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Book promotion event for "Xi Jinping: The Governance of China" held in Kyrgyzstan

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Book promotion event for "Xi Jinping: The Governance of China" held in Kyrgyzstan

2026-07-14 14:11 Last Updated At:15:06

A book promotion event for the fifth volume of Chinese President Xi Jinping's book on the governance of China was held in Kyrgyzstan's capital, Bishkek, on Monday, ahead of a Shanghai Cooperation Organization (SCO) summit.

Participants said that as the event coincided with the 25th anniversary of the the establishment of the SCO as an intergovernmental organization, it was of great significance for representatives from all walks of life in both countries and from the SCO family to exchange views on the book.

The important work systematically expounds the theory and practice of Chinese modernization, vividly presents China's vision and program for building a community with a shared future for humanity, and serves as an authoritative work for understanding Chinese modernization and contemporary China.

It also provides important guidance for China and Kyrgyzstan to deepen exchanges of governance experience and strengthen the alignment of their development strategies.

"As an authoritative work for understanding Chinese modernization and gaining insight into contemporary China, it also serves as an important guide for China and Kyrgyzstan to deepen exchanges on governance and strengthen the alignment of their development strategies," said Mo Gaoyi, deputy director the Publicity Department of the Communist Party of China (CPC) Central Committee, in addressing the event.

Former Kyrgyz President Roza Otunbayeva pointed out that the vision of building a community with a shared future for humanity, proposed by Chinese President Xi Jinping, is an idea and proposition with global influence.

High-quality Belt and Road cooperation has brought new development opportunities and helped Kyrgyzstan gradually transform into an important hub on the Eurasian continent, she said, adding that an in-depth study on the internal logic, governance mechanism and long-term planning of China's development is of great practical value.

"Today, we are building new highways, railway corridors, and economic corridors. These are, of course, essential. But no less important is building roads of trust through books, education, culture, academic exchanges, and people-to-people ties," she said.

Also addressing the event, Kyrgyz State Secretary Arslan Koichiev said China has been successful in adapting Marxism to its national conditions and has accumulated rich experience in integrating Marxism with China's realities. To understand Marxism in the 21st century, one should carefully study the works of President Xi, he said.

Reading the book can help people think more deeply about Kyrgyzstan's relations with China and the rest of the world, and encourage practical cooperation to promote mutual learning among civilizations as well as development and prosperity, Koichiev said.

"China's policies are viewed and interpreted differently across Europe, the United States, and other regions. On these issues, President Xi Jinping's works provide a Chinese perspective and interpretation, calling on the world to pursue dialogue, peace, and security," he said.

SCO Deputy Secretary-General Piao Yangfan said China and Kyrgyzstan, as founding members of the SCO, have made unique contributions to the establishment and development of the "Shanghai Five" mechanism.

The book includes President Xi's important speeches on building a China-Central Asia community with a shared future and an SCO community with a shared future, providing guidance for strengthening solidarity and coordination among regional countries, consolidating a secure and stable environment, enhancing the alignment of development strategies, and promoting closer people-to-people bonds, Piao said.

During the event, the Chinese side presented Kyrgyz guests with copies of the Kyrgyz edition of the third volume and the Russian edition of the fifth volume of "Xi Jinping: The Governance of China." Representatives of Kyrgyz medical workers and journalists shared stories of cooperation between the two countries in practicing the philosophy of putting the people first.

Participating experts exchanged views on topics including Chinese modernization, building a community with a shared future for humanity, the Global Governance Initiative, Belt and Road cooperation, and mutual learning among civilizations.

The event was jointly organized by China's State Council Information Office, China International Communications Group and the Chinese Embassy in Kyrgyzstan. About 300 representatives from political parties, media organizations, think tanks and other sectors of the two countries attended the event.

Kyrgyzstan, one of the founding members of the Shanghai Cooperation Organization, holds the rotating SCO presidency this year.

Book promotion event for "Xi Jinping: The Governance of China" held in Kyrgyzstan

Book promotion event for "Xi Jinping: The Governance of China" held in Kyrgyzstan

Many big international brands have taken the ongoing 2026 FIFA World Cup as a golden opportunity to capture China's multi-level consumer demand, with continued promotion of localized product innovation and scenario marketing.

Compared to the previous World Cup, the event this year has seen a greater number of international brands partnering with China Media Group, including Budweiser, Adidas and Intel. Through diverse collaborations with China Media Group's World Cup coverage, these brands are promoting new products to the Chinese market, coupled with the conveyance of brand concepts such as "shared passion" and "sustainable development."

Sports brand Adidas, together with various FIFA sponsors, has created an immersive football theme park in Shanghai to enhance the reach to and experience for fans and consumers. Adidas has also launched World Cup-themed events and pop-up stores in several large Chinese cities, including Guangzhou, Beijing, and Shenzhen.

Budweiser, the official beer sponsor of the World Cup, has launched a variety of exclusive packaged products of different sizes, packaging and flavors in the Chinese market. At the same time, it has partnered with food delivery platforms to launch a late-night instant delivery service for iced beer, transforming food streets into the gathering and match-watching spots for football fans.

"By partnering with these big events, I saw how vibrant the night life is in China. And our partners, many of them, they live from the night economy," said Michel Doukeris, CEO of AB InBev.

Chipmaker Intel, together with its partners, has created an "iWatch Sports AI Assistant," which can analyze match content in real time using local AI computing power.

"We believe that China has maintained stable opening to the outside world, and its business environment is getting better and better. Therefore, Intel is full of confidence in its future operations in China," said Wang Zhicong, chairman of Intel China.

Experts said that as the sports economy flourishes and the potential of sports consumption continues to be unleashed, the Chinese market will remain a core battleground for transnationals.

"We can also see these brands' confidence in the Chinese market, and they have high expectations for further expansion in the Chinese market. They pay close attention to the changing consumption patterns in the Chinese consumer market and are expanding their reach into various consumption scenarios and lifestyles, including watching the World Cup and other sporting events, to find more growth opportunities," said Wang Yuxiong, director of the Sports Economics Research Center under the Central University of Finance and Economics.

Big international brands leverage FIFA World Cup to expand into Chinese market

Big international brands leverage FIFA World Cup to expand into Chinese market

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