Skip to Content Facebook Feature Image

Tractor Supply and 4-H Collaborate With Starlink to Bridge the Digital Divide in Rural Communities

Business

Tractor Supply and 4-H Collaborate With Starlink to Bridge the Digital Divide in Rural Communities
Business

Business

Tractor Supply and 4-H Collaborate With Starlink to Bridge the Digital Divide in Rural Communities

2026-06-27 05:29 Last Updated At:05:51

BRENTWOOD, Tenn.--(BUSINESS WIRE)--Jun 26, 2026--

Tractor Supply Company (NASDAQ: TSCO ), the largest rural lifestyle retailer in the United States; Starlink, the world’s most advanced satellite constellation that delivers reliable broadband connectivity nationwide, including to locations where high-speed internet has traditionally been too expensive, unreliable or entirely unavailable; and 4-H, America’s largest youth development organization, announced today an alliance aimed at expanding broadband access in rural communities while supporting the next generation of Beyond Ready rural leaders.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260626979397/en/

The initiative combines Starlink's reliable connectivity, Tractor Supply's nationwide rural footprint and 4-H’s ability to reach youth in every county across the country through Cooperative Extension to help address the digital divide that continues to impact millions of Americans.

As part of the initiative:

Earlier today, at the Great American State Fair, U.S. Agriculture Department Secretary Brooke Rollins joined Tractor Supply President and CEO Hal Lawton, Jill Bramble, President and CEO of National 4-H Council, and David Goldman, Vice President of Satellite Policy at SpaceX to announce the alliance and discuss the ongoing need for greater internet access in rural communities. According to the Federal Communications Commission, 22.3 percent of Americans in rural areas lack standard broadband internet coverage, as compared to only 1.5 percent of Americans in urban areas. While the digital divide has decreased since 2020, it remains a significant barrier to education, workforce development, health care and economic opportunity for millions.

With Starlink’s reliable internet, Tractor Supply’s unmatched rural retail footprint and 4-H’s extensive youth development network, the alliance can increase access to broadband technology while providing funding for programs that develop critical life skills, expand access to STEM and support learning by doing.

“Connecting the unconnected has always been at the core of Starlink’s mission. We’re excited to work with Tractor Supply and 4-H to help bring reliable, high-speed internet to rural communities across America. By expanding access, we can support 4-H’s efforts to deliver STEM education and create new opportunities for youth,” said David Goldman, Vice President of Satellite Policy at SpaceX.

“Our rural communities are vibrant, resilient and essential to our nation's future. Providing them with reliable broadband isn't just about connectivity—it’s about giving the next generation the tools to build, thrive and prosper right where they are,” said Hal Lawton, President and CEO of Tractor Supply. “Since 2020, closing the digital divide has been a priority for Tractor Supply. We have leveraged the scale of our more than 2,400 stores by providing free Wi-Fi in our parking lots to help neighbors stay connected when they need it most. We are excited to work with Starlink to make even greater progress while empowering millions of young people with the resources they need to succeed.”

Since 2010, Tractor Supply has partnered with National 4-H Council to raise more than $27 million for future leaders through its bi-annual Paper Clover fundraiser.

“As 4-H works to reach 10 million young people by 2030, expanding digital access is critical, particularly in rural communities where connectivity remains a barrier,” said Jill Bramble, President and CEO of National 4-H Council. “We are grateful for Tractor Supply’s continued commitment and proud to welcome Starlink as a supporter in preparing the next generation to be Beyond Ready.”

To learn more, visit 4-H.org.

About Tractor Supply Company
For more than 85 years, Tractor Supply Company (NASDAQ: TSCO ) has been passionate about serving the needs of recreational farmers, ranchers, homeowners, gardeners, pet enthusiasts and all those who enjoy living Life Out Here. Tractor Supply is the largest rural lifestyle retailer in the U.S., ranking 290 on the Fortune 500. The Company’s more than 52,000 Team Members are known for delivering legendary service and helping customers pursue their passions, whether that means being closer to the land, taking care of animals or living a hands-on, DIY lifestyle. In store and online, Tractor Supply provides what customers need – anytime, anywhere, any way they choose at the low prices they deserve.

