — Pharrell Williams sent Louis Vuitton’s dandy surfer at star-filled Paris Fashion Week over a giant curling wave Tuesday, closing the opening day of menswear shows with a glass-walled camper, a moonlit set and a collection that put clothes ahead of spectacle.

A moon rose overhead, stars were visible above the runway, and beneath them came the wave: a barrel built tall enough to swallow the show.

It rose from a sandy outdoor set, spraying mist into the heat and giving the evening’s surf fantasy a practical appeal.

The front row had its own stars. Jeremy Allen White, Charles Melton, Future, Missy Elliott, Lola Young, Coco Jones, Quavo, Victor Wembanyama, Jackson Wang, BamBam and Finn Bennett were among the guests.

Out of the wave walked Williams’ surfer — sun-bleached, salt-worn and tailored for somewhere between shore and city.

For Louis Vuitton’s spring-summer 2027 men’s collection, surfing supplied the wardrobe: wetsuit textures, patched outerwear, weathered denim, beaded bombers, logoed surfboards and tailoring loosened by travel.

Since arriving at Vuitton, Williams has returned often to the dandy: elegant but easy, polished but relaxed.

This season, he sent him to the beach — or at least to the kind of beach reached after the boardroom, with luggage and cashmere in tow.

A silver camper, reimagined as a glass-walled habitat and parked among dunes, framed the Vuitton man on familiar house terrain: travel. Vuitton began with trunks, after all.

The clothes worked best when the surf references were handled lightly.

Technical wetsuits met tailoring fabrics, including functional diving pieces marked with Vuitton’s Monogram.

Weathered jackets looked already lived in.

Hoodies came sun-faded and salt-softened, with gilded LV drawstrings.

Denim and coats had shibori-like indigo effects. Bomber jackets were weighted with dense ropes of beadwork.

Williams’ trompe l’oeil effects also returned, with surfaces made to mimic other surfaces and casual pieces revealing more handwork up close.

Several pieces leaned into the after-surf wardrobe: robe-like coats, soft jackets and easy layers with the comfort of a towel thrown over cold shoulders.

The new flat-soled skate shoe brought the collection back to Williams’ older world: skateboarding, Billionaire Boys Club, Ice Cream and Nigo.

That gave the surf theme a sharper edge, and an obvious commercial engine.

Williams’ Vuitton has always known how to stage an event. His debut turned the Pont Neuf into a gold Damier runway.

Other shows have brought games, houses, orchestras, choirs and front rows built for the camera.

Tuesday had plenty of production: a cinematic prelude with surfers Mikey February and Julian Wilson, a soundtrack featuring Quavo, Williams and Angélique Kidjo, and live performances by L’Orchestre du Pont Neuf and the Voices of Fire choir.

But the set did not overwhelm the clothes. The wave was huge. The collection held its own.

Vuitton said it would support Coral Gardeners, with plans to help out-plant 1,000 corals and restore 250 square meters of reef habitat in French Polynesia in 2026.

Williams took his bow as the wave still towered behind him.

This time, the clothes were not swept away.

A model wears a creation as part of the Louis Vuitton men's Spring Summer 2027 collection presented in Paris, France, Tuesday, June 23, 2026. (AP Photo/Aurelien Morissard)

A model wears a creation as part of the Louis Vuitton men's Spring Summer 2027 collection presented in Paris, France, Tuesday, June 23, 2026. (AP Photo/Aurelien Morissard)

A model wears a creation as part of the Louis Vuitton men's Spring Summer 2027 collection presented in Paris, France, Tuesday, June 23, 2026. (AP Photo/Aurelien Morissard)

A model wears a creation as part of the Louis Vuitton men's Spring Summer 2027 collection presented in Paris, France, Tuesday, June 23, 2026. (AP Photo/Aurelien Morissard)

A model wears a creation as part of the Louis Vuitton men's Spring Summer 2027 collection presented in Paris, France, Tuesday, June 23, 2026. (AP Photo/Aurelien Morissard)

Lionel Messi has been mesmerizing. Kylian Mbappé has been, well, magnifique.

Two of the biggest stars of the World Cup are setting records with history-making goals in a sizzling start that has even the most casual soccer fans in the U.S. taking notice.

