NEW YORK--(BUSINESS WIRE)--Jul 1, 2026--
POP MART - the global entertainment IP brand built around original characters, storytelling, and artist-led creativity - is bringing its “THE MONSTERS 10th Anniversary World Tour” to New York City this summer with an immersive exhibition that takes fans through the history of the beloved IP franchise. This marks the first time the exhibit is available to fans in the U.S., following successful stops in Shanghai, Taipei, Hong Kong, Paris, and Tokyo.
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"When I began creating THE MONSTERS, I never could have imagined the response and impact they would have,” Kasing Lung, creator of THE MONSTERS. “Partnering with POP MART to bring this celebration to life has been such a joy after seeing how fans have emotionally connected with and built a community around THE MONSTERS over the years.”
This is the first time Lung will be in the U.S., underscoring the significance of this milestone for LABUBU, one of pop culture’s most recognizable IP characters. The exhibition features nine uniquely produced galleries that transport fans through the beginning of THE MONSTERS, including initial sketches of characters like LABUBU, ZIMOMO, and TYCOCO, as well as the evolution of THE MONSTERS series.
“The international response to THE MONSTERS exhibit has been incredible. We’re so excited to bring this experience to the U.S. this summer in what is shaping up to be another monumental year for LABUBU after appearing on the global FIFA stage during the World Cup,” said Emily Brough, Head of IP and Licensing at POP MART. “Fans have shown their love for LABUBU and THE MONSTERS in so many fun ways that this exhibit is a way of honoring that connection and paying tribute to the world Lung created.”
All base entry tickets will receive a commemorative gift, and VIP ticket holders will receive a bundle worth over $130, featuring THE MONSTERS 10th Anniversary Exhibition Limited - Vinyl Plush Blister Pack. At the end of the exhibit, fans will exit through a gift shop where they can purchase items from the entire 10th Anniversary collectibles & accessories collection, while supplies last. Enter the draw for a chance to purchase the 10th Anniversary Exclusives, available for online ticket holders only.
As an added digital experience, Canva, the world’s leading all-in-one visual communication platform, will be teaming up with POP MART to launch THE MONSTERS template collection, where fans can design with LABUBU and the whole crew like never before. The exhibit opens Friday, July 17, and runs through August 31. Fans can visit POPMART.com to learn more details about pricing, availability, and hours of operation.
For more information and to explore POP MART’s latest drops, visit www.popmart.com or follow @popmart_us, @popmart.ca, and @popmart.mex on Instagram and @popmart_us and @popmart_mexico on TikTok.
About POP MART:
Founded in 2010, POP MART (09992.HK) is a leading company in the designer collectibles and pop culture entertainment industry. Leveraging our ecosystem built around characters and IPs, connecting with our fans through creative, immersive experiences, POP MART aims to light up passion and bring joy to fans everywhere.
With a core focus on designer collectibles, theme parks & experiential services, and digital entertainment, we manage and represent exceptional artists globally. Our IP portfolio includes dozens of iconic characters loved by fans worldwide, such as THE MONSTERS, SKULLPANDA, CRYBABY, MOLLY, DIMOO, Twinkle Twinkle, and HIRONO. Our products are available in more than 30 countries and regions via 630+ stores, 2,600+ roboshops, and on major e-commerce platforms. The company went public on the Hong Kong Stock Exchange in 2020.
The exhibit opens Friday, July 17, and runs through August 31. Fans can visit POPMART.com to learn more details about pricing, availability, and hours of operation.
