Today's premium SUVs are expected to do more than ever before. For EVs, that expectation increasingly extends beyond the drive itself to the ownership experience that comes with it.
DUBAI, UNITED ARAB EMIRATES - Media OutReach Newswire - 17 July 2026 - There's a reason premium SUVs remain the vehicle of choice across much of the Middle East. People here spend a lot of time in their cars, commuting between cities, shuttling between meetings, while thinking nothing of driving hundreds of kilometers over a long weekend.
VinFast VF 8: Blending Business and Family Leisure in an Electric SUV
A vehicle is where conference calls are taken between appointments, where children fall asleep in the back seat on the drive home, and where many of the ordinary moments of daily life quietly unfold. That is also why buyers in the region tend to value both performance and convenience, rather than simply paying for horsepower or a premium badge.
Electric vehicles have made those decisions even more nuanced. Not long ago, conversations about EVs were largely centered on battery size, driving range and charging times. Those questions still matter, but increasingly, buyers also demand a clear picture of their post-delivery ownership experience, specifically requiring convenient charging, straightforward servicing, and long-term support.
Viewed through that lens, perhaps the most interesting thing about the VinFast VF 8 isn't any single specification. Rather, it is the way the company has approached the ownership experience around it.
Designed by the legendary Italian design house Pininfarina, the all-electric D-segment SUV combines premium styling with everyday practicality. With up to 493 km of NEDC driving range and up to 402 horsepower through its dual-motor AWD system, the VF 8 is equally at home navigating city traffic or tackling longer journeys across the region. Its spacious cabin, Level 2 driver assistance technologies and 15.6-inch infotainment display are designed with comfort in mind, whether the journey lasts twenty minutes or two hours.
In the UAE, buyers also benefit from a 10-year vehicle warranty, a 10-year unlimited-mileage battery warranty, 24/7 roadside assistance and five years of free maintenance up to 100,000 km. These benefits strike at the heart of the EV ownership experience, especially for first-time buyers. Running low on charge before an important meeting or worrying about finding support on a long drive are precisely the kinds of concerns that can make consumers hesitate about making the switch.
Globally, VinFast has been investing heavily in the ecosystem surrounding its vehicles. Earlier this year, the company signed agreements with 29 international aftersales partners as part of its plan to expand its global service network to more than 1,100 workshops across North America, Europe, the Middle East and Asia during 2026. The initiative includes globally standardized technician training alongside software updates, battery inspections and technical support throughout the ownership journey.
In the UAE, VinFast works with Al Tayer Motors to provide local aftersales support while continuing to strengthen its regional service network through experienced local partners. Earlier this year, the company also signed an MoU with PlusX Electric, a DEWA-approved charging provider, to complement its charging ecosystem with portable charging pods, on-demand mobile charging and emergency roadside charging services.
In many ways, the Middle East's EV market is still writing its next chapter. Buyers have more choices than ever before, but expectations are rising just as quickly. Developing a competitive electric SUV addresses only part of the equation; ensuring a seamless ownership experience may ultimately prove equally decisive.
Hashtag: #VinFast
https://me.vinfast.com/en
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As EV adoption develops across the Middle East, VinFast is working with local partners across distribution, charging and aftersales to strengthen the ownership experience.
DUBAI, UAE – Media OutReach Newswire – 18 August 2026 – The global EV market is entering a stage where selling the vehicle is only part of the challenge. As more electric vehicles reach new markets, automakers with international reach also need to build the infrastructure, service capabilities and customer support systems that can sustain ownership long after the initial sale.
Building a Global EV Footprint: How VinFast and Local Partners Power Middle East Expansion
This is particularly relevant in the Middle East, where EV adoption is gaining momentum and international brands are expanding their presence. For newer EV manufacturers, establishing a reliable ownership ecosystem requires more than simply importing vehicles. It also means working with local partners that understand the market, regulations and customer expectations.
Vietnam-based VinFast is among the companies taking this approach. As it enters the Middle East, the company is making substantial commitments to customers, including a 10-year/200,000-km vehicle warranty, a 10-year unlimited-kilometer battery warranty and five years or 100,000 km of free service for the all-electric mid-size VF 8. Supporting such commitments requires an aftersales infrastructure capable of serving customers throughout the ownership journey, which is why VinFast is taking a partnership-led approach to its expansion in the UAE, combining its EV business with established local expertise across distribution, service and charging.
VinFast signed an exclusive dealership agreement with Al Tayer Motors in 2024 for the distribution of VinFast EVs in the UAE. Established in 1982, Al Tayer Motors is one of the UAE's leading automotive groups and represents major European and American automotive brands. It has a network of sales, service and parts centers, supported by 2,700 employees and digital platforms including e-commerce and a dedicated app. Al Tayer Motors also planned to establish a network of VinFast facilities across the UAE, extending the brand's local service infrastructure.
VinFast has continued to strengthen that infrastructure through additional partnerships. In February 2026, VinFast Middle East signed a Memorandum of Understanding with PlusX Electric, a DEWA-approved EV charging and electric mobility solutions provider in the UAE.
The partnership focuses on charging accessibility and customer support, with the two companies exploring Portable EV Charging Pods, on-demand mobile charging and emergency charging as part of EV roadside assistance. They will also explore scalable charging and mobile-support solutions for commercial and fleet customers, as well as digital integration to streamline charging bookings and service updates.
The same partnership model extends to VinFast's wider global aftersales strategy. At its 2026 Global Business Conference, the company signed MOUs with 29 aftersales partners across its international markets, including the Middle East. The partners are expected to establish EV service workshops that meet VinFast's global standards, while VinFast aims to expand to more than 1,100 service workshops globally in 2026. The network will be supported by standardized technician training and certification, consistent operating procedures and quality controls, while its parts network targets delivery of common spare parts within 24 hours in key markets.
For EV brands entering the Middle East, the strength of the local support network can therefore become a competitive advantage. As VinFast's UAE strategy shows, bringing an EV to market increasingly means building the capabilities around it that can make ownership dependable over the long term.
Hashtag: #VinFast
The issuer is solely responsible for the content of this announcement.
** This press release is distributed by Media OutReach Newswire through automated distribution system, for which the client assumes full responsibility. **
