DITP Launches THAI SELECT Festival 2026 in New York to Strengthen U.S. Market Opportunities for Thailand's Food Industry

NEW YORK, USA - Media OutReach Newswire - 14 July 2026 – Thailand's Department of International Trade Promotion (DITP), under the Ministry of Commerce, will present the THAI SELECT Festival 2026 on 21 July 2026 at Vanderbilt Hall, Grand Central Terminal, New York City. The festival is designed to strengthen the presence of authentic Thai cuisine in the United States, expand international recognition of the THAI SELECT certification, and create new commercial opportunities for Thai restaurants, food producers, and exporters.

DITP Launches THAI SELECT Festival 2026 in New York to Strengthen U.S. Market Opportunities for Thailand's Food Industry

As one of Thailand's largest export markets for food products, the United States plays a strategic role in supporting the continued growth of Thailand's food industry. Through the THAI SELECT Festival 2026, DITP aims to connect American consumers with authentic Thai cuisine while reinforcing the competitiveness of Thai restaurants and promoting greater demand for premium Thai ingredients and food products.

The Ministry of Commerce is deeply honoured that Her Royal Highness Princess Ubolratana Rajakanya Sirivadhana Barnavadi has graciously accepted the invitation to preside over the festival's opening ceremony. Her participation underscores Thailand's continued commitment to promoting authentic Thai cuisine and the THAI SELECT certification on the international stage.

Held under the theme "Thai SELECT Playground – Play with Thai Flavors," the festival offers an immersive culinary experience where visitors can explore Thailand's rich food culture through authentic flavours, regional specialties, cooking demonstrations, cultural showcases, and interactive activities. Inspired by the concept of a playground, the event encourages guests to discover the diversity, creativity, and craftsmanship that define Thai cuisine.

A major highlight of the festival will be signature dishes prepared by 15 THAI SELECT-certified restaurants from across New York, showcasing both traditional favourites and contemporary interpretations of authentic Thai cuisine. Visitors will also have opportunities to engage with Thai culinary traditions through hands-on cultural experiences and interactive exhibitions celebrating Thailand's culinary heritage.

Internationally acclaimed Thai actors Mile Phakphum Romsaithong and Apo Nattawin Wattanagitiphat will make special appearances throughout the festival, participating in exclusive fan activities while helping introduce authentic Thai cuisine to broader international audiences. Their participation reflects Thailand's integrated approach to promoting culture, entertainment, and gastronomy as complementary drivers of the country's global soft power and creative economy.

The festival forms part of DITP's broader strategy to strengthen the international competitiveness of Thailand's food industry by increasing global awareness of the THAI SELECT certification, encouraging wider adoption of Thai ingredients by restaurants overseas, and creating new opportunities for Thai food exporters. By strengthening the international profile of authentic Thai cuisine, DITP continues to support sustainable growth across Thailand's food value chain while reinforcing the country's long-standing position as one of the world's leading culinary destinations.

THAI SELECT is Thailand's official certification mark awarded by the Ministry of Commerce to restaurants and food products that meet recognized standards of authentic Thai taste, quality, and culinary excellence. The certification serves as a trusted guide for consumers worldwide seeking genuine Thai dining experiences while supporting Thai businesses in international markets.

As Thailand continues to expand the global presence of its food industry, THAI SELECT Festival 2026 demonstrates how culinary diplomacy can generate tangible economic value by strengthening international consumer confidence, supporting Thai entrepreneurs overseas, and creating new opportunities for trade, investment, tourism, and long-term business partnerships between Thailand and the United States.

Hashtag: #DITP

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As EV adoption develops across the Middle East, VinFast is working with local partners across distribution, charging and aftersales to strengthen the ownership experience.

DUBAI, UAE – Media OutReach Newswire – 18 August 2026 – The global EV market is entering a stage where selling the vehicle is only part of the challenge. As more electric vehicles reach new markets, automakers with international reach also need to build the infrastructure, service capabilities and customer support systems that can sustain ownership long after the initial sale.

Building a Global EV Footprint: How VinFast and Local Partners Power Middle East Expansion

This is particularly relevant in the Middle East, where EV adoption is gaining momentum and international brands are expanding their presence. For newer EV manufacturers, establishing a reliable ownership ecosystem requires more than simply importing vehicles. It also means working with local partners that understand the market, regulations and customer expectations.

Vietnam-based VinFast is among the companies taking this approach. As it enters the Middle East, the company is making substantial commitments to customers, including a 10-year/200,000-km vehicle warranty, a 10-year unlimited-kilometer battery warranty and five years or 100,000 km of free service for the all-electric mid-size VF 8. Supporting such commitments requires an aftersales infrastructure capable of serving customers throughout the ownership journey, which is why VinFast is taking a partnership-led approach to its expansion in the UAE, combining its EV business with established local expertise across distribution, service and charging.

VinFast signed an exclusive dealership agreement with Al Tayer Motors in 2024 for the distribution of VinFast EVs in the UAE. Established in 1982, Al Tayer Motors is one of the UAE's leading automotive groups and represents major European and American automotive brands. It has a network of sales, service and parts centers, supported by 2,700 employees and digital platforms including e-commerce and a dedicated app. Al Tayer Motors also planned to establish a network of VinFast facilities across the UAE, extending the brand's local service infrastructure.

VinFast has continued to strengthen that infrastructure through additional partnerships. In February 2026, VinFast Middle East signed a Memorandum of Understanding with PlusX Electric, a DEWA-approved EV charging and electric mobility solutions provider in the UAE.

The partnership focuses on charging accessibility and customer support, with the two companies exploring Portable EV Charging Pods, on-demand mobile charging and emergency charging as part of EV roadside assistance. They will also explore scalable charging and mobile-support solutions for commercial and fleet customers, as well as digital integration to streamline charging bookings and service updates.

The same partnership model extends to VinFast's wider global aftersales strategy. At its 2026 Global Business Conference, the company signed MOUs with 29 aftersales partners across its international markets, including the Middle East. The partners are expected to establish EV service workshops that meet VinFast's global standards, while VinFast aims to expand to more than 1,100 service workshops globally in 2026. The network will be supported by standardized technician training and certification, consistent operating procedures and quality controls, while its parts network targets delivery of common spare parts within 24 hours in key markets.

For EV brands entering the Middle East, the strength of the local support network can therefore become a competitive advantage. As VinFast's UAE strategy shows, bringing an EV to market increasingly means building the capabilities around it that can make ownership dependable over the long term.

Hashtag: #VinFast

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** This press release is distributed by Media OutReach Newswire through automated distribution system, for which the client assumes full responsibility. **