Consecutive recognition from Interbrand and Brand Finance affirms AITO's growing brand strength and global standing in the luxury automotive sector
CHONGQING, CHINA - Media OutReach Newswire - 1 July 2026 - AITO, the luxury intelligent new energy vehicle (NEV) brand under SERES, has been recognized 12th overall among 60 distinguished brands in the 2025 Brand Momentum Ranking, published by world-renowned brand strategy consultancy, Interbrand, in collaboration with leading media partners. This marks the second consecutive year that AITO has retained its position as the top luxury NEV brand in China, further affirming its brand strength and underscoring its growing influence in the luxury automotive industry.
Global Validation: AITO Leads Chinese Luxury Automotive Brands in Brand Value
Interbrand, founded in 1974, is a globally recognized brand consultancy known for its expertise in brand valuation. The Brand Momentum Ranking is a periodic ranking evaluating brand influence in the Chinese market. Since its debut on the list, AITO has consistently ranked as the top luxury NEV brand in China, reflecting the brand's sustained resonance with customers and its ability to maintain momentum in an increasingly competitive landscape.
This latest recognition follows closely on the heels of AITO's appearance in the 2026 Brand Finance Global Automobile Brand Value 100 ranking in April. AITO made its debut on the list with a brand value of USD 3.448 billion, ranking first among Chinese luxury automobile brands and becoming the only Chinese brand in the global top 10 luxury automobile brands. The continued recognition from multiple authoritative rankings further strengthens AITO's position and global credibility in the luxury automotive industry.
Intelligence Redefining Luxury: Strengthening Brand Value Through Sustained Product Excellence
As a technology-driven company focused on NEVs, SERES develops the AITO brand under the guiding philosophy of "Intelligence Redefining Luxury". This approach combines traditional craftsmanship luxury with technology-driven luxury to deliver a new standard of luxury, intelligent mobility.
This philosophy has translated into tangible market success. AITO achieved the milestone of one million vehicle roll-offs in just 46 months, setting a new industry record. In 2025, the brand delivered 420,000 vehicles, ranking top among domestic brands in China's luxury automotive market, while the flagship AITO M9 has held the sales crown in China's RMB 500,000+ luxury segment for two consecutive years.
Looking ahead, SERES will continue to drive innovation through technological advancement while staying customer-focused. The company will further deepen its presence in the luxury NEV segment and contribute to the global evolution of China's automotive sector.
The issuer is solely responsible for the content of this announcement.
About SERES Group
Founded in 1986, SERES is a technology-driven company with new energy vehicles (NEVs) at the core of its business. Listed in Shanghai and Hong Kong, SERES is also recognized among China's Top 500 Enterprises. The company specializes in the R&D, manufacturing, sales and service of new energy vehicles, as well as core electric powertrain technologies.
The name SERES is derived from the ancient Greek word for the "Land of Silk", symbolizing the East, sophistication and luxury. Inspired by the spirit of the Silk Road, SERES is committed to building a premium automotive brand that brings Chinese innovation to the global stage.
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SINGAPORE - Media OutReach Newswire - 1 July 2026 - Global beauty brand LUX, in collaboration with VML Singapore, has launched #LUXMyWill — an initiative that transforms one of social media's most talked-about beauty trends into a formal, lasting declaration of personal style.
#LUXMyWill: Beauty Brand LUX Turns "#BuryMeInThis" From Social Media Trend Into Legal Declaration
Over the past year, women across TikTok and Instagram have embraced hashtags such as #BuryMeInThis - a viral expression of ultimate obsession, where users name the look they would want to be remembered in. What began as playful, dramatic content quickly evolved into a cultural signal: a new generation of women declaring that they are not dressing for occasions - they are the occasion.
LUX recognised the deeper meaning behind the trend and partnered with legal experts to give it permanence. #LUXMyWill enables women to turn a fleeting social post into a formally recognised personal style wish - one that can be witnessed, documented and preserved.
The initiative invites women to declare their chosen look on camera and tag someone they trust to honour it. Legal specialists worked alongside the brand to define what gives such a declaration standing, and to create simple, accessible content explaining the process. Selected participants also received a LUX My Will box, designed to preserve their chosen outfit alongside their recorded declaration.
"Beauty has always been a powerful form of self-expression. Today, women are taking that further - not waiting for occasions, but becoming them," said Judy Zu, Global Brand Director, LUX. "This trend showed us that when a woman chooses how she wants to be remembered, it's not frivolous - it's a statement of identity. We wanted to give that statement the recognition it deserves."
The movement built organically. Creators who had previously posted under #BuryMeInThis revisited their content to make it official, tagging friends who, in turn, created declarations of their own. Each tag became a new participant. Each declaration, a witnessed moment. Each video, a permanent expression of personal style.
Through this chain of participation, #LUXMyWill expanded rapidly - creator by creator, tag by tag - turning individual expressions of glamour into a collective cultural movement.
At its core, #LUXMyWill reinforces LUX's enduring belief: beauty is not just something you wear for a moment. It is something you embody, define, and leave behind - because you are the occasion.
Hashtag: #LUXMyWill ##BuryMeInThis
The issuer is solely responsible for the content of this announcement.
About LUX
LUX has been celebrating beauty and femininity since 1925. We stand for beauty that does not blend in: bold, sassy and maximalist. We will continue to support efforts that help women express their Main Character Beauty.
About VML
VML is a leading creative company that combines brand experience, customer experience, and commerce, to create connected brands that drive growth. The agency is a leading global marketing and systems integration partner, specializing in creating innovative solutions for business transformation. VML is celebrated for its award-winning work with blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Intel, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, which name WPP a "Leader" in Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. VML's global network is powered by 28,000 talented people across 60-plus markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.
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