Atomic and Odynn Partner to Help Financial Institutions Become the Primary Card in Their Customers' Wallets

SALT LAKE CITY--(BUSINESS WIRE)--Jul 7, 2026--

Atomic, the platform powering connected financial experiences, and Odynn, an AI-powered travel loyalty and rewards platform, today announced a strategic partnership that gives financial institutions a more complete toolkit for winning — and keeping — primary card status with their customers.

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The challenge for most banks and fintechs isn't acquiring customers; it is becoming indispensable to them. In a market saturated with competing offers, a card’s "primary" status is no longer determined by initial acquisition, but by which institution best earns the user's daily spending. Travel rewards and loyalty programs have long been one of the most effective tools for driving that kind of stickiness, but for most financial institutions outside of the largest issuers, building a compelling travel and loyalty experience has meant significant investment in technology, partnerships, and ongoing maintenance that most teams aren't resourced to take on.

Atomic and Odynn have closed this gap, allowing financial institutions to launch sophisticated travel and loyalty experiences efficiently. Odynn's platform gives financial institutions the infrastructure to launch embedded travel and loyalty experiences — customizable travel portals, side-by-side points and cash pricing on flights and hotels, and a unified view of a customer's loyalty balances, travel credits, and card perks across airlines and hotel chains — without building any of it from scratch.

The partnership also includes a direct product integration. Odynn's Traveler DNA™, which brings a user's loyalty accounts, balances, and benefits into one connected experience, utilizes Atomic's Uplink as part of its secure account connectivity layer. From there, Traveler DNA enables deeper loyalty intelligence, personalization, optimization, and engagement across the customer journey. Uplink is an on-device browser automation platform, meaning the connections to a user's airline and hotel accounts are executed directly on the user's own device, and credentials never pass through any external server. For financial institutions evaluating travel and loyalty vendors, that distinction matters: their customers are trusting them with sensitive account access, and the underlying infrastructure should reflect that.

Atomic Co-Founder and CEO Jordan Wright said the partnership reflects a shared vision for helping financial institutions become their customers' primary financial relationship. "The institutions that will win the next decade of banking are the ones that show up in their customers' lives beyond the transaction. Travel is one of the highest-engagement, highest-emotional-value categories there is and most institutions don't have a good answer for it today. Odynn has built the infrastructure to change that, and our partnership on Traveler DNA is a reflection of how aligned we are on doing it the right way, particularly when it comes to how user credentials are handled."

Odynn Founder and CEO John Taylor Garner added, "At Odynn, we are focused on helping financial institutions turn travel and loyalty into a more connected, personalized, and valuable customer experience. Banks, fintechs, and card issuers should not have to spend years building the infrastructure required to deliver modern rewards experiences. Through this partnership with Atomic, we can help institutions move faster while maintaining a high standard for secure, user-permissioned account connectivity. Together, Odynn and Atomic are giving financial institutions a more practical path to launch travel and loyalty programs that deepen customer engagement, increase card preference, and create lasting value."

About Atomic

Atomic transforms digital banking from a place to monitor finances into a place to take actions on them. Trusted by over 250 financial institutions and fintech firms including 9 of the top 10 financial institutions and 12 of the top 20 fintechs. Since pioneering direct deposit switching, Atomic has expanded into a full platform built around three layers: Connect, which establishes persistent, user-permissioned access to payroll systems, merchants, and more; Discover, which surfaces actionable insights from live transaction and merchant data; and Act, which enables customers to take meaningful financial actions from payment switching and bill management to direct deposit without ever leaving their banking app. Atomic's authentication product, Uplink, enables secure, on-device access to any user-permissioned system, across any industry. Learn more at atomic.financial.

About Odynn

Odynn is an AI-powered, fully modular platform that helps fintechs, banks, card issuers, and travel companies launch embedded travel, loyalty, and rewards experiences faster and more efficiently. Through its white-label solutions and flexible APIs, Odynn enables partners to offer customizable travel portals, loyalty intelligence, rewards optimization, and personalized customer engagement tools without building the infrastructure from scratch. The platform helps drive cardholder engagement, increase retention, and unlock new revenue streams across travel and loyalty. Think Shopify for loyalty and travel. For more information, visit www.odynn.com.

