The wellness brand outlines how its at-home recovery lineup matches active lifestyles, busy workdays, travel routines, first-time users, and everyday home wellness needs
NEW YORK, June 25, 2026 /PRNewswire/ -- As recovery continues to move beyond elite athletics and into everyday wellness, FIT KING is highlighting how different consumer routines are shaping demand for at-home recovery products that fit real life.
From regular workouts and long workdays to frequent travel, family schedules, and more time spent sitting or standing, consumers are no longer looking for one-size-fits-all recovery tools. Instead, they are seeking products that match their lifestyle, comfort preferences, and daily habits.
FIT KING, a wellness and recovery brand focused on making recovery more accessible and practical for everyday life, offers a range of at-home compression and massage products designed to support different users across fitness, work, travel, and home wellness routines.
"We are seeing consumers approach recovery in a more personal way," said a FIT KING spokesperson. "The right recovery product is not always the most advanced one. It is the one that fits how people actually live, whether they are training regularly, working long hours, traveling often, or building a more consistent wellness routine at home."
Matching Recovery Products to Different Consumer Needs
For fitness and active lifestyle users, recovery often needs to fit around training schedules, post-workout routines, and active days. FIT KING's full-leg compression systems offer a structured option for users who want more complete leg coverage as part of their post-activity relaxation routine. Models such as the FT-115A and FT-116A are designed for users who prefer detailed session control, with touchscreen operation, a full-color LCD display, 5-zone control, 11 intensity levels from 50–150 mmHg, 3 massage modes, and 10 adjustable time intervals.
For busy professionals and desk workers, recovery is often tied to long hours spent sitting, standing, commuting, or working at a desk. These users may be less focused on performance features and more interested in products that are easy to include at the end of a workday. FIT KING's leg, calf, and foot-focused products give consumers options for adding comfort and relaxation into home or office-adjacent routines.
For frequent travelers, portability and ease of use can be just as important as product coverage. Consumers who travel often may prefer recovery products that are easier to store, carry, and use consistently while away from home. FIT KING's FT-129A Pro-Level All-in-One Cordless Leg Compression System is designed with built-in controls and no external controller required during use, making it a streamlined option for users who want a simpler setup for home, travel, or repeat daily routines.
For home wellness users and families, recovery products are increasingly viewed as part of everyday self-care rather than occasional treatment. FIT KING's broader product range includes targeted massage products such as foot, calf, knee, and hand massagers, giving households more flexibility to choose products based on specific comfort needs, shared usage scenarios, and preferred daily routines.
For first-time recovery product users, simplicity can be a deciding factor. Consumers who are new to compression or massage products may want straightforward controls, quick setup, and products that feel easy to use consistently. FIT KING's product lineup allows users to start with a more approachable option and explore additional recovery tools as their needs evolve.
Recovery That Fits Real Life
Across its product range, FIT KING emphasizes usability, accessibility, and practical integration into daily routines. The brand's product-matching approach reflects a simple idea: the best recovery product is not necessarily the most technical or feature-heavy option, but the one consumers are most likely to use regularly.
Some users may want a full-leg compression system for more complete coverage. Others may prefer a compact foot or calf massager for everyday comfort. Active users may value customization and coverage, while travelers may prioritize portability and setup simplicity. By offering a broader recovery lineup, FIT KING gives consumers more ways to choose products based on how they actually live, work, move, and recover.
As major Amazon shopping moments continue to shape how consumers discover and compare wellness products, FIT KING is preparing limited-time Prime Day Sale offers across participating recovery products. From June 23 through June 26, 2026, customers can save up to 50% on select FIT KING leg massagers through the FIT KING Amazon Store and the brand's official website, with current availability, final pricing, and offer details available through each sales channel. The official FIT KING website will also feature the brand's new cordless leg compression system, with $200 off available through the campaign landing page at fitkingshop.com.
About FIT KING
FIT KING is a wellness and recovery brand dedicated to making recovery solutions more accessible, practical, and easy to include in everyday life. The brand offers a range of at-home compression and massage products, including leg compression systems, foot massagers, calf massagers, knee massagers, and hand massagers, designed for home wellness, office relaxation, sports recovery, travel, and daily routines.
