HONG KONG, July 15, 2026 /PRNewswire/ -- ATFX is set to launch the World Trading Cup under the campaign theme "Fight for Your Region. Trade for the Crown.", a multi-stage trading competition that takes traders from multiple regions on a journey from regional stages to a global challenge. Pre-registration will open on 20 July 2026 for eligible new and existing ATFX clients across participating regions, offering participants the opportunity to compete for a place in the global finals in December. With up to USD 210,000 in cash rewards to be won throughout the competition, participants will compete for the opportunity to represent their region and stand among top-performing traders on a global level.
The World Trading Cup is structured across three stages, beginning with Regional Qualifiers and progressing through Regional Finals before reaching the World Finals. Participants will compete within their respective regions for the opportunity to advance through each stage and earn their place on the global stage, where 15 qualifying traders from five participating regions will compete for the World Trading Cup title and the chance to become the World Trading Cup Champion.
"The World Trading Cup was created to give traders the chance to compete beyond their local markets and earn their place on a global stage. We wanted to build an experience that inspires participants to represent their regions, challenge themselves, and stand alongside top-performing traders from around the world. We hope this campaign creates opportunities for traders to connect, compete, and showcase their abilities on a larger stage." Joe Li, Chairman of ATFX Group.
Further details regarding participation requirements, competition schedules, prizes, and applicable terms and conditions regarding the "World Trading Cup" campaign are available on the official ATFX campaign page.
Risk Disclaimer
Trading financial instruments and leveraged derivative products involves significant risk and may not be suitable for all investors. Please ensure you fully understand the risks involved and your exposure to potential capital loss. This competition is not available where prohibited by law.
About ATFX
ATFX is a leading global fintech broker with a local presence in 24 locations and holds 10 regulatory licences and authorisations, including the UK's FCA, Australia's ASIC, Cyprus' CySEC, the UAE's CMA, Hong Kong's SFC, South Africa's FSCA, Mauritius' FSC, Seychelles' FSA, Cambodia's SERC and Colombia's SFC. With a strong commitment to customer satisfaction, innovative technology, and strict regulatory compliance, ATFX delivers exceptional trading experiences to clients worldwide.
For further information on ATFX, please visit ATFX website https://www.atfx.com.
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ATFX Launches World Trading Cup, Bringing Regional Trading Competitions to a Global Stage
The Vusion platform, now deployed across 54 countries on three continents, enhances operational efficiency for Decathlon teams and improves customer experience.
PARIS, July 15, 2026 /PRNewswire/ -- Vusion, the global leader in digitalization solutions for physical retail, today announced that Decathlon reached the milestone of 700 stores equipped with its digital solutions during the second quarter 2026. The deployment now spans 54 countries across three continents (Europe, South America, and Asia-Pacific), making the sporting goods retailer Vusion's most internationally deployed customer to date.
Operational Efficiency and Greater Value for Store Associates
Voted France's Most Attractive Retailer in 2026[1] and widely recognized for its outstanding customer experience, Decathlon relies on Vusion's platform to automate price management. With instant, synchronized price updates on the electronic shelf labels (ESL), store teams are freed from the time-consuming task of manually replacing paper price tags. As a result, associates can dedicate more time to what lies at the essence of their job: welcoming customers, delivering personalized advice and service to sports enthusiast customers.
Zero Pricing Errors at the Check-Out: A Key Driver of Customer Satisfaction
Beyond the productivity gains for store teams, digital shelf management ensures an excellent level of pricing accuracy. Discrepancies between the shelf price and the price charged at checkout are nearly eliminated. This perfect transparency reinforces customer trust and directly contributes to higher customer satisfaction across the Decathlon network.
"Thanks to ESLs, we have further enhanced the in-store experience while improving our operational efficiency. Deploying connected shelf labels at scale enables us to focus on our core mission: advising and supporting our sports customers. This project delivers immediate, tangible benefits for both our store teams and consumers," commented Xavier Dété, VP Innovation, Decathlon.
"We are particularly proud to support Decathlon, a global retail leader highly valued by its customers and recognized for both the strength of its brand and its commitment to sustainability. This large-scale partnership demonstrates our ability to support leading global retailers and industrialize our cutting-edge solutions in the demanding sporting goods sector—a high-potential market where Vusion continues to strengthen its leadership position," added Sébastien Fourcy, SEVP EMEA, Vusion.
Agile, High-Performance Technology Integration
From a technical perspective, Decathlon leverages Vusion's cloud platform. The electronic shelf labels connect natively and securely to the retailer's existing Cisco Meraki network infrastructure, enabling a seamless deployment without requiring any additional networking hardware.
For more information about Vusion, visit www.vusion.com
[1] Ipsos-Bonial rating https://corporate.bonial.com/top-enseigne-2026
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Decathlon Reaches 700 Stores Equipped with Vusion Solutions
