QINGDAO, China, July 16, 2026 /PRNewswire/ -- Hisense, a leading brand in global consumer electronics and home appliances, is partnering with FIFA and KultureCity to help deliver a more inclusive matchday experience for fans with sensory sensitivities across all 16 FIFA World Cup 2026TM host cities.
For millions of football fans, the energy of a FIFA World Cup 2026TM match comes from the roar of the crowd and the thrill of the stadium. However, for fans with sensory sensitivities, including some individuals with autism and other sensory processing needs, these sights and sounds can become overwhelming, making it difficult to fully enjoy the experience.
To help remove these barriers, Hisense-branded mobile sensory vehicles are stationed outside stadium entrances across all host cities alongside dedicated sensory rooms in stadium commercial exhibition areas throughout the tournament. These calm and welcoming spaces give fans a place to pause, reset and manage sensory stimulation, with premium Hisense displays providing calming ambient visuals that help create a more relaxing environment.
Hisense also provided opportunities for families with sensory needs to attend FIFA World Cup 2026TM matches in a more accessible environment. Ana's family was among those who experienced the tournament through Hisense's sensory inclusion initiative."Loving football has always been a little challenging for our family since we learned that sensory needs would be part of our everyday lives," said Ana.
Uma Srivastava, Executive Director of KultureCity, sees this technology as more than a tool — as a bridge between the stadium's intensity and a fan's need for calm: "Hisense televisions present calm visual content. Hisense's advanced technology delivers clear and balanced visuals designed to support relaxation and sensory regulation."
By combining technology, accessibility support and community engagement, Hisense is helping create a FIFA World Cup 2026TM experience where more fans can feel included and connected. The initiative reflects Hisense's long-term ESG commitment to using innovation to create more accessible and meaningful experiences for communities worldwide — bringing its vision of "Innovating a Brighter Life" to life through moments that bring people together.
See how Hisense is helping every fan feel part of the game here: https://youtu.be/-p5UnUfWxt4?si=pmwM3NA8b6mZ4CrP
About Hisense
Hisense, founded in 1969, is a globally recognized leader in home appliances and consumer electronics with operations in over 160 countries, specializing in delivering high-quality multimedia products, home appliances, and intelligent IT solutions. According to Omdia, Hisense ranks No. 1 globally in the 100-inch and over TV segment (2023-2026Q1). As The Origin of RGB MiniLED, Hisense continues to lead the next-generation RGB MiniLED innovation. As the official sponsor of the FIFA World Cup 2026TM, Hisense is committed to global sports partnerships as a way to connect with audiences worldwide.
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Finding Calm in the Roar: Hisense Creates More Inclusive FIFA World Cup 2026™ Experiences for Fans Across All 16 Host Cities
- Presents a global Physical AI vision through K-POP humanoid robot performances and a keynote address
SEOUL, South Korea, July 16, 2026 /PRNewswire/ -- Yong-ho Choi, CEO of Galaxy Corporation — a leading global Physical AI enter-tech company — captured the attention of global AI industry leaders and international media by delivering a major keynote address and showcasing a K-POP humanoid robot performance on the finale stage of the 'AI for Good Global Summit 2026', hosted by the UN's International Telecommunication Union (ITU).
On July 10 (local time) at the Palexpo in Geneva, Switzerland, Choi delivered his keynote speech under the theme of "Today, Tomorrow, and the Day After Tomorrow – The Future of AI is Humanity."
Choi defined the future of AI in stages: "Tomorrow (Physical AI) and the Day After Tomorrow (Soul AI)." He emphasized, "AI should not merely develop to become smarter technology, but rather to protect human love, memories, and emotions."
He concluded his address with the poignant message, "Let's Give AI a Soul," drawing resounding applause from the audience of over 2,000 global AI experts and corporate executives. The speech was highly praised for presenting a new AI paradigm that places humanity, culture, and emotion at the core of technological advancement, moving beyond purely tech-centric AI.
