The fourth agreement since 2019 deepens co-branded campaigns and data-led destination marketing across Indonesia, Malaysia, Thailand, Vietnam and Australia.
SINGAPORE, July 17, 2026 /PRNewswire/ -- To drive the next phase of tourism growth, the Singapore Tourism Board (STB) and Traveloka yesterday signed a Memorandum of Understanding to promote Singapore as a preferred destination for travellers across five key source markets: Indonesia, Malaysia, Thailand, Vietnam and Australia.
The agreement extends a longstanding partnership through agreements signed in April 2019, May 2022 and January 2024. For the first time, it has expanded to include Australia - a key source market for both organisations - as well as events marketing to leverage Singapore's position as a leading hub for live entertainment.
Under the partnership, STB and Traveloka intend to collaborate across four areas: co-branded tactical campaigns spotlighting Singapore on Traveloka's platform; destination storytelling that helps travellers discover what to see and do; travel tied to Singapore's vibrant events calendar; and the exchange of aggregated, privacy-safe travel insights that help STB sharpen how Singapore is marketed in each source market. Traveloka's role is to put its regional reach and consumer insight to work behind Singapore's destination ambitions.
Aligned with STB's broader 'We Don't Wait For Fun' campaign, the co-branded campaigns will target two priority traveller segments - visitors in the early stages of their careers, and families with kids - encouraging them to seize the moment for a Singapore getaway.
"This renewal reflects the importance of Southeast Asia and Australia, as well as the strength of our longstanding partnership with Traveloka," said Ms Melissa Ow, Chief Executive, Singapore Tourism Board. "Traveloka's reach, combined with its deep understanding of how travellers in this region discover and book, makes it a strategic partner in our efforts to grow high-yield visitation and ensure Singapore remains a destination worth returning to, time and again."
Mr Albert, Co-founder, Traveloka says, "Singapore is one of the most-loved destinations among our travellers, and demand across our markets continues to grow. Our role is to be a trusted enabler, bringing the audience, the insight and the all-in-one booking experience that help STB tell Singapore's story to the right travellers. After more than half a decade working together, this renewal is a sign of the trust we've built."
The collaboration also looks ahead to newer ways of working. Both parties will develop seasonal promotions aligned to Singapore's events calendar, and explore how data-driven insight and emerging AI tools can support destination storytelling and content discovery, within agreed data-governance and privacy safeguards. As a data-driven platform, Traveloka sees this as part of how modern destination marketing will be done across the region.
About the Singapore Tourism Board
The Singapore Tourism Board (STB) is the lead development agency for tourism, one of Singapore's key economic sectors. Together with industry partners and the community, we shape a dynamic Singapore tourism landscape. We bring the Passion Made Possible brand to life by differentiating Singapore as a vibrant destination that inspires people to share and deepen their passions.
More: www.stb.gov.sg or www.visitsingapore.com | Follow us: STB LinkedIn, STB Facebook or STB Instagram
About Traveloka
Traveloka is Southeast Asia's leading all-in-one travel tech platform, bringing flights, hotels, activities, travel insurance, and eSIM together in a single app. Founded in 2012, Traveloka now operates across Australia, Indonesia, Japan, Malaysia, the Philippines, Singapore, South Korea, Thailand, and Vietnam. With over 140 million app downloads, Traveloka was named Best Travel App at the Sensor Tower APAC Awards. With access to over 2 million hotels worldwide and 24/7 live chat support, Traveloka's mission is to make travel more accessible and enjoyable for everyone across the region and beyond.
Follow us: Traveloka LinkedIn
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Singapore Tourism Board and Traveloka Renew Partnership to Welcome More Southeast Asian and Australian Travellers to Singapore
In the news release, Trip.com Group Releases 2025 Sustainability Report, Announces New Global Paid Paternity Leave Policy, issued 06-Aug-2026 by Trip.com Group over PR Newswire, we are advised by the company that it contains erroneous content . The complete, corrected release follows:
Trip.com Group Advances Sustainable Travel with Global Paid Paternity Leave Policy, SBTi-Validated Climate Targets, and USD 100 Million Tourism Innovation Fund
- Eligible employees to receive a minimum of 20 days of paid paternity leave under new global policy
- First online travel company in Asia Pacific with both near-term and net-zero emissions targets validated by SBTi
- USD 100 million Tourism Innovation Fund launched to accelerate tourism innovation and destination growth
SINGAPORE, Aug. 7, 2026 /PRNewswire/ -- Trip.com Group today reaffirmed its commitment to major sustainability initiatives spanning employee wellbeing, climate action and tourism innovation, alongside the release of its 2025 Sustainability Report. The Group also introduced a new global paid paternity leave policy of a minimum of 20 days for eligible employees.
