Hasbro Introduces Blooms by Play-Doh, A New Creative Experience Designed for Adults

PAWTUCKET, R.I.--(BUSINESS WIRE)--Jul 9, 2026--

Hasbro, a leading games, IP and toy company, today announced the launch of Blooms by Play-Doh, the first-ever Play-Doh line designed specifically for adults. The new collection reimagines the Play-Doh experience as an elevated way to craft realistic floral arrangements, marking the brand’s entry into the adult crafting and home décor space.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260709405393/en/

For more than 70 years, the Play-Doh brand has been synonymous with hands-on creativity for kids and families. Blooms by Play-Doh builds on that legacy, using the familiar compound to create intentional, lasting pieces. The line also represents a broader step forward for Hasbro as it expands beyond traditional play to engage fans across life stages.

“The Play-Doh brand has always been about the limitless possibilities of imagination. That feeling doesn’t fade as you grow up, it evolves,” said Brian Baker, Senior Vice President, Play-Doh at Hasbro. “ Blooms by Play-Doh serves that need, offering a more elevated, hands-on way to slow down, get lost in the process and create something beautiful you can enjoy long after you’ve made it.”

Each Blooms by Play-Doh kit guides users through creating lifelike flowers, from shaping individual petals to arranging a finished bouquet. The process is hands-on and immersive, with step-by-step instructions that make it approachable for beginners while delivering a polished result.

Once complete, creations can be preserved and displayed, offering a decorative piece made entirely by hand. A key innovation is the inclusion of a specially formulated finishing spray, which helps maintain the structure of the flowers over time so arrangements can be enjoyed for months.

This launch comes at a time when adults are redefining how and why they create. Hasbro research across more than 10,000 adults globally shows many are turning to hands-on creative activities to unwind, with roughly one in seven engaging in arts and crafts for stress relief. At the same time, nearly 80% of Gen Z and Millennials report feeling burned out, driving demand for creative outlets that feel both calming and purposeful.

Starting at $24.99, Blooms by Play-Doh kits in a range of sizes and styles are now available at Amazon, Target and Walmart. Select items from the line will also be live on TikTok Shop on July 16th, marking the Play-Doh brand’s first product debut on the platform, meeting consumers where they actively discover and engage with creative content.

Each kit includes everything needed to complete an arrangement, including Play-Doh compound, tools, molds, a vase and finishing spray. How-to videos for each kit are available on the Blooms by Play-DohYouTube channel.

For more information, follow the Play-Doh brand on Facebook, Instagram and TikTok.

About Hasbro
Hasbro is a leading games, IP and toy company whose mission is to create joy and community through the magic of play. With 165 years of expertise, Hasbro delivers groundbreaking play experiences and reaches more than 1 billion fans annually around the world, through physical and digital games, video games, toys, licensed consumer products, location-based entertainment, film, TV and more.

Through its franchise-first approach, Hasbro unlocks value from both new and legacy IP, including Magic: The Gathering, Dungeons & Dragons, Monopoly, Hasbro Games, Nerf, Transformers, Play-Doh and Peppa Pig, as well as premier partner brands. Powered by its portfolio of thousands of iconic marks and a diversified network of partners and subsidiary studios, Hasbro brings fans together wherever they are, from tabletop to screen.

For more than a decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media, a 2026 JUST Capital Industry Leader, a Brand that Matters by Fast Company, and one of the 50 Most Community-Minded Companies in the U.S. by the Civic 50 for fourteen consecutive years. For more information, visit https://corporate.hasbro.com or follow Hasbro on LinkedIn.

Blooms by Play-Doh

The U.S. launched new airstrikes against Iran early Thursday, hours after President Donald Trump said recent Iranian attacks on ships in the Strait of Hormuz signaled the end of the ceasefire and threatened to escalate the conflict if they didn’t stop.

Iran responded by targeting U.S.-allied Kuwait and Qatar and accused the U.S. of striking near its sole nuclear power plant.

Back-and-forth attacks, including on Wednesday, have repeatedly threatened the ceasefire, but Thursday’s appeared bigger all around. And Trump’s mixed messaging — approving back-to-back military strikes while insisting they don’t mean a return to full-scale war — is fueling uncertainty about what comes next.

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The southern African kingdom of Eswatini has accepted a fourth group of people deported from the United States under a bilateral agreement to host third-country nationals, with 11 people arriving this week, the government said Thursday.

Acting government spokesperson Thabile Mdluli said the group, predominantly from African countries, would remain in the kingdom temporarily while their rights were protected.

“The government reaffirms that, during their temporary stay in the Kingdom, the fundamental rights of the third-country nationals will be respected and protected in accordance with the laws of the Kingdom of Eswatini and the Kingdom’s international obligations,” Mdluli said in a statement.

Under a series of often-secret agreements that are part of a broad U.S. crackdown on immigration, the Trump administration has deported thousands of people to nearly two dozen countries that are not their own, advocates say.

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Futures for the S&P 500 rose 0.1% before the opening bell Thursday, while futures for the Dow Jones Industrial Average fell 0.1%. Nasdaq futures were up 0.5%.

Oil prices inched up again Thursday, with Brent crude, the international standard, rising 64 cents to to $78.66 per barrel. It briefly topped $80 on Wednesday. Before the Iran war began, Brent oil was trading at around $72 a barrel. Earlier optimism over an interim peace deal recently brought it back to prewar levels.

Benchmark U.S. crude rose 54 cents to $74.06 a barrel.

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President Donald Trump says he believes the ceasefire with Iran is over. He says he’s not sure he wants a deal anymore and says the U.S. should “finish the job.” But he also insists continued attacks don’t mean a return to war or long-term action.

The confusion and uncertainty in Trump’s mixed messaging and his approval of back-to-back military strikes leave major questions about what comes next in the conflict, just weeks after difficult diplomacy to reach even an initial deal between the longtime adversaries.

The whipsawing rhetoric could be a strategy to increase the pressure on Tehran to stop attacking ships transporting oil and natural gas in the Strait of Hormuz and bend to U.S. demands on its nuclear program — something Trump has tried before.

Whether it’s a negotiation tactic or a signal of an escalation in fighting, mediators are scrambling to save the interim deal and the actions risk further inflaming tensions.

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President Donald Trump speaks with reporters in flight on Air Force One after landing at U.S. Air Force Base at RAF Mildenhall, in Suffolk, Eastern England, Wednesday, July 8, 2026. (AP Photo/Alex Brandon)

President Donald Trump waves as he arrives on Air Force One, Thursday, July 9, 2026, at Joint Base Andrews, Md. (AP Photo/Alex Brandon)

President Donald Trump arrives on Air Force One, Thursday, July 9, 2026, at Joint Base Andrews, Md. (AP Photo/Alex Brandon)