Following the keynote, a K-POP humanoid robot performance curated by Galaxy Corporation was unveiled as the grand finale. The humanoid robots executed actual K-POP choreographies with stunning precision, demonstrating how AI is evolving beyond technology into a new entertainment platform capable of expressing culture and emotion.
During his speech, Choi also introduced 'MACH33', the world's first robot fashion show, and the Physical AI robot theme park, 'Galaxy Robot Park'. The recently pre-opened Galaxy Robot Park sold out all of its July weekend show slots immediately upon ticket launch. Following its official grand opening this coming September, the park is scheduled to run more than 1,000 permanent K-POP robot shows annually.
"We will establish a global Physical AI enter-tech platform that supplies emotion, character, fashion, and K-content to humanoid robots worldwide, shaping a new culture where humans and robots coexist," said CEO Yong-ho Choi.
This UN ITU stage served as an official global platform for Galaxy Corporation to declare its vision of the 'Soul AI' era, transcending 'Physical AI'. Guided by the philosophy that "The Future of AI is Humanity," Galaxy Corporation plans to accelerate the establishment of a global 'Soul AI' cultural ecosystem, championing a new paradigm where AI serves as a technology to protect human love, memories, emotion, and happiness.
SEOUL, South Korea, July 16, 2026 /PRNewswire/ -- Yong-ho Choi, CEO of Galaxy Corporation — a leading global Physical AI enter-tech company — captured the attention of global AI industry leaders and international media by delivering a major keynote address and showcasing a K-POP humanoid robot performance on the finale stage of the 'AI for Good Global Summit 2026', hosted by the UN's International Telecommunication Union (ITU).
On July 10 (local time) at the Palexpo in Geneva, Switzerland, Choi delivered his keynote speech under the theme of "Today, Tomorrow, and the Day After Tomorrow – The Future of AI is Humanity."
Choi defined the future of AI in stages: "Tomorrow (Physical AI) and the Day After Tomorrow (Soul AI)." He emphasized, "AI should not merely develop to become smarter technology, but rather to protect human love, memories, and emotions."
He concluded his address with the poignant message, "Let's Give AI a Soul," drawing resounding applause from the audience of over 2,000 global AI experts and corporate executives. The speech was highly praised for presenting a new AI paradigm that places humanity, culture, and emotion at the core of technological advancement, moving beyond purely tech-centric AI.
Following the keynote, a K-POP humanoid robot performance curated by Galaxy Corporation was unveiled as the grand finale. The humanoid robots executed actual K-POP choreographies with stunning precision, demonstrating how AI is evolving beyond technology into a new entertainment platform capable of expressing culture and emotion.
During his speech, Choi also introduced 'MACH33', the world's first robot fashion show, and the Physical AI robot theme park, 'Galaxy Robot Park'. The recently pre-opened Galaxy Robot Park sold out all of its July weekend show slots immediately upon ticket launch. Following its official grand opening this coming September, the park is scheduled to run more than 1,000 permanent K-POP robot shows annually.
"We will establish a global Physical AI enter-tech platform that supplies emotion, character, fashion, and K-content to humanoid robots worldwide, shaping a new culture where humans and robots coexist," said CEO Yong-ho Choi.
This UN ITU stage served as an official global platform for Galaxy Corporation to declare its vision of the 'Soul AI' era, transcending 'Physical AI'. Guided by the philosophy that "The Future of AI is Humanity," Galaxy Corporation plans to accelerate the establishment of a global 'Soul AI' cultural ecosystem, championing a new paradigm where AI serves as a technology to protect human love, memories, emotion, and happiness.
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
"The Future of AI is Soul" -- Galaxy Corporation CEO Yong-ho Choi Graces the Finale of UN 'AI for Good' Summit
"The Future of AI is Soul" -- Galaxy Corporation CEO Yong-ho Choi Graces the Finale of UN 'AI for Good' Summit
