NEW YORK, July 2, 2026 /PRNewswire/ -- Gaming peripheral brand ATTACK SHARK has announced the launch of its R98 HE, a new flagship competitive magnetic switch keyboard designed to raise the standard for high-end hall-effect magnetic switch keyboards. Targeting professional gaming, office productivity, and enthusiast customization in one integrated device, it is one of the few magnetic switch keyboards on the market to combine a distinctive 98% layout with a front-facing RGB lightbox.
The R98 HE introduces a dual carbon fiber composite configuration, pairing a forged-texture carbon fiber composite top cover with carbon fiber composite keycaps. The material choice delivers high rigidity, pressure resistance, and long-term structural stability, helping prevent deformation while supporting the precise actuation demands of rapid-trigger magnetic switch play.
A key visual and functional highlight is the keyboard's differentiated 98% layout with an integrated front RGB lightbox, a distinctive design element rarely found on magnetic switch keyboards, most of which rely solely on bottom-facing RGB backlighting. By projecting illumination forward, the lightbox creates greater visual depth and a more immersive, layered lighting effect, enhanced by 22 dedicated dynamic RGB effects. The layout retains an independent number pad, separated arrow keys, a full F-row, and editing keys, balancing competitive gaming control with daily office efficiency.
Performance is centered on a new-generation hall magnetic sensing algorithm designed for competitive FPS gaming. The R98 HE supports 0.005 mm rapid-trigger adjustment with zero dead zone, enabling more precise counter-strafing in titles like Counter-Strike 2, faster repeated key inputs for techniques such as bunny hopping, and responsive micro-movement control for holding tight angles or peeking in VALORANT. Powered by a customized high-frequency gaming chip, the R98 HE combines a 256K scan sampling rate with true 8000 Hz polling to achieve ultra-low 0.08 ms latency, ensuring every keystroke is captured and executed with exceptional speed and consistency during fast-paced competitive matches.
The keyboard also emphasizes typing stability and sound quality with a dual acoustic design. An aluminum alloy positioning plate minimizes resonance by increasing structural rigidity, while a 5-layer sound dampening foam stack reduces cavity noise, working together to produce a cleaner, more consistent magnetic switch sound.
ATTACK SHARK's self-developed custom magnetic switches feature fast response, crisp rebound, a pure bottom-out sound, and a contactless electromagnetic structure rated for 100 million keystrokes. Full-key hot swapping supports a range of high-performance gaming magnetic switches, allowing mixed switch setups across gaming and productivity zones.
Additional features include a CNC aluminum alloy knob with anodized coloring, default system volume control, software-based customization, and web-based driver support for key mapping and adjustment.
With the R98 HE, ATTACK SHARK extends its commitment to professional e-sports gaming mice, e-sports keyboards, customized mechanical keyboards, and accessories, serving global players through accessible pricing, high standards, customization, and continuous innovation.
For more information, please visit https://attackshark.com/ or connect with the brand on social media and Discord.
To place an order, please visit ATTACK SHARK Amazon Store for the US, UK, Europe, AU, MX and Japan.
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ATTACK SHARK Launches R98 HE, Redefining Hall-Effect Magnetic Switch Keyboard Experience with Industry-leading Design
QINGDAO, China, July 3, 2026 /PRNewswire/ -- Hisense, a leading brand in global consumer electronics and home appliances, continues to expand its air conditioning portfolio with a focus on performance, energy efficiency and everyday usability. As European consumers increasingly seek cooling solutions that are easier to install, more efficient to operate and better suited to diverse living environments, Hisense is delivering practical innovations designed to make comfortable living more accessible.
This evolving consumer demand is increasingly reflected in market performance. In the first half of 2026, Hisense air conditioning sales revenue in Western Europe grew by nearly 20% year on year, while the French market recorded growth of over 100%. More than simply reflecting seasonal demand, this momentum highlights growing consumer recognition of cooling solutions that combine installation flexibility, intelligent performance and long-term energy efficiency.
For many European households, particularly those living in apartments, rental properties or older buildings—installation complexity remains one of the biggest barriers to adopting air conditioning. Designed with these realities in mind, the Hisense Uni series delivers a practical solution through its modular structure and Easy Installation Pro architecture, enabling an installer to complete installation with minimal effort while reducing reliance on professional labor. Everyday maintenance is equally convenient thanks to a top-mounted removable filter that can be cleaned within seconds without specialized tools, reducing maintenance time by up to 60% while ensuring superior airtight sealing. Complementing its ease of use, the Uni series delivers an A+++ energy efficiency rating for cooling, helping consumers enjoy lasting comfort while keeping energy consumption under control.
For consumers seeking a more premium home comfort experience, the Hisense Air Master AC combines intelligent climate technology with exceptional efficiency and refined design. Equipped with the advanced Smart Eye Pro thermal infrared sensor, it automatically detects occupants and intelligently directs airflow to either follow or avoid people, helping eliminate the discomfort of direct cold drafts during extended operation. Delivering A+++ energy efficiency for both cooling and heating, together with whisper-quiet 18dB operation, Air Master provides lasting comfort while reducing energy costs. It received the Red Dot Award for its innovative appearance and functionality, and features a matte sliding panel design with good sealing performance that integrates seamlessly into modern living spaces, reflecting Hisense's commitment to combining technology with contemporary lifestyles.
As consumers continue to place greater importance on comfort, convenience and sustainability in their homes, Hisense remains committed to developing climate solutions that respond to real-life needs rather than simply seasonal demand. Through continuous innovation in energy-efficient technologies and user-centric design, the company is helping households create healthier, smarter and more comfortable living environments, bringing its vision of "Innovating a Brighter Life" to homes around the world.
About Hisense
Hisense, founded in 1969, is a globally recognized leader in home appliances and consumer electronics with operations in over 160 countries, specializing in delivering high-quality multimedia products, home appliances, and intelligent IT solutions. According to Omdia, Hisense ranks No. 1 globally in the 100-inch and over TV segment (2023-2026Q1). As The Origin of RGB MiniLED, Hisense continues to lead the next-generation RGB MiniLED innovation. As the official sponsor of the FIFA World Cup 2026™, Hisense is committed to global sports partnerships as a way to connect with audiences worldwide.
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Hisense Brings Smarter, Easier Cooling to European Homes, Driving Strong Market Growth