As part of the Company’s commitment to caring for animals of all kinds, Tractor Supply is proud to include Petsense by Tractor Supply, a pet specialty retailer, Allivet, a leading online pet and animal pharmacy, and VIP Petcare, the largest provider of mobile veterinary care in the United States, in its family of brands. Together, Tractor Supply is able to provide comprehensive solutions for pet care, livestock wellness and rural living, ensuring customers and their animals thrive. From its stores to the customer’s doorstep, Tractor Supply is here to serve and support Life Out Here.

As of March 28, 2026, the Company operated 2,435 Tractor Supply stores in 49 states and 206 Petsense by Tractor Supply stores in 23 states. For more information, visit www.tractorsupply.com and www.Petsense.com.

About Starlink
Starlink delivers high-speed, low-latency internet to users all over the world. As the world's first and largest satellite constellation using a low Earth orbit, Starlink delivers broadband internet capable of supporting streaming, online gaming, video calls and more. Starlink is engineered and operated by SpaceX. As the world's leading provider of launch services, SpaceX is leveraging its deep experience with both spacecraft and on-orbit operations to deploy the world's most advanced broadband internet system. Learn more at www.starlink.com and follow @Starlink on X.

About 4-H
4-H, the nation’s largest youth development organization, grows confident young people who are empowered for life today and prepared for careers tomorrow. 4-H programs reach nearly six million young people across the U.S. through experiences that develop critical life skills. Through the Beyond Ready national initiative, 4-H aims to increase that number to 10 million youth annually by 2030. 4-H is the youth development program of our nation’s Cooperative Extension System and USDA and serves every county and parish in the U.S. through a network of 110 public universities and more than 3,000 local Extension offices. Globally, 4-H collaborates with independent programs to empower one million youth in 50 countries. The research-backed 4-H experience grows young people who are four times more likely to contribute to their communities; two times more likely to make healthier choices; two times more likely to be civically active; and two times more likely to participate in STEM programs.

Learn more about 4-H at 4-H.org and follow us on Facebook, Instagram and LinkedIn.

For eligible Starlink kits purchased through Tractor Supply stores and TractorSupply.com, Starlink will donate the value of the customer's first month of subscription service directly to National 4-H Council.

For eligible Starlink kits purchased through Tractor Supply stores and TractorSupply.com, Starlink will donate the value of the customer's first month of subscription service directly to National 4-H Council.

Vice President of Satellite Policy at Space X David Goldman, U.S. Agriculture Department Secretary Brooke Rollins, President and CEO of National 4-H Council Jill Bramble, and Tractor Supply President and CEO Hal Lawton announce alliance at the Great American State Fair.

Vice President of Satellite Policy at Space X David Goldman, U.S. Agriculture Department Secretary Brooke Rollins, President and CEO of National 4-H Council Jill Bramble, and Tractor Supply President and CEO Hal Lawton announce alliance at the Great American State Fair.

DETROIT (AP) — Keider Montero and Emmanuel De Jesus combined for a five-hitter while both Venezuelans wore hats embroidered with “VZ” after this week’s earthquakes, and the Detroit Tigers beat the Houston Astros 8-0 on Friday night.

James Outman hit a three-run homer, and Kerry Carpenter and Colt Keith also homered for the Tigers.

Montero (4-5) took the mound shortly after a moment of silence for the victims of the earthquakes that struck Wednesday and left more 920 dead and more than 51,000 missing as of Friday night. He pitched seven innings and gave up five hits, struck out three and walked one.

De Jesus pitched the final two innings, striking out one and walking one.

ORIOLES 3, NATIONALS 1

BALTIMORE (AP) — Trevor Rogers pitched into the seventh inning and Blaze Alexander hit a two-run single to lift Baltimore to a victory over Washington.

Washington has lost four straight and seven of nine.

Rogers (5-7) followed up his seven one-hit innings against the Los Angeles Dodgers last weekend by allowing a run and five hits in 6 1/3 innings Friday. He struck out seven without a walk.

