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Join the Beautiful Game: Discover Immersive Fan Experiences with Hisense at FIFA World Cup 2026™

Business

Join the Beautiful Game: Discover Immersive Fan Experiences with Hisense at FIFA World Cup 2026™
Business

Business

Join the Beautiful Game: Discover Immersive Fan Experiences with Hisense at FIFA World Cup 2026™

2026-06-26 17:00 Last Updated At:17:15

QINGDAO, China, June 26, 2026 /PRNewswire/ -- Hisense, a leading brand in global consumer electronics and home appliances, is bringing football fans closer to the action throughout FIFA World Cup 2026TM  with a series of immersive experiences at Stadium Fan Experience (SFE) areas and FIFA Fan FestivalTM  venues across tournament host cities.

For football fans, a visit to the FIFA Fan FestivalTM  could begin with the thrill of stepping up for a virtual penalty shootout, followed by capturing a personalized Champion Frame moment inspired by iconic World Cup celebrations. While every fan's journey is unique, Hisense is creating opportunities for visitors to do more than watch the tournament—they can become part of it.

At the Stadium Fan Experience areas, fans can explore a range of football-inspired challenges powered by Hisense technologies. The "Three Colors Match-3" game on the 116-inch RGB MiniLED UXS TV invites fans to use gesture controls to match red, green, and blue icons while experiencing the capabilities of RGB MiniLED technology. The VR Penalty Kick Master experience, powered by the XR10 flagship Laser Projector, places participants in the excitement of a World Cup penalty shootout on a giant-screen display. Visitors can also test in football quizzes on a Hisense premium refrigerator with a smart screen or compete in FIFA gaming challenges. Together, these experiences demonstrate how Hisense technologies can make entertainment more immersive, interactive, and engaging.

At FIFA Fan FestivalTM  venues, supporters of all ages can enjoy a variety of football-themed activities designed to bring people together through the shared passion of the game. The AI-powered Champion Frame challenge on the 116UXS RGB MiniLED TV allows participants to recreate iconic tournament moments and receive personalized digital player cards. Additional attractions include Football Darts, RGB Football Whack-a-Mole, and tabletop football games, combining football fun with engaging interactive experiences.

Beyond the tournament venues, similar user-focused activations and experiential events are taking place across markets around the world, bringing consumers closer to Hisense's latest innovations. As fans everywhere celebrate FIFA World Cup 2026TM , Hisense invites them to watch, play, compete, and share unforgettable football moments together.

About Hisense

Hisense, founded in 1969, is a globally recognized leader in home appliances and consumer electronics with operations in over 160 countries, specializing in delivering high-quality multimedia products, home appliances, and intelligent IT solutions. According to Omdia, Hisense ranks No. 1 globally in the 100-inch and over TV segment (2023-2026Q1). As The Origin of RGB MiniLED, Hisense continues to lead the next-generation RGB MiniLED innovation. As the official sponsor of the FIFA World Cup 2026TM , Hisense is committed to global sports partnerships as a way to connect with audiences worldwide.

** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **

Join the Beautiful Game: Discover Immersive Fan Experiences with Hisense at FIFA World Cup 2026™

Join the Beautiful Game: Discover Immersive Fan Experiences with Hisense at FIFA World Cup 2026™

  • Ultherapy Mask - PDRN Peptide Radiance now available in Malaysia exclusively through PRIME certified clinics
  • The at-home mask is designed to support hydration, skin recovery, and overall radiance after Ultherapy PRIME treatment
  • Scha Alyahya named Malaysia's first Ultherapy PRIME Brand Ambassador, championing authentic and personalized aesthetic care

KUALA LUMPUR, Malaysia, June 26, 2026 /PRNewswire/ -- Merz Aesthetics, the world's largest dedicated medical aesthetics company, announced the launch of Ultherapy Mask - PDRN Peptide Radiance in Malaysia. Available exclusively through PRIME certified clinics, the mask is designed to support skin recovery, hydration and radiance following Ultherapy PRIME treatment. The company also announced the appointment of renowned actress, model and television personality Scha Alyahya as Malaysia's first Ultherapy PRIME Brand Ambassador.

Both milestones were unveiled at the Ultherapy PRIME Soirée in Kuala Lumpur on 16 June, marking a new chapter for the brand in Malaysia, under its 2026 campaign "See My Skin, Lift My Way", a celebration of individuality, authenticity and the belief that every skin journey is unique.