Atomic and Odynn Partner to Help Financial Institutions Become the Primary Card in Their Customers' Wallets

Atomic and Odynn Partner to Help Financial Institutions Become the Primary Card in Their Customers' Wallets

Atomic and Odynn Partner to Help Financial Institutions Become the Primary Card in Their Customers' Wallets

TORONTO--(BUSINESS WIRE)--Jul 7, 2026--

The conversation around menopause in Canada is rapidly evolving from a niche health topic into a broader cultural, workplace, and healthcare discussion.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260707185527/en/

This comes at a time when more than 10 million women in Canada over the age of 40 are currently navigating perimenopause or menopause. On average, women experience up to seven symptoms with many reporting that these symptoms significantly impact their daily lives, according to the Menopause Foundation of Canada.

More women are speaking openly about the realities of perimenopause and menopause, including symptoms such as anxiety, insomnia, brain fog, burnout and mood changes. Millions of women are affected yet many continue to struggle to access informed care, receive accurate information and have their experiences taken seriously.

“These symptoms get written off because they're invisible. There's no test, no scan, nothing on a chart that validates what a woman’s feeling,” said Nicole Bendayan, Certified Holistic Nutritionist and Women's Health Educator. “When you layer that on top of a healthcare system that has historically overlooked women's health, you end up with generations of women who have been made to feel that what they're experiencing is something they simply have to endure.”

Despite menopause being a universal stage of life, many women still feel unsupported throughout the transition, with 1 in 2 reporting they feel unprepared for menopause and 4 in 10 saying they feel alone in their experience.

As a result, more women are actively seeking comprehensive, evidence-based solutions to help manage symptoms affecting everything from sleep and mood to stress and overall quality of life, driving increased demand for more informed menopause care and support.

NEW SCIENCE-BACKED RELIEF DESIGNED FOR MENOPAUSE SUPPORT

Genestra Brands is introducing MenoRelief, a new daily wellness formula designed to help address the physical and emotional changes associated with this life stage offering comprehensive support throughout perimenopause and menopause. The science-backed formula supports emotional well-being, sleep quality, sexual health and healthy cortisol levels associated with physical stress, while also aiding in reduced common symptoms such as hot flashes and night sweats. Benefits related to sleep support have been observed in as little as four weeks.

Unlike generalized wellness supplements, MenoRelief was specifically formulated to address the interconnected nature of menopause symptoms, offering targeted, multi-system support through a clinically informed blend of botanical ingredients selected for their complementary benefits.

At the heart of the formula is affron® saffron (Crocus sativus), standardized to contain ≥3.5% bioactive compounds and clinically studied for its ability to support mood, sleep quality, and emotional well-being.

It is paired with MS-10™ Korean thistle and thyme complex, which has demonstrated significant improvements in menopausal symptoms and menopause-related quality of life measures in randomized clinical trials.

The formula also includes passionflower (Passiflora incarnata), traditionally used as a calmative and sleep aid during times of mental stress and supported by clinical research for its role in promoting relaxation and emotional balance.

With the launch of MenoRelief, Genestra Brands continues its commitment to advancing women's wellness through science-backed solutions designed to help them feel more supported, informed, and empowered throughout every stage of the menopause journey.

The conversation doesn't end here! On October 14, Genestra Brands will host an online public webinar featuring expert insights, practical advice and an interactive Q&A designed to empower and educate those navigating perimenopause and menopause. Consumers are encouraged to follow @genestrabrandsca on Instagram for updates on how to sign up.

MenoRelief will be available in Canada beginning July 2026. Find it in health food stores from coast-to-coast and on amazon.ca. To locate a store near you visit genestrabrands.ca.

ABOUT GENESTRA BRANDS

For over 30 years, Genestra Brands® has supported individualized treatment plans with 250+ professional-grade products in a variety of formats, proven safe, effective, and reliable.

Genestra values the importance of well-sourced ingredients and careful formulation, consciously ensuring their products are backed by clinical or traditional evidence. They care about their customers and believe in the production of targeted products that make a positive difference in the health of those who choose them. Genestra Brands® is headquartered in Richmond Hill, ON, Canada. For additional information, please visit https://www.genestra.ca/en.

Menopause Unfiltered by Genestra Brands