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FIT KING Highlights How Different Consumer Routines Are Shaping At-Home Recovery Needs
As the No. 1 investment app in Singapore and Malaysia, Moomoo joins a cross-sector coalition of banking & finance, technology and telecommunications leaders to strengthen investor protection and combat investment scams
SINGAPORE, Nov. 10, 2026 /PRNewswire/ -- Moomoo today announced that it has joined the Global Anti-Scam Alliance (GASA) as a Corporate Member, becoming the first wealth-tech and digital investment platform in Singapore and Southeast Asia to join the global coalition.
Moomoo joins an alliance whose corporate membership includes major players across banking, payments, technology and telecommunications, including HSBC, OCBC, Standard Chartered, J.P. Morgan, Mastercard, Visa, Amazon, Google, Meta, TikTok and telecommunications providers. Mastercard serves as GASA's Chair, while Amazon is Vice-Chair.
Until now, the digital brokerage and wealth-tech sector has not had a comparable presence in this ecosystem. Moomoo's membership fills an important gap by bringing the perspective of a digital investment platform into discussions on scam prevention, intelligence-sharing, customer protection and public education.
Rise in investment scams requires ecosystem-driven solutions
As investment activity becomes increasingly digital, scams are also evolving around the investor journey. Fraudsters are using the brands and visual identities of legitimate brokerages to create fake websites, cloned trading applications, fraudulent social media advertisements, impersonated executives, and fraudulent messaging groups. Moomoo's participation in GASA will enable it to contribute relevant insights from this part of the financial ecosystem while collaborating with partners that have visibility over other stages of a scam, from the first contact through a social-media post, phone call or message, to payments and attempted fund transfers.
"Moomoo's purpose is to make investing more accessible, and that comes with a responsibility to help investors navigate the risks that can accompany a digital-first environment," said Jeyson Ng, CEO, Moomoo Singapore. "Scammers exploit trust in established brands, financial institutions and online communities. The investment industry cannot stand apart from this challenge."
"By joining GASA, we are committing to contribute our perspective and insights as a wealth-tech and digital investment platform, while learning from partners across banking, payments, technology, telecommunications, law enforcement and government. A safer investment environment depends on faster information-sharing, clearer customer education and coordinated action against those who misuse legitimate brands to deceive the public."
The move reflects Moomoo's commitment to taking a more active role in combating investment scams, as its business and footprint continue to expand across Singapore and Malaysia. In both markets, Moomoo is a market leader, being the number one investment app in both Singapore and Malaysia, with over two million users in Singapore and crossing three million downloads while opening its fourth store last month in Penang, Malaysia.
"With that scale comes a responsibility to lead. Joining GASA is not simply about taking a seat in an important global coalition; it is about making sure that the digital investment industry contributes actively to the shared fight against scams. We want investor protection to be embedded in how our sector grows, innovates and earns trust across the region," Jeyson added.
State of scams in Asia
Scams remain a widespread threat across Asia. GASA's State of Scams Asia 2026 report found that 71% of Asian adults encountered a scam in the past year[1]. Investment scams were among the three most common forms encountered, cited by 22% of respondents, alongside shopping and employment scams. The report estimates that scams have cost consumers US$136.5 billion across Asia.
The challenge is compounded by the growing sophistication of scam tactics. For investors, a scam can begin with something deceptively familiar: an advertisement using the branding of a licensed firm, a message from a purported adviser, a fabricated screenshot showing investment returns, or an invitation to an "exclusive" WhatsApp or Telegram group. As scammers use artificial intelligence, deepfakes and cloned digital platforms to make their approaches more convincing, stronger action is needed from every part of the ecosystem.
GASA brings together policymakers, law-enforcement agencies, consumer authorities, financial institutions, technology and telecommunications companies, cybersecurity organisations and other stakeholders to share knowledge and develop practical solutions against scams.