Tyler Wells finished the seventh, Grant Wolfram struck out two in the eighth and Ryan Helsley worked a perfect ninth for his eighth save in nine chances.

Andrew Alvarez (1-1) permitted two runs and six hits in 4 1/3 innings.

RAY 6, DIAMONDBACKS 1

ST. PETERSBURG, Fla. (AP) — Junior Caminero hit a three-run homer in the first inning, Cedric Mullins connected in the seventh — both off Zac Gallen — and Tampa Bay beat Arizona.

Caminero hit a 427-foot shot to center in the first after Yandy Díaz walked and Jonathan Aranda was hit by a pitch. Caminero has 20 homers this season, five in the last four games.

In the seventh, Mullins had a solo shot for his seventh of the year. Gallen (3-7) pitched 6 2/3 innings, allowing five earned runs.

Nick Martinez (7-2) pitched 5 2/3 innings, giving up five hits but only one earned run. He struck out three and walked one.

Geraldo Perdomo hit a solo home run on the seventh pitch of the game for the Diamondbacks.

RED SOX 6, YANKEES 1

BOSTON (AP) — Payton Tolle took a perfect game into the sixth inning and gave up only one hit over seven scoreless, Willson Contreras homered over the Green Monster and out of Fenway Park, and Boston beat New York.

Connor Wong added two RBIs as Boston posted its second straight victory over the Yankees.

Both dugouts and bullpens emptied after Contreras walked on an inside pitch. He said something to pitcher Will Warren as he was trotting to first and Yankees first baseman Paul Goldschmidt got in front of him at the bag as he yelled toward the mound.

PHILLIES 2, METS 1

NEW YORK (AP) — Derek Hill robbed Juan Soto of a two-run homer with a spectacular catch that helped Zack Wheeler and Philadelphia beat New York Mets.

Trea Turner drove in Hill with a tiebreaking single in the seventh inning, and Philadelphia spoiled Andy Green’s debut as Mets interim manager by handing New York its seventh consecutive defeat.

MARINERS 3, GUARDIANS 1

CLEVELAND (AP) — Colt Emerson homered, J.P. Crawford singled in the go-ahead run in the seventh inning and Seattle beat Cleveland.

Luis Castillo (3-7) allowed a run on four hits in six innings for his first victory since May 31. Andrés Muñoz retired the Guardians in order in the ninth for his 15th save in 20 opportunities.

Kahlil Watson had his seventh RBI in eight games for the Guardians, who fell to 3-7 since All-Star third baseman José Ramírez was placed on the injured list after he broke a bone in his left hand June 13 against Detroit.

RANGERS 5, BLUE JAYS 4

TORONTO (AP) — Nathan Eovaldi struck out nine in seven shutout innings to win his third straight start, Justin Foscue homered and drove in three runs, and Texas held on to beat Toronto.

Jacob Latz pitched the ninth for his 16th save in 18 chances as Texas survived a late Toronto rally to win for the fifth time in eight games.

Eovaldi (8-7) walked Daulton Varsho in the second and didn’t allow a hit until Vladimir Guerrero Jr. singled in the fourth. Eovaldi allowed five hits.

The Rangers led 5-0 after seven, but after Robby Ahlstrom retired one of the three batters he faced in the eighth, Jakob Junis came on and gave up Guerrero’s two-run single that made it 5-2. Kazuma Okamoto followed with a two-run homer to make it 5-4.

REDS 6, PIRATES 4

PITTSBURGH (AP) — Pinch-hitter Noelvi Marte hit a tiebreaking, two-run homer in the eighth inning after Cincinnati scored four runs off Paul Skenes in the second, and the Reds beat Pittsburgh.

Given a 1-0 lead on Konnor Griffin’s homer leading off the first, Skenes allowed RBI singles to Spencer Steer and Tyler Stephenson and sacrifice flies to Blake Dunn and Elly De La Cruz. After the singles put the Reds ahead 2-1, Cincinnati loaded the bases with no outs when a called third strike by umpire Jeremie Rehak against Matt McLain on a full-count pitch was changed to a ball in an ABS appeal.