Structured around the Group's "Friendly Four" framework – family-friendly, community-friendly, environmentally-friendly and stakeholder-friendly, the report highlights how Trip.com Group is translating its sustainability commitments into measurable action across its operations and the wider travel ecosystem. During the reporting period, the Group achieved Science Based Targets initiative (SBTi) validation for both its near-term and net-zero greenhouse gas emissions reduction targets, and launched a USD 100 million Tourism Innovation Fund, among other milestones.
"Travel connects people, cultures and communities, and we believe the future of travel must also create positive outcomes for the planet and society," said Jane Sun, CEO of Trip.com Group. "Through our sustainability strategy, we are investing in our people, accelerating climate action and working with partners worldwide to build a more resilient tourism ecosystem."
Supporting Families
Building on its existing efforts to foster a family-friendly workplace, Trip.com Group is introducing a global paternity leave policy that supplements local statutory entitlements and provides eligible employees with a minimum of 20 days of paid paternity leave. The first phase took effect on 1 August, covering selected markets across Asia, with additional regions joining in the second phase later this year. The expanded paternity leave enables eligible employees to devote more time to shared caregiving responsibilities and achieve greater balance between work and family life.
This latest initiative complements the Group's existing childcare support programmes. Since its launch, its Childcare Subsidy has supported 2,038 families. In 2025, 1,114 employees benefited from the programme, with approximately USD 1.6 million invested. During the reporting period, the Group maintained a 100% return-to-work rate among female employees following maternity leave.
Trip.com Group also continued strengthening workplace diversity and inclusion. Women currently represent 33.1% of senior management positions and 52.3% of management roles in key revenue-generating functions. Women also account for 33.0% of STEM-related positions across the Group.
Empowering Communities
Trip.com Group continued to make travel more inclusive through initiatives that enhance the traveller experience and strengthen local tourism ecosystems by connecting communities, businesses and tourists.
Through its "Trip for Everyone" project, the Group enhanced accessibility across the travel planning and booking experience, including improvements to colour contrast, scalable typography, screen reader compatibility and keyboard navigation. This project received an iF Design Award for helping travellers with diverse physical and situational needs explore the world with greater autonomy.
The Group also expanded its Country Retreats programme, supporting local economic development through tourism. During the reporting year, the programme created more than 400 jobs and supported approximately 11,000 indirect employment opportunities. Cumulatively, the initiative has contributed to around 51,000 employment opportunities over the last five years, with local employees accounting for at least 80% of staff across 12 of its properties.
Providing timely assistance when travellers need it most remains central to the Group's commitment to delivering a trusted and reliable travel experience. In 2025, Trip.com Group upgraded its Global SOS Platform to support 24 languages and 20 travel emergency scenarios. By the end of the year, the platform had handled more than 23,000 assistance requests across over 100 destinations.
Protecting the Future of Travel
Across its operations and travel offerings, Trip.com Group continued advancing efforts to reduce its environmental footprint while helping travellers and corporate customers make lower-carbon choices throughout their journeys.
Trip.com Group became the first online travel company in Asia Pacific to have both its near-term and net-zero emissions reduction targets validated by the Science Based Targets initiative (SBTi), reinforcing its commitment to science-aligned climate action.
The Group also expanded its portfolio of more sustainable travel products across accommodation, flights, car rentals and rail. In 2025, 2.74 million users selected lower-carbon business travel options, resulting in 23.44 million lower-carbon travel bookings throughout the year.
Growing Tourism Together
Trip.com Group continued investing in innovation, destination development and partnerships that support the long-term growth of the tourism ecosystem.
At its 2025 Global Partner Conference, the Group launched its USD 100 million Tourism Innovation Fund to support innovative tourism projects and cross-sector collaborations that explore new approaches to destination development and create more distinctive visitor experiences.
As part of its efforts to support destination growth, Trip.com Group connects local businesses and tourism providers with travellers through a broad range of products and experiences. By the end of 2025, the Group offered more than 350,000 in-destination experiences worldwide, spanning dining and shopping, day tours, attraction and performance tickets, and customised tours. These offerings created new opportunities for local partners while enriching travellers' journeys.
Looking ahead, Trip.com Group will continue advancing initiatives that make travel more inclusive, sustainable and beneficial for destinations and communities worldwide.
For more details on Trip.com Group's progress, key priorities and continued commitment to building a more inclusive, sustainable and resilient future for travel, please download the full 2025 Sustainability Report here.
About Trip.com Group
Trip.com Group is a global travel service provider comprising Trip.com, Ctrip, Skyscanner, and Qunar. Across its platforms, Trip.com Group helps travellers around the world make informed and cost-effective bookings for travel products and services and enables partners to connect their offerings with users through the aggregation of travel-related content and resources, and an advanced transaction platform consisting of apps, websites and 24/7 customer service centres. Founded in 1999 and listed on NASDAQ in 2003 and HKEX in 2021, Trip.com Group is on the mission "to pursue the perfect trip for a better world". Find out more about Trip.com Group here: group.trip.com.
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Trip.com Group Releases 2025 Sustainability Report, Announces New Global Paid Paternity Leave Policy