Messi has five goals in Argentina's first two matches, setting the record for career World Cup goals with 18. Mbappé has scored four times for France, moving into a tie for second with 16 goals.

“Leo always scores,” Mbappé said. “He’ll always score. If I want to look at what Leo’s doing, I’ll have to do even more.”

They are not alone in hitting the back of the net. Norway's Erling Haaland already has four in his country's first two games at the World Cup since 1998. And Portugal's Cristiano Ronaldo broke out with two goals against Uzbekistan on Tuesday to raise his career World Cup total to 10.

But Messi and Mbappé are the maestros making this World Cup their personal symphony. It's one they've been writing since the 2022 final in Qatar, when Messi scored twice and Mbappé three times before Argentina finally won on penalty kicks in a title game for the ages.

There should be plenty of music still to come from both. Argentina and France have already clinched spots in the elimination rounds, and both are among the favorites to win the tournament.

Messi has scored most of his World Cup goals at an age when most top scorers would be well past their prime.

He has 12 World Cup goals since he turned 35, and he will turn 39 on Wednesday, three days before Argentina plays its final group-stage match — against Jordan.

Messi, the former Barcelona icon who now plays for Inter Miami of Major League Soccer, still possesses exquisite touch and passing in traffic, and energy and stamina that carry him through an entire match.

His second goal against Austria came late. Messi passed to teammate Julián Álvarez, whose shot was blocked. Messi chased the rebound and slid the shot through two defenders to seal a 2-0 victory.

“We knew that he is on a level of his own, and Lionel Messi showed us today that he’s one of the best, and he is the best,” Austria coach Ralf Rangnick said.

At 27, Mbappé is in his physical prime with the speed and power to chase Messi's record, not just in this tournament but likely for years to come.

He was just 19 when he led France to the 2018 World Cup title in Russia. With his goal against Croatia, he joined Pelé as the only teenagers to score in a World Cup final.

Mbappé scored four goals in the in the 2018 tournament and has been on a charge ever since. The Real Madrid forward's speed haunts defenders and his power shooting with with both feet can overwhelm a goalkeeper.

He was the Golden Boot winner as the top scorer with eight goals in 2022. His 16 career World Cup goals match Miroslav Klose of Germany, one ahead of Brazil great Ronaldo.

Mbappé scores at a much higher rate than Messi. His 16 goals have come in 16 matches since 2018. Messi has played in 28 matches across six tournaments dating to 2006.

“I’ve always scored goals in the World Cup, so it’s not something I’m thinking about or that I’m worried about," Mbappé said.

Norway's 6-foot-5 striker could be the biggest threat to Messi and Mbappé as the World Cup's top goal scorer if Norway can stay in the tournament long enough.

The 25-year-old Manchester City star has been one of the top strikers in Europe for several years and scored two goals in each of Norway's two victories.

Norway will meet Mbappé and France on the pitch Friday. Both teams have already advanced to the next round, and the winner of the match wins the group.

“We’re through (to the next round), which is incredible,” Haaland said. “So I couldn’t care too much about that game now. They (France) are probably going to win against us, they’re probably going to win the whole tournament.”

Norway coach Stale Solbakken says Haaland is the player who can push the team deep into the tournament.

“He is is the best striker,” Solbakken said. “He's not playing for France or Argentina. He scores for Norway.”

Mbappé disagreed. Only he didn't point at himself.

“It's clear," Mbappé said. “(Messi) is the best in the world.”

AP Sports Writer Stephen Whyno contributed to this report.

AP World Cup: https://apnews.com/fifa-world-cup

This combo of photo shows, France's Kylian Mbappe, left, Argentina's Lionel Messi, center, and Norway's Erling Haaland in action during the World Cup soccer tournament, Monday, June 22, 2026. (AP Photo/Derik Hamilton, left, Ashley Landis, and Pamela Smith)

Argentina's Lionel Messi celebrates scoring his side's second goal against Austria during the World Cup Group J soccer match in Arlington, Texas, near Dallas, Monday, June 22, 2026. (AP Photo/Tony Gutierrez)

France's Kylian Mbappe (10) shoots at goal during the World Cup Group I soccer match between France and Iraq in Philadelphia, Monday, June 22, 2026. (AP Photo/Derik Hamilton)