BOSTON, July 10, 2026 /PRNewswire/ -- Today, Tec-Do was announced as a technology partner supporting advertising in ChatGPT, helping advertisers unlock new performance-driven, data-powered growth opportunities through ChatGPT Ads.
This milestone not only reflects recognition of Tec-Do's leadership in the global AI marketing technology by one of the world's leading AI companies, but also marks a significant step toward the large-scale commercialization of generative AI. As next-generation AI interfaces reshape user interactions, brand engagement, and conversion pathways, Agentic Commerce is emerging as the next evolution of digital commerce, following the rise of marketplace, content-driven commerce and social commerce. With result-oriented growth at the core of its capabilities, Tec-Do is well positioned to support brands looking to establish a presence in emerging AI-powered commercial environments, redefine their growth strategies, and unlock global business potential.
"Our collaboration with OpenAI marks an important milestone for Tec-Do as Agentic Commerce begins to reshape the future of digital commerce," said Li Shuhao, Founder and CEO of Tec-Do. "We have long believed in the transformative potential of conversational AI across global business applications. By combining our proprietary AI infrastructure with deep industry expertise, we are committed to helping brands achieve measurable, continuously optimized, and sustainable growth in AI-native business environments."
Tec-Do's designation as a technology partner supporting advertising in ChatGPT reflects its strength in AI-powered cross-border marketing, and we're excited to help advertisers access ChatGPT Ads through our platform.
Advertisers can access ChatGPT Ads through Navos, Tec-Do's advanced multi-agent marketing system built on its proprietary multimodal model, Tec-Chi. Developed specifically for marketing applications, Tec-Chi has been recognized as one of the industry's most advanced domain-specific AI models. In the SuperCLUE-Mkt advertising benchmark, its reasoning and question-answering capabilities ranked first globally, while its market intelligence and copy-generation capabilities demonstrated state-of-the-art performance.
Today Navos supports the full cross-border marketing lifecycle, from market analysis and creative generation to media strategy, attribution, and conversion optimization. Its autonomous execution and continuous optimization capabilities create a performance flywheel that helps brands improve efficiency, scale results, and reduce marketing cycles from months to hours. By enabling advertisers with the ability to leverage ChatGPT Ads through Navos, Tec-Do helps brands take advantage of this emerging channel while applying its strengths in AI-powered strategy, execution, and optimization to drive the strongest possible campaign outcomes.
As Tec-Do expands access to ChatGPT Ads through Navos, early results are already demonstrating high potential from this channel. Since June, Tec-Do has worked closely with the OpenAI team to launch its first batch of invitation-only pilot campaigns, with performance significantly exceeding expectations. In one customer case, ChatGPT Ads was able to deliver a significant reduction in their customer acquisition costs, resulting in a 2.5x increase in ROI.
Looking ahead, Tec-Do will continue to advance its proprietary foundation models and intelligent agent technologies to support the growth of AI-native commerce ecosystems. The company aims to help shape the future of Agentic Commerce, enabling more brands to achieve sustainable growth across markets and platforms while helping high-quality products reach consumers worldwide.
About Tec-Do
Founded in 2017, Tec-Do is a leading AI martech company delivering result-centric marketing solutions for global business growth. Powered by Tec-Chi multi-modal large language models (MLLMs) and marketing multi-agent Navos, the company delivers end-to-end marketing solutions through a suite of AI-native, performance-driven products. These products restructure and autonomize mission-critical marketing processes — including market intelligence, content generation, campaign delivery, and performance optimization—across global media channels. In 2025, Tec-Do served over 100,000 advertisers, representing a diversified customer base that spans e-commerce, gaming, entertainment, and local commerce.
Company: TECDO TECHNOLOGY CO., LIMITED
Contact Person: Monica Guan
Email: brand@tec-do.com
Website: https://www.tec-do.com/en/
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Tec-Do Integrates with OpenAI to Support Advertising in ChatGPT
LOS ANGELES, July 10, 2026 /PRNewswire/ -- This Shark Awareness Day, Insta360 is calling on divers worldwide to turn their shark encounters into powerful tools for ocean protection—by teaming up with the PADI AWARE Foundation.
For years, divers around the world have used Insta360 cameras to document extraordinary encounters beneath the surface. This Shark Awareness Day, Insta360 is inviting its global diving community to give those moments a new purpose, showing that the footage they capture can do more than tell incredible stories. It can also become a powerful tool for conservation.
