CLIFTON, N.J., June 29, 2026 /PRNewswire/ -- DREO, a global smart home brand, announced today native Matter connectivity support for its TurboPoly™ Fan 765S, marking the company's next step towards a more simplified and seamless experience across a broader smart home ecosystem. With this update, the TurboPoly™ Fan 765S will be able to integrate with leading smart home platforms, enabling smoother and reliable cross-platform control while continuing to deliver DREO's signature balance of powerful, ultra-quiet airflow.
"Bringing Matter support to DREO products is not just about connecting devices, but about fulfilling our commitment to creating a smarter and more connected home experience," said Joshua Gunn, Vice President of Sales at DREO. "As the first product to feature native Matter support, the DREO TurboPoly™ Fan 765S will bring an enhanced user experience through seamless connectivity and powerful airflow performance, making home comfort more effortless and intuitive."
Seamless Integration, Layered Control with Matter
Developed and maintained by the Connectivity Standards Alliance (CSA), Matter is a unified connectivity standard designed to simplify the user experience of connecting different IoT devices while supporting broader device integration in the connected living space.
With native Matter support, the DREO TurboPoly™ Fan 765S integrates across major smart home platforms, enabling reliable operation with a simplified setup. This compatibility creates a more flexible management approach tailored to different user needs. Through standard Matter protocols, users can access core functions locally.
For more advanced setups, the fan also supports Home Assistant via a dedicated integration, enabling deeper customization beyond standard features. For a more complete experience, the DREO App unlocks proprietary utilities such as 3D oscillation and MotionSync™ technology.
Together, these layers combine advanced functionality with broad cross-platform compatibility in a more cohesive user experience.
Engineered for Performance, Designed for Smart Living
DREO takes a performance-first approach, with smart features designed to complement the core experience. Powered by its TurboWind™ technology, HyperSilent™ engineering, and a high-efficiency DC motor, the DREO TurboPoly™ Fan 765S delivers powerful, whisper-quiet airflow for everyday comfort. By combining advanced engineering with modern connectivity, the product maintains a strong hardware foundation while supporting the evolving needs of modern households.
Building on this foundation, the introduction of native Matter support reflects DREO's broader direction toward a more open and connected smart home ecosystem. It underscores the brand's commitment to simplifying the user experience while expanding compatibility across platforms. For DREO, smart home technology is not about adding complexity, but about enabling a more intuitive and comfortable living environment.
ABOUT DREO
DREO, the home tech pioneer transforming everyday comfort through innovation and elegant design, continues to redefine modern living. Specializing in air comfort and smart kitchen solutions, DREO has earned the trust of over 30 million users. Proudly becoming the No.1 U.S. Home Comfort Growth Brand for Two Consecutive Years* and the No. 1 Household Fan Brand on Amazon U.S.** for Three Consecutive Years, DREO's products are known for their exceptional performance, energy efficiency, and seamless smart home integration, delivering both convenience and sustainability to households across the globe.
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*Source: Circana Retail Tracking Service. DREO was named the 2026 Winner in the U.S. Home Comfort category for Top Increase in Market Share (12 months ending October 2025), and the 2025 Winner for the Largest Dollar Share Increase in the U.S. Home Comfort category (12 months ending December 2024).
**Source: Ranking based on Stackline data for Amazon US retail sales of household fans from January 2022 to January 2025.
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DREO Brings Matter Connectivity to TurboPoly™ Fan 765S, Furthering its Open Ecosystem Commitment
LONDON, June 29, 2026 /PRNewswire/ -- On June 22, CATL and the Ellen MacArthur Foundation announced two new initiatives together with BMW, Renault, Volvo, Google, Xiaomi and other industry leaders and stakeholders, at the Climate Innovation Forum, the flagship event of London Climate Action Week 2026, through CATL's Global Energy Circularity Commitment (GECC), developed in strategic partnership with the Ellen MacArthur Foundation. The initiatives include circular battery design guidelines to embed circularity across the full battery lifecycle, and a business coalition to accelerate the policy, investment and commercial conditions needed to make circular business models the industry norm.