Skenes, the reigning NL Cy Young Award winner, gave up four runs, six hits and two walks while striking out seven in five innings. His ERA rose from 2.86 to 3.10.

With the score 4-4, Sal Stewart singled off Mason Montgomery (2-3) with one out in the eighth and Marte followed with a 405-foot homer.

WHITE SOX 22, ROYALS 1

CHICAGO (AP) — Tristan Peters hit a grand slam and had six RBIs, Miguel Vargas had a three-run homer and an RBI double in Chicago’s 10-run third inning, and the White Sox routed Kansas City.

The White Sox, who have won five straight against the Royals, set or tied season highs for runs, hits (23), homers (five), margin of victory (21) and runs in an inning (10 in the third). Chicago scored its most runs since a 22-13 win at Boston on May 31, 1970.

David Sandlin (2-1), who was called up from Triple-A Charlotte earlier Friday, allowed one run and had six strikeouts in six innings. The 25-year-old rookie gave up three hits and walked three.

Jacob Gonzalez, Andrew Benintendi and Kyle Teel also homered for the White Sox. Gonzalez and Vargas drove in five runs apiece, Teel had three RBIs and Chase Meidroth went 4 for 5 with two RBIs.

BREWERS 6, CUBS 2

MILWAUKEE (AP) — Jacob Misiorowski threw a 105.5 mph pitch, tying for the third-fastest since tracking began in 2008, winning for the eighth time in nine decisions to lead Milwaukee over Chicago for their fifth straight win.

The 24-year-old right-hander reached 105.5 mph with his third pitch of the game, which Pete Crow-Armstrong fouled off to the third-base side. Misiorowski matched the 105.5 mph of the Los Angeles Angels’ Ben Joyce on Sept. 3, 2024, behind only 105.8 mph by Aroldis Chapman for Cincinnati on Sept. 24, 2010, and 105.7 mph by Chapman for the New York Yankees on July 18, 2016.

Misiorowski (9-3) didn’t allow a hit until Seiya Suzuki’s leadoff home run in the sixth. He allowed one run, two hits, two walks and two wild pitches over six innings while striking out eight.

Misiorowski threw 55 pitches of 100 mph or higher, including 40 of 101 mph or more.

TWINS 9, ROCKIES 8, 10 INNINGS

MINNEAPOLIS (AP) — Royce Lewis slipped an RBI single up the middle in the 10th inning and Minnesota beat Colorado after blowing a seven-run lead.

Lewis had his first career walk-off hit and Minnesota’s first of the season.

Pinch-running for Josh Bell at second, Kyler Fedko advanced to third base on a wild pitch by Jimmy Herget (0-2) before Lewis hit a grounder past a diving Ezequiel Tovar at shortstop. The Twins won for the seventh time in 11 games.

Hunter Goodman hit a two-run home run to cap a five-run ninth inning and give the Rockies, who trailed 7-0 after seven innings, an 8-7 lead. Jake McCarthy hit a three-run shot two batters earlier off Eric Orze.

MARLINS 4, CARDINALS 0

ST. LOUIS (AP) — Max Meyer gave up two hits in seven innings, leading Miami over St. Louis to improve his record to 9-0.

The Marlins scored two runs in the eighth when Graham Pauley and Kyle Stowers each drove in a run. Jakob Marsee’s two-out single off Max Rajcic in the ninth scored the final two runs.

Miami has won seven of its last eight games and is 17-5 this month. The Cardinals have lost six of their last eight.

Detroit Tigers pitcher Enmanuel de Jesus throws against the Houston Astros during the ninth inning of a baseball game Friday, June 26, 2026, in Detroit. (AP Photo/Paul Sancya)

Detroit Tigers pitcher Enmanuel de Jesus throws against the Houston Astros during the ninth inning of a baseball game Friday, June 26, 2026, in Detroit. (AP Photo/Paul Sancya)

Recommended Articles