At the heart of the campaign is a short film featuring four creators from the global Insta360 community, including an Emmy-winning wildlife cinematographer, a shark photographer and politician, a 360 enthusiast and VR advocate, and a shark conservationist. Using Insta360 cameras to capture perspectives that few people ever get to experience first-hand, they reveal a side of sharks that many have never seen before.
The film reflects a belief at Insta360 that the moments people capture can do more than preserve memories—they can change perceptions. By bringing audiences face-to-face with sharks through immersive storytelling, Insta360 hopes to challenge long-held misconceptions, inspire greater appreciation for these remarkable animals, and encourage more people to play a role in protecting them.
"We've always believed that new perspectives have the power to change the way people see the world," said Max Richter, Co-Founder and VP of Marketing at Insta360. "This campaign is about showing sharks through the eyes of the people who know them best. We hope those stories inspire more people to appreciate these incredible animals and the important role they play in our oceans."
But changing perceptions is only part of the story. Some of the footage divers have already captured can also contribute to the wider effort to protect our oceans. To do this, Insta360 is supporting the PADI AWARE Foundation's Global Shark & Ray Census (GSRC), one of the world's largest citizen science initiatives dedicated to sharks and rays. With one in three shark and ray species threatened with extinction in our lifetime, scientists still don't have all the information they need to understand where many species are being seen—or where they've gone quiet. Meanwhile, divers around the world have spent decades documenting underwater life, creating an invaluable archive of footage, photographs and dive logs that can help build a clearer picture of shark and ray populations across the globe.
As part of that effort, Insta360 is encouraging divers to take part in the PADI AWARE Shark & Ray Discovery Challenge, launching on August 2, 2026. The challenge invites participants to revisit previous dives and contribute confirmed shark and ray sightings through the Global Shark & Ray Census. All submissions will be verified by researchers at James Cook University.
"There is a myth that only scientists can do science—that's not correct," said Dr. Andrew Chin of James Cook University, a leading researcher collaborating with PADI AWARE on the Global Shark & Ray Census. "Scientists have worked with divers to describe new species and find places where they didn't know they existed. The footage and observations sitting on our cameras and SD cards are incredibly valuable."
This Shark Awareness Day, Insta360 is encouraging divers to look at the moments they've captured in a new light. Whether through storytelling or scientific research, every dive has the potential to make a difference.
Watch the full Shark Awareness Day film: https://www.youtube.com/watch?v=ca5yzLpq-r4
Learn more about the PADI AWARE Global Shark & Ray Census: https://pros-blog.padi.com/introducing-the-global-shark-ray-census-padi-awares-newest-citizen-science-program/
About Insta360
With a "Think bold" mindset, Insta360 empowers people to capture and share their lives in extraordinary ways. Recognized as a market leader and innovator, Insta360's vast lineup includes the world's best-selling 360 cameras in the X Series, the thumb-sized GO Series for everyday capture, as well as an extensive range of action cameras, gimbals, webcams, and professional photography solutions. With intuitive, AI-powered software, Insta360 simplifies the creative process, allowing users to focus on storytelling without technical barriers. Insta360 is dedicated to helping a new generation of athletes, creatives, travelers and professionals bring their ideas to life.
For more details, visit: http://www.insta360.com
About the Think Bold Fund: https://www.insta360.com/ThinkBoldFund
Read our blog: https://www.insta360.com/blog
Follow us on Facebook: https://www.facebook.com/Insta360
Follow us on X: https://x.com/insta360
Follow us on Instagram: http://www.instagram.com/insta360
Follow us on TikTok: http://tiktok.com/@insta360_official
Follow us on LinkedIn: https://www.linkedin.com/company/insta360
Subscribe to our YouTube Channel: http://www.youtube.com/insta360
About PADI AWARE Foundation
PADI AWARE Foundation™ is a non-profit public charity that drives global ocean conservation through local action. PADI AWARE Foundation engages divers and people everywhere to take conservation actions that heal and protect the ocean planet both above and below the surface, further elevating and supporting PADI's vision to achieve balance between humanity and ocean. Backed by the power of the PADI® brand and supported by the world's largest global network of 6,600 dive centers and resorts and more than 128,000 professional members worldwide, PADI AWARE Foundation leverages the collective influence of divers and the dive industry to address key threats facing the marine environment including climate change, marine habitat loss and vulnerable species protection. PADI AWARE Foundation advances its mission and the PADI Blueprint for Ocean Action through underwater citizen science, public policy, education and community grants.
Press Contact
Insta360
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Insta360 Marks Shark Awareness Day with Global Campaign to Help Protect Sharks