A Seamless Extension of the Ultherapy PRIME Experience

As patients increasingly seek ways to protect and extend their aesthetic results beyond the clinic, the Ultherapy Mask - PDRN Peptide Radiance brings the trusted Ultherapy PRIME experience into their daily skin care routines.

Available exclusively through PRIME certified clinics, the mask is designed to complement Ultherapy PRIME treatments by supporting post-treatment recovery while helping patients maintain healthy, radiant-looking skin. Combining science-led innovation with a luxurious hydrogel experience, it reflects the same commitment to precision, efficacy and patient care that defines the Ultherapy PRIME platform.

"The launch of the Ultherapy Mask in Malaysia marks an important step in extending authentic Ultherapy care beyond the clinic. Designed specifically to complement Ultherapy PRIME treatments, it reinforces our commitment to delivering trusted, evidence-based solutions — ensuring patients experience genuine results from treatment through to recovery," said Raymond Ong, Associate Vice President, Regional Commercial APAC, Merz Aesthetics. 

Clinically tested, the mask is proven to:

  • Instantly cool and soothe skin upon application, lowering skin temperature by up to 7°C, providing immediate comfort after treatment[i]
  • Increase moisture in the upper skin layer by 68% after four days[i]
  • Strengthen the skin barrier by 23% to support moisture retention[i]
  • Improve skin elasticity and visible firmness for a healthier, more radiant appearance[i]

Designed as a dual-use product, the mask is suitable for:

  1. Post-treatment care, following Ultherapy PRIME or other non-surgical medical aesthetics procedures.
  2. Daily skin care ritual, elevating routine skin care with clinical-grade ingredients.

Science-Led Innovation Meets Sensorial Luxury

Using innovative hydrogel material, the mask provides immediate cooling and soothing effects while retaining more serum, ensuring optimal delivery of active ingredients. Its unique three-part design provides customized coverage across the upper face, lower face and neck, adapting to different facial contours while minimizing air gaps for maximum efficacy.

The formulation combines:

  • An advanced formula with MC-PDRN, derived from salmon DNA to support skin regeneration and repair for healthier-looking skin[ii]
  • Five multi-molecular weight hyaluronic acids to deliver deep, layered hydration that lasts[iii]
  • 20 complex peptides to promote collagen synthesis and skin elasticity[iv]
  • Adenosine[v] and niacinamide[vi] to enhance brightness and smooth skin texture[vii] for visible radiance[viii]

The mask is dermatologically tested, non-irritating, fragrance-free, ethyl alcohol-free and paraben-free, making it suitable even for sensitive skin.

Scha Alyahya: A Trusted Voice for Authentic Beauty and Confidence

Merz Aesthetics also announced the appointment of Scha Alyahya as Malaysia's first Ultherapy PRIME Brand Ambassador.

Widely recognized for her timeless elegance and influence in the beauty and lifestyle space, Scha embodies the values of Ultherapy PRIME — authentic, confident and unapologetically herself. With a career spanning more than a decade, she has earned the trust of Malaysian audiences through her commitment to self-care, confidence and natural beauty.

"Scha truly embodies the spirit of Ultherapy PRIME. She represents modern beauty — confident, authentic and comfortable in her own skin," added Ong. "As our first Brand Ambassador in Malaysia, she reflects our belief that aesthetic treatments should empower individuals to enhance their natural beauty while remaining true to themselves."

"I'm proud to represent Ultherapy PRIME in Malaysia as their first Brand Ambassador, as it truly reflects my belief in authentic, results-driven treatments. It's about embracing innovation that enhances natural beauty without compromising who you are. For me, confidence comes from being genuine, and Ultherapy PRIME supports that journey in a way that feels both empowering and real," said Scha Alyahya.

The Ultherapy PRIME Soirée brought together members of the media, key opinion leaders and aesthetic physicians from Malaysia, the Philippines, Indonesia and Vietnam for an immersive experience through the world of Ultherapy PRIME. Guests were invited to engage with the campaign through interactive installations. The evening reinforced Merz Aesthetics' commitment to championing personalized, authentic aesthetic journeys in Malaysia.

About Merz Aesthetics

Merz Aesthetics is a medical aesthetics business with a long history of empowering health care professionals, patients and employees to live every day with confidence. We aim to help people around the world look, feel and live like the best versions of themselves — however they define it. Clinically proven, its product portfolio includes injectables, devices and skin care treatments designed to meet each patient's needs with high standards of safety and efficacy. Being family owned for more than 115 years, Merz Aesthetics is known for building unique connections with customers who feel like family. Merz Aesthetics' global headquarters is in Raleigh, N.C., USA, with a commercial presence in 90 countries worldwide. It is also a part of Merz Group, which was founded in 1908 and is based in Frankfurt, Germany. Learn more at merzaesthetics.com.