By 2040, the global battery recycling market alone is projected to exceed RMB 1.2 trillion, creating more than 10 million jobs, while the International Energy Agency projects demand for battery-critical minerals will increase fivefold over the same period. Meeting that demand sustainably will require not only greater recycling capacity, but common design standards and business models that keep materials in productive use for longer.
CATL became the first battery manufacturer to achieve carbon neutrality across its core operations in 2025, certified under ISO 14068-1, with full value-chain carbon neutrality targeted by 2035. Much of the remaining challenge lies in mining and raw material processing rather than manufacturing. Circularity will play a central role in meeting future demand without proportional increases in virgin material extraction. The initiatives announced aim to help build the common frameworks needed to accelerate that transition.
Earlier the same day, at Octopus Energy's Energy Tech Summit, CATL and Octopus Energy announced Europe's first battery-swapping joint venture, targeting 300,000 electric trucks and 30 hubs across Europe by 2035, with the first UK hubs scheduled to open in 2027. The partnership demonstrates the type of commercially viable circular business model the coalition aims to accelerate.
Miranda Schnitger, Climate Lead at the Ellen MacArthur Foundation: "Circular economy approaches were key to tackling the 45% of emissions that come from how we produce and consume."
Jiang Li, Vice President and Board Secretary, CATL: "Last year we set the direction: decouple battery growth from virgin material extraction. Today, the industry is beginning to build the common rules that will help deliver it. That is not only a climate opportunity, but an industrial one."
Greg Jackson, Founder and CEO, Octopus Energy Group: "By designing batteries to be swapped, optimised, shared and reused thousands of times, we can squeeze every drop of value out of the materials we already have, rather than digging up more. That's why our battery-swapping joint venture with CATL matters; we are taking the world's best hardware, combining it with smart energy tech to make it cheaper and more flexible, and building a completely self-sustaining transport network."
Initiative I: Circular Battery Design Guidelines
The circular battery design guidelines establish a common methodology for circular battery design across a range of mobility applications. As a founding partner, CATL brings practical experience from battery manufacturing, recycling and service operations to support their development. The methodology is intended to inform procurement standards, investor frameworks and future regulatory discussions, including the evolution of European battery policy.
Developed to address fragmentation across approaches to repair, second life and recycling, the guidelines provide a shared basis for comparing circular performance across the market. They aim to help buyers evaluate products, investors assess long-term value, and policymakers reference a consistent framework.
The Ellen MacArthur Foundation provides a neutral platform through which companies across the battery value chain can develop shared principles that no single organisation could establish alone. The working group is now underway, with publication planned for 2027.
Initiative II: Business Coalition for Circular Business Models
The coalition for circular business models is a policy and industry platform established to accelerate the adoption of circular business models across mobility and energy. With battery swapping already operating across more than 1,650 stations in 127 Chinese cities, the focus is shifting from demonstrating technical feasibility to creating the commercial, regulatory and financing conditions required for international scale.
CATL contributes practical experience through its battery-as-a-service and battery-swapping businesses, including the expanding Choco-Swap and QIJI networks, providing operational insights that can support wider deployment globally.
The coalition also seeks to establish common approaches for evaluating circular battery assets, including service history, degradation data and second-life value, providing investors, fleet operators and policymakers with greater confidence and reducing market uncertainty.
CATL Advances Circular Battery Systems
CATL continues to scale circularity across its operations. In 2025, Brunp Recycling processed 210,000 tonnes of end-of-life batteries, recovering 99.6% of nickel, cobalt and manganese, with 80% of recovered materials returning directly into CATL's battery production.
Rather than treating recycling as the end of a product's life, CATL integrates circularity into battery design, manufacturing, use and recovery as a connected system.
Furthermore, CATL is accelerating the commercialization of sodium-ion batteries, with plans to deliver its first sodium-ion energy storage systems to customers starting this September. This initiative expands the energy storage technology roadmap beyond lithium, cobalt, and nickel, enhancing material supply resilience and cost stability.
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From Vision to Action: GECC Launches the Global Energy Circular Economy Coalition and Circular Battery Design Guidelines
From Vision to Action: GECC Launches the Global Energy Circular Economy Coalition and Circular Battery Design Guidelines
From Vision to Action: GECC Launches the Global Energy Circular Economy Coalition and Circular Battery Design Guidelines
