New Brand 'Hong Kong Harvest' Launches to Promote Local Agricultural and Fisheries Products

2026-07-04 17:48 Last Updated At：19:23

New unified brand for local agricultural and fisheries products, Hong Kong Harvest, launched officially

The Agriculture, Fisheries and Conservation Department (AFCD) held the launching ceremony for the new unified brand for local agricultural and fisheries products, Hong Kong Harvest, today (July 4) at Central Market. Starting today, the public can purchase a variety of products bearing the Hong Kong Harvest certification logo.

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Source: AI-found images

New unified brand for local agricultural and fisheries products, Hong Kong Harvest, launched officially Source: HKSAR Government Press Releases

Source: AI-found images

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Source: AI-found images

New unified brand for local agricultural and fisheries products, Hong Kong Harvest, launched officially Source: HKSAR Government Press Releases

Source: AI-found images

At the launching ceremony, the Secretary for Environment and Ecology, Mr Tse Chin-wan, said that promoting the sustainable development of local agriculture and fisheries enables better integration into and service of the overall national development. The launch of Hong Kong Harvest is one of the key initiatives under Hong Kong's Blueprint for the Sustainable Development of Agriculture and Fisheries, which enhances the credibility and competitiveness of local produce, thereby helping farmers and fishermen increase their income while offering the public a wider range of high-quality and low-carbon local food options.

Hong Kong Harvest emphasises high-quality, safety and low-carbon. Only local agricultural and fisheries products that meet the production requirements of the AFCD and are certified by the Hong Kong Quality Assurance Agency are eligible to use this brand. Currently, 135 local crop farms and aquaculture farms are qualified, with the number expected to rise to over 500 by the end of the year. By then, the number of retail and catering merchants, including major supermarkets, restaurant chains and hotels that have signed the Companion Charter will increase from the current 40 or more to approximately 70. The number of locations offering Hong Kong Harvest products will also rise to as many as 500. Apart from visiting physical stores, the public can also purchase these products via the "Local Fresh" online platform (www.localfreshhk.com).

Hong Kong Harvest features a traceability system aimed at strengthening consumer confidence in food safety and the transparency of product origins. At the launching ceremony, the brand ambassador, Michelle Wai, demonstrated of using a mobile phone to scan the unique traceability label on certified products, allowing instant access to information, including the product's origin (such as the name of the farm or aquaculture facility), production date and food safety test results.

The brand mascots, Foodie Dragon and Foodie Boy, which were designed by a student from the Hong Kong Design Institute, also made their debut at the launching ceremony, interacting and taking photos with the public. The event featured a tasting and sales area for Hong Kong Harvest products, a game zone, a display area and an interactive photo-taking zone, allowing the public to deepen their understanding of Hong Kong Harvest.

Ocean Park Hong Kong will soon organise a series of promotional activities for Hong Kong Harvest, including school promotions, public guided tours of fish farms and agricultural farms and a major annual brand promotion festival. The public are welcome to join. The AFCD will also further promote Hong Kong Harvest in the Greater Bay Area and other cities across the Chinese Mainland, helping to expand the market for Hong Kong's agricultural and fisheries products.

For more information on Hong Kong Harvest and promotion events, please visit Hong Kong Harvest's dedicated website (hongkongharvest.hk) or the Hong Kong Harvest Facebook page (www.facebook.com/hongkongharvestofficial).

OFNAA Commends Primary and Secondary Students for Their Creativity in Promoting Healthy Internet Use

OFNAA commends primary and secondary students for their creativity in promoting healthy Internet use

The Office for Film, Newspaper and Article Administration (OFNAA) held a prize presentation ceremony today (July 4) for the "Healthy Student Video Contest 2026", the "'Control of Obscene and Indecent Articles Ordinance' Slogan and Colouring Competition 2025-26" and the "Healthy Mobile App Sticker Design Competition". The event seeks to commend the winning students and teams for assisting in the promotion of the message of staying away from obscene and indecent information through multiple perspectives and innovative thinking.

A total of around 22 000 primary and secondary students participated in the three competitions which offered 60 major awards altogether. The adjudication panel comprised OFNAA representatives and industry professionals. Winners from 22 primary schools and 14 secondary schools (the list is set out in the Annex) will have their works uploaded to OFNAA's website for public viewing.

Speaking at the prize presentation ceremony, the Assistant Director of Film, Newspaper and Article Administration, Mr Desmond Wu, said that while vast information is available on the online world, some of them may contain harmful content, such as videos and messages that promote violence and pornography, or distort values, which can profoundly affect the psychological development of young people. Sharing of harmful information on the Internet may even contravene the Control of Obscene and Indecent Articles Ordinance (Cap. 390) (COIAO). To protect children and young people from the influence of obscene and indecent materials online, OFNAA has been adopting a multi-pronged approach through actively organising a variety of publicity and public education activities in tandem with proper regulation, so as to enhance the understanding of the public, especially children and young people, of the COIAO, encourage them to stay away from harmful information, and assist them in developing the concept of the proper use of the Internet.

In addition to organising the abovementioned competitions, OFNAA continued to enhance its publicity and education efforts over the past year, including arranging about 100 roving educational drama performances in schools and 270 school talks. OFNAA also set up in-school mobile promotion stations in 20 primary and secondary schools. Through interactive games, case sharing, role playing, quiz contests and exhibitions conducted in a relaxing and interesting manner, the message of healthy use of the Internet was embedded into campuses. Furthermore, OFNAA organised talks, workshops and online seminars for parents, participated in teacher professional development seminars staged by the Education Bureau, and held eight roving exhibitions in shopping malls and government premises in various districts. These activities attracted a total of around 200 000 participants over the past year with a fruitful result.

Apart from actively conducting publicity and public education, and taking enforcement actions, the Government is also implementing a series of administrative measures to enhance the representativeness of the Obscene Articles Tribunal (OAT). These measures include increasing the number of adjudicators participating in each hearing for classification of articles from four to six, with an equal number of male and female adjudicators, and raising the total number of adjudicators from about 750 to about 1 000. In addition, to enable those who wish to apply to become adjudicator, the Government has already incorporated the "e-ME" Form Filling feature of "iAM Smart" into the relevant electronic application form. Applicants can now use this feature to automatically fill in their personal particulars, thereby streamlining the application process.

While the Government encourages the public to actively participate in the work of the OAT, OFNAA will also continue to take forward diverse publicity and public education work, and collaborate with various stakeholders to enhance public awareness of the COIAO and promote the message of staying away from obscene and indecent content on the Internet.

New Brand 'Hong Kong Harvest' Launches to Promote Local Agricultural and Fisheries Products

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