[i] Clinical Test Report, Kovas Co., LTD. MERZ AxC Merz Aesthetics Care Range Ultherapy Mask (2025) Korea Dermatology Research Institute. The Korean Association of Human Skin Research Center.
Results may vary depending on individuals skin conditions. Clinically tested up to 23 subjects over a 4-day test period

[ii] Camilia, A., Gadila, A. P., Dwiputri, M. F., Arief, S. F. I., & Setyadi, Y. P. (2025). The role of salmon DNA in skin regeneration and anti‐aging. MEDINFTech, 3(2), 79–86

[iii] Papakonstantinou, E., Roth, M., & Karakiulakis, G. (2012). Hyaluronic acid: A key molecule in skin aging. Dermato‑Endocrinology, 4(3), 253–258

[iv] Katayama, K., Armendariz-Borunda, J., Raghow, R., Kang, A. H., & Seyer, J. M. (1993). A pentapeptide from type I procollagen promotes extracellular matrix production. Journal of Biological Chemistry, 268(14), 9941–9944

[v] Chun, H., Lee, H., Kim, J., Yeo, H., Hyung, K., Song, D., … Kang, N.‑G. (2024). Efficacy of vitamin B12 and adenosine triphosphate in enhancing skin radiance. Current Issues in Molecular Biology, 46(8), 9082–9092

[vi] Ong, R. R., & Goh, C. F. (2024). Niacinamide: A review on dermal delivery strategies and clinical evidence. Drug Delivery and Translational Research, 14, 3512–3548

[vii] Marucci, G., Buccioni, M., Varlaro, V., Volpini, R., & Amenta, F. (2022). The possible role of the nucleoside adenosine in countering skin aging: A review. BioFactors, 48(5), 1027–1035

References and/or supporting data are available upon request

[i] Clinical Test Report, Kovas Co., LTD. MERZ AxC Merz Aesthetics Care Range Ultherapy Mask (2025) Korea Dermatology Research Institute. The Korean Association of Human Skin Research Center.
Results may vary depending on individuals skin conditions. Clinically tested up to 23 subjects over a 4-day test period

[ii] Camilia, A., Gadila, A. P., Dwiputri, M. F., Arief, S. F. I., & Setyadi, Y. P. (2025). The role of salmon DNA in skin regeneration and anti‐aging. MEDINFTech, 3(2), 79–86

[iii] Papakonstantinou, E., Roth, M., & Karakiulakis, G. (2012). Hyaluronic acid: A key molecule in skin aging. Dermato‑Endocrinology, 4(3), 253–258

[iv] Katayama, K., Armendariz-Borunda, J., Raghow, R., Kang, A. H., & Seyer, J. M. (1993). A pentapeptide from type I procollagen promotes extracellular matrix production. Journal of Biological Chemistry, 268(14), 9941–9944

[v] Chun, H., Lee, H., Kim, J., Yeo, H., Hyung, K., Song, D., … Kang, N.‑G. (2024). Efficacy of vitamin B12 and adenosine triphosphate in enhancing skin radiance. Current Issues in Molecular Biology, 46(8), 9082–9092

[vi] Ong, R. R., & Goh, C. F. (2024). Niacinamide: A review on dermal delivery strategies and clinical evidence. Drug Delivery and Translational Research, 14, 3512–3548

[vii] Marucci, G., Buccioni, M., Varlaro, V., Volpini, R., & Amenta, F. (2022). The possible role of the nucleoside adenosine in countering skin aging: A review. BioFactors, 48(5), 1027–1035

References and/or supporting data are available upon request

 

** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **

Merz Aesthetics Launches Ultherapy Mask - PDRN Peptide Radiance in Malaysia and Appoints Scha Alyahya as the First Ultherapy PRIME Brand Ambassador

Merz Aesthetics Launches Ultherapy Mask - PDRN Peptide Radiance in Malaysia and Appoints Scha Alyahya as the First Ultherapy PRIME Brand Ambassador

Merz Aesthetics Launches Ultherapy Mask - PDRN Peptide Radiance in Malaysia and Appoints Scha Alyahya as the First Ultherapy PRIME Brand Ambassador

Merz Aesthetics Launches Ultherapy Mask - PDRN Peptide Radiance in Malaysia and Appoints Scha Alyahya as the First Ultherapy PRIME Brand Ambassador

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