"A scam rarely starts where the money ends up. It might begin with a fake ad, move to a messaging group, and only later reach a brokerage account, and until now we had no investment platform at the table to show us that last step. Moomoo's decision to join GASA as the first wealth-tech and digital investment platform in Southeast Asia fills a real gap in our alliance. Their insight into how fraudsters misuse the brands of legitimate brokerages will help us, and our members across banking, technology and telecommunications, to disrupt scams earlier and protect more investors," said Jorij Abraham, Managing Director and Founder, Global Anti-Scam Alliance (GASA).
Leading by example
Moomoo's GASA membership reinforces its wider ambition to be recognised not only as a market-leading digital investment platform, but also as a responsible participant in the region's financial ecosystem. It comes as the company continues to grow its presence in Southeast Asia.
"Moomoo's reputation is built on the trust customers place in us when they make decisions about their financial futures," said Erika Chiang, Chief Marketing and Growth Officer at Moomoo Southeast Asia. "As a market leader, we have an opportunity and an obligation to use our reach responsibly. We are excited to work with GASA and the ecosystem to contribute to policy, intelligence-sharing and public-education discussions alongside established leaders from across the digital economy."
"Our partnership with GASA also allows us to connect our investor education efforts with a broader ecosystem of banks, platforms, payment providers, telecommunications companies, public agencies and law-enforcement partners, all working towards the same goal: making the digital economy safer for the people who rely on it."
"The integrity of our capital markets relies heavily on the resilience of our financial intermediaries, which serve as gateways for investor participation. Collaboration is crucial to raising that resilience and ensuring high standards of protection across the digital ecosystem. Singapore Exchange Regulation welcomes efforts that help build a safer and more trusted environment for investors," said Grace Mok, Head, Market Surveillance and Supervision, Singapore Exchange Regulation (SGX RegCo).
What's Next
To kickstart a series of regional initiatives, GASA will be hosting a public webinar on investment scams for audiences in Singapore and Malaysia, where Moomoo will be contributing its insights alongside a panel including representatives from law enforcement and major platform players. For details on date and time, follow the official Moomoo Instagram accounts to find out more details.
Singapore: @moomoosingapore
Malaysia: @moomoomalaysia
Longer-term programme will include regular educational content, threat-led alerts, periodic reviews of scam patterns and continued engagement with ecosystem partners.
About Moomoo Singapore
Moomoo Singapore is an integrated wealth-tech and trading platform, with an intelligent investing ecosystem across its digital platform, physical experience stores and investor education community. Through the moomoo app, it provides everyday investors and professional clients with access to global markets, diverse investment products, advanced trading tools and AI-powered insights.
Since launching in March 2021, Moomoo Singapore has evolved beyond an investing platform into a popular financial literacy resource and full-spectrum investment and wealth platform, supporting investors at different stages of their investment journey. It is the number 1 investment app in Singapore as it surpassed two million customers in June 2026, with users spanning retail investors to private wealth and institutional clients.
Moomoo Financial Singapore Pte. Ltd. is a subsidiary of Nasdaq-listed Futu Holdings Limited (Nasdaq: FUTU). The firm is regulated by the Monetary Authority of Singapore and holds a Capital Markets Services Licence (CMS101000) and Major Payment Institution Licence (PS20200617), which includes the provision of Digital Payment Token Services. It also has Exempt Financial Adviser status. Moomoo Trustee (Singapore) Pte. Ltd. is a licensed trust company, while Moomoo Singapore is a CDP Clearing Member, SGX-ST Trading Member, and SGX-DT Trading and Depository Agent of CDP.
Find out more at https://www.moomoo.com/sg
About the Global Anti-Scam Alliance
The Global Anti-Scam Alliance (GASA) is an international organization that brings together public and private sector stakeholders to better understand, prevent, and respond to scams. With over 100 member organizations worldwide, including leading financial institutions, technology companies, and government bodies, GASA serves as a collaborative platform for coordinated action against scams.
Scams have become a widespread global problem, affecting individuals, businesses, and economies across borders. GASA exists to support coordinated, cross-sector efforts that reduce consumer harm and strengthen collective responses to scam activity.
Find out more at https://gasa.org/
[1] https://gasa.org/knowledge-base/reports/state-of-scams-in-asia-2026
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Moomoo becomes first wealth-tech and digital investment platform in Southeast Asia to join Global Anti-Scam